Rebirth: Rewriting Youth

Chapter 270 Brand Design
The warm sunshine in the morning shines through the window into Xiangzhangyuan's room, shining warmly on the sheets, waking up Shen Yu who is still sleeping soundly in bed. Because of the hard work these two days, Shen Yu had a rare sleep.

Narrowing his eyes and stretching lazily, Shen Yu stood up and sat on the back of the bed.

Sitting lazily in the sunshine and staring blankly at the sky outside the window, Shen Yu began to think about some design directions for his own brand of Fusheng Tea.

Opening this milk tea shop may be due to some wishes from the past life, or maybe Shen Yu is preparing to use it as a touchstone to see if he can do this job well.

After all, the tea market in the future will be a big market worth hundreds of billions. Shenyu started earlier than Heytea and followed Heytea's routine. There is no reason why Shenyu cannot cut a lucrative piece of the cake in the future.

If that doesn't work out, I can rely on my existing shares in Ele.me and buy some houses, and I can be a rich man with peace of mind. Not to mention that I can rely on some foresighted information to steal chicken spots from other future giant companies.

After retracting his thoughts, Shen Yu took the mobile phone on the bedside and first sent a message to ask when Xu Anzhi would be free, and then sent a wake-up message to Han Shuang.

After washing up, having breakfast, and printing out the contact information of the advertising companies stored in the space, Shen Yu drove towards the city to see if there was any advertising company that could handle brand VI design.

Many people have a misunderstanding about VI design, that is, small and medium-sized enterprises are still small and do not need corporate VI design. In fact, this is a big misunderstanding.

VI design is very important for any company. If you don't establish your own corporate visual image, then a company and its products may not be known, and may be nothing.

Although he received a warm reception from the front desk, in the end it was basically because Shen Yu's job was too small and people looked down upon him. Either they declined directly, or they were randomly sent to some small designers at the bottom of the company who had no design cases.

What about this big business?

A designer from one of the advertising companies talks about Starbucks for you, and even considers the store staff's clothing design for you. This does not include promotional DM, poster style, POP style, corporate profile cover style, TV advertising standard style and a series of media resource designs that Shenyu cannot use now.

Just like the little man of Heytea, the panda of Chabaidao, the red and green logos of Starbucks and Bawang. Excellent VI design not only creates a good corporate image, but also is a good medicine to promote the rapid development of enterprises.

At noon, while sitting in a fast food restaurant on the street in Xinshikou, Shen Yu took out his mobile phone and responded to Han Shuang's messages one after another while preparing for lunch.

Regarding the large local advertising company in Jiankang that she found online, Shen Yu, after running around all morning, found that there seemed to be something wrong with the direction of his thinking. Because judging from the current situation, there is no need to find such a high-end advertising company.

Fortunately, there are many advertising companies here in Xinshikou. Shen Yu used the old method of scanning the display signs in the building one by one. Finally, he found a famous advertising company in an office building next to the Cultural Building. It is the brand design studio of Qilinxuan.

Why are those luxury goods so expensive? It is because the image of that trademark has been deeply rooted in people's hearts.

Xu Anzhi's QQ message had been sent over a long time ago, and the two of them had made an appointment to meet at Xiangzhang Garden at around 7 o'clock.

Shenyu is a tea shop, so there is a little more design for office supplies and packaging materials.

After running all morning, Shen Yu accomplished nothing except getting two expensive quotations.

Therefore, every company should have a VI design system. Regardless of the size of the company, if you want to do a long-term business, you must put the brand logo on all products or all promotional materials, including business cards, faxes, letters, etc. wait. When the brand's logo becomes well-known to everyone, then naturally there will be people willing to pay for it.

In response, Shen Yu could only pretend to be calm and reply: "I'll think about it again."

The cost of a relatively simple and complete VI design is basically between 1 and 5. The specific cost depends on a number of factors, such as design content, complexity, designer’s experience and popularity, etc.

So when the price is added up item by item, it becomes even more expensive.

Shen Yu followed the contact information he found online and visited three large advertising companies in succession.

For Shen Yu, who has an idea in mind, as long as he can bring out what he has in mind, there is no difference between big and small designers.

Although these designers showed themselves many ready-made design cases within the company, none of them involved cases in the catering industry. And when Shen Yu saw the quotes given by these companies, Shen Yu knew that he was still young.

With joy, Shen Yu found this studio hidden in the building.

