1928: The Rise of Giants

Chapter 31 The correct way to open the right to use the park (please read it, please!)
After the farce, the opening ceremony of Ye's Automobile Company continued.

As one of the most powerful people present, Feng Jingyao has always maintained a particularly low profile.

He had just witnessed the scene where the three majestic tycoons in the French Concession were shouted "get out" by the British Consul General in Shanghai. Moreover, there was also a man in a Chinese tunic suit standing not far away, whose status was no less than his own at the Shanghai Bund Pier. King Tan Si.

Feng Jingyao didn't expect that Ye Luo's company was like making thousand-layer cakes, wrapped in layers!
John George is probably not the real owner of the company, but Sidney Patton who just left is!

He felt more and more that the red envelopes he had received that day were too few.

It’s better to buy 5 more, no, 10 cars!
If you can't keep it at home, just use it as a reward for your subordinates, or give it to your concubine or something.

Feng Jingyao was thinking wildly here, while Tan Si, accompanied by Hua Mei, carefully observed the Chevrolet 490.

He likes riding horse-drawn carriages and doesn't have much fondness for some technological products of the new era, but since he wants to cooperate with Ye Luo, he still needs to understand these things.

In 20 days, the first batch of Chevrolet 490s will arrive in Shanghai. Tan Si has already arranged manpower and must not make mistakes on such an important occasion!
At the same time, he was also observing the flow of people coming in and out.

It has been confirmed nearby that no one from the Labor Federation, not even one of Ye Luo’s family members, came!
Recently I have heard a lot of rumors about the Labor Federation.

It is said that the Ye family suddenly tightened the rules, kicked out many old people in the club, rectified the style of the business, and also quickly sold off some gray industries for money.

The huge Ye family is going downhill!

Tan Si knew that Ye Yuqiao did not approve of Ye Luo going out to do business. Indeed, the automobile industry was a forbidden area for Chinese people, but the family did not give a penny to them, and they did not help with their connections. The quarrel was so tense that outsiders even began to spread the news that "the second young master and There are rumors such as President Ye is at odds.

This is intriguing.

He looked at Ye Luo, who was still receiving celebrities from all walks of life. On the one hand, he marveled at his wide personal social circle - they were all well-known celebrities from all walks of life. They might not have much money, but they were definitely famous. On the other hand, he secretly sighed at his The means are powerful.

Ye Luo, he wanted to abandon his car to save his commander-in-chief and take a road that no one before him had traveled.

Is he so sure that business will flourish in the future?

So sure, can his so-called venture capital bring profits that exceed those of gray industries?
"Fourth Master, what are you thinking about? You haven't come to our Fengming Building for a long time. There is a sister named Yan Yangtian who misses you." Hua Mei asked with a smile.

"Oh, I will visit her when I have time." Tan Si happened to see Ye Luo and Huang Liushuang on the flyer and suddenly smiled, "Help me book a car for her."

"Fourth Master is grand! I'm so jealous of that sister!" Hua Mei pursed her lips and chuckled, which was a hint that she wanted to buy her back as a concubine.

This is what all the women in Fengyuechang are most looking forward to at this time, and it is also the best destination - to be bought back by a tycoon to hide their beauty in a golden house, and now they have no worries about food and drink.

After seeing off the last batch of celebrities from the folk art world and the customers in the store, Ye Luo broke into a sweat and looked at the sky. It was quite late.

He returned to the hall and clapped his hands to signal everyone to stop working: "Everyone, thanks to your help, my car dealership can open smoothly. After a while, everyone will go to Fengming Building to eat by themselves. Little Ah Qiao will give out red envelopes, and everyone will eat and drink well." good!"

"The second young master is mighty!"

"Long live the second young master!"

The cheers were endless.

After the crowd dispersed, only Ye Luo and Zhou Xiangsheng were left in the car dealership.

"Manager Zhou, you will take over this place from tomorrow on." As soon as Ye Luo sat down, Zhou Xiangsheng handed him a cup of tea.

Both of them had been busy all day and rarely had any free time, so they just found a place and collapsed.

Zhou Xiangsheng held the teacup and said, "I understand, the second young master set an example for me today. Xiangsheng will not let the second young master down."

"I estimate that starting from tomorrow and the day after tomorrow, the number of customers coming to the car dealership to view cars will gradually reach its peak. As I said, the drivers in our car dealership must not only be able to drive and speak, but also be able to sell. This is very difficult. That’s right, after these days of training, we’ll first recruit a group of people to use them.”

Ye Luo opened the roster. This is the list of customers who have reserved cars today.
"We will sell some of the 2000 cars and leave some for car rental business. We need a lot of drivers."

