The Jin army besieged the city, and the Song emperor’s daughter died

The huge sales of diatom mud masks are currently only a drop in the bucket for the Song Dynasty's finance.

But Zhao Fujin thinks this is not important.

The important thing is that Zhao Fujin feels that he is on the right track.

Even if ordinary people want to invest in a court franchise like tea salt wine, it is difficult for ordinary people to get business leads without some connections. It is obviously unrealistic to abolish the franchise now.

There are too many interests involved, and for a period of time, it will cause considerable losses to the court's income.

Therefore, Zhao Fujin cannot act rashly.

However, the policy set long ago to encourage ordinary people to do business and increase the proportion of business tax must be promoted.

Doing business, to put it simply, means that merchants provide goods and services and earn profits, and the court collects business taxes from them, and then takes the taxes from the people and uses them for the people, forming a virtuous closed loop that continues to thrive.

Therefore, the basis of doing business is still goods and services.

Without commodities, or in other words, without commodities that the people like to see and hear, it would be impossible to do business.

Looking at the Song Dynasty today, the consumer market is still large enough. After all, the Song Dynasty has been far ahead in hiding wealth among the people for so many years.

There has been much debate in later generations about the idea that the Song Dynasty hid wealth among its people.

Some scholars believe that this is all nonsense. The bottom peasants, who accounted for [-]% of the population of the Song Dynasty, did not live a wealthy life and had to bear heavy land taxes. They had enough food and clothing, but they could not be considered wealthy. The prosperity of the Song Dynasty was only the prosperity of large cities such as Kaifeng, Taiyuan, and Hangzhou, and had nothing to do with the farmers at the bottom.

What Zhao Fujin agrees with is another view.

Large-scale urbanization will inevitably lead to the rise of an emerging class of citizens. Although this emerging class does not account for a large proportion of the population, they are the representatives of advanced productive forces and production relations. Their wealth is the wealth of the Song Dynasty. .

Even in later generations, it is the same logic.

Obviously, the situation in extremely underdeveloped areas cannot be used to represent the true situation of a court.

What the Song Dynasty now needs to learn from future generations is to make good use of the capable hands of the court to distribute adjustments.

Therefore, Zhao Fujin concluded that the current commercial problem in the Song Dynasty was not a problem of consumer demand, but that there were too few commodities that could meet the consumption needs of the citizen class, resulting in the wealth hidden in the citizen class unable to circulate at all.

Without circulation, where would the commerce come from?
  Without circulation, how can we talk about development?
  Therefore, although the diatom mud mask of the Academy of Song Dynasty did not make much money for the court, it successfully created a new demand, and such demand is continuous and frequent. It will not take long before it is bound to develop. Create a new business chain.

This is how the court sets up a stage and the people sing.

"After that, soaps can also be launched. Anyway, they are all by-products of firearms production, and they are not troublesome. Moreover, the court does not specialize in these things. As long as there are businessmen who are willing to buy and sell, they are allowed to purchase them."

In Chui Gong Hall, Zhao Fujin was in a good mood.

"Officials, what if these merchants produce privately and do not purchase goods from the court? If there is no franchise, is it inappropriate?" Cai Wei asked.

Zhao Fujin looked at Cai Wei with a slight smile and said calmly: "Cai Tongzhi, you are thinking in the wrong direction. Just like your father, you are thinking like a businessman."

Cai Wei was puzzled. Isn't the imperial court just a large businessman? If he doesn't think like a businessman, how can he make money for the imperial court?
  Cai Chi's doubts were also the doubts of everyone in the palace.

"My dear gentlemen, I have wanted to talk to you about something for a long time, but I have never found a suitable opportunity. Taking advantage of today's events, I will talk to you." Zhao Fujin stood up and walked down the imperial palace. level.

"Businessmen want to pursue profits, and the court also pursues profits, but the means and purposes of pursuing profits are different."

"The way for businessmen to pursue profits is to buy low and sell high to earn the price difference, while the biggest way for the court to pursue profits is through taxation."

"The purpose of businessmen's pursuit of profit is to improve their lives, while the purpose of the court's pursuit of profit is to defend against powerful enemies externally and improve people's livelihood internally."

Zhao Fujin came to the middle of the ministers and looked at Li Gang with a smile: "Xiangong Li, if the court uses merchants' methods to pursue profits, is this called competing for profits with the people?"

Li Gang bowed: "What the officials said is absolutely true. Except for very few commercial goods, the imperial court should not do business for merchants."

Zhao Fujin nodded: "The laws of our ancestors have said that we in the Song Dynasty cannot compete with the people for profit. So if people can make facial masks privately, then let them go. As long as they are of high quality and low price, why not? Cai Wei, if it were you What should you do if you want to make a facial mask privately?"

Cai Ji waved his hands repeatedly: "I don't have this intention."

"Assumption!"

"Nachen must rent and build a workshop, purchase raw materials, hire workers, and then either open a store to sell it himself or sell it to a merchant who opens a store." As expected of the Cai family, he finished the entire process in a few words.

