1928: The Rise of Giants

Chapter 310 If you don’t do it, others will.

From the Southern Song Dynasty to the early Qing Dynasty, people's aesthetic consciousness always believed that small feet and flat chests were the real beauty.

As a result, women had to undergo very painful tortures such as foot binding and chest binding.

Over time, breasts have become something to be talked about. Even women themselves would rather not see a doctor if they suffer from breast ulcers. It would be an honor to die.

In the early years of the Republic of China, women had to wear knee-length vests even when sleeping, and had to use breastbands to bind their chests, which was very painful.Since 1924, there have been calls and actions to open up our minds, and the Nationalist Government has also begun to turn a blind eye to this.

At first, prostitutes used small waistcoats instead of breastbands, and soon many women from good families followed suit.

That kind of short vest is the so-called half-arm, and it looks no different from an ordinary vest, because there are dense threads on the chest, and the buttons are very dense, which can tighten the chest, but it is more comfortable than a breastband.

Later, prostitutes who pursued openness gradually interpreted tight-fitting vests into various styles, such as using light gauze silk as raw material and covering it with mesh, which looked both attractive and beautiful.

On March 1927, 3, the Jinling National Government launched the "Tian Breast Movement" to the whole country. Women who shyly bound their breasts were fined and required to have their breasts released.

However, although breast release has been advocated and the act of corseting has been punished, after women were liberated, what to wear underneath became a problem again.

Because as soon as women were liberated, they often only wore some light clothes on their bodies. The protrusions that were difficult to hide were embarrassing, and the tight-fitting vests were no different from breastbands and had long been eliminated.

It has been almost 2 years since the natural breast movement, and the underwear that may replace the breast bandana has still not appeared.

In fact, bras have appeared in the West in the past 20 years, and have even spread to China, where they are called "prosthetic breasts."

However, the Republic of China was in a state of embargo at that time, so it was absolutely impossible for you to sell this kind of product to the public.

Therefore, even foreign companies do not import such products, feeling that there is no market for them.

Women's underwear is not as difficult as industrial products in terms of design, style, raw materials and processing.

As long as you draw the design and purchase enough raw materials, any tailor in any tailor shop can make a decent bra.

After deciding to use Yip's Yongxing to make new clothing, Ye Luo worked on the draft overnight. Based on his knowledge of modern women's underwear, he designed many styles in succession. He also specifically consulted Bai Xiuzhu, Xiao Aqiao and others for reference.

This kind of business makes quick money.

Nowadays, Ye's investment has a near-monopoly in Shanghai. For any profitable business, Ye Luo has the capital to be the first to enter the market, and can easily kick competitors out of the market.

In May of this year, the U.S. stock market will reach its final peak. He must save a huge amount of money before then, then go to the United States to make a fortune, and then take advantage of the economic crisis to accelerate the process of his industrial empire.

Bicycles were his first business. Although the profits were good, they were only as good as a Chevrolet 490 and far from what Ye Luo expected. Therefore, he put his hope of making money in women's underwear.

This is a big deal that can swallow up the female market across the country!

September 18, the 1929th year of the Republic of China (2).

Yip's Wing Hing Clothing Department Store.

Outside the conference hall.

Pan Deming rubbed his hands together, looking nervous. From time to time he looked towards the closed conference hall, anxiously waiting for something.

There were more than a dozen people like him, sitting in a row, all waiting at the door of the conference hall.

A week ago, Shenbao, The News and other well-known newspapers published an advertisement for Yip's Yongxing to recruit tailors. Pan Deming signed up immediately after seeing it.

Nowadays, everyone in Shanghai knows that as long as you join Ye's Investment, your whole family will not have to worry about food and clothing. However, the threshold for Ye's Investment is getting higher and higher, and it is no longer like in the past to sign up and get in.

Pan Deming is from Huzhou. He grew up in a poor family and could only learn tailoring skills from his father.

With the money his father earned from tailoring and painting palace lanterns, Pan Deming was able to study at Nanyang Business School. The 21-year-old has just graduated, but he can't find a job.

He must seize this opportunity!
"Next. Pan Deming." His name was finally called.

Pan Deming stood up suddenly, then smiled awkwardly and looked at the door.

The female secretary waved to him: "Why are you standing there in a daze? Come in for an interview."

"Oh, okay." Pan Deming immediately trotted into the conference hall.

There were only two people in the huge conference hall.

One is a handsome man who looks about the same age as himself, and the other is the big star Miss Hu Die!
"Sit." The handsome man pointed to the wooden chair next to the door.

"I know." Pan Deming stammered, half of his butt pressed against the seat, very nervous and restrained.

"Relax, I'm not asking you to go to the battlefield."

In the past few days, all he had seen were pedantic old tailors. Ye Luo just took out the design drawings and said a few words before they turned around and left, which gave him a headache.

When he first conceived the idea of ​​selling women's underwear, he really didn't expect to get stuck at this step.

At first, he directly sent people to find the most famous "Red Gang Tailor".

The so-called "Red Gang Tailors" are clothing merchants from Ningbo and Taiwen.

They not only made clothes, but also leather shoes, bags and other items, controlling most of the market in the textile industry during the Republic of China.

As for the most famous Hong Bang tailor, the labor cost for a batch of goods is about 50 yuan.

However, these old stubborns are more pedantic than Ye Luo thought.

When they heard that they wanted to make underwear for women, they were extremely disgusted and would not be happy no matter how high the price Ye Luo offered.

Ye Luo had to advertise in newspapers to recruit tailors.

Many people who have been interviewed in the past few days are also like this. The older they are, the better their skills are, but their temperament becomes more pedantic, which is frustrating.

Pan Deming was the first young tailor he saw today, and Ye Luo was immediately interested.

"First introduce yourself briefly." Hu Die smiled softly.

Seeing her smile, Pan Deming's nervousness gradually subsided and he introduced himself in a formal manner.

Ye Luo became even more curious when he heard that the other party had also attended business school and had certain academic qualifications.

"Mr. Pan, I have a design drawing here. Please take a look at it." He handed over the design drawing.

Pan Deming took it with both hands, took a closer look, and then said in shock: "This seems to be women's underwear made by foreigners overseas?"

"Oh? Do you know him?" Ye Luo raised his eyebrows.

Pan Deming nodded: "I have been hiking overseas with some friends and have seen similar clothing."

"If I asked you to try it, would you be willing?" Ye Luo asked directly.

"As long as the materials and equipment are complete, you can give it a try." Pan Deming nodded. He was not as pedantic as his father's old tailors. In his view, any clothes are commodities. He is a tailor to make the best products for his customers. ,that is it.

"Very good, Hu Die, let him go to the back and wait." Ye Luo was satisfied, "After today's interview is over, let them start working."

"Yes, Second Young Master." Hu Die smiled brightly.

(End of this chapter)