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Chapter 157 Celebrity endorsement and advertising

As one of the four Asian Tigers recognized by the outside world, Xiangcheng also enjoys the reputation of the world's financial capital by virtue of the United Exchange.This also means that the rise and fall of the financial stock market will inevitably affect the other economies of Xiangcheng.

Faced with the government raising funds to rescue the market and even announcing a series of measures to help alleviate the crisis, investors did not buy it.As Mu Shanhe said, forcing the market to close will actually undermine the rules of free trading.

Naturally, investors are pulling their money out of this distrust.The funds used by the government to rescue the market were simply unable to curb the collapse of the stock market.For a time, the entire city seemed to be shrouded in the haze of the stock market crash.

Xu Siwen, who has been in charge of the luggage factory recently, heard the news of the stock market crash and called Mu Shanhe with concern.Listening to the other party's concerns, he even said that it would be okay if he compensated, so that he didn't have to feel guilty.

When Mu Shanhe heard these words, he said with some laughter and tears: "Who stipulates that if the stock market plummets, you will definitely lose money? After all, you have also played with me in futures, so you should know that some people buy up and some people buy down, right?"

"Then what you're saying is that I'm worried for nothing? Wait, you can't buy down, right? Then we made money again with this investment?"

Facing Xu Siwen, who sounded a little excited, Mu Shanhe also smiled and said: "I didn't make any profit, I lost everything. Anyway, you said you don't need to feel guilty, so if I hacked your principal and contract, I don't need to feel guilty."

"Dare! If you dare to steal my money, I will be in front of you every day. I will disgust you to death!"

"Okay! I admit, you do disgust me. But I hope you will explain these things to Mr. Xu after you return to Beijing. After all, your gains this time may be beyond your imagination."

Knowing that Mu Shanhe was making fun of him, Xu Siwen still said excitedly: "Tell me first, how much can I earn this time?"

"Excluding the principal and the taxes that need to be paid, it should be no problem to earn a small goal."

"A small goal? How much is that?"

"Calculate it yourself in units of hundreds of millions!"

"What! I only invested 1000 million, but I actually made [-] million back. You can't steal money so quickly, right?"

"You're really right! Making financial investments can sometimes make more money faster than stealing money. But next, your old man knows that the capital he gave you has doubled more than ten times. Will he let it go? Are you turning it in?"

"That won't work! It's agreed that the money will be mine whether it's a profit or a loss. He can't keep his word! In this way, when I come to you later, we must speak the same language about making money, and don't let it out. out."

"I'm sure there's no problem! But are you sure that Brother Zhou can also keep the secret for you?"

"Don't be afraid! Hehe, I will follow your example and deposit all the money I earned this time into my personal overseas account. If Brother Zhou asks, I will say that I lost it because of bad luck this time. Anyway, the money I earned in the first two times, It’s enough for me to do my job.”

Xu Siwen, as an investor, has made tens of millions of profits from two soybean futures transactions.These tens of millions are not fragrant coins, but real U.S. dollars in foreign exchange.This money is currently also stored in the Huayin account in Xiangcheng.

Although Xu Siwen knew that the higher-ups were in urgent need of foreign exchange.The problem is, this is money he earned himself, and the old man can't let him contribute it.If the bank borrows it temporarily, then there will definitely be no problem.

But borrowing these foreign exchanges must also be approved by Xu Siwen.If he needs to use foreign currency later, the bank must cash it in full.After all, he also needs to pay foreign exchange to import some machinery and equipment.That night, Xu Siwen came to Mu Shanhe's residence again.Seeing Mu Shanhe who had already cooked the meal, he was also very excited and said: "Mr. Mu, thank you! Thank you very much. You will help me make a fortune!"

"Don't you think it's hard for you to run errands if I talk to you now?"

"Of course not! Running errands is healthier. I like running around. Having more things to do makes me happier."

Such limitless words made Sun Xuan and others quite speechless.But they all know that this Xu family master only behaves like this in front of his own boss.Outside, his son-in-law style makes people dare not ignore his existence.

Compared with the early 80s, the ownership of Xiangcheng is still uncertain.Now the future direction of Xiangcheng has become clear but cannot be changed.This also means that a young man with a high status and background like Xu Siwen is even more difficult to mess with.

What surprised Mu Shanhe the most was that this inconspicuous son of the Xu family in China was actually connected to several Chinese-funded bigwigs in Xiangcheng.Although he is not a close friend, he can at least strike up a conversation with a few big shots.

This alone is enough for Xu Siwen to start a business in Xiangcheng without too much outside interference.As long as the Xu family does not go downhill, these big guys who are devoted to the motherland will also give the Xu family a little less favor.

In a human society, how can the big guys not understand the principle of reciprocity of relations and old friends?

After three drinks, Xu Siwen also said at the right time: "We have accumulated a lot of bags produced by the company. And we have also prepared a lot of raw materials in advance. We even recruited a group of people as you said.

But now we only produce but don’t sell. If we continue to accumulate goods like this, aren’t you worried that you won’t be able to sell them?Should we start sales in advance and continue to produce inventory, I'm afraid our funds won't last long. "

"Then continue to inject capital! If we were short of money before, we are certainly not short of funds now. Stocking up more goods is also to prepare for the follow-up. Although we have an exclusive patent, can you guarantee that no one will pirate or imitate it?"

"Okay! You are the major shareholder anyway, you are not afraid of me, why are you afraid of me?"

"However, your worries are not unreasonable. Before, I focused on investing and didn't have much time to ask about Phoenix Industrial. Now that the time is right, you can do as I said before and send endorsement invitations to Leslie Cheung and Wang Zuxian.

The price is whatever goes with the market, and you can find a director with good skills to shoot an advertising video directly.Then take these commercials and go to TVB and ATV to advertise.As long as the advertisement is good, dealers will naturally come to you.

Start by advertising in the Xiangcheng market, and then advertise in Baocheng and other Asian markets.If sales meet expectations, you can also consider hiring well-known foreign artists to shoot luggage advertisements to completely increase the popularity of Phoenix luggage. "

"Then the advertising fee will probably be quite large, right?"

"The wool comes from the sheep. Our bags are selling well. Are we still afraid of paying advertising and endorsement fees? What I'm really worried about now is that after the market is opened, Xiangcheng's bag factory alone will not be able to meet orders. Do you understand? "

Although he thought this was a bit exaggerated, after hearing Mu Shanhe's promotional and sales strategy, Xu Siwen felt that it was very possible.Thinking of this, he suddenly felt that it might be safer to accumulate more inventory.

If subsequent orders explode, at least there will be time for him to expand.When the time comes to invest in and set up factories in special zones, we can further reduce the cost of luggage.Even if someone pirates the product, the mainland's low cost can squeeze out these pirated manufacturers!
(End of this chapter)