Return to 83: Start by changing your surname

Chapter 553 Domestic Brands and Expansion

For many scientific researchers and technicians engaged in machinery and heavy industry, they have always cherished the dream of a "big industrial country". But it is undoubtedly very difficult to achieve this goal at this stage.

Steel companies, which are indispensable for industrial development, currently find it difficult to be competitive in the international market with the steel products produced by domestic steel plants. For some new types of special steel, China still has to spend huge sums of money to purchase them from abroad.

Shanshen Group invested in a steel plant in the south a few years ago. The high-quality steel it currently produces has greatly alleviated the domestic demand for special high-quality steel. Even many state-owned steel mills have obtained technical authorizations as a result.

It's just that if an industry wants to truly develop, or truly become bigger and stronger, it naturally takes time. Mu Shanhe is currently investing in the industrial park in Beijiang because he wants to produce truly domestically produced cars.

Perhaps in the eyes of many people, there are now many state-owned brands producing cars in China. But anyone who knows the facts knows that when it comes to business cars, many people prefer imported car brands from abroad.

It is said that there is no competition for steamed buns but for words. Mushanhe, who is very clear about the potential of the domestic automobile market in the future, how could he not get involved in this kind of thing? He asked the group to purchase the relevant technology patents very early on.

Although Mu Shanhe had thought about acquiring foreign car brands before. But then I thought about it, why not put it into research and development if we have the funds? Since we want to build our own domestic brands, why bother acquiring car brands from other countries?

With this idea in mind, Mushanhe has acquired a complete set of automobile production technology from Polar Bear through previous exchange transactions. As long as the equipment is installed and workers are recruited and trained, trial production can begin.

Even in order to launch this car brand as soon as possible, Mu Shanhe personally designed several models that were extremely popular and recognized in this era and later generations. As for the most important engine technology of the car, there are polar bear experts recruited, so what are you worried about?

In the influence of many people, the cars produced by Polar Bear are not only rough in style and workmanship, but also have high power, performance and even safety factors. Combining the two, he does not believe that the cars produced cannot compete with foreign cars.

It is with this kind of confidence that Mu Shanhe dares to make a big bet in this industry. As for investing in so many industries, the funds may be affected, Mu Shanhe is really not too worried. If it doesn't work, some companies will be raised and listed.

Moreover, in a few years, a new round of economic crisis is about to take place. When those Western financial robbers want to loot the wealth of Asia and the world again, Mu Shanhe will follow them and make a huge profit.

Even now, the investment companies under the Shanshen Group are still earning a steady stream of profits for Mu Shanhe in the global stock market and financial markets every year. It's just that the annual income now is not as much as Mu Shanhe did it himself.

It can maintain the current investment needs of the group, which is no problem if I think about it. Furthermore, there are other investment projects like Tenglong Technology, which are now continuously making money for the group, so why does he need to worry about funds?

After inspecting the construction site, Mu Shanhe checked into the presidential suite of his hotel, and the Mu Xiaohe brother and sister who were at the provincial headquarters also came to visit immediately. The three people who had not seen each other for a while naturally chatted happily.

Mentioning the Hejiahuan Supermarket, which is still expanding, Mu Shanhe also said at the right time: "Sister-in-law, I want you to go to the south to sit in charge for a while and hand over the company in the north to Uncle Da. Do you have any objections?"

"No! But, do we plan to fully march into the south?"

"It's not a full-scale invasion, it's just a matter of seizing some territory in advance. Now our Hejiahuan supermarket is already the largest department store in the north and even in the country, but our market share in the south is still not large.

In order to increase the brand influence of our supermarket and win future competition with foreign retail giants, we must reserve our strength in advance. By laying a stronger foundation, we will be invincible in future competition. "Then I have no problem!" "

The answer was very straightforward, but Mu Youda couldn't help but smile bitterly: "Shanhe, I was in charge of logistics before!"

"It's okay! Nowadays, the supermarkets in the north are basically on the right track. You just need to do a good job of supervision and inspection. My sister-in-law, I will pick some key people and go to Shanghai to establish a branch. I will also ask my uncle to go there. Cooperate with you.

My uncle is still responsible for dealing with the government. You only need to be responsible for site selection, construction, personnel recruitment and training. The main investment area in the early stage was the Pearl River Delta region centered on Shanghai. "

After explaining the supermarket expansion plan to her sister-in-law, Mu Xiaohe also said that there was no problem. With the title of supermarket general manager, Mu Xiaohe has now become a strong business woman in the eyes of many elites.

But from the beginning to the end, she never forgot that her current status and reputation were all due to Mu Shanhe's trust. Although she is often separated from her husband and children, her family still supports her.

In fact, every once in a while, Mu Xiaohe will go back to her hometown to visit her husband, children and parents. If Mu Xiaohe's husband and children are on vacation, they will also come to the provincial capital to accompany Mu Xiaohe.

For Mu Xiaohe, she was actually very interested in being able to personally lead the team to open up a new battlefield. In her own words, she does not want to live up to Mu Shanhe's expectations. She wants to become the largest and most powerful retail saleswoman in the country.

Although she must be responsible for a lot of things, Mu Shanhe will also use the group's resources to help her. In this case, with the reputation of Shanshen Group in the country, I believe she will not encounter too many obstacles.

When the corresponding industrial layout is completed, Mu Xiaohe can really relax, hand over the supermarket to the trained young team, and spend more time with his family and children. Presumably Mu Shanhe will also support it when the time comes.

In terms of the current overall scale or valuation of the supermarket, even the brothers and sisters do not own many shares. But both siblings knew that based on the value of these shares, they and their family would not have to worry about running out of money for the rest of their lives.

If it were anyone else, who could enjoy such rights and status?

Although the brother and sister have always been in charge of the supermarket, both the Liu family and the executives at the Xiangcheng headquarters will treat the brothers and sisters with high respect when they see them. Because these people all know that the brother and sister are the elders of Mu Shanhe.

To put it bluntly, when it comes to intimacy and trust, Liu Shengwen, Mu Shanhe's closest uncle, is probably no match for the two brothers. With such a relationship and trust, who among those executive elites would dare to look down on the brothers and sisters?

After handling the matters that needed to be arranged by the provincial government, Mu Shanhe continued his journey back to the farm. At this time, the huge fleet that had been sailing for a long time finally docked at Haojiang Port. Seeing this huge fleet, the world's media paid great attention.

Mu Shanhe will not interfere in how to deal with the fleet in the future. He believed that Hejia and the professional elite team hired could handle this matter properly. When the fleet begins to disperse and disintegrate, this attention will gradually dissipate.

When everything becomes silent or even no one pays attention to, then some arrangements planned in advance may naturally be staged one after another. Even if everyone knows that this matter has a lot to do with Mu Shanhe, there is still no real evidence.

In this case, if they want to hold Mu Shanhe accountable, where can they start?

(End of this chapter)