Technology: Starting from selling mobile phones

Chapter 79 So beautiful (5K please subscribe)
Since the Iphone 2012S officially entered the domestic market in 4, domestic mobile phones have been catching up over the years.

Start catching up on the operating system,
Starting from the concept of product design to catch up,
Starting from the configuration of various functions to catch up...

without any exaggeration.

The Apple mobile phone is the best "teacher" for domestic manufacturers, the best reference, and the best weather vane.

and so.

Although by 2016, major domestic mobile phone manufacturers have made great progress in quality, but...

Under inertial thinking,
The major mobile phone manufacturers are still looking forward to the annual Apple new product launch, looking forward to seeing what new functions and selling points the latest Apple mobile phone has developed, and then...

Imitate it.

……

Guangzhou, the headquarters of Vivo Blue Factory.

In the conference room, an internal high-level meeting on the iPhone 7 in half a month is being held.

"Ahem, there are two weeks until Apple's 2016 autumn new product launch..."

"Some renderings of the real iPhone 7 have been revealed on the Internet. What do you think?"

The speaker was Zhang Yuxing, manager of vivo’s product business.

After speaking, his eyes fell on Li Ming, the head of the design department.

Li Ming coughed lightly.

"Mr. Zhang, judging from the pictures exposed on the Internet, there should be little difference between the appearance of Iphone 7 and that of Iphone 6S."

"The only major difference may be that the 7mm headphone jack has been removed from the Iphone 3.5, which has been exposed before."

Zhang Yuxing nodded.

This news has been fermenting for a long time, and judging from the latest exposure of the real machine picture, it should be confirmed that the 3.5mm headphone jack has been canceled.

"So has your design department taken any action? Should our next new mobile phone also cancel the 3.5mm headphone jack?"

"To tell you the truth, our design department is still considering..."

"What are you still thinking about?"

While speaking, Zhang Yuxing frowned.

Apple has already decided to cancel the 7mm headphone jack on the latest Iphone 3.5, just keep up with Apple's design philosophy, what are you still thinking about?
Li Ming, the head of the design department, showed a wry smile and said:

"Mr. Zhang, Apple announced that the cancellation of the 3.5mm headphone jack is for environmental protection, waterproof, and a thinner and lighter body..."

"but,"

"There is no denying that the fuselage is thinner and lighter, but waterproofing and environmental protection are out of the question."

"We all know in the industry that the so-called 'headphone jack is not waterproof' is just an excuse. Samsung and Sony have already solved this problem, and it is nothing more than a cost issue."

"As for environmental protection, that's just an excuse for Apple's promotion."

"Is it not environmentally friendly to use traditional 3.5mm earphones? Is it environmentally friendly to use their Lightning interface earphones, or bluetooth earphones?"

After the voice fell, the colleagues at the conference table couldn't help laughing.

have to say.

Only Apple dares to be so unique and directly cancel the 3.5mm headphone jack, and it also says so righteously.

The atmosphere in the conference room suddenly became more relaxed. At this moment, a supervisor from the product department said with a smile:

"Old Li, you misunderstood the meaning of Apple."

"Apple's promotion of environmental protection is to let everyone reduce the use of electronic products and protect the environment..."

Li Ming shook his head.

"To put it this way, Apple should simply not give away earphones or charger cables when buying a mobile phone."

The conference room suddenly laughed louder.

"How is this possible? Isn't it standard to buy a mobile phone to get headphones and a charger?"

"That's right, if you don't send a charger, what will the new iPhone users do? Don't charge it? This is the most basic need!"

"Old Li, no matter how overbearing Apple is, it will never dare to do this, or it will be scolded to death."

Seeing that the topics discussed in the conference room were getting more and more off-topic, Zhang Yuxing coughed and looked at Li Ming again.

"Li Ming, stop talking about those useless things. What exactly do you want to say? What are your design team thinking about?"

Li Ming said seriously:
"Is such that."

"Apple canceled the 3.5mm headphone jack. I guess the biggest purpose is to promote the Airpods wireless Bluetooth headset that they released at the same time."

"but……"

"We at vivo do not have a wireless Bluetooth headset business, and a large proportion of our customers are urban customers, and everyone still has a high usage rate of traditional 3.5mm headsets..."

