The program team lost contact, and the desert island live broadcast reversed the character design

Chapter 402 The unexpected money-attracting king
According to Forbes statistics, Su Zhe's income as a star is about 6 million, not counting investment income such as Mary Sue and Long Aotian, including albums, film remuneration, commercial performances, endorsements, etc.

(But the cost of the script is not calculated, otherwise it will be exceeded)
This is of course very scary, but last year he was known as "Su Yiyi", with a single film salary of 100 million, ranking first in the celebrity list, and earning far ahead, so netizens thought it was normal.

Netizens even know that celebrity income only accounts for a small part of Su Zhe's income. As a boss, he earns more, so he has long been used to it.

But this year, although Su Zhe still ranks first on the celebrity list, he is not the highest-paid star on the list.

Someone unexpectedly overtook him. Su Zhe only managed to reach the first place in the overall ranking due to his higher reputation.

The star whose income exceeds his is actually——

Wu Peipei! Celebrities earn 10 billion!
In fact, this is not accurate. Forbes did not calculate the share. Wu Peipei’s share is relatively low, and the actual income is around 3 million.

——This is quite a lot, far exceeding the annual guaranteed income promised by Su Zhe. Wu Peipei is very satisfied and sheds tears of gratitude.

But 3 million can still rank second in the industry! What's more, not counting the 10 billion share, this surpassed Su Zhe and became the undoubted number one.

This is the key to detonating public opinion.

Not to mention netizens, even celebrities in the industry don’t understand:
"Why should she?"

"I just played Huang Rong this year and didn't have many works. How could I earn such a high income?"

"Is it an extra zero?"

No, the reason why Wu Peipei makes so much money is very simple——

As a global Internet celebrity, this is how you make money!
Even Wu Peipei's income can only rank fourth in the domestic Internet celebrity circle. Apart from her, the top five are all anchors who bring goods.

But her main identity is still a star, and the "Huang Rong" series of videos are more like derivative videos of her starring in "Legend of the Condor Heroes", so she is not ranked with the Internet celebrity circle, but with the stars.

Yes, this is a blow to dimensionality reduction.

——Give celebrities a little internet celebrity shock.

Celebrities were confused, and netizens were even more confused:
[One hundred million...one billion? Wu Peipei’s annual income is one billion? Did I read it wrong or did Forbes write it wrong? 】

[Su Zhe’s income is high, which I can still understand. After all, "Chinese Style" won a diamond record, and TV series such as "Swordsman" were released from the beginning of the year to the end of the year. 】

[Wu Peipei why? With "The Legend of the Condor Heroes"? By Huang Rong? Then why is Yu Haohua not on the list? 】

Someone knowledgeable will definitely say:
[It really depends on "Huang Rong", don't you watch the news? "Huang Rong" has become one of the most famous Chinese female images in the world, and Wu Peipei's food endorsement expenses are far beyond your imagination. 】

[I checked and found that Su Zhe has registered another company - Huang Rong Food. Wu Peipei also has shares and will be a lifelong endorser. Her income will be even more terrifying next year. 】

[We have a cooperation. Their first product is snail noodles. It seems that Su Zhe personally determined the category and Wu Peipei personally determined the taste. It will be launched next year. Industry analysts are likely to explode. 】

This is a new investment that Su Zhe made based on Li Ziqi's snail noodles from his previous life.

It is said that Li Ziqi and mcn had a falling out because after the company took away the IP of "Li Ziqi", it transferred the brand at a low price in a left-hand and right-hand way, so that Li Ziqi could not get any money.

This is equivalent to contract fraud. You must know that Li Ziqi only signed with MCN after he became famous. He was not trained by the other party, but just a cooperative relationship.

In comparison, [Huang Rong] is a character in Su Zhe's novel and TV series "The Legend of the Condor Heroes", and he also provided the creativity, so he naturally owns this IP.

He could not give Wu Peipei any share. After all, the other party made it clear that he was just Huang Rong's first actor.

But Su Zhe knows how to share profits and decided to give Wu Peipei a small amount of shares to completely bind her. Otherwise, even if he owns the IP, the replacement will cause great harm to [Huang Rong].

He has always been puzzled by the fact that some domestic institutions are extremely short-sighted. In order to steal money from their partners, they would rather destroy the brand than make money together.

These people seem to have no concept of win-win, cooperation, and compromise in their minds, making it difficult to understand their brain circuits.

In addition to Wu Peipei, there are also some food companies that have shares. After all, manufacturers need to be managed and goods distributed. Su Zhe does not have the time or ability to manage it well, so he should leave it to professionals.

This is also Su Zhe's first investment outside the entertainment industry. He doesn't have much capital, and he mainly invests in shares based on IP value, just to test the waters.

This is normal. After celebrities master a large amount of money, some people try to invest, mainly in clothing and food, but most people fail to do it well.

Especially the Linghu Chong in his previous life, who claimed to be an investment wizard, but lost all the money he earned in the industry and became a douchebag.