"Is this why the second young master bought other Chinese car dealers?" Zhou Xiangsheng had never understood before. He knew most of those car dealers that were declining. It had reached a point where even the bosses had lost confidence in doing business and there was no hope.

Even if Ye Luo is willing to pay for the acquisition, most of the bosses will choose to take the money and leave without any regrets.

It turns out that his original intention for the acquisition was always for the drivers underneath!
"Part of it." Ye Luo smiled.

The first line on the roster is Feng Jingyao, who bought 20 cars. He is really wealthy.

According to the regulations of the Automobile Dealers Association, the deposits of these customers must be deposited into his Citibank account, and they must be in US dollars.

It costs 490 US dollars per car, 20 cars, and after a 8820% discount, it costs 21168 US dollars. Now the exchange rate is equivalent to [-] yuan. He is worthy of being a French Concession tycoon. He spends tens of thousands of yuan without blinking an eye.

Ye Luo took a rough look and found that the situation on the roster was similar to what he expected.

The opening of car shops seems to be booming, but there are still only a few people who actually come in to buy cars.

After all, 1176 yuan is not a small amount, and the car has not arrived yet. The car dealership has just opened, so there are too many uncertainties.

People who are willing to book a car at this time are either wealthy and have a personal relationship with him, or they are eager to please the Ye family or him, the second young master.

After taking a look, I made every calculation and sold 48 cars today.

This amount is a bit more than Ye Luo estimated. It seems that Barton's unexpected visit has some effect.

What surprised him was.

There is an unexpected name under the roster——

Biyunxia, ​​reserve 1 car.

My little mom, my little mom, she usually looks silly and cute. She plays mahjong with other people every day and doesn’t go out to play much. Did she save so much money secretly?
She knows she will know when she buys a car. Judging from the fact that she doesn't use the car on a daily basis, is this a disguised form of support for her career?
Ye Luo smiled and felt warm in his heart.

In the huge city of Shanghai, there are probably only one person who can trust themselves to make this business bigger and stronger. I didn’t expect that my naive and charming little mother, who had sang pornographic operas, would stand so firmly on my side. side.

After resting for a while, Ye Luo stood up and greeted Zhou Xiangsheng: "Mr. Zhou, just lock the door when you are done with your work. I will close the door and get off work first."

"Boss, please go away." Zhou Xiangsheng is still sorting out the account books and notes. From tomorrow on, he will be the store manager here, and he cannot embarrass the second young master.

"Well, don't work too late and go home early."

"got it."

When we left the car dealership, the sky was already filled with stars. Unlike later generations, the sky was not polluted by industrialization. Whenever it was a clear night, you could see the sky full of stars when you looked up.

Ye Luo drove away, saying he was getting off work after closing time, but in fact he had a new goal.

Patton's visit during the day indicates that he will soon get the right to use the park that he has longed for.

Everyone, including Barton, didn't understand why Yello wanted to take over the use rights of the public park.

He calculated the time and had to get these trivial matters done before the first batch of cars arrived in Shanghai.

The key to the right to use the park lies in the destination he is about to arrive at.

Shanghai County District, the office of Huashang Advertising Company.

This is an old building standing on the street. Unlike the concessions with buildings with various styles from various countries, the Shanghai County area presents the real style of Shanghai during the Republic of China.

Old alleys, tiled bungalows, bacon, tiger skin hats, pushcarts, and large mandarin jackets.
This is the living condition of the general public.

A somewhat shabby billboard was leaning against the stairs, looking listless along the peeling wall.

The wooden stairs creaked as they stepped on them.

When we arrived on the second floor, there was a buzz of people and a strong halo of incandescent lights.The unique smell of ink and books is fascinating.

dong dong dong-

"Boss Lin is cutting down?" Ye Luo knocked on the open door.

The noise didn't stop.

A young man sitting by the door looked up, his gold-rimmed glasses slid down, and then a look of surprise appeared: "Brother Luo? Why are you here?"

"Zhenbin, long time no see." Ye Luo walked over with a smile.

He was tall and handsome, and he immediately attracted the attention of a large number of female workers. They whispered and discussed whether he was a movie star from somewhere.

"This is the senior who took special care of me when I was studying in the United States, Ye Luo, the second young master of the Ye family." Lin Zhenbin introduced to the others with a smile.

In 1926, he briefly studied at a Pheasant University in the United States. He did not have much money and his family had no background. He was always bullied by foreigners and was not welcomed by the local Chinatown. Even the Chinese in the school looked down on him.

At that time, Ye Luo had just arrived at Harvard and accidentally met him at a dance. After helping him for a while, he remembered that Lin Zhenbin was the famous advertising king in Shanghai!
At the end of 1926, Lin Zhenbin still couldn't stand the foreign environment, so he bid farewell to Ye Luo and returned to Shanghai, and immediately started running the Huashang Advertising Company.

