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Chapter 162 Take a Longer View

It is said that "the aroma of wine is not afraid of the depth of the alley", but nowadays, if you want to promote a certain product, advertising is very necessary.Mu Shanhe and Xu Siwen both hope that the bags produced by Phoenix Industrial will become an instant hit.

In Mu Shanhe's words, as long as the first shot of Phoenix Industrial is successful and other products are launched later, others will recognize this brand.The word brand effect has also been officially kept in Xu Siwen's mind.

Xu Siwen spent three days shooting all the advertising scripts, and then urged the hired director to edit them into an advertising video.Then I took the edited commercial and started contacting TV stations and newspapers in Xiangcheng.

In today's Xiangcheng, when it comes to TV stations, more people will choose wireless.Once upon a time, there were three TV stations in Xiangcheng competing for ratings.But now one company has gone bankrupt and the remaining two are still king in wireless.

The two TV stations ran different advertising videos, but the prices offered by the TV stations were naturally also different.Faced with the constant checks being issued, Xu Siwen, as the general manager, felt distressed, but he also knew that the money should be spent.

Even Mu Shanhe said very directly: "Since you are interested in the entertainment industry, you can pay more attention to it in the future. If you think the movie is good, you can provide some sponsorship and ask the director to give us a box of individual shots.

This kind of brand placement, if chosen well, will also have a considerable advertising effect.But I want to remind you that the water in entertainment is very muddy. If you really want to get involved too deeply, be careful with Grandpa You’s crutches. "

"Okay, I understand. Alas, I'm obviously older, why do I always get nagged by you?"

"If you don't want to listen to my nagging, maybe you want to listen to others. Tell me, how are you getting along with your little fairy?"

Knowing that Xu Siwen was interested in Wang Zuxian, but this intention was more for his body, Mu Shanhe naturally wanted to tease him.As a result, Xu Siwen said helplessly: "Oh, I have a boyfriend."

With such an answer, Mu Shanhe was quite speechless and said: "You really don't want to marry her, do you? Even if she has a boyfriend, what does it matter? Is it possible that you really want to marry her? Will you start a family?"

"But that's not a good idea after all!"

"Oh, brother, it seems that you are too young to understand the real side of this circle. But it doesn't matter. If you get in touch with it more in the future, maybe you will understand why this circle is so attractive."

For Mu Shanhe, who lives in Xiangcheng, although he also has celebrities he admires, he can only admire them.If you make friends with a celebrity privately and it suits his taste, he will naturally not refuse.

But if he really wants to set foot in it, he will retreat decisively.Being targeted by the paparazzi in Xiangcheng is still very troublesome!
With the advertisement of Phoenix luggage, it was officially launched on two major TV stations and well-known newspapers in Hong Kong during the New Year's Day.Looking at Zhang Guorong in flight attendant uniform and Wang Zuxian in stewardess uniform, they each pulled their suitcases to the airport.

The digital female models specially found from the modeling agency have the figure of a stewardess.When they were walking at the airport with their Phoenix trolley suitcases in hand, preparing to board the plane, the scene was undoubtedly a beautiful sight.

In addition to flight attire, the commercial script also includes a commercial featuring Leslie Cheung and Joey Wong packing their luggage in a Phoenix trolley suitcase.The audience was shocked to see that the trolley case can store so many things, and that the case is also divided into various functions.

Soon some people were curious: "Can this box still be pulled?"

"There are levers and pulleys, so of course you can pull it! But this box contains so many things!" "Yes! And this box also has a combination lock. I shouldn't be afraid of being stolen when I carry this kind of box on business trips! "

"What if the thief just stole the box?"

Various discussions and conversations made Phoenix Luggage truly famous overnight in Xiangcheng.The reason is that in addition to the fact that Phoenix luggage has excellent performance and complete functions, it is also endorsed by celebrities, which provides it with more attention and traffic.

With the help of Xu Siwen's relationship, Mu Shanhe asked him to contact the country. All pilots and flight attendants flying international flights can receive free luggage sponsorship from Phoenix Industrial.Even the bags are labeled with conspicuous national standards.

The only thing these pilots and stewardesses who fly international flights have to do is use this box to commute to get off work.Faced with such free sponsorship, the airline leaders who had seen the box would naturally not refuse it.

Even taking the opportunity, Mu Shanhe said directly: "Lao Xu, if there are any domestic sports events going abroad in the future, you can also negotiate with them about the sponsorship fees and provide our trolley cases to the athletes.

I know it's going to be expensive, but we're looking to the future.By building a good relationship with the sports circle, Phoenix Industrial will have a natural publicity channel and platform to expand into other brands in the future.

Furthermore, I didn't expect Phoenix Industrial to make much money. If I really wanted to make money, it would be easier to make money from other sources.And doing these things will also help realize your wishes and let more people recognize you, kid. "

The so-called wish is naturally that Xu Siwen wants to be a patriotic entrepreneur.If you want to have such a label, how can you get it if you don't invest and do something practical?And to gain recognition, sponsorship must be done consistently.

After what Mu Shanhe said, Xu Siwen finally said nothing more.In fact, on the third day after the advertisement went online, Phoenix Trolley Cases received orders for [-] various trolley cases, and subsequent orders are still being negotiated and finalized.

These [-] trolley cases are limited to major stores in Xiangcheng.Originally, according to Mu Shanhe's wish, he planned to set up a self-sale store of Phoenix Industrial.But right now, he feels that the workload is too heavy and he still needs to slow down.

If Phoenix Industrial starts to expand into sportswear and footwear brands in the future, it may still be possible to develop brand chain stores.But it doesn’t hurt to put this kind of thing on hold for a while. You can’t really treat Xu Siwen as a bully!

Compared with other bags on the market, the prices of Phoenix trolley bags are divided into three grades.The casual version is relatively cheaper, while the elite and business versions are more expensive.Of course, the quality, capacity and even details are better.

It is this marketing method that targets different markets and customer groups and offers a variety of options that enables Phoenix Trolley to receive more than [-] orders in just one week.After finalizing the purchase contract, Xu Siwen immediately arranged delivery.

When he thought of a warehouse to store 20 trolley cases, he was really afraid that it would be completely smashed into his hands.But now, he suddenly realized that if he didn't rush the production line, he might not be able to take any subsequent orders. Wouldn't that be a missed opportunity to make money?
"Oh, it seems I still lack foresight. This guy Lao Mu is indeed better than me, he just likes to be lazy!"

Xu Siwen, who complained that Mu Shanhe was only responsible for planning and giving orders and not worrying about other things, knew very well that he was really only suitable for the role of executor.Without Mu Shanhe's planning, this trolley case business would definitely not be so popular!

(End of this chapter)