I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 5 Chapter 005: Young Abin’s part-time job!
However, it was different from what Ning Yuan imagined.

As the management of a later electronic technology company, Gao Huaijun did not commit the traditional trilogy of setting the price first, then selling it to traditional distributors, and finally listing it on the market regardless of what consumers thought.

Rather, marketing comes first, and we first find out what the market will accept before determining the price.

Gao Huaijun took the lead and took Ning Yuan with him to start the college market!
"Mr. Gao, are you sure we want to run the market like this? We have established cooperative relationships with many department stores and supermarkets. If we give this to them, we can sell goods normally!"

"We don't need to go to the college market, right?"

The weather was getting hotter and hotter. Ning Yuan bought two bottles of soda and drank them together on the roadside.

He is actually somewhat incomprehensible.

Plus, it’s getting hotter today and it’s really unbearable!
They had just visited some part-time student leaders at Jiankang Forestry University who regularly promote the product on campus. While collecting their opinions on this small portable fan, they also developed them and became direct sales of the product.

In 04, companies rarely had offline local promotion and Mobi work. Conventional supermarkets and department stores were their core sales channels.

Moreover, it is not popular to go to the market in this era. They basically sit at home and wait for customers to come to their door. Most of their existing sales channels have been accumulated slowly.

“If it’s just a regular sale, that’s fine.”

"But we want to sell well, and we want to sell well before the counterfeit products come out. This won't work!"

"Now for this small portable electric fan, we need to find our own KOC, which is the key opinion consumer. This is very critical for the rapid word-of-mouth fermentation of this product!"

"Who are our core consumers? We need to have this question clearly in our minds! They are young people aged 18-30, to be precise, young women aged 18-25 at the core level! And this group of people is highly concentrated in Where? Universities! Word-of-mouth spreads fastest in universities! Then, we need to accurately find people in universities who can actively spread our products! These people are the part-time students we look down on. "

"If this product only goes through the conventional channels, then after competitors get our product, they will probably start selling fake products without waiting for our word-of-mouth fermentation to be completed. Then how can we make a lot of money? The only way is to spread it, very quickly. Spreading is the key to making a difference in time for this product and making a lot of money!”

"Uncle Ning, you have to understand."

"From the perspective of communication, result-oriented analysis requires packaging attribution analysis, so as to integrate short and fast actions in the industry. The life cycle of this small handheld fan is very short, but we need it to feed back the campaign delivery value to achieve quantitative effects. This We need to achieve structuring through product differentiation and convenience. At this time, qualitative and quantitative methods require us to use stimulation on the critical path to achieve reuse effects. At the same time, we must strengthen cognition as a closed loop at the top design level. Empowering products and improving logic are the criteria for judging this narrow blue ocean track. The highlight of our doing this is recognition, and the advantage is piloting. After completing each action, in the end-to-end sector, we need to review the entire Respond quickly and build good communication skills to empower information barriers.”

While Ning Yuan was stunned, Gao Huaijun was sitting on a table and chair next to the cold drink shop, instilling some of his product knowledge and understanding of future marketing.

Of course, he also took the opportunity to strengthen his pretense in Ning Yuan's heart!

However, he obviously underestimated the impact of these words on people of this era.

Ning Yuan and even the bored beverage shop owner looked at Gao Huaijun in shock.

Ning Yuan looked at him, his eyes changed!
He was okay at first and could barely understand it. In the end, he knew every word, but when put together, he couldn't understand a sentence.

Well, are you really that good at going to college?
However, many of the leaders of supermarkets and department stores are university graduates, some even from prestigious universities, and it's not like Ning Yuan has never chatted with them.

Compared with Gao Huaijun, this is not as awesome as he said!

"This... Mr. Gao, Lao Ning and I have been working for a long time. I don't understand what I said. Could you please translate it from Chinese to Chinese..." Ning Yuan licked his chapped tongue and lips. , said sarcastically.

He now has completely lost the feeling towards Gao Huaijun that he had towards a young boy in the beginning.

Isn't it a shame for an old (river crab) Jianghu not to understand what a young guy says?
Gao Huaijun smiled and did not reply to him.Sometimes, a boss needs to create a sense of mystery.

The goal to be achieved now is for Ning Yuan to put down the burden in his heart and face the difficulties together with him. With the universities in Jiankang and Hangcheng as the core, this group of college students will become the core breaking point of this meteor product!

After more than half a month of hard work, Gao Huaijun and Ning Yuan traveled together to more than 50 colleges and universities in Jiankang and Hangcheng, with a total of more than 150 part-time student leaders.

The two of them basically wore out two pairs of shoes each.

Ning Yuan also didn't expect that a young man in his early 20s could endure hardship so much.

You know, Ning Yuan, a veteran in the workplace, almost failed to withstand it!

These more than 50 colleges and universities were basically negotiated under the leadership of Gao Huaijun!
You know, most college students of this age still don’t know the meaning of work.

Finally, all existing offline channels have also been sorted out, and some new agents in unspecified areas have been added, all of which are small agents with the core of Magic City, Hangzhou, and Jiankang.

Everything is ready to go!

. . . . . .

The young Abin's name is He Bin. He is from Guangfu, so his friends often call him Abin.

Abin's high school grades were very good and he was admitted to Jiankang University.

Abin, who was in his junior year, was quite strapped for money, so he found a part-time job with Brother Aniu, a well-known part-time student leader at Jiankang University.

Due to the high mobility and randomness of part-time jobs for college students, he successfully found a job selling small commodities with Brother Aniu.

However, this job does not require high professionalism, but high requirements for face and mouth.

Therefore, he needs to go deep into the self-study classrooms in each teaching building and each student dormitory to promote it, so as to increase the opportunities for face-to-face contact with customers as much as possible.

The next day, Brother A Niu personally led the team and took three boys to the boys' dormitory to promote the product.

Among them, including the new Abin!
The product being promoted is a small handheld fan from Hillhouse Electrical Appliances Factory!
It's already early May, and the weather is getting hotter and hotter. Brother Aniu feels that this little thing can definitely become a popular product in the university!
The final exam is just over a month away, and every study room is packed with people.

However, some classrooms in the university are poorly equipped and many places do not have electric fans. Wouldn’t it be great to have this little artifact?
"I know that many of you used to be problem solvers in small towns in your respective schools. You are all outstanding children in the eyes of others. There are various reasons for you to work part-time with me. But don't worry, I am a very down-to-earth person. Here, not only can everyone improve their social skills, but they can also earn some pocket money to spend, buy some small gifts for their girlfriends, and buy themselves a mobile phone."

"Everyone, do you have confidence!"

"Have!"

Abin was a little excited after hearing this.

Brother, he is also a person who can make money!
After motivating this group of people, Brother Aniu briefly trained them on communication skills, and then took them to start an indiscriminate "sweeping" from dormitory to dormitory.

This is the most common form of house sweeping in marketing!
Abin was assigned to the third floor of this dormitory building. . .

(End of this chapter)