“I’m worried about the impact on the sales of our new mobile phones if we rashly cancel the 3.5mm headphone jack.”

After the words fell, everyone present put away their smiling faces and frowned.

indeed.

The user base of vivo is quite different from that of Apple. If the 3.5mm headphone jack is directly canceled, it may lead to bad market response.

at this time.

"Isn't that simple?!"

Zhang Yuxing focused his eyes, and then said:

"Come out one model first, and test the bottom line of customers!"

"Anyway, with Apple's endorsement, let's take a look at canceling the 3.5mm headphone jack on the next mid-range phone!"

"Maybe customers just like Apple? Do they think this is a high-end performance?"

Try the customer's bottom line?
Li Ming was stunned and did not continue to speak.

Zhang Yuxing went on to say:

"Anyway, anyway."

"Since Apple chose to cancel the headphone jack, we must follow the trend of Iphone 7."

"If consumers can accept it, we will cancel the headphone jack in a large area and save costs."

After saying this, without waiting for everyone to speak, he moved on to the second topic.

"The wireless charging technology used on the Iphone 7 this time, has our technical department started to develop this function?"

"Well...it's already under development."

"There are also the waterproof and dustproof functions proposed by the Iphone 7, and the portrait mode with blurred camera background. Is the technical department following up on the research and development?"

"They are all available, don't worry, Mr. Zhang."

……

Just when Vivo executives were preparing for the upcoming release of the Iphone 7.

another company,
Rice is also paying close attention to any clues about the Iphone 7.

no way.

As the most popular mobile phone company on the domestic Internet, as a company with Internet genes, rice mobile phone is destined to be on the cusp of the storm.

The latest series of features of Iphone 7 are naturally the focus.

"Mr. Lei, the latest confirmed news."

"The core function of the Iphone 7 this time should be the wireless charging technology..."

"In addition, their battery life has been improved compared to the Iphone 6S. The Iphone 6S has a battery capacity of 1810mAh, while the Iphone 7 has a battery capacity of 1960mAh."

"and also……"

“不出意外的话，他们将推出32GB、128GB和256GB三个大小的内存容量，其中32GB这个型号Iphone 6S没有，Iphone 7上加上去的。”

"You see?"

Rebus rubbed his temples.

Although there are still a few days before Apple's new product launch event, Xiaomi has almost confirmed the various functions and parameters of the Iphone 7 from various channels.

"Nothing to see."

"They added a 32GB memory model, and our next Mi 6 will also add 32GB..."

"Oh, no, they launched 32GB, so we launched 64GB, which is a little more than them, and it looks more conscientious."

"It's good to take it out and blow it at the press conference."

The assistant smiled slightly and quickly recorded it in his notebook.

“What about wireless charging technology?”

Rebus sat up straight.

"Whether wireless charging or camera technology is good, in short, the existing related technologies and selling points of Iphone 7 are submitted to the technical department, so that they can develop these functions as soon as possible."

"We are going to release Mi 6 next year, and we will have the same features as the iPhone 7, and it will be even better."

The assistant did not dare to neglect and nodded repeatedly.

Every year when Xiaomi releases a new phone, it holds a new product launch conference, and Mr. Lei’s consistent style is to use Apple phones as benchmarks, and then,
Various data at the press conference - beat Apple!
"In terms of appearance, the Iphone 7 has canceled the 3.5mm headphone jack this time. Will we also cancel the Mi 6?"

"Cancel!"

"Ok."

Compared with Vivo's cautiousness and temptation, Rebs understands Internet gimmicks better, and settles related matters in a few words.

but.

Followed by.

Rebus' thoughts fell on Xiaomi's upcoming high-end flagship, Mi MIX!
Compared with Iphone 7, this is Xiaomi’s top priority now!
For a long time, Xiaomi has been welcomed by many users because of its extremely high cost performance, and it has also gained a good reputation for Xiaomi.But.

Behind this, Xiaomi's profit margin has been unable to increase.

exactly.

But the brand power, premium rate, and price cannot go up.

