The program team lost contact, and the desert island live broadcast reversed the character design

Chapter 267: Su Zhe is preparing for the college entrance examination?

three days later.

Su Zhe and the Lighting and Film Company have basically reached an agreement on the terms.

I won’t go into details about other scattered conditions, but they are mainly a tiered distribution share of up to 4% and a guarantee that the number of films scheduled in the first week exceeds 20%.

Light and Shadow is also an old media company. It has strong distribution capabilities, but poor production capabilities. Without a big director, it has relied on marketing and distribution of bad movies for a long time. It can be called the "King of Bad Movies" in the company.

So Su Zhe and them can be considered a strong alliance.They are also the company most hungry for talents and want to win over Su Zhe.

However, after the contract was confirmed, Su Zhe did not sign the contract immediately. Instead, he asked to sign the contract the next day.

You can't break your promise.

Until early morning.

Su Zhecai received Jiang Youliang's message:

"Teacher Su, I'm very sorry for wasting your time. I hope to have the opportunity to cooperate with you next time."

It seems that he still failed and failed to persuade Mr. Li to come up with the most sincere contract.

Su Zhe didn't know how much hard work he had done and how much injustice he had suffered in the past three days, but it must have been very difficult.

He thought for a moment and invited:

"Tomorrow I will sign a contract with Guangying to discuss marketing strategies. Director Jiang knows more, come and help me with some ideas."

On the other side, after Jiang Youliang received the news, he never expected that Su Zhe would invite him as a consultant?
I am an employee of Qunxing!Qunxing has some conflicts with him, and they are also competitors of Light and Shadow. Why do you go to see them sign a contract?Demonstrated?

Jiang Youliang immediately typed slowly in the dialog box:

[It’s inappropriate, I am a star after all]

He paused, then deleted this line and replaced it with:
[Sorry, I have an appointment tomorrow. I will definitely visit Teacher Su if I have the chance. 】

He looked at this more tactful rejection, and his finger paused on the [Send] button for a long time without pressing it.

He remained silent, accidentally deleted the rejection, and only replied:

"Honored."

Su Zhe could see Jiang Youliang's confusion from the repeated appearance of "Inputting" on the dialog box, but when he saw the last message received, he smiled with satisfaction, put down the phone, and thought to himself:

"Let me see what you're capable of first."

Even if he has the skill of [Recognizing Heroes with Intelligent Eyes], he cannot be blindly superstitious. He has to observe first.

So the next day, Jiang Youliang wore an exquisite suit and came to Long Aotian Company again.

It was already May and summer had entered, and this outfit was indeed a bit hot, but he was still meticulous and buttoned up to the top.

This is a habit he left behind in the West. Like his colleagues there, he always wears an exquisite suit no matter whether it is cold or hot, and he prides himself on being a business elite.

Many people are curious why the air conditioners in shopping malls and companies in the West are so cold. They are usually only around 20 degrees Celsius and are left on 24 hours a day. Wearing short-sleeved clothes can even cause colds.

Because the "elites" wear this kind of suit and they are neither cold nor hot.

For this so-called "gentlemanly manner", I don't know how much energy was wasted and caused global warming. In turn, they hypocritically condemned Chinese people for eating meat.

That's right, this is the essence of the Western "gentleman".

However, China's air conditioners follow building energy conservation standards, which are generally around 26 degrees, which is more suitable for short-sleeved clothes. It is actually a bit hot to wear this kind of clothes.

And more like a salesman.

So when Su Zhe saw him, he could not help but mutter:
"It's not enough to do as the Romans do."

It doesn't matter what he wears, but if his understanding of the mass market is the same as that of "Western elites", I'm afraid he won't be able to do well in this industry, and may even overturn because his aesthetics are too "public knowledge".

Su Zhe inspected Jiang Youliang, but did not show it. He just welcomed him warmly:

"Thank you, Director Jiang, for helping me. Last time I saw the notebook you recorded, I knew you must have a lot of insights."

Jiang Youliang said a few words modestly, but he was still a little confused.

He didn't know whether he should help Su Zhe——

If Su Zhe makes money, he won't share it with him, and he will offend Mr. Li, so why bother?
After the two exchanged pleasantries, the vice president of Light and Shadow Media arrived and formally signed a distribution contract with Su Zhe.

Only then did Jiang Youliang know that Su Zhe deliberately delayed signing the contract for a day in order to make a promise with him.

