Technology: Starting from selling mobile phones

Chapter 48 Strategic mistake?

Strategic mistake?

When Jiang Hang's assistant Dan Xiaoyun heard the words "strategic error", the corners of his mouth couldn't help twitching, and he panicked.

I remember the last time when Nietzsche released "Luban No. [-]", Mr. Jiang also commented on Nietzsche's decision-making in this way, and even listed three decision-making mistakes with full confidence.

The results of it……

With the last experience, he couldn't help but sighed softly in his heart, and asked with some hesitation:
"Mr. Jiang, Nietzsche's launch of the tablet computer is also an attempt to diversify... It shouldn't be a major mistake, right?"

"Diversified development?"

Jiang Hang suddenly laughed, and then looked at his assistant Dan Xiaoyun with interest.

"But Xiaoyun, do you know how many companies are dying because of diversification?"

"You have to know that the bigger the spread, the higher the hidden costs, especially for a company like Nietzsche that has never had experience in tablet computer development and has a weak foundation.

A little carelessness can easily lead to product failure and face losses! "

"not to mention……"

Having said that, he paused.

"What's more, you also know that the tablet market is not big, and the profit is not high."

"If Nietzsche rushes in now, I'm afraid he won't get enough of the meat and will get all messed up."

But Xiaoyun nodded silently.

indeed.

At the beginning of this year, even HP, the world's third largest PC and tablet manufacturer after Lenovo and Apple, decided to abandon the low-end tablet market.

There is no other reason, naturally the profit is too low.

Even Kupai's own tablet business is relatively sluggish.

but.

After a while, assistant Dan Xiaoyun frowned slightly and said:

"But Mr. Jiang..."

"I think the 'Morning Light' tablet computer launched by Nietzsche this time is very cost-effective, and the price advantage is also very obvious. It is obviously a continuation of the low-price strategy of the 'Niezsche A7' mobile phone..."

"In terms of sales, I feel that it may still be very good."

Faced with the assistant's questioning, instead of being angry, Jiang Hang became more interested.

After a slight pause, he did not answer directly, but asked rhetorically:
"But, have you ever wondered why Nietzsche's two recent mobile phones suddenly became successful?"

"For example, why did the 'Luban No. [-]' gaming phone suddenly explode in popularity?"

But Xiaoyun frowned slightly, and replied hesitantly after a moment:

"It should be that Nietzsche has grasped the needs of the market and the pain points of the game party, so it has won the favor of the game party once it is launched."

"Yes."

Jiang Hang nodded.

"What about 'Nietzsche A7'?"

"The success of 'Nietzsche A7' is naturally because it has identified the target user group of 399 yuan."

"What about their 'Morning Light' tablet computer?"

But Xiaoyun was suddenly stunned.

After a few seconds, he said:

"Their 'Chenguang Tablet' is priced at 449 yuan and 499 yuan, and the customers it targets are naturally similar to the customers of the 'Nietzsche A7', and they are also relatively low-level customers!"

"That's right!"

"Then let me ask you, do you think lower-level customers will buy more tablets?"

Low-level customers, buying tablets? !

The voice fell.

But Xiaoyun's mind suddenly exploded, and she suddenly understood what Jiang Hang wanted to say!

Yes!

Compared with mobile phones, a product that everyone has one, are there many bottom users who need tablets?

Certainly not many!

joke.

The biggest use of a tablet is for working, watching TV shows, and reading novels. People who can do these tasks are definitely not low-level users!

At this moment, Jiang Hang also said:
"Most of the tablet usage scenarios are family life and work scenarios, and it happens that these users are not considered bottom users."

"According to the latest report, 80% of users pay more attention to the brand than the price when choosing a tablet."

"so……"

"You should also know that PC giants such as HP have given up on low-end tablets. This is actually because the mainstream consumer group of tablets is between 1000 yuan and 2000 yuan."

Hearing this, Xiaoyun took a deep breath.

indeed.

From such an analysis, the price advantage of tablet computers is not as great as imagined!
And right now.

Jiang Hang smiled slightly and continued:

"This time, apart from the fact that I am very unfavorable about the low-end positioning of Nietzsche's 'Morning Light' tablet, the most important thing is..."

"Redmi has also entered the tablet market with an unprecedented price of 799 yuan."

"This is a disaster for Nietzsche. After Redmi enters the game, Nietzsche's 'Morning Light' tablet has even less space, and it is even less likely to succeed!"

"I can even foresee that Nietzsche's 'Morning Light' tablet will be defeated steadily under the suppression of the Redmi Pad, and will end in disgrace!"

After saying this, Jiang Hang burst out laughing.

"It's a pity... Boss Nietzsche is still too young to grasp it!"

"If I were in charge of the Nietzsche phone..."

"I will definitely take advantage of the hot sales of 'Luban No. [-]' and launch two new phones of the same type as soon as possible, so that Nietzsche can gain a firm foothold in the thousand-yuan phone!"

But Xiaoyun suddenly fell silent.

After a few seconds, he gave a thumbs up with admiration in his eyes.

"Mr. Jiang, as expected of you, Jiang is still old and spicy!"

"I don't believe that Nietzsche can do red rice!"

……

Time flies, on June 1th, there is only one day left before the official sale of Redmi Pad [-].

Mo Ran didn't know that the "Chenguang" tablet crashed into the Redmi Pad 1 at first, but even after he found out about it later, Mo Ran didn't think it was a big deal.

It’s not that he looks down on the Redmi Pad.

But from the beginning to the end, he didn't take the "Morning Light" tablet too seriously. In his eyes, it was the momentum to get points. Naturally, he didn't regard the Redmi Pad as a so-called competitor.

The same is true.

On July [-]st.

News of the official sale of Redmi Pad 1 has appeared overwhelmingly on the Internet, and has been forwarded by major media forums.

Weibo, Tieba, and forums have countless fans discussing it, and the popularity even rushed to the top 50 in the hot search list.

In contrast.

The official sales of Nietzsche's "Morning Light" tablets seem so shabby.

In addition to the "Morning Light" release poster in the "Nietzsche Official Self-operated Flagship Store", there is only a new product activity of [the top 16 orders will receive a [-]GB memory card].

Zhang Wei was one of the first [-] customers to place an order.

Out of his trust in the "Nietzsche phone", he opened the purchase page of the "Chenguang" tablet early on.

As the owner of a mobile phone store in Tuanjie Town, he decided to buy five phones and put them in the store to try out, and if the sales are good, he will continue to purchase.

Soon, just after nine in the morning.

Order.

payment successful.

Seeing that the order was successfully placed, Zhang Wei lit a cigarette, and now he was waiting to receive the goods.

……

(End of this chapter)