Looking at the price of Apple mobile phones, which can easily cost five to six thousand, and looking at the price of Huawei's high-end flagship Meta series, which is also priced at four to five thousand,

Xiaomi’s flagship Mi 5 is priced at 1999 yuan for the standard version and 2500 yuan for the top version.

Under the huge price difference, it's no wonder not to be jealous.

and so.

After some thought, Rebus is no longer limited to making cost-effective Xiaomi series mobile phones, but hopes to launch a high-end series and introduce Xiaomi to high-end models.

Under such a strategic background, Mi MIX series applications were born.

As Xiaomi's first-generation MIX model, Rebs and the entire team have made great efforts.

Bear the brunt of

The most gimmick, and what Rebus is most optimistic about is that Xiaomi MIX is equipped with the world's first true full screen, which is the world's first true full screen mobile phone.

"Xiao Fang, we have to start preparing for the MIX press conference. You must personally implement this matter!"

"As soon as the Apple press conference is over, next month in October, it's time for us to shock the world and let the world take a good look at our Xiaomi technology and our Xiaomi innovation capabilities!"

have to say.

Compared with when he was talking about Iphone 7 just now, Rebs looked completely different.

With every gesture, he reprimanded Fang Qiu.

Assistant Xiao Fang quickly responded.

to be frank.

She knew how much the Xiaomi Group had paid for "Xiaomi MIX" this time.

Just to solve the under-screen camera technology, hundreds of millions of research and development funds have been spent, many patents have been applied for, and a team of more than 100 engineers has been assembled.

without any exaggeration.

This is definitely the mobile phone with the most research and development expenses in Xiaomi’s history!
But looking at the confident and expectant Rebus in front of her, she was suddenly taken aback for no reason, what if...

What if sales slump?

but.

Soon she quickly shook her head, Xiaomi MIX is the world's first full-screen mobile phone... and it has a lot of black technology blessings.

Believe me, the market will pay for it!
……

time flies.

On September 2016, 9, there were only four days left before the official release of the ihpone 4 mobile phone.

At this time, not only major mobile phone manufacturers are secretly waiting for the arrival of Ipohne 7, but the Internet has also begun to warm up.

Major online media and technology bloggers have started to report relevant content. After all, after the Apple 6S exploded, the influence of Iphone mobile phones in China has climbed to the extreme.

Orange, the UP master of station B.

That is, the digital product anchor who was hired by Changhong to discredit Nietzsche TV on the Internet.

Naturally, he would not let go of the massive traffic generated by the launch of the new iPhone 7.

At [-] o'clock in the evening, when the number of people watching the live broadcast was the largest, Orange's live broadcast room was already full, and the popularity was extremely high.

At this time, he is introducing some parameters, function configuration and real machine renderings of Iphone 7 exposed on the Internet.

have to say.

As a senior digital blogger, he knows exactly what to do and what the audience wants to hear.

It seems to be introducing the function parameters of Iphone 7, but in fact it is to praise Apple to death, and to promote Apple's functions and changes frantically.
Then, spray domestic mobile phones to death!
"This time, the iPhone 7 uses a 4.7-inch screen with a resolution of 1334x750 pixels. Although the resolution is not the highest, the screen of the iPhone 7 performs very well in terms of display effects. This is Apple's adjustment of the screen! "

"I won't talk about the CPU chip. Everyone knows that Apple's chips are powerful. This time it uses an A10 processor with four cores! It has improved performance by at least 9% compared to the previous generation A40! It is at least 2 levels ahead of the Snapdragon chip. Not to mention Huawei’s Kirin chip..."

"This time, the battery capacity of the Iphone 7 has been increased by more than 100 mAh, and the battery life has been improved by more than 6 hours compared to the Iphone 2s!"

"What?! The battery is only 1900mAh, which is too little. Android phones are at least 3000mAh? Do you know that Apple has the most powerful power-saving technology? Can domestic mobile phones with 3000mAh outlast Apple's 1900mAh?"

"You've never used an iPhone, have you?"

Chengzi crazily praised the Apple mobile phone in the live broadcast room, while stomping on the domestic mobile phone.

As small as batteries and screens, as large as CPU chips and operating systems, there is no doubt that all of them are points for comparison.

Such an argument really resonated with many people, and soon the live broadcast room was full of barrages, and the atmosphere immediately rose.