At this moment, he immediately put aside his hesitation and was too lazy to care about what Mr. Li thought. He even felt the urge to "slap him in the face"——

I tried so hard to persuade you for three days to make you a lot of money, but you drove me away without saying a word!

Fuck you!Look at Su Zhe's attitude!In this case, I will help Su Zhe make money and let you see who is right and who is wrong!

Su Zhe didn't know Jiang Youliang's inner activities. After signing the contract, he began to discuss publicity strategies.

In terms of local promotion, Guangying is an expert and has a group of offline publicity personnel under its command to ensure that offline advertising can be placed in the elevators of major office buildings in first-tier cities.

They also have a wealth of experience and connections in putting up posters and arranging roll-up banners in cinemas.

This is what they have accumulated over the years. Guangying’s local promotion team is the strongest in the country, and it is also what Su Zhe likes most.

But in terms of online publicity, the plan proposed by Guangying left Su Zhe speechless——

Hyping up scandals.

This is also the old magic weapon of Guangying. Their stars are basically covered in scandals.

This is not about speculation, it is not about sweetness, it is about excitement, used to attract attention.

But this set is too old-fashioned now.

With the collapse of various weird stars in the entertainment industry, the public has long been accustomed to the lower limit of the industry, and the eyeball effect caused by hyped scandals is not so prominent.

Unlike before, everyone has a relatively good impression of "literary and artistic workers" and a better impression of the media. They are still relatively naive and easy to believe reports.

Therefore, whenever a scandal breaks out, it can attract a lot of attention, and even a so-called "superstar" can be created by hyping up the scandal.

In addition to the deterioration of the effect, celebrities are gradually reluctant to do it.

Scandal speculation has a great negative impact on celebrities, especially female celebrities. In the era of fan economy, it is difficult for celebrities to accept any behavior that will greatly reduce the number of fans.

So when Su Zhe heard such a traditional plan, he frowned and thought to himself:
"No wonder the light and shadow is gradually declining. This propaganda idea is still stuck ten or 20 years ago."

But when he thought about it again, he understood the age of the senior executives of Guangying.

They are older, and it is really difficult to change the way they thought when they were young, especially the way they have been successful.

How many companies have died on the most trusted path to success, and the same is true for light and shadow, which is very normal.

But Su Zhe would definitely not let them dominate his publicity strategy. Just when he was about to refute directly, his expression changed and he looked at Jiang Youliang:
"Director Jiang, what do you think?"

He wanted to test Jiang Youliang.

Vice President of Light and Shadow looked at Jiang Youliang strangely and asked curiously:

"Mr. Su, he is from Qunxing, why should he participate in the promotion of "Secret"? Are you also cooperating with Qunxing at the same time?"

Jiang Youliang didn't know how to explain it.

Su Zhe smiled and said:

"As a friend. What? Mr. Li pays him a salary, but he is not allowed to help his friends? Is this the feudal era?"

As he spoke, he looked at Jiang Youliang who looked surprised and said with a smile:

"Director Jiang, the salary Mr. Li gave you only bought you a job, not your life, right?"

Jiang Youliang didn't know why, but a warm current surged in his heart. Without joking, he directly talked about the publicity plan he had already thought of:
"Teacher Su, we need to do word-of-mouth publicity! Don't release it on a large scale at the beginning, focus on small-scale screenings to increase word-of-mouth and arouse public curiosity, and then release it on a large scale."

The Vice President of Light and Shadow frowned, not wanting to agree to this plan.

He didn't have much confidence in the quality of "Secret". At that time, he saw it in a fog, especially at the end, when it was time-traveled and disappeared. It was too confusing. In fact, he was not optimistic about it.

So what he thought was that by relying on Su Zhe's reputation and the huge fixed audience of youth films, he could deceive as many viewers as he could by releasing them on a large scale.

According to his predictions, the box office revenue could reach RMB [-]-[-] million in the first week, and it is expected to exceed RMB [-] billion in the end.

But in front of Su Zhe, he couldn't just say that he was not optimistic about word of mouth.

Jiang Youliang is still instigating:

"The biggest advantage of "The Secret" is its excellent quality. Not doing word-of-mouth marketing is simply a waste! As long as it forms hunger marketing, it will definitely be sold out after it is released!"