From the outside, the studio's facade is very simple, but the company logo with three characters "Qilinxuan" on the entrance wall looks like it should be an ancient font in official script, which makes Shen Yu instantly feel that he has found the right place.

Following the front desk into the studio, looking at the Chinese decoration inside, I can feel the ancient style even more. Moreover, there are many brand logos hanging clearly on the display wall next to the company. At first glance, Shen Yu seems to have a sense of design. Perhaps the only shortcoming is that the studio is not big, with only five or six people. The front desk directly led Shen Yu into a small reception room of about 4 or 5 square meters. He sat on a solid wooden seat on a small round table and waited for a while. Then a man in his 30s walked in, holding a notebook and a square face. Young man in round glasses.

"Hello, my name is Wu Jicheng, and I am the design director here. This is my business card. What do you call me, sir?" The square-faced young man put down his notebook as soon as he entered the door and handed over a business card with both hands with a smile.

Shen Yu stood up and took it, taking a glance at it. The printed cardboard business card was very simple. So he smiled and said: "My surname is Shen, but I'm sorry, I don't have a business card."

"That's okay. If necessary, our company can also help you design a personalized business card. This is also our business scope." Wu Jicheng said with a smile.

Shen Yu glanced at Wu Jicheng in surprise and said with a smile: "There should be opportunities for cooperation."

Wu Jicheng stretched out his hand to motion for a chair: "Let's sit down first. I've asked Xiao Chen to make tea."

"Thank you." Shen Yu nodded and sat down.

After a brief communication between the two parties, Shen Yu also got a rough idea of ​​the business scope of this brand design company.

To put it bluntly, a brand design company can simply be regarded as the design department of an advertising company. The core of the service content of a brand company is brand design, while the core of the service content of an advertising company is advertising design.

Brand companies provide services such as brand visual consulting, diagnosis, integration and design, but in general they focus on design and are much more professional than advertising companies.

After hearing Wu Jicheng's introduction, Shen Yu breathed a sigh of relief and finally found the right place! So Shen Yu happily dictated his needs.

After Wu Jicheng listened carefully to Shen Yu's request, he calmly opened his notebook and said with a smile: "As far as the current situation is concerned, Mr. Shen, you first need a logo design and trademark. Of course, what do you say? Is that IP image correct?”

Shen Yu nodded and said, "Yes, we also need some promotional posters, photos and the like."

Wu Jicheng said: "Then I can recommend our company's brand design package to you. There are two levels of packages. We can provide you with three sets of design plans to choose from based on your needs. The production cycle for each set of plans is 3 days. Of course, our original vector image source files are also provided in all packages.”

"Then what's the difference between these two levels of packages? What are their prices?" Shen Yu asked curiously.

Wu Jicheng calmed down and returned: "The most basic package 2699 is to make the simplest original logo and brand design, and then give you the source files and other images, and our business is over. The high-end 5699 In addition to helping you with copyright registration, the package also includes 5 physical Vi application designs, such as business cards, handbags, work ID cards, employee uniforms, etc. The design content should be richer. "

"Then I want a 5699 package." Shen Yu said simply.

When Wu Jicheng heard this, he also smiled and asked: "Then let's sign a contract and pay an advance payment first? Then you can describe to us some of the style elements that you need to meet, so I can start designing."

Shen Yu thought for a while and explained with some embarrassment: "Actually, I have ideas about these, and I also have a drawing of the logo."

Wu Jicheng couldn't help but raise his eyebrows when he heard this, lowered his head to take a sip of water, and said with a smile: "Then this business seems to have no design challenges."

Shen Yu smiled and asked, "Can the price be cheaper?"

Wu Jicheng pursed his lips and pondered for a while, and then said seriously: "Actually, VI design is quite complicated, including fonts, graphics, colors and other elements. It is not easy to present these things on a computer. Let's put it this way , I’ll give you a small change and charge you 5000 yuan, how about it?”

Listening to Wu Jicheng's explanation, Shen Yu also felt that there was nothing wrong with what this guy said. Shen Yu's ideas all exist in his mind, and it is indeed not an easy task to standardize and integrate the design into the computer.

But when it comes to business, it’s always a good thing to save some money.

"Okay." Shen Yu responded with a smile and nodded.

"Then shall I get a contract?" Wu Jicheng stood up and asked.

"it is good."

(End of this chapter)