Zhao Fujin smiled and said, "Is there anything missing?"

Cai Ji thought for a long time. It seems that everything is missing?

"Pay taxes!" Zhao Fujin patted him on the shoulder: "If you make money, the court will naturally collect business taxes."

Cai Ji smiled awkwardly and said, "That's natural."

Zhao Fujin looked at everyone again: "Whether it is renting a workshop or building a workshop, does it cost money? Are these civil craftsmen in Kaifeng City making money? To purchase raw materials, you have to go to Liangzhe Road to carry diatomaceous earth. Are the people on the road making money? Are the water transport companies making money for you? You have to hire men, and they are also making money, right?"

"But what does their making money have to do with the imperial court? Do they also have to pay taxes to the imperial court on the money they earn?" someone in the hall asked.

There are currently no conditions for collecting personal income tax.

"That's not necessary, but after they make money, they are not allowed to buy anything from the merchants. When the merchants make money, the business tax will naturally be higher. As for how to judge the merchant's income, Li Bangyan, you have to think carefully."

Li Bangyan bowed and said, "Don't worry, official, I already have an idea."

After listening to Zhao Fujin's explanation, everyone seemed to understand the logic behind it, which is that the people are rich and the country is rich, while the people are weak and the country is weak. This is quite reasonable.

At least the court and the people were in the same boat.

"As for the Banking Department, our thinking needs to be different. You need to lead the investment. You invested in "Da Song Daily" before and made money. Now you invest in facial masks and you can also make money. Next time, can you bring in the private sector with spare money? Big investors? When they also taste the benefits of investment, can they also learn to invest in some merchants? "

"Why do you do this?"

"Promote the prosperity of private business. For example, I have a good business, but I have no money to produce or open a store. If there are big families willing to give money to help me, and I make money and then distribute dividends to them, won't this be done?"

Li Bangyan asked: "What if we lose money?"

Zhao Fujin pointed at Cai Wei and said with a smile: "Ask him, if the Bank of Finance invested in the renovation of the eighty-mile wall of Kaifeng City, wouldn't they lose nothing?"

"This is different. The Bank of Finance department doesn't dare to ask the officials for accounts." Cai Ji smiled bitterly.

"You want a debt?" Zhao Fujin looked disgusted: "The money invested is not a debt. Since it is an investment, profits and risks must be shared. If you lose it, you have lost it. There is no debt."

Everyone in the hall looked at each other in confusion. People who had no awareness of capital operation felt that this was just a scam!
  Zhao Fujin knows that now is not the time to play science popularization. He has to step by step to slowly awaken capital consciousness. What is needed now is to let these people taste the sweetness of investment first. "The third princess talked to me a few days ago. She had an idea that I thought was good. It should be able to make a lot of money. I have already invested some of it with my own money. If you are interested, you can find it after the meeting. The third princess."

As soon as Zhao Fujin finished speaking, Li Gang came out and said, "I have something to say!"

Zhao Fujin waved his hand: "I know what Prime Minister Li is going to say. I am not competing with the people for profit. The business the third princess wants to do is not done by any common people in the whole world, let alone the Song Dynasty. There is no competition for profit. "

Li Gang was stunned for a moment, and then said: "What I want to say is that the ancestral law has it that you are not allowed to engage in business when you are an official in the court."

Zhao Fujin smiled and said, "Then do you know why Zufa is like this?"

Li Gang was stunned again. He wanted to say that he would stop competing with the people for profit, but Guan Jia just said that it didn't exist.

"Then let me tell you, Zufa is afraid that you will engage in business and be preoccupied with business, which will delay the court affairs. He is also afraid that you will abuse your power and seek personal gain. That's why we have this method." Zhao Fujin spread his hands and said: " But it's different now. The third princess doesn't have an official position. If you invest in her business, you just give her money but don't do any work for her, and you won't miss the court. In that case, why not?"

Li Gang was speechless.

Zhang Jun, who had been silent until now, was the first to stand up: "Since it is a business that everyone in the government is optimistic about, I am willing to invest in it."

Li Bangyan suddenly came back to his senses: "F*ck, are you faster than me?"

Li Bangyan also hurriedly came out: "I..."

"Okay!" Zhao Fujin waved his hand: "I'm not asking you to express your loyalty, let alone the court. I'm just telling you that there is such a thing. Please talk to the third princess specifically."

The two retreated angrily.

"Officials, when it comes to business affairs, I also have something to report." Sima Pu, the governor of Kaifeng, came out: "During this period, facial masks are sold on the black market, and the price is five times that of Rouge Shop. Do you need to handle the case?"

Zhao Fujin asked: "Is there any basis for fines and confiscations in "Song Xingtong"?"

Sima Pu shook his head: "That's not true."

"Since they don't have it, let them do it. Let them stock up now. When the output of the Academy of Song Dynasty comes up, the market will teach them how to behave." Zhao Fujin thought to himself, "Qingyuan Article Legal Affairs Class" was only issued in the Southern Song Dynasty to regulate business affairs. It should have been introduced earlier.