When the Vice President of Light and Shadow heard such "icky" "flattering", he suspected that Jiang Youliang was deliberately sent by Qunxing to cause trouble and wanted to mislead Su Zhe, so he tactfully reminded:
"A large-scale release will not delay publicity and reputation. Mr. Su, if you ask fans to add more five stars to a certain page, the score will definitely be high in the beginning."

"The word-of-mouth I'm talking about is not just ratings." Jiang Youliang retorted, "It's tap water formed spontaneously from all over the Internet, and heartfelt praise and recommendations."

The Vice President of Light and Shadow even felt that he was trying to trick Su Zhe:
Shameless!In order to deceive Su Zhe, he actually made such an exaggerated flattery!
But he was disappointed that Su Zhe really "fell into the trap" - Su Zhe showed great interest and asked Jiang Youliang about the specific methods of word-of-mouth publicity.

Jiang Youliang said his thoughts seriously:
"We have to find the audience that will be most receptive to the film."

There is no movie that everyone likes.

For example, "Secret" only scored 6 points when it was first released, and this was the score given by young people who claim to be literary and artistic on a certain website.

The actual evaluation back then was actually lower, otherwise it wouldn't have only made 2000 million at the box office.

For Jay Chou, who has a lot of fans, his fans alone are more than just the box office!It can only be said that word-of-mouth was a drag on the film and many fans did not watch it.

The same is true for "Westward Journey". Before it was rediscovered and rated as a classic, its evaluation was extremely low. Even the box office bomb of Star Master could not prevent it from suffering huge losses.

Therefore, word-of-mouth publicity must find the groups who like the film the most. After word-of-mouth is thoroughly promoted, other groups of people will be affected by the herd mentality, even if they don't like it very much.

As for the group that likes "The Secret" the most...

Su Zhe and Jiang Youliang looked at each other and said in unison:
"College student!"×2!

The two looked at each other and smiled, and said in unison:

"Campus Screening!" ×2!

The Vice President of Light and Shadow was speechless and felt a little weird.

This scene is like Zhuge Liang and Zhou Yu writing the word "fire" on the palm of their hands together.

And he wrote [hot pot] on the side.

This made him feel very uncomfortable:
We, Light and Shadow, are the distribution company, and I am the head coach of Battle of Chibi, okay? !You guys have such a tacit understanding that it makes me look like a fool!
He didn't care about offending Su Zhe, gritted his teeth and said:
"I still stick to my opinion. Large-scale screening is the most reliable way. With the strength of light and shadow, we will definitely be able to get more than 20% of the film schedule."

"It's okay, you can keep insisting."

Su Zhe didn't care about his opinion at all. He pointed at the contract and continued discussing with Jiang Youliang.

Vice President Guangying took a look at the contract and found that it had already been written in the contract that Su Zhe would decide the publicity strategy during the cooperation.

——How could Su Zhe let old men like Light and Shadow dominate his works?
Allocating money to Guangying is just for their film schedule and promotion.He's just a tool, so don't express your opinions!

This frustrated the vice president of Light and Shadow. What does co-author Su Zhe mean by saying, "You can continue to insist on your own opinions, but I won't listen to you anyway"?
He was helpless and finally couldn't bear it anymore and said bluntly:

"Mr. Su, if the screening evaluation is not high, we cannot guarantee the number of films scheduled for the first week of release."

Su Zhe and Jiang Youliang turned to look at him together, sizing him up expressionlessly, then turned back silently and continued talking about publicity strategies.

That look, as if looking at a fool——

For such a good movie, you are actually worried about its reputation?What did you watch at the movie party?

It is difficult for industry insiders to accurately judge the box office of a movie after watching it. After all, there are too many factors that affect the box office.

But if people in the industry can't tell the quality of a movie, then don't do it!Or just focus on fucking female celebrities and stop making random comments.

The Vice President of Light and Shadow was almost made to doubt his own IQ by the looks in their eyes. In the end, he was stuffed with a bunch of distribution plans and left in a daze, feeling so angry that his heart ached.

He was determined:
"Jiang Youliang is definitely sent by Qunxing to cause trouble! Su Zhe is too arrogant and has been deceived into lameness. He will definitely fall into trouble!"

After Su Zhe decided on the publicity plan, he had no time to watch it personally.

He wants to go to school!

Now it's May, and it's soon time for the college entrance examination.

When filming "Bad Kiss", Su Zhe was admitted to Beer No. [-] Middle School under special circumstances and became a glorious senior high school student.

