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Chapter 504: Export and Domestic Sales

For today's Chinese people, most people think that coffee is an imported product. It is a drink that foreigners like to drink. For foreigners, coffee has the same status as Chinese people enjoy drinking tea.

Perhaps it is because of this understanding that a group of people who have become wealthy after the reform like to drink coffee to show off their uniqueness. If there is demand, the coffee industry will naturally develop rapidly in China.

But Mu Shanhe, who has been born in two generations, knows better than anyone that in fact, in the early 1950s and 1960s, high-quality coffee varieties were successfully cultivated in China. It is a pity that the real value of these coffees is monopolized by foreign coffee giants.

The coffee beans purchased from China are packaged by these coffee giants and then sold back to China as imported products. It seems like I just took a trip abroad, but the value of these coffees has increased several times in an instant.

Situations like this from exports to domestic sales will also be common in the future. In the final analysis, many domestic companies still do not pay attention to brand marketing. This makes some people feel that things abroad seem to be better than domestic ones.

After resurrecting his life, since Mu Shanhe knew this, how could he not interfere?

After arranging the preparations for the establishment of the pharmaceutical factory, as well as subsequent employee training and establishment of purchasing outlets, Mu Shanhe continued his journey to start his own investigation. For Caiyun, they naturally knew the importance of this inspection.

If the inspection results are good, Mushanhe may continue to invest. For Caiyun, it is rare to meet such an investor who is not short of money. How could they not work hard to cooperate and receive it?

Arriving at the Baoshan area in Caiyun, where the most coffee is grown, Mushanhe got off the train and was not too polite to the leaders who came to greet him. He directly asked them to take him to inspect the county with the most coffee planting areas.

Although the leaders of the state capital were a little surprised, the accompanying provincial leaders said very directly: "Dr. Wu's travel time is limited, we should seize the time and take him to a few more places. In that case, Dr. Wu may be happier."

After hearing this, the leaders of the state government did not dare to say anything more and directly arranged for someone to lead Mu Shanhe and his party to the county with the largest coffee planting area within their jurisdiction. When the convoy arrived, the county leaders were naturally very excited.

A'duo, who was traveling as an assistant, was already aware of the popularity of the man next to him in the country. Even the province sent special personnel to accompany him, how could the leaders of these counties not be enthusiastic?

When the convoy arrived at the first inspection area, Mu Shanhe was also looking through the corresponding information. Seeing that most of the coffee in this place is now sold to the foreign coffee company, Mu Shanhe also had a sneer on his face.

"What a cheap kindness!"

A'duo, who was sitting next to him, asked slightly curiously: "Chairman, is there any problem with this?"

"What a big problem! If the quality of Caiyun's coffee is not good, do you think foreign coffee companies will send people to buy it every year? When buying, they are selective, but in fact they keep lowering the price, making the growers feel that they are finally making a profit.

But in fact, the coffee they purchased from here was packaged and roasted before being sold, and the price was at least ten times the purchase price. Coffee farmers work hard, but all the profits are taken away by them. Do you think there is a problem? "

As Mu Shanhe said these words, the accompanying provincial leaders were also shocked and said: "Dr. Wu, is our coffee really so expensive abroad? Then why did they always say that our coffee beans are not as good as when they came to buy them before? How about overseas?" "How many merchants have you seen buying things, who don't deliberately lower the price?"

This seemingly ordinary sentence made all the leaders who accompanied the inspection very angry. But Mu Shanhe knew very well that the entire procurement channel must have lost its conscience. Because currently, there are not many technicians in China who can roast coffee beans.

However, after Mu Shanhe's inspection and reminder, the leaders who were previously responsible for these matters would inevitably suffer. As for the roasting skills of coffee beans, it is naturally not difficult for Mushanhe today.

Even after visiting the local coffee cultivation, Mu Shanhe quickly said: "Your local climate and soil are indeed very suitable for coffee cultivation. I hope you can really pay attention to this industry."

If you are willing, I will sign a corresponding planting and cultivation contract with you in the name of Tenglong Investment. We will hire truly knowledgeable experts to teach you how to grow coffee scientifically.

In addition, I will also build a coffee roasting factory locally in the future. Even if our coffee is temporarily unavailable to the world. But I believe that the quality of these coffees should be liked by Asian customers. "

Hearing that Mu Shanhe was very satisfied with the results of this inspection, the accompanying leaders were naturally very happy. But what made them even more happy was the package cooperation agreement Mu Shanhe signed with them during the later negotiations.

From planting to management, to later procurement, etc., a series of cooperation agreements will undoubtedly greatly increase the income of coffee farmers. At least the previous situation of selling at a low price, or being sold at a reduced price, will be completely eliminated.

When the provincial leaders learned that the initial investment amount might reach US$10 million, it was even more impossible to refuse. What about foreign coffee giants? Who told them not to invest, and even cheated and abducted them earlier?

When the cooperation agreement is signed, the coffee beans grown throughout the Baoshan area in the next ten years will be purchased by Tenglong Investment at market prices. The so-called market price naturally refers to the market price.

As long as the grade of coffee beans is high, the purchase price will be high. Correspondingly, if it is not managed well, the coffee beans will be of low grade and the price will naturally be ordinary. But even if it is ordinary, the price is higher than before.

In just less than a week, Mu Shanhe invested another 10 million yuan, which naturally made Caiyun very happy. The entire Baoshan area and several counties that can grow coffee will benefit from this.

But Mu Shanhe knows very well that foreign coffee giants will probably be very dissatisfied when they learn that Shanshen Group is snatching food from the tiger's mouth. But so what if you are dissatisfied? For Mushanhe, the big deal is not selling the coffee beans they produce to their core market areas.

The Asian region and even the mainland market alone are enough to digest the coffee produced by coffee factories in the future. Without worrying about sales, why should Mushanhe be afraid of those coffee giants?

In other words, if these coffee giants dare to play any dirty tricks, Mu Shanhe even has the ability to prevent their brands from entering the country. With his current connections, he really has a chance to do this.

In fact, the ten-year cooperation agreement period is also a period of protection and cultivation. Ten years later, when Caiyun's coffee really became famous and other coffee giants came to grab business, Mushanhe would not stop it.

When the time comes, what the two sides will compete with will naturally be price and strength. As long as the price is higher than these foreign giants, Caiyun's coffee will still be monopolized by Mushanhe. If the giants raise prices, aren’t it the coffee farmers who work so hard to make the profits?

(End of this chapter)