Technology: Starting from selling mobile phones

Chapter 82 Skyrocketing Sales

Oled full screen, face recognition technology, detachable battery, domestic machine.

Four very hot topics are all gathered on "Nietzsche X1", it's hard to think about it!

Under heated discussion,

At this time, no one on the Internet is questioning whether there is false propaganda on Nietzsche's mobile phone.
Because many customers who purchased the “Nietzsche X1” have posted real photos of the “Nietzsche X1” on the Internet.

Numerous digital bloggers urgently purchased "Nietzsche X1" and released the "Nietzsche X1" evaluation video overnight.

but.

Gradually, the hot spots discussed on the Internet have shifted from Oled full screen and face recognition technology to 3.5mm headphone jack, expandable TF memory card and removable battery.

I have to say that the release time of "Nietzsche X1" is really well chosen.

Iphone 7's strong cancellation of the 3.5mm headphone jack has been maintained by many Apple fans, but it has also aroused the resentment of many neutral netizens.

Many people think that Apple is too strong, and it is completely forcing consumers to choose.

By contrast,

Nietzsche insists on using the 3.5mm headphone jack, and historically restores the "expandable TF memory card" and "removable battery", which can be called the conscience of the industry and is people-oriented.

Apple has taken a completely different path.

Discussions on the Internet are becoming more and more intense, and more and more netizens agree with the Renaissance-style innovation of the "Nietzsche mobile phone".

together,

Many domestic mobile phones, such as Xiaomi, Huawei, and Opop, have also been questioned by netizens.

Question why the "TF expansion card function" cannot be launched, and why mobile phones with "removable batteries" cannot be launched.

Under considerable pressure from public opinion,

Many domestic mobile phone manufacturers have invited experts in the mobile phone industry to speak in defense. What they say is the same old theory.

One is to talk about "the reading and writing speed of TF cards is slow, which no longer meets the needs of mobile phone users, and more advanced solid-state drives should be used.";
The other is, "TF card is not safe".

The experts' words were recognized by some netizens, but soon many netizens with professional knowledge came forward to refute.

"According to your statement, the 'logical mechanical hard drive' with slow reading speed should have been eliminated long ago, but in fact, the mechanical hard drive is still alive and well."

"To put it bluntly, the cancellation of 'TF memory card expansion' is nothing more than mobile phone manufacturers uniting to force users to pay more!"

“Iphone 7 32GB的5388元，128GB的6188元，差距足足多了800元！”

"The price of 128GB and 256GB is also 800 yuan more! The configuration and performance are the same, so I just spent 800 yuan to buy some storage space!"

"I can't even spend 1 yuan to buy a 800TB card!"

"And when you say that TF is not safe, it's even more preposterous."

"Isn't the memory card used for high-end cameras? Isn't the TF memory card used for small drones? I'm really worried about safety. Isn't it enough to buy a more expensive and high-end SD card?"

As soon as the reply came out, the netizen's speech quickly received the support of countless people!

"Indeed, I just want to save photos and videos. Do I need such a high reading speed?"

That's right.

For most people, the most memory-consuming part of their mobile phone is the photos and videos they take on daily basis.

Especially as the pixels of cameras become higher and higher, the pictures taken often exceed 100 MB. If you can't take a few pictures, you have to worry about insufficient memory!

And if you want to save these videos and pictures in your mobile phone, you have to buy a bigger mobile phone, or copy them to a computer or a network disk, which is very troublesome!
Then,

Another netizen refuted experts’ views on “removable batteries”.

"It goes without saying that there are technical issues. How many years ago, Samsung, SONY, and Motorola's mobile phones achieved IP67 waterproof and dustproof!"

"So, the so-called aesthetics, back cover, and waterproof issues are not problems."

"As for the environmental protection issue you are talking about...if the detachable battery has environmental protection issues, then is the 'power bank' derived from battery life anxiety considered an environmental protection issue?"

"If you ask me, there are no mobile phones with 'removable batteries' in the domestic market now, just because they follow Apple's trend!"

"The manufacturers want to make more money!"

"Agree."

"+1."

It is no exaggeration to say.

Whether it is a TF memory card or a "removable battery", it is the demand that many netizens just need. This conclusion has been praised by many netizens!
of course.

Although the debate about "TF memory card" and "removable battery" on the Internet is fierce, no one can really completely convince the other party.

but.

It doesn't matter anymore!
In the fierce argument, #NietzscheX1# quietly surpassed #Iphone7# in popularity.

On September 1th, the topic of #尼超X[-]# was the first topic on Weibo!Nietzsche's mobile phone has also really appeared in the public's field of vision and is known by more and more netizens.