Therefore, he can take part in this college entrance examination as a fresh graduate, without having to worry about being banned if he commits suicide as a repeat student...

In fact, with the skills he has mastered now - high school Chinese, Mathematics, Physics and Chemistry (top level) and English (intermediate level), he can get a good result even if he takes the exam naked.

But it is difficult to become the number one pick.

After all, scores not only depend on ability, but also test-taking skills——

I don’t know how to do it, and my score is higher than those who know how to do it. This is called test-taking skills!
It just so happens that China's test-taking skills, especially those for the college entrance examination, are undoubtedly the best in the world.

Really far ahead.

Su Zhe doesn't need to have strong test-taking skills, after all, he really does.But you have to practice and get used to the rhythm of writing test papers before the college entrance examination.

So he ended all external activities and quietly entered Beer No. [-] Middle School to study.

As an anecdote, this was immediately posted on the Internet, and everyone was dumbfounded:

[Su Zhe wants to take the college entrance examination? 】

[Wait, I remember he was a junior high school student, right?How can I take the college entrance examination? 】

[While filming "Bad Kiss", the No. [-] Middle School admitted him under special circumstances and gave him a student status. 】(Parallel world, real world student status should be difficult to operate)
[Yes, I read the news at that time and thought it was just hyping "Bad Kiss". I didn't expect that Su Zhe was really going to take the college entrance examination? 】

[After he played Jiang Naoshu, he thought he was a top student? 】

[Haha, I kind of want to watch the fun. 】

【Encouragement is the main thing!It’s always right to want to learn. 】

Su Zhe only played the role of a top student and did not hype that he was a top student, so this news was just an interesting thing and did not arouse public disgust.

However, some voices questioned whether Su Zhe entering the No. [-] Middle School at a critical moment would affect the preparation of senior high school students for the exam?
Beer No. [-] Middle School immediately issued a statement. Su Zhe occupied a classroom by himself in the new campus to write papers. The teachers at No. [-] Middle School were only responsible for marking his papers and invigilating the exams, so that he could get used to the atmosphere of the college entrance examination and would not affect any students.

After this statement, the only doubt disappeared.

Since Su Zhe has not affected anyone, is there any problem if he puts down his work, makes less money, and takes the college entrance examination to realize his dream?

No problem, but because he has learned to be politically correct in the country, Su Zhe's behavior is even worthy of praise.

But privately, many people felt that there was something wrong with Su Zhe.

Because in their eyes, going to college is to find a good job.

Su Zhe is so rich and is his own boss, why should he "waste time" to take the college entrance examination?
Some people in the circle are also ready to see the joke:
"Haha, hasn't Su Zhe always boasted about being a genius? When he fails the college entrance examination, will he still have the nerve to brag about it?"

"Before, with a junior high school degree, he could plead that his family was poor and he was forced to become a trainee, and no one could criticize him, so it wouldn't be a black mark. Now, let's get a score of [-] or [-] and see how everyone laughs at him!"

Even if the movie is poorly shot and the songs are poorly written, even if the audience criticizes it, the fans can still say:

"You you on the line!"

Most viewers don't have the opportunity to make movies or write songs, and there is no way to refute other than "do you need to be able to cool down to evaluate a refrigerator?"

But the college entrance examination is different.

Fans say "you go your way".

Many people can really post higher scores than celebrities - it's not difficult.

Therefore, in the eyes of insiders, Su Zhe's inexplicable participation in the college entrance examination had no benefits except one more black mark.

"He only studied for a month. How can he still get a score of over [-] in the test?"

If you can get this score, you will basically not be hacked.

But it’s nothing to brag about.

There are still celebrities in the entertainment industry who have scored over 600 points in the college entrance examination, but who would brag about this?

Therefore, in everyone's eyes, Su Zhe's taking the college entrance examination was a harmful and unhelpful act.

But he was obviously so smart and rational, why did he suddenly act impulsive?

After much thought, they found only one reason -

Su Zhe is floating!

In addition, news came from Guangying that Su Zhe was headstrong in the cooperation and was deceived by the stars.

This further shows that Su Zhe is too arrogant.

Continuous success has completely blinded his eyes, and a shining star will fall due to arrogance.

It’s such a shame (cross out)… I’m so happy!

There were a lot of discussions inside and outside the circle, but none of this stopped Su Zhe from going forward——

Prepare for the college entrance examination;
"Secret" marketing.

Everything is progressing in an orderly manner.

(End of this chapter)