1928: The Rise of Giants

Chapter 27 The rules and car models of Ye’s Automobile Shop (please read it, please!)

Ye Luo had already heard of the name of the movie queen, Hu Die, in her previous life. When she debuted in 1926, the first issue of Liangyou Pictorial sold an astonishing 7000 copies. In less than 2 years, she was already one of the top actresses in the country.

In this life, news about Hu Die is flooding the streets.

She retired suddenly at the beginning of this year. Some said it was because her relationship with Lin Xuehui broke down and she was emotionally hurt, so she took a break. Others said she was attracted by the three tycoons from the French Concession in Shanghai. She couldn't bear to be disturbed and would rather give up her career than compromise. .

Ye Luo didn't see clearly the appearance of the beautiful girl opposite her, but judging from her voice and tone, she should be the popular actress Ruan Lingyu who had a close relationship with Hu Die.

Ruan Lingyu is two years younger than Hu Die. She has just turned [-] this year. Now she joins Tianyi Film Company. She has a tendency to take over Hu Die's best actress crown. She is smart, cute, hot and unrestrained. She is the opposite of the delicate and gentle Hu Die, more like a new actress. Women of the times.

However, Ruan Lingyu also had a tragic life because of her character of daring to love and dare to hate. She first fell in love with the second-generation rich man Zhang Damin, who was a good-for-nothing scumbag. She was on par with Masahiko Kondo, who later turned into a scumbag for Akina Nakamori. Later, she married the wealthy businessman Tang Jishan, who was also a scumbag. .

It's a pity that a beautiful lady of this generation committed suicide at the age of 25, and her beauty disappeared.

Ruan Lingyu seemed to be attracted by Ye Luo's Ford V8 and stood up slightly to look over. Unfortunately, Ye Luo had already entered the house at this time.

She heard from the landlord that a Chinese boss lived next door and asked them not to disturb others.

Ruan Lingyu didn't care too much. Since he was a Chinese boss and drove such a good car, he was probably a greasy uncle in his 50s and [-]s, and she had no interest in getting to know him.

Return to the bungalow.

Ye Luo took Zhou Xiangsheng to the office area on the second floor.

Wu Liande worked hard as always. After Liangyou Pictorial was invested by Ye Luo, he regarded himself as an employee of Ye's Investment Company and would move here to work no matter what, so that the boss Ye Luo knew what he was doing. What.

At this time, there are only three of them in the huge office area, but Ye Luo knows that as the scale of investment continues to grow, there will be more and more talents from the Republic of China here.

Perhaps in the future, Xiafei Road, like Wall Street, will become a special area that controls the economic lifeline of Shanghai.

"Manager Zhou, sit down, don't be so formal." Ye Luo made herself a cup of tea, sat on the sofa, and crossed her legs.

"Okay, boss." Zhou Xiangsheng took a glass of boiled water and sat back at his desk.

"There are still more than twenty days before our first batch of cars will arrive in Shanghai." Ye Luo took a sip of tea and said, "The window advertisements of the Great Times have been on display for some time. This issue of Liangyou Pictorial will continue to be printed. , it is conservatively estimated that sales will exceed 1 copies. In a few days, our planned car pre-sales will begin."

"I understand, boss. Even customers who made a reservation can return the reserved car if they win the car coupon. You can also choose to pay the benefits in installments with the car coupon." Zhou Xiangsheng already knew this.

After hearing what Ye Luo was going to say about car sales, Wu Liande, who had been busy, also raised his head and listened to the second young master's class with great interest.

After a few days of contact, Wu Liande was sure that his boss was a real business wizard, with vision and ability that were ahead of his time!
"Well, you don't have to worry too much about car sales. I will also start my relationship and attract some customers who are familiar with the Ye family. When the Automobile Commerce Association issues an announcement, our Ye's Automobile Shop can start selling. Remember, we must emphasize that we and Yunfei Company have the same father and mother."

Ye Luo said with a smile, Galt gave him such a big gift, it was not in vain.

Why not enjoy the benefits of foreign car dealers while enjoying the fame of Chinese car dealers?

"I know, I've prepared the flyer for the opening day, right, Editor-in-Chief Wu?" Zhou Xiangsheng looked at Wu Liande.

Wu Liande nodded: "Yes, according to the boss's wishes, let Miss Huang Liushuang be the car model again!"

He felt that Ye Luo was really a genius in this area.

Let a sexy, hot, barely-dressed beauty pose and pose next to the car, and print large-scale photos on the flyers——

This idea is so genius!
"This is the car business. Manager Zhou, I have two plans. Please listen carefully. We must implement and publicize them as soon as the car arrives in Shanghai."