Since the current stage is mainly about boosting business and increasing taxes, normative laws and regulations must be implemented as soon as possible, and it is right to leave such rigorous matters to Li Gangzhun.

Before the end of the court affairs, Zhao Fujin once again warned: "For a long time, everything in the court must be based on promoting business. You sir, please worry too much."

……

……

In the afternoon, Zhang Jun was the first to visit Yelu Yuliyan. In order to avoid any embarrassment, Zhang Jun even took Gao Chong with him.

After what happened last time when Gao Chong recognized his aunt, Gao Chong had no good impressions of Zhang Jun at all. He felt that this guy was more attuned to the situation than Li Bangyan and could not have a close relationship with him.

But Zhang Jun is really good at talking, and he can speak eloquently.

Bypassing Gao Chong and directly getting in touch with Mrs. Gao, and the old lady liked Zhang Jun's intelligence very much, and thinking about her own son, who was a naive and naive son, the old lady naturally hoped that Gao Chong could follow Zhang Jun and have more contacts. Learn from others.

They even wanted Gao Chong and Zhang Jun to become brothers with different surnames.

Gao Chong refused: "I don't dare to have such a brother, I might be sold one day!"

Mrs. Gao sighed: "Look at Yue Pengju, he and the right minister Li Bangyan are brothers with the same surname. They can help each other in the government. You have to listen to mother, she is always good for you. Mother, look People never miss it. Zhang Jun's future is limitless and will never be inferior to Li Bangyan."

"What does it have to do with you? Now you have a golden mother and an aunt. One person is inferior to ten thousand people, so you still need to rely on him?" Gao Chong looked arrogant.

Mrs. Gao slapped Gao Chong on the back of the head: "Ignorance! Can the royal family recognize you randomly? It's because the officials think you are stupid and don't want to argue with you, so you're making fun of you?" "

In this way, Gao Chong still obeyed his mother's wishes and reluctantly bowed to Zhang Jun.

Now that I have paid my respects, I still have to get over it for the sake of face.

Only then was Zhang Jun dragged him to see Yelu Yuliyan.

Yelu Yuliyan and Gao Chong had a fateful friendship. They escaped from Huining Mansion, but Gao Chong escorted them all the way to the Song Dynasty. Therefore, as soon as Gao Chong entered the side hall of Mingren Palace, he shouted: "Third princess, please ask for a cup of tea." .”

Yelu Yuliyan opened the bead curtain and walked out. When he saw Gao Chong, he couldn't help but want to laugh: "Gao Chong, I heard that you have recognized another aunt?"

Gao Chong laughed and said: "I have no choice but to tell you, I'm not afraid of being beaten, I just see how handsome my aunt is."

"Then you can consider me your aunt, I am older than the official family." Yelu Yuliyan joked.

Gao Chong spat out a sip of hot tea: "You still admit it? No, no, no! Don't let those talkative people say that I am attached to a dragon and a phoenix, and I am talking about business. My brother, I have something to do with you, the third princess."

Gao Chong put down the tea bowl and pointed at Zhang Jun, who was standing beside him with a bow: "That's him, Zhang Jun, Lieutenant Zhang, who is now working under Li Bangyan."

Gao Chong leaned into Yelu Yuliyan's ear and whispered: "You should be careful, you are smarter than Li Bangyan."

After that, Gao Chong waved his hand: "Okay, you guys chat, I'll go to the yard to see the bananas."

After Gao Chong left, Zhang Jun bowed and saluted: "Third Princess, the official is here this time because the official said you have a business..."

Yelu Yuliyan blushed: "Zhang Taiwei, I'm afraid you won't be able to do this business. It's all women's business."

Zhang Jun said with a smile: "The third princess must have heard that the facial mask business was the idea of ​​Xiaguan. Not only can Xiaguan do the women's business, but he also does it well."

Yelu Yuliyan blushed and thought for a moment: "Is Taiwei Zhang married?"

When Zhang Jun heard this, he thought to himself: "Why do you ask this? Could it be that... aren't you here to discuss business?"

Looking up again, Yelu Yuliyan's cheeks were flushed and his eyebrows were downcast. Zhang Jun was shocked again and quickly made a calculation: "Isn't it wrong? Although the third princess was born with good looks and temperament, at this age Getting...age is not a big deal, but if I marry Wanyan Zongwang's woman...it's actually not a big deal, Wanyan Zongwang is no match for me now..."

"Lieutenant Zhang? Taiwei Zhang?"

Zhang Jun came to his senses and blurted out: "I am willing!"

Yelu Yuliyan looked at Zhang Jun like a fool, thinking that Gao Chong said that he was smarter than Li Bangyan, but this man's reaction was obviously like a fool: "What I'm asking is, is Captain Zhang married? "

"No match yet."

"Oh, that's even worse. This business is really not suitable for Captain Zhang." (End of Chapter)