Other than that.

In strong contrast, the reputation of Nietzsche's mobile phone has skyrocketed, and it has suddenly become a conscientious manufacturer of domestic mobile phones!

but.

What surprised Mo Ran even more was...

The sales of "Nietzsche X1" have exploded!
Since "Nietzsche X1" successfully appeared on the hot search, in just a few days, the sales of Nietzsche

On September 2000, more than [-] units were sold that day!
On September 4000th, more than [-] units were sold that day!
On September [-], more than [-] units were sold that day!
Not surprisingly.

"Nietzsche X1" has a high probability of reaching sales figures of [-] to [-] units this month!
To know,
This is a high-end mobile phone with a price of more than 2000 yuan!

To know,
This is a mobile phone produced by Nietzsche, an unknown brand!
To know,
This is because the average price of Pinxixi's mobile phone category is only a few hundred yuan, and it is claimed by the outside world to be an exclusive mobile phone sold on the Shanzhai platform!
If it is in Taobao, JD.com and offline channel distributors, this sales data will double!
Mo Ran looked at the long list of data on the statistical report and let out a heavy breath.

But soon, he smiled wryly again, and called Wang Fugui who was in charge of the mobile phone business.

"Old Wang, before we were worried that we wouldn't be able to sell our mobile phones, but now... we have to worry about production capacity!"

"Moreover, after the base is large, the after-sales service must also keep up!"

Lao Wang complied.

"Good boss, let me negotiate with you about the R37 foundry."

……

the other side.

The explosive sales growth of "Nietzsche X1" not only surprised Mo Ran.

In just a few days, the soaring sales of "Nietzsche X1" also rapidly fermented inside Pinxixi, which caused quite a stir.

In the end, it appeared on the high-level desk!
To know!
Although the number of users of Pinxixi has grown rapidly since its establishment and it has taken a lot of share from Taobao, but...

The more it develops, the more problems Pin Xixi exposes!
One is,
Pinxixi has always been about "low price". The platform is filled with a large number of cheap products, which has given people the inherent impression of being cheap!
two is,

Most of the brands on the Pinxixi platform are still copycats and miscellaneous brands, and there are only a handful of truly excellent, high-quality and authentic merchants!

In other words, there are not many high-quality products with reliable quality that can be bought on the platform!
Because of this, the top executives of Pinxixi are very clear that if these two problems are not resolved, and the public's inherent impression of Pinxixi is not resolved,

Perhaps most customers will buy some cheap small items on Pinxixi, but most customers dare not buy higher-end and more expensive commodities on Pinxixi at all!

Such as high-end mobile phones, refrigerators, washing machines, computers, etc...

And now!
In the mobile phone industry, a "Nietzsche mobile phone" was born that has caused heated discussions across the Internet and has a very good reputation!
The most important thing is that the current Nietzsche mobile phone is only available exclusively on Pinxixi!
"Xiao Zhou, make arrangements immediately. Relevant senior officials from the business department and marketing department will come to the conference room for a meeting immediately."

The speaker was Wen Yanjun, the marketing manager of Pin Xixi.

"Okay, Mr. Wen, I'll do it right away; but is our another meeting at nine o'clock in the morning canceled?"

"Canceled immediately!"

After hearing the assistant's question, Wen Yanjun did not hesitate and glanced at the latest data summary of the "Nietzsche Self-operated Flagship Store" in his hand.

joke.

In just a few days, "Nietzsche Mobile" has brought more than [-] registered users to the platform, and these users are all high-net-worth customers with good spending power!
Under such circumstances, what meeting could be more important than Nietzsche?
soon.

Pin Xixi's high-level personnel were all present, seeing this, Wen Yanjun didn't go around in circles, and said directly:
"Today I suddenly called everyone together just to discuss one thing."

"Everyone must know that the 'Nietzsche X1' mobile phone on our platform has been very popular recently, and the statistics of the past few days have been released!"

"In just three days, Nietzsche's official flagship store has brought 1 effective new customers to our platform!"

After the voice fell, there were bursts of low-pitched discussions in the conference room.

This data is already very impressive.

Wen Yanjun coughed slightly and continued:

"Now the 'Nietzsche Mobile Phone Flagship Store' is the only store in the entire network where we, Pinxixi, sell exclusively."

"So...today is mainly to discuss, next, how can we let 'Nietzsche Mobile' continue to operate exclusively on our Pinxixi, instead of going to Jingdong and Taobao to open branches!"

Let "Nietzsche Mobile" operate exclusively on Pinxixi? !
Everyone looked at each other with some shock in their eyes. Such a request was unheard of.

