Rebirth: Rewriting Youth

Chapter 214 New Era

The development of the domestic tea chain industry has mainly gone through three stages:

The first stage: the era of tea powder brewing.

In the mid-90s, people from Taiwan took the lead in introducing powdered milk tea to mainland China, triggering a wave of "milk tea trend".

The area of ​​these early milk tea shops was 3-5 square meters, and some existed in the form of small windows. The products are made from various powders mixed with water, and pearls and coconuts also appeared in front of everyone for the first time. It has appeared and quickly occupied the taste buds of consumers.

This type of milk tea does not contain tea or milk. It is the initial stage of tea drink chains in mainland China and is called the "powder era" in the industry.

The taste and price allow this product to automatically target the target customer group in its infancy: students!

In the memories of those born in the 90s, there should be something like this: "The milk tea shop at the school gate." This kind of store is almost always associated with the growing memories of a generation of students.

On the one hand, relatively well-known brands such as “Quick Three Seconds”, “Typhoon Shelter” and “Jie Ke” are displaying their authenticity on a large scale. On the other hand, low cost and easy copying have also allowed a group of ‘small retail investors’ to come in.

It was a crazy "cell growth period". As long as there was a small window, there was no need for a sign. You could make money by posting "Pearl Milk Tea" printed on A4 paper, and the business was still good.

At that time, a cup of fruity pearl milk tea cost only about 3 yuan per unit, and the daily sales of better stores could reach more than 1000 cups.

In this extensive prosperity, some people discovered the possibility of large-scale milk tea and began corporate operations.

As a result, the tea industry has entered the next stage.

The second stage: the era of traditional chain tea drinks

Bay Province brands remain the frontrunners. The strong debut of brands such as COCO, Happy Lemon, and Yidiandian has raised the competitive dimension to another level. All stores have a unified store design, VI image, and visual effects that are clearly identifiable.

"Milk tea powder + water" products are almost missing. At this stage, the tea base appears, that is, the base tea is made from tea powder and tea residues, and is packed in a tea bucket and replaced every few hours.

At this time, real tea leaves appeared in milk tea instead of powder, but the milk was still mainly powder. At the same time, milk tea accounts for an increasingly smaller proportion of the menu. Products such as fruit tea, pure tea, and bubble tea also began to appear.

Internal management is refined and external expansion is nationalized. This set of measures also left small stores that had experienced extensive growth in the past unable to resist and gradually declined.

This gradually normalized stage is the era Shen Yu is currently in in this life. It can also be said that this is an excellent entry stage.

Besides, in the later stage of this stage, milk also underwent certain reforms, and fresh milk appeared. At the same time, Imperial Tea, the predecessor of the well-known Heytea brand, also made innovations in the form of milk tea: milk cap! Whip the whipped cream and cover it on top of the pure tea to create a new shape and taste.

The last third stage is now: the new Chinese tea era.

Various milk tea brands pay more attention to quality and health, and are moving towards high-quality tea drinks.

Use the best tea leaves, supplemented by different extraction methods, to replace the original powder and tea residues. Fresh milk and imported cream are also used instead of non-dairy creamer to enhance the taste of milk tea in all aspects. The categories are also constantly enriched, and various fresh fruits are added to become fruit tea.

For Chinese people, in the domestic beverage industry, in the era when Luckin did not appear, in terms of market maturity and popularity, coffee shops can probably reach the knees of milk tea shops, right?

Looking back at this industry with such a huge market scale, we can see that there are always crowds of people here. From a cup of pearl milk tea to an industry, the times have changed so quickly that new milk teas are now blooming everywhere.

Since the mid-90s, "milk tea" has entered consumers' horizons, and has always been in a state of being "pushed around". From the initial franchise to make money and sell raw materials, to the later franchise to build a brand, and now everything is for the brand. In just over ten years, it has completed its own continuous iteration.      In his previous life, Shen Yu did not open a COCO milk tea shop because he did not have the support of Shen’s father. So a year later, the COCO milk tea shop franchised by others landed in Yongping County and opened three stores in a row. The lobby of the other brand milk tea shops in Yongping County was deserted and made a lot of money.

It was not until more than half a year later that Yidiandian milk tea settled in Liyang and opened two franchise stores, and then they began to compete and carve up the milk tea market in Yongping County.

Shen Yu later heard from Chen Hang that the guy who opened the COCO milk tea shop had directly earned two houses and an X6 in more than three years.

Shen Yu also feels very sorry for Shen Yu in his previous life, and has been resenting and imagining what it would be like if the person who opened the store was himself.

After swallowing the rice bowl in his mouth, Shen Yu looked at the COCO milk tea shop opposite, unconsciously picked up another spoonful of rice bowl and stuffed it into his mouth.

Shen Yu remembered that he paid attention to some information about the milk tea industry in his previous life. The "Digital Advancement-2020 New Tea Drinks White Paper" released by Naixue Tea and CBNDATA shows that the total market size of the domestic tea drink market in 2020 will reach 1136 billion yuan. And it has been growing steadily and orderly.

The various milk tea brands in the future will really dazzle people. Moreover, Nie Yuncheng has become a billionaire with the Heytea brand, so this industry has great potential!

"How about investing in a milk tea brand?" Shen Yu frowned and pondered for a while.

"HiTea? Ancient Ming? Cha Baidao? Nai Xue? Cha Yan?." Brands that were common in previous lives appeared in Shen Yu's mind.

Shen Yu subconsciously frowned in thought.

After a long time, Shen Yu reacted with excitement, slapped his thigh excitedly, and said to himself: "Why would I want to join in and become a shareholder! I can create my own brand!"

After coming back to his senses, Shen Yu couldn't help but look at himself.

Since my rebirth, apart from writing books, I have only thought about speculation and making money by relying on information differences.

So much so that even though Shen Yu knew that he would definitely become a billionaire after his rebirth, he didn't feel the slightest sense of accomplishment in his heart!

Because these are not earned by one's own real ability, there is always a feeling of getting something for nothing, and naturally it cannot be regarded as a career!

Thinking of this, Shen Yu smiled to himself.

I have such a high cost of trial and error in this life. If I can't break through and prove myself, then I'll be reborn as Der.

As the saying goes, do princes and generals have the right to live in peace? The Chinese people have a spirit of ‘not admitting defeat’ in their bones.

I understand the future trend of the tea industry, and my past life experience also allows me to understand a little about the operation and recipes of milk tea shops.

It is said that people often cannot make money beyond their own knowledge, so with my understanding of the milk tea industry, I can’t be considered a layman, right? In this situation where I can avoid many detours, will my performance be worse than others?

Shen Yu couldn't help but raise the corners of his mouth: 'I believe that I can compete for my own place in this huge market in the future! ’

　This is to make up for what was owed the day before yesterday. Wait a little longer for yesterday’s chapter, and I’ll write it in a moment.

　　感谢财务自由王宝宝的月票！感谢书友20231018378-Cd的月票！书友20200427165456058的月票！感谢乐乐家老大的月票！感谢火速有20210412225447744的月票！感谢贪心果然的月票！感谢读者1646711119391846400的月票!感谢阿七的风的月票！感谢喝茶看书中的月票！感谢言西早正文的月票！感谢书友160412163507297的月票！感谢不动如山李沉舟的月票！感谢书友20201129213727384的月票！

　　

　

(End of this chapter)