Unfortunately, the two giants in the current advertising industry are the American Crowe Advertising Company, established in 1918, and the British Merlington Advertising Company, established in 1921.

He was much worse off than Zhou Xiangsheng.

The advertising industry needs to cooperate with upstream businesses, which are all foreign companies, and department stores look down on their small advertising companies. At the moment, the business that Chinese advertising companies are doing——

It's hard to say.

Ye Luo picked up the small card with a half-naked beauty printed on it.

Good guy, it turns out that this kind of business existed a hundred years ago.

He heard from Zhou Xiangsheng that Chinese car dealers usually give some small advertisements for brothels to customers when they buy black cars.

The printing company of these small cards is Lin Zhenbin's Chinese Advertising Company.

This is such a miserable mess.

Before Ye Luo came, he checked their company's accounts. He found that the bank owed 5689 yuan and the external debt was nearly [-] yuan.

Seeing Lin Zhenbin sitting and working, mingling with the Chinese workers, he knew that the Chinese advertising company had just started.

I came to the right place.

"Brother Luo!" A tall young man inside also stood up, looking excited.

Ye Luo took a look and saw that this was another junior student, Lu Meiseng.

This was followed by the general manager of another advertising giant, United Advertising Company.

But at this moment, United Advertising Company doesn’t know where it is yet.

He didn't even remember who the boss was.

"Come on, Mei Seng, Zhen Bin, go out and talk." Ye Luo called them out.

The two clapped their hands and walked with him to the stairs with a smile.

Lin Zhenbin had just taken out an unopened pack of Hardmen, turned around and saw the cigar in Ye Luo's hand, and smiled awkwardly.

"Give me one. This kind of foreign cigarette is not as refreshing as Hardman." Ye Luo stuffed the cigar back and reached out to grab Lin Zhenbin's cigarette.

Lin Zhenbin protected him like a kid: "Brother Luo, why don't you change this problem? You just go along with my wishes every time."

"Give it or not."

"Give, give!"

"Brother Luo, let me order some for you." Lu Meisheng smiled and came closer.

"How are you doing lately? I heard that you owe a lot of money?" Ye Luo patted the two of them on the shoulders.

"It's okay, it's a small problem." Lin Zhenbin thought he was going to lend him money and quickly shook his head.

Ye Luo knew that he had always been strong. He was beaten in the United States without saying a word, and his self-esteem was very strong.

So I don’t do anything like taking out my checkbook.

"It's okay. When I come here this time, I mainly want to ask you to help me make some billboards." Ye Luo got straight to the point.

When they heard that it was a business, the two people's eyes lit up.

Lu Meiseng was well-informed: "Brother Luo is going to advertise your car dealership?"

"Yes." Ye Luo nodded.

"What billboard? I've seen window advertisements like those at Grand Times Department Store. That's a bit difficult. If it's a street sign, you can try it. Brother Luo, you've seen it too." Lin Zhenbin was stunned.

The list I am making is hard to talk about.

"None of this kind, I want a big one. The street sign is not big enough. I want it to be able to stand on the open space. At first glance, it looks like a movie poster." Ye Luo gestured, and then said, "There are also banners. It can be hung anywhere in the park.”

He mentioned several styles in succession. Both of them had studied advertising in the United States, so they naturally knew what they were.

It’s just that there is no place to put such advertisements in Shanghai now!
Street sign advertisements also need approval documents from the concession.

"Brother Luo, where do you plan to put it? The cost is not small." Lin Zhenbin frowned.

"You will know when the time comes. If this business is done, you can make a lot of money." Ye Luo smiled and remained mysterious.

Lin Zhenbin didn't care, they would get money if they did well, but they were worried that Ye Luo was trying to help them and didn't want him to waste money.

Ever since the acquisition of the Huashang Automobile Dealership, Yeluo Rushang's reputation has grown.

The car dealer owners brag about him in the teahouse every day, saying that he is rich and kind-hearted, and he is a conscientious entrepreneur.

Lin Zhenbin thought about asking him to borrow money, but in the end he didn't go.

A piece of friendship and a piece of face, he couldn't let go of it.

"Don't worry, do I look like someone who will lose money?" Ye Luo patted their shoulders.

"That's definitely not the case. Brother Luo earned 100 yuan for a house when he was a teenager, which is much better than us. I heard that you want to sell cars now. Isn't it just casual to have dozens of cars?" Lu Meiseng chuckled. Smiling.

"2000 vehicles."

"what?"

"I bought 2000 cars and planned to sell them."

"Wait a minute, Brother Luo, I'm a little dizzy."

　Work hard to update the code words, brothers, please read it.

　　
　
(End of this chapter)