Technology: Starting from selling mobile phones

Chapter 68 They Never Dare to Price Such a Low Price Anymore

As the second step in the two-part warning to Nietzsche, it is natural to deal a certain blow to Nietzsche's brand reputation through the Internet, making Nietzsche feel painful and confused.

Thus affecting its sales in online sales channels.

of course.

To achieve this goal, you need to find some big traffic V and evaluation UP hosts.

Orange is such a big anchor.

In the digital review field of Bilibili, he has many more fans than Ma Tengfei, and he is one of the few major anchors with more than 50 fans.

Now that you are somewhat famous, the next step is to realize it.

and so.

When the intermediary approached him and asked him to make a video review criticizing "Nietzsche TV", Cheng Zi agreed without thinking.

"Family, what I'm reviewing for you today is a TV that sold more than [-] units in Pinxixi last month!"

"That's right, it's the 'Nietzsche TV' that's been selling very hotly on Pinxixi for only 999 yuan recently, of course..."

"The well-informed students have already noticed the latest news. According to unannounced visits by TV reporters, this TV turned out to be a counterfeit TV produced by a black-hearted workshop!"

"Okay, I can understand everyone's anger, let's get down to business, let's see how outrageously poor the quality of this copycat TV can be!"

UP master Chengzi began to disassemble and evaluate the TV while spouting bitterly.

He knew all too well what to do.

Every time he evaluates a performance and data, he will undoubtedly label "Nietzsche TV" as a copycat, garbage, and disgusting workmanship.

At last.

The entire "Nietzsche B43 TV", from the workmanship to the materials used to the safety hazards, is all trashed by Orange!
"The TV station's report is correct, this is a complete industrial garbage, fake TV!"

Hearing the last comment, Mo Ran couldn't help but sneer.

At this time, he was very sure that someone was bringing the rhythm of "Nietzsche TV" on the Internet, caught the TV station's unannounced interview program, and discredited "Nietzsche TV"!
Jiang Lan on the side did not expect that things would escalate beyond expectations.

There was a hint of worry in her eyes.

After a while, she looked at Mo Ran worriedly, and reminded in a low voice:
"Mr. Mo, I didn't expect this matter to start to ferment on the Internet..."

"If we let it go, it will definitely have a great impact on our brand reputation. Do you think we should make a statement or something to explain it?"

Mo Ran thought for a while, then nodded.

"Okay, you are responsible for this matter."

After all, he paused.

"Besides, all the big Vs and UP masters who deliberately smeared and criticized us on the Internet will be recorded and the evidence will be preserved."

"I'm useful!"

"it is good."

……

Actually, not only online.

Offline channels have also begun to respond.

On the second day after the "People's Livelihood Observation" program was broadcast, the store of Bai Qiang in "Unity Town" welcomed many people as soon as it opened in the morning.

These folks are almost all customers who bought "Nietzsche TV" some time ago. They came to Baiqiang's store early in the morning, just wanting an explanation and wanting to return the product.

"Boss Bai, you told me that Nietzsche is a brand, and the brand is still very big, but the TV news reported that this brand is a copycat brand, a three-nothing product from a black workshop!"

"That's right, you're a liar, return the goods!"

Bai Qiang was also impatient.

He also saw related news early this morning, and he didn't expect such a thing to happen to him.

but.

Returns are not possible.

"Dear folks, Nietzsche is really not a copycat brand, it is a serious and regular manufacturer!"

"It's just that their foundry also produces products for some other copycat companies. It has nothing to do with 'Nietzsche TV'."

Naturally, the villagers do not agree with this explanation.

The voices demanding returns became more and more intense, and Bai Qiang's attitude became tougher as he gritted his teeth.

"You are all users who have used Nietzsche. In all fairness, do you think the quality of 'Niezsche TV' is really bad?"

As soon as these words came out, everyone present was speechless and didn't know how to answer.

indeed.

If you think about it carefully, there is really nothing wrong with buying a Nietzsche TV these days. The picture quality is clear and full, the colors are bright, the sound is rich, it is simple and convenient to use, and it is not far behind when compared with big brand manufacturers.

No.

It even feels clearer than Changhong and Konka TVs.

If such TVs are all counterfeit TVs, then there is no such thing as a branded TV.

see.

Bai Qiang strikes while the iron is hot.

"Relax folks, I guarantee that Nietzsche is definitely not a copycat manufacturer."

"If there is a problem in use, everyone come to me again, and I will admit it, how about it?"

Out of trust in Bai Qiang, and the confidence built by "Nietzsche TV" in just a few days.

Most of the folks who came to return the goods ultimately decided to use them again.

Bai Qiang breathed a sigh of relief.

but.

Although he managed to cope with it, in the next few days, the store's business obviously deteriorated, and even Bai Qiang himself was retreating.

Soon, the news reached Mo Ran, who frowned and shook his head.

In just two days, not only the offline channels were affected, but the online channels encountered even greater troubles.

Because the scale of Pinxixi is not large at this time, almost all the TV manufacturers entering Pinxixi’s TV category are some unknown copycat manufacturers or small brands.

Therefore, after the "Nietzsche B43 TV" gradually gained strength, it quickly jumped from the top [-] to the top three in sales.

but.

After the unannounced interview program was exposed, the daily sales of Nietzsche TV decreased significantly, and the number of returned products also began to increase.

Even if a statement was issued immediately, it would not have much effect.

And the deadliest thing is.

Because the "Wanglong Electrical Appliance Factory" was temporarily suspended, Wang Fugui quickly looked for other manufacturers to manufacture, but unexpectedly, several foundries near Rongcheng said that they had no production capacity and would not accept orders.

As more and more news came together, Mo Ran felt more and more that there was an invisible big hand targeting him.

He frowned, who was it?

……

And the other side.

Hiding in the dark, Changhong Marketing Department, the initiator of this incident, also received the latest feedback.

"Brother Su, their sales today are nearly 100 less than yesterday and the day before yesterday. It can be seen that these news have had a great impact on them."

"Moreover, judging from the reactions below, their sales in township channels have also been greatly affected by this incident... It is said that many people are asking for returns!"

Su Binbin laughed and then gave Xu Ming a thumbs up.

"Xiao Ming, your method is better!"

"It really hurts them!"

"However, since you have given them a little lesson, you have to let them remember the reason. You can remind them next."

Xu Ming smiled and nodded.

to be frank,
The sales of Nietzsche TV are simply a drop in the bucket compared to Changhong.

The important thing is not sales, but to remind Nietzsche that young people should not disturb the market.

"Don't worry, Brother Su, I have already arranged this matter, and they will know the reason soon."

"I believe that after this loss, they will never dare to set the price so low again in the future!"

(End of this chapter)