Technology: Starting from selling mobile phones

Chapter 52: Nietzsche's Dilemma

It was just after noon.

After sorting out the information on the TV and new mobile phones, Mo Ran called Wang Fugui into the office.

The current Nietzsche company has experienced "Nietzsche A7" and "Luban No. [-]", especially the "Luban No. [-]", which successfully sold out. After entering the thousand-yuan mobile phone market, the company recruited many people internally.

But in general structure.

Wang Fugui is still in charge of the production of mobile phones and tablets, as well as the coordination and procurement of various parts suppliers.

And Hao Technology.

Mainly carry out technical guidance, debugging, and new product development.

Looking at the energetic Lao Wang in front of him, Mo Ran expressed his desire to test the TV industry.

After Wang Fugui listened carefully, he was not in a hurry to speak, but fell into deep thought.

Although Lao Wang's main job is in the mobile phone market, he is more or less familiar with the domestic electrical appliance market.

Especially for the entire TV industry chain, he is undoubtedly more familiar than Mo Ran.

After serious thinking, he said slowly:
"Boss, although our domestic TV market is relatively large, it has also approached saturation in recent years. Xiaomi, Hisense, TCL, and Changhong have covered almost all high-end, high-end and low-end markets. To be honest, this is not a good business. "

"but……"

"The only advantage, or advantage, is that the domestic TV supporting industry is very mature, almost the same as the mobile phone industry."

"We don't need to invest in any research and development at all. We only need to find a solution provider to customize a solution, then purchase the corresponding spare parts and assemble it before selling it."

Mo Ran was not surprised. He had already considered this when it came to the "Children's Phone Watch".

"So... the problem on the production side is not big."

"It depends on what your positioning is for Nietzsche TV, boss. Is it positioned as a mid-range TV or... just like many other brand TVs on Pinxixi, it is also positioned as a low-end TV?"

Mo Ran shook his head.

"I didn't quite figure it out either."

"For one thing, TV is now used less and less frequently for most families, and it is less and less important..."

"Theoretically speaking, everyone's TV purchase budget will undoubtedly decrease, and the role of the brand will also weaken!"

"If we can launch a mid-range TV with a higher cost performance, I think there should be a market for it."

Wang Fugui nodded.

This is indeed the current market situation.

Ten years ago, Sony's TV was undoubtedly the most sought after, and many consumers were willing to pay for a TV worth more than 1 or [-].

But what about these years?
With the rapid popularization of computers, Pads, and especially mobile phones, the frequency of TV use in many families has been greatly reduced.

More families lowered their TV purchase budgets and chose brands with higher cost performance.

Such as Hisense and Xiaomi.

"Boss, what do you mean...we also follow Xiaomi's route?"

"Going for mid-range value for money?"

"That's where the problem lies."

Mo Ran couldn't help showing a wry smile.

"If we go for mid-range and cost-effective, our direct competitor will undoubtedly be Xiaomi."

"but……"

"I don't think we can directly compete with Xiaomi TV now. Apart from the TV itself, they also have a lot of TV content, which is beyond our comparison."

"So, after careful consideration, I think that making low-end TVs may be our best choice at present."

As he spoke, he shook his head and looked at Old Wang.

"So, in the end, I hope you will do a market survey to see where the pain points are in the current TV market and what positioning of the product we should make."

"Can we cut in through the pain points of the TV market?"

Wang Fugui nodded in response directly.

"Okay, leave this to me."

Soon, Wang Fugui left, and Mo Ran called Hao Keke in again.

Compared with Lao Wang's heavy affairs, Mo Ran's purpose of finding Hao Keji is much simpler.

"This is a brand new mobile phone design drawing, and it is also the design plan for our next mobile phone. Take a look."

Hao Keji carefully sat on the sofa.

He was not surprised that Mo Ran was going to launch Nietzsche's third mobile phone. After all, after the popularity of "Luban No. [-]", it was very reasonable to take the opportunity to launch another mobile phone to ride on the popularity.

but.

When he carefully read the design drawings from the "Iphone X" in front of him, he was completely confused.

"Mo Ran... No, Mr. Mo."

"Is this our next phone?"

Mo Ran raised his eyebrows slightly.

"how?"

"Mr. Mo! This phone uses a full screen!"

"Also, look at what is written on the recommended configuration!"

"Dual rear camera combination of 1200-megapixel wide-angle lens + 1200-megapixel telephoto lens, and 700-megapixel front camera!"

"5.8-inch super OLED screen."

"There are also facial recognition and wireless charging!"

"With these hardware alone, the cost of a mobile phone is at least 2000 yuan. I'm still making a conservative estimate!"

"How many units do you want to sell? Let's go straight to the high end?!"

"and……"

Hao Keji paused for a moment, then saw that Mo Ran did not interrupt, and continued:
"and."

"According to the hardware configuration you gave us, and the equipment and personnel of our current production department..."

"It can't be done, it can't be done at all."

Mo Ran was slightly taken aback.

"You mean, our production equipment can't produce this phone?"

"That's right, it can't be done, it can't be done, or the yield rate is worrying!"

The last five words let Mo Ran fully understand what Hao Keji meant.

Nietzsche Mobile has always been positioned as a copycat manufacturer, and the hardware and production lines used are relatively low-end.

Even the previous "Luban No. [-]" actually only had narrow bezels, physical buttons, and the assembly process was not too complicated.

And the "Iphone X design drawing" in front of me completely cancels the physical buttons, and it is still a full screen...

As a result, the requirements for assembly equipment and personnel have been raised by more than one level.

Obviously, with the current production capacity of the Nietzsche factory, it may be possible to assemble it, but the yield rate is worrying.

Suddenly.

Mo Ran felt that his production of the third mobile phone was too simple.

(End of this chapter)