So Su Zhe was very cautious and did not do any publicity. It was only now that he was exposed:

[Is Su Zhe going to join the business world? It feels like he can make money no matter what he does. 】

[It’s over. If Su Zhe makes a lot of money in the future, will he still have the heart to make music and movies? 】

[I am afraid that my idol will live a hard life, and I am also afraid that my idol will drive a Land Rover. 】

But netizens are accustomed to Su Zhe making money. After a few brief discussions, they still focused on Wu Peipei:
[Compared to Su Zhe, I envy Wu Peipei more! Is she so lucky? 】

[Everything started when Su Zhe invited her to play the heroine Huang Rong in "The Legend of the Condor Heroes". 】

Although it is recognized inside and outside the industry that Su Zhe is very good at promoting popular actresses, Liu Heluo, You Mengli, Liang Zhiruo and others are all more famous because of him.

But Wu Peipei's rise from a second- or third-tier actress to the highest-paid star in the industry, with an annual income of 10 billion, is still beyond everyone's imagination.

This made many female celebrities break their guard.

Rumors immediately spread in the circle that Wu Peipei was Su Zhe's concubine.

There is no evidence, and no evidence is needed. Even the melon-eaters feel that Su Zhe is so good to Wu Peipei, and Wu Peipei can only agree to it.

But even if this rumor is true, many female celebrities think it's worth it.

For example, Ye Bingjie was stunned when she saw the celebrity list and couldn't help but ask her son Du Chenghui:
"Is it true that Wu Peipei earns one billion?"

Du Chenghui answered honestly:
"It seems to be true, but the share ratio is confidential. I don't know how much Wu Peipei can share."

Ye Bingjie remembered that Wu Peipei only signed a contract with Mary Sue last year, and did not believe that Mary Sue would dare to charge too high a share, otherwise Wu Peipei would not be able to sign the contract (she did not know that there was a guaranteed contract).

This broke her defense:

"That's one billion?"

She is not jealous that Su Zhe makes more money, because Su Zhe is so talented and powerful that he is a born boss in the industry.

But she is jealous of Wu Peipei! What did Wu Peipei do? Didn’t you just shoot a TV series and some food short films? Aren't all the scripts written by Su Zhe?
Ye Bingjie collapsed:
"Can't I shoot? I can also act well!"

As for the rumors in the circle that Wu Peipei was Su Zhe's aunt, Ye Bingjie didn't take it to heart at all.

In front of billions, does this matter?

She thought about herself, when she was young, she would do whatever it took, even secretly giving birth to a child for a big boss, just to be famous and to make money.

Today, she earns tens of millions a year and has been a frequent visitor to celebrity lists for many years. She feels satisfied and has never regretted the choice she made when she was young.

But now, compared with Wu Peipei, she suddenly felt too shabby - after decades of debut, her net worth (more than 2 billion) is equivalent to Wu Peipei's two years of work.

"Not to mention being a foreign wife, it's worth giving him three children."

Ye Bingjie and Su Zhe were not from the same generation, and their son was friends with Su Zhe, so he didn't think about those messy methods.

But when she thought about her efforts and gains, and then thought about Wu Peipei's, she felt depressed and angry.

It's hard to describe that subtle state of mind. It's probably similar to receiving a gift of 30 yuan, only to find that your best friend received a gift of 80 yuan. She is already the top female star in the country, but she still thinks so, let alone other second- and third-tier female stars.

Originally, they and Wu Peipei had similar net worth and status, and were commonly known as eating at the same table. Now Wu Peipei suddenly became an international star with an annual income of one billion.

This impact is too great.

Su Zhe has always been very popular, but recently he has almost become Tang Monk Meat. When he went to participate in a variety show to promote "Detective Chinatown", he was almost overwhelmed by the female goblin.

In front of their real girlfriend You Mengli, some female celebrities dared to hook up with Su Zhe openly and openly provoke You Mengli.

Maybe some people are eager for You Mengli to upset the jealousy and fall out with Su Zhe, so that their chances will be greater.

Su Zhe:......

He didn't understand something:

"I'm worth more than 5 billion. Didn't everyone already know that? Why are you more enthusiastic now?"

Someone woke him up:
"Your money may not necessarily be given to them, but if it allows Wu Peipei to make money, it will allow them to make money. What you get is yours."

Smart rich people understand that "money is for women to see, not to spend";
Smart women also understand that "money is useless when you see it, and it is yours to get it."

Of course, in addition to some people who try to take shortcuts, there are also some celebrities who directly ask Mary Sue if they can sign a contract and what resources they can get from signing a contract.

How could Su Zhe have so many creative ideas? Mary Sue didn't have that much resources or size, and had already signed many artists, so she had no choice but to decline.

However, there are also factions among the artists within Mary Sue, who want to obtain better resources from Su Zhe and emerge the next Wu Peipei.

All in all, it’s a lot of trouble.

But if you don't go too deep into it, Su Zhe is very comfortable now, and there are people who are deliberately trying to please him wherever he goes.