But after thinking about it carefully, everyone immediately understood the meaning behind Mr. Wen.

indeed.

The current "Nietzsche mobile phone" is quite famous on the Internet, if it can stay in Pinxixi for exclusive sales, it will definitely bring more traffic and customers to Pinxixi!
but……

After a short period of popularity, "Nietzsche Mobile" will inevitably receive invitations from the marketing departments of other platforms.

It may not be easy to retain its exclusive business in Pinxixi!

Apart from anything else, JD.com’s self-operated 3C is a very big competitor. If it is proposed to include “Nietzsche Mobile” into JD’s self-operated business, with JD’s self-operated traffic,

"Nietzsche Mobile" is definitely hard to resist!
Thinking of this, everyone shook their heads, their eyes flashing with difficulty.

Wen Yanjun frowned, obviously dissatisfied with everyone's reaction.

And at this moment,
suddenly,

Someone looked at the timid Southwest Marketing Manager—Zhang Qian—who was sitting in the last row of the conference room!
"Mr. Wen, what I mean is that Zhang Qianzhang is the marketing manager of the southwest region and has cooperated with Nietzsche Mobile many times. I think this matter can be left to Mr. Zhang."

After saying this, everyone present turned their attention to Zhang Qian.

Zhang Qian was so angry that she wanted to scold her.

Just now when Wen Yanjun mentioned Nietzsche's mobile phone and wanted to persuade "Niezsche's mobile phone" to operate exclusively on Pinxixi, he felt something was wrong.

Thinking about it with your head, you know that this matter will not be easy to negotiate. If the negotiation fails, you will definitely be the one to take the blame.

and,

He had met Mo Ran. How could a shrewd person like Mo Ran not guess what the headquarters was planning?

Thinking of this, he forced a smile:
"Mr. Wen, I'm afraid we have to contact someone from the headquarters about this matter."

"Do not……"

Before Zhang Qian could finish speaking, Wen Yanjun frowned and interrupted:
"Leave this matter to you guys."

"I remember that you had an employee named Li Dongbao. Didn't he have a good relationship with Nietzsche? It was just right for him to explore Nietzsche's tone and give us a rough idea."

Li Dongbao?
Ask Li Dongbao to probe Mo Ran's tone?

Zhang Qian's expression suddenly became extremely strange.

Toho’s butt is more than a billion points crooked!
Asking him to check his mouth is equivalent to showing Mo Ran his underwear...

"Huh? Zhang Qian, what do you think?"

Zhang Qian took a deep breath.

"Uh... well."

……

the other side.

The sequelae of the explosive sales of "Nietzsche X1" are far more than these.

BOE.

As the largest screen manufacturer in the country, BOE has had a very difficult journey.

In fact, BOE mainly has two screen businesses.

One is a computer monitor or a TV screen.

The other is the screens of mobile phones and tablets.

But it is no exaggeration to say that whether it is a TV or a mobile phone screen, BOE's screens are not top-notch in the world.

Especially mobile phone screens have been crushed by Samsung screens for a long time.

The market share of the entire mobile phone screen, not to mention being able to get orders from top manufacturers like Apple, even domestic first-tier manufacturers like Huawei and Xiaomi.

No way, Samsung's screens and LG's screens are better than BOE's screens in terms of yield and color.

As a result, BOE has always been in an embarrassing situation on the mobile phone screen, and it can only be regarded as a second-rate, unable to hit the top of the line at all.

but.

Early this morning, Mr. Liu of BOE's production department suddenly felt that the sky had changed!

Good guy!
Several business department managers from the top domestic mobile phone manufacturers such as Huawei, Xiaomi, and Viov unexpectedly visited and offered to provide a batch of samples of OLED screens.

To know!
These are usually the fathers of BOE's sponsors, who can't ask for it, but today they all came to BOE by coincidence!
Just ask.

as predicted!

All because of the full screen of "Nietzsche X1", all want to get a sample of that customized oled screen!
Manager Liu took a deep breath!

He knew it in his heart, it was all because of Nietzsche's phone!
Because "Nietzsche X1" exploded!
at this time.

The production workshop manager called.

"Manager Liu, the batch of screens customized by Nietzsche will be finished soon."

"Although they have placed additional orders, our construction schedule has been scheduled in advance..."

Before he could finish speaking, Manager Liu's eyes from the production department of BOE turned red instantly.

"Old Zhang, what the hell are you kidding me?"

"Withdraw the construction period of other orders for me, and make every effort to ensure the screen order for Nietzsche's mobile phone!"

"Remember, it doesn't matter whoever's order is not produced, but Nietzsche's order must not be delayed!"

(End of this chapter)