A small number of rational viewers in the live broadcast room realized the shortcomings of domestic mobile phones, but they also saw the progress of domestic mobile phones, but when they saw that everyone was touting Apple, they also fell silent in a sensible way.

indeed.

At this time, the Apple mobile phone is like a god.

The gap between domestically produced machines is huge.

Gradually, seeing the popularity of his live broadcast room exceeding [-] people, Chengzi began to sigh in the live broadcast room.

"Family, I have to convince Apple's mobile phone technology research and development capabilities. If you look at innovation and technology, you have to be Apple!"

"Look at the fingerprint unlocking hidden in the HOME button, and look at this wireless charging, which undoubtedly proves that Apple's technology is leading!"

The voice fell.

The barrage frantically swiped the screen to echo.

"It's true that the domestic mobile phones have no innovation at all, and no technology..."

"Yeah, I guess all mobile phone manufacturers are now waiting to see the Iphone 7 conference and to buy in."

"Mobile phone technology innovation really can only look forward to Apple, domestic mobile phones, two words, hip-pull."

"That's right, +1."

The barrage scrolled crazily.

Cheng Zi took a look, and the corner of his mouth couldn't help revealing a smile. Obviously, when you praise Apple, step on a domestic mobile phone, between a compliment and a step,
The emotions of netizens and fans were fully aroused.

As for stepping on a domestic mobile phone... He didn't have any psychological burden at all.

But just as he was watching the barrage with satisfaction, a message suddenly caught his attention in the barrage in the live broadcast room.

"Domestic mobile phones are not without innovation..."

"Yesterday, Nietzsche Mobile released a new mobile phone - Nietzsche X1, which claims to innovatively use 'face 3D recognition technology'. Isn't this better than Apple's fingerprint unlocking?"

Cheng Zi quickly locked the barrage, and then laughed and read it in the live broadcast room.

Of course he remembers the Nietzsche phone!
Some time ago, after he received money to criticize Nietzsche TV, he didn’t expect that because of Nietzsche’s 2+4 quality assurance policy, the negative reviews on the Internet reversed, and his account received a lot of reports.

If it wasn't for the fact that he had a lot of fans on the platform, he just gave a verbal warning and didn't shut down the live broadcast room.

But even so, he and Nietzsche have formed a bridge.

Seeing this barrage about Nietzsche's cell phone, he immediately sneered.

"A copycat manufacturer like Nietzsche is still talking about technological innovation? And facial recognition? It makes me laugh! Don't you understand false propaganda?"

Not only did Chengzi not believe it at all, but the live broadcast room was also full of laughing voices.

"??? What brand is Nietzsche's phone?"

"Hahaha, I don't know, it's just a copycat phone!"

"What kind of high-tech technology can a non-branded cottage develop?"

Not to mention that Chengzi's fans laughed, even the neutral netizens in the live broadcast room couldn't help shaking their heads when they saw the bullet screen posted by this netizen.

What kind of technological innovation can a mobile phone manufacturer that has never heard of it do?

What a joke!

At this moment, the netizen on the barrage seemed not to have expected to be caught by the anchor, and hurriedly said:
"believe or not."

Just when everyone thought that the netizen was having fun, Cheng Zi suddenly had an idea.

Seeing more and more netizens in the live broadcast room, he decided to continue this topic.

"Well, since this netizen said that 'Nietzsche Mobile' has launched a mobile phone capable of 'face recognition', then..."

"Let's go and see for ourselves. I just know that the 'Nietzsche phone' is sold on Pinxixi."

With that said, Chengzi opened the Pinxixi APP, smiling even brighter.

He said with emphasis:
"Let's see how awesome a mobile phone that is sold on Pinxixi is."

Open Pinxixi and search for Nietzsche's store.

soon.

The Nietzsche X1 purchase page appears in front of the screen, and appears in the live broadcast room page along the live broadcast signal.

Take a closer look.

Cheng Zi's mouth twitched slightly.

have to say,

This mobile phone effect picture is really good!
It's kind of beautiful!
……

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There are some things at home in the past few days, so don't worry if you won't be a eunuch.

Will update when I'm done.

(End of this chapter)