He is relatively clean and does not play dirty, so some people toast him flatteringly, talk small talk, and wear high hats to make him happy.

The contrast is quite satisfying.

Of course, there are also practical benefits. Su Zhe promoted "Detective Chinatown" on Weibo and shouted in the circle of friends.

There is no need to give out red envelopes at all, and many celebrities take the initiative to repost:

[Looking forward to Teacher Su's new work "Detective Chinatown", it will be released during the Spring Festival this year. I will definitely support it! 】

[I am a big fan of Mr. Su, "Detective Chinatown". I have booked the movie tickets first! 】

[Comedy detective film, Teacher Su will never slow down the pace of innovation. support. 】

[The trailer is so cool, I like Qin Feng’s Maze of Thought. 】

This has given "Detective Chinatown" a huge reputation, at least netizens are aware of the movie.

This is much better than the previous life.

After netizens learned about the movie, Su Zhe continued to publicize it in more detail, promoting it to the small detective fans that this is a logical and logical detective film, and that Qin Feng will be China's most famous virtual detective.

(Di Renjie, Bao Zheng, etc. are historical figures.)
For example, the "Detective Version Trailer" specially edited clips of Qin Feng's thinking maze, reasoning, and explanation of the secret room, and released them to niche movie fans at targeted locations based on big data.

But for mass movie fans, the promotion of detective films may be the point of dissuasion - who goes to the cinema to watch Murder in the New Year?
Last year we looked at terminal illnesses, this year we look at homicides? Su Zhe, are you so unlucky?
So the focus of the promotion is comedy——

Various comedy scenes were cut into the "Comedy Trailer" and widely released in the media.

Li Daoqiang, as well as many comedians who participated in the film, also became the focus of the interview.

This series of publicity methods made full use of big data. As we all know, this kind of precise advertising is expensive, but Su Zhe gritted his teeth and agreed to it all.

Excluding free publicity methods such as variety shows and celebrity forwarding, Su Zhe spent at least tens of millions on other aspects, but the effect is comparable to hundreds of millions in publicity fees.

According to the investment ratio of Hollywood commercial films, the promotional expenses should be greater than the production expenses, so Su Zhe still saved money.

However, the actual publicity fees in the Chinese film industry are usually lower, and they prefer to use cheap means such as stars, famous directors, and bombardment for publicity.

Su Zhe’s huge investment and powerful publicity surprised everyone inside and outside the industry:

"Su Zhe has spent a lot of money. I wonder if he will encounter Waterloo?"

"He doesn't have confidence in the movie anymore? He didn't promote it much before and relied entirely on word-of-mouth marketing."

"No one dies in this movie, right? I can't see how miserable he is."

Who let Su Zhe let Wu Peipei make so much money? When you are in full swing, you will make others uncomfortable, and some slanderous words will naturally appear.

What's more, there are movies of the same period.

Everyone has worked hard for a year, so naturally they want to make more money during the Spring Festival and have a good year, and don't want Su Zhe's family to dominate.

Opponents analyze "Detective Chinatown" and believe that detectives are not the focus - detective fans are too niche. How many people will watch "Homicide" during the Spring Festival?

In their opinion, comedy is the point! It is a place that attracts more people. And judging from Su Zhe's publicity strategy, he also focuses on comedy.

So they seized on the comedy aspect and questioned "Detective Chinatown":
[According to my experience, the so-called comedy movies put together by a bunch of comedians are all bad movies. 】

[Did Su Zhe also start cheating money through slapstick comedy? 】

[Especially comedies with bizarre elements, such as detectives, are probably bad jobs. 】

Not only comedians, Su Zhe was also questioned.

Generally speaking, comedy masters are very good at acting in serious dramas, such as Xingxing, Benshan, Ge You, etc.;

But if you are good at drama, you may not be good at comedy.

Some people used this to question Su Zhe, but fans immediately asked:

[Didn’t you watch Su Zhe’s skit? Haven't you watched "The Magic Brush Ma Liang"? Su Zhe is great at comedy! I think he's the best comedian in recent years. 】

Heizi forgot that Su Zhe had acted in comedy.

But since they have collected money, they can only work hard to hack:

[Is the skit related to the movie? You can make a short film well, but you may not be able to make a feature film. 】

[If you don’t believe me, watch this year’s Spring Festival Gala skit. I guarantee that Su Zhe is not funny. 】

They are very confident about the Spring Festival Gala:
No matter how awesome a person is, he can't perform a funny skit in the Spring Festival Gala!

When Su Zhe saw such remarks, his eyes immediately lit up:
The Spring Festival Gala is on New Year's Eve, and "Detective Chinatown" is released on the first day of the new year. This is the best advertisement!

I saw the skit the night before and thought it was hilarious, so I happened to go to the movie the next day!
"Thank you guys for providing me with such awesome marketing ideas! I didn't expect the Spring Festival Gala to have such benefits."

The black men also think:
"The Spring Festival Gala skit I saw the night before was not funny, so I couldn't go to the movies the next day! Su Zhe miscalculated!"

(End of this chapter)