Ye Luo did not prepare a plan. His ideas were wild and far ahead of the times. In an extraordinary period, he could not leave paper documents to others for plagiarism.

Realizing Ye Luo's intention, Zhou Xiangsheng stood up and looked at the window, then closed the window. Wu Liande also stopped writing in his hand and sat upright.

"First, we need to clarify two concepts. For high-end car buying customers, we must give them a 4S store-level experience; for mid- to low-end car rental customers, we must give them the experience of living as parents."

This is the core of the concept.

Ye Luo briefly explained the meaning of a 4S store.

In fact, Yunfei Company and other foreign auto dealers are doing similar work.

Dedicated service to VIP customers.

It's just that the VIP customers of foreign car dealerships are the real big guys, and it doesn't count just buying a car.

But Ye's Automobile Company is different. As long as you buy a car, you are a VIP customer.

The headquarters and branches of Ye's Automobile Company will be opened in prosperous areas of the concession and bustling areas of Shanghai County. They will have the most magnificent doors and provide the highest quality services.

All stores adopt the "three-in-one" business model of continuous sales and repairs, supply of accessories, and regular maintenance.

If you buy a car from Ye's Automobile Company, then the car owner only needs to drive the car to the automobile company, then drink tea, taste cakes, read books and newspapers in peace, and finally pay the bill on time and take delivery of the car.

For customers with special needs, the company can also provide door-to-door repair services - of course, the price of this service is also amazing.

Ye Luo has previously acquired most of the Chinese auto shops, so there is no need to worry about not having enough storefront stores, as they also have sufficient manpower.

There is still a shortage of professional maintenance workers and car drivers, but this is not a big problem. Some can be recruited and trained across the country, and some can be extradited from overseas.

As long as the Ye's Automobile Company brand name is launched first, all subsequent problems will be solved.

Zhou Xiangsheng made his fortune in the automobile business, but he had never thought about the company system as neatly as Ye Luo.

This set-up sounds more complete and feasible than that of a foreign car dealership!

"It is said that 'customers are the parents of food and clothing'. In my eyes, in any industry, only thoughtful service and customer satisfaction are the eternal strategies."

Ye Luo proposed a completely new concept.

During the Republic of China, the consumption power of the general public was average, and many people were still struggling to survive on the subsistence line. Businessmen pursued profits and only saw the rich class in front of them.

This concept of equality for all guests is rarely mentioned.

Ye Luo set the slogan of "Serving the Society and Facilitating Transportation" for Ye's Automobile Shop. The business code highlighted "day and night service, and we will be there upon request". We will not use empty words or lies and implement them resolutely. "Every passenger who calls for a ride must arrive within 10 minutes. The dispatcher must be friendly and courteous when answering the phone. They are absolutely not allowed to simply answer with blunt words such as 'There is no more rides.' Otherwise, they will pack up and leave."

Ye Luo said word by word, with a serious tone and cold eyes.
"This departure is not only for my employees, but also for you, Manager Zhou."

"I understand, boss!" Zhou Xiangsheng shuddered, and Ye Luo didn't sound like he was joking.

This shows how much he attaches importance to this aspect.

He will manage the car rental business in the future. If similar problems arise, Ye Luo will definitely tell them to get out from top to bottom!

Customer is god.

The car dealership that is the first to implement this concept will definitely be able to steal business from it!
Zhou Xiangsheng suddenly realized.

In the past, the bosses of their Chinese car dealers all fell into a misunderstanding.

I have always felt that I am inherently inadequate and cannot compete with foreign car dealerships.

But nature is before nature, and the day after tomorrow is the day after tomorrow.

If the service provided the day after tomorrow is in place, you can still stand out and reap dividends.

The fact that his Xiangsheng Automobile Dealership managed to survive among a group of Chinese auto dealers and become the only one in the world was secretly consistent with this principle, right?
It's just that the situation is getting more and more serious and the problem is too difficult, which makes him confused for a while and fails to see the essence of the problem clearly.

Ye Luo told the essence.

"I heard that my boss studied business management in the United States. It does make sense that China advocates studying abroad and learning advanced Western knowledge." Wu Liande sighed inwardly.

He vowed to establish a firm foothold in Ye's Investment Company, and then save money so that his children could study abroad, so that they would not suffer the disadvantages of being uneducated like him.

"Okay, Manager Zhou, please sort out your thoughts here first, and I'll go out to check on the leaflet printing situation." Ye Luo stood up and said goodbye.

