1928: The Rise of Giants

Chapter 314 The power of hunger marketing

September 18, the 1929th year of the Republic of China (2).

Shanghai beach street.

The mighty parade was quite spectacular. Most of them were progressive female students in their twenties, and there were also many women with avant-garde ideas. There were many onlookers gathered on both sides of them.

Seeing that the flow of people became more and more turbulent, the women began to hold up