The two of them quickly stood up and said goodbye to Ye Luo.

When he came downstairs, he didn't see the rickshaw that had been hanging around nearby. Ye Luo was in a good mood. He jumped in the car and started it and rushed directly to the headquarters of Liangyou Pictorial.

Shanghai County District, Liangyou Pictorial Headquarters, Studio.

Next to a Chevrolet 490 model car, Huang Liushuang, wearing only a three-point swimsuit, posed. Her hot and sexy movements made Ma Guoliang, who was filming, both painful and happy.

The studio door was suddenly pushed open.

"Second Young Master~ You are here!" Huang Liushuang, who was still leaning next to the car, immediately jumped up, ran over, hugged Ye Luo's arm, and smiled sweetly.

Ma Guoliang was extremely envious when he saw Huang Liushuang squeezing Ye Luo's arms with her plump and attractive breasts.

"Guoliang, Liu Shuang, thank you for your hard work." Ye Luo hugged the beauty, feeling Huang Liushuang's delicate and elastic skin, and asked with a smile, "How was the photo shoot?"

"It took three hours of filming, but I'm exhausted." Huang Liushuang hugged him and whispered coquettishly.

She wanted to make movies more than being a cover girl or a car model, but unfortunately she had sold herself to Ye Luo for that huge sum of money, and now she had to do whatever he asked her to do.

"Sorry, Miss Huang, Second Young Master! I didn't mean to make things difficult, but, really, I always feel that something is missing." Ma Guoliang suspected that Huang Liushuang was Ye Luoyang's concubine, and he did not dare to offend him casually.

Ma Guoliang is a well-known photography master in later generations and the official photographer of Liangyou Pictorial. The subsequent rise of Liangyou Pictorial is inseparable from him.

Ye Luo was convinced of this professional.

He asked for the photo and looked at it a few times, and fell into deep thought.

After a while, Ye Luo asked tentatively: "Is it too monotonous to be alone? In the promotional leaflet we designed, the slogan is 'Men and women should have a car that matches their status.' But the promotional photo There are no men here."

"That's it!" Ma Guoliang clapped his hands.

A word to wake up the dreamer!
"The question is, where can I find male celebrities now?" Ma Guoliang knew that the initial funds did not include the quota for hiring other celebrities.

Huang Liushuang hugged Ye Luo, rested her forehead on his arm, and looked up at his handsome and extraordinary face: "Isn't the ready-made one right here?"

"Ah, boss, what do you think?" Ma Guoliang looked at Ye Luo with a professional eye. To be honest, in terms of appearance, he is enough to kill those popular male stars in an instant.

It's just that his identity is there.

"Okay, let me try it on in a suit." Ye Luo hugged Huang Liushuang and came to the car. He knew this better than the two of them.

Gently lifting Huang Liushuang's chin with her fingers, the two looked at each other lovingly and waited for the pose to come out, very skillfully.

The more photos Ma Guoliang took, the more satisfied he became, and it was done within a few minutes!
"Boss, I guarantee that the effect of this flyer will be no worse than our Good Friends Pictorial this issue!" He was full of confidence.

Ye Luo smiled and waved, took off his suit jacket and put it on Huang Liushuang, then took her out of the studio to rest outside.

"Second Young Master~" Huang Liushuang was so aroused by the photo taking action just now that she clamped her legs tightly.

Ye Luo thought she was asking about the movie, and replied with a smile: "Don't worry, Liu Shuang. I have already arranged your movie for you."

Historically, Anna Wong left Hollywood and went to England to shoot a new movie. She never played a stereotypical role again. Instead, she starred in several leading roles. After becoming an instant hit, she returned to Hollywood and her status as a celebrity was just like that.

The movie that made her comeback is the British movie "Chinatown" that will be released next year, and it is also the last silent film she shot.

At this time, Ye Luo had used George's connections to contact the production company in the UK and asked her to go to Europe for development.

"Really? Second Young Master!" Huang Liushuang whispered excitedly, attracting the attention of many Liangyou Pictorial employees. She quickly covered Ye Luo's suit tightly, lowered her head and asked, "But, I don't want to continue filming sluts in Hollywood. role."

"Don't worry, it's not this time. You play Shosho, a maid who overcomes difficulties and becomes a dancer." Ye Luo smiled.

"No. Slut." Huang Liushuang has always been hated by the domestic film and television industry for playing stereotypical roles. She raised her head and looked at Ye Luo with clear eyes. She suddenly stood up on her tiptoes and mustered up the courage to kiss him on the cheek, "Thank you. , Second Young Master!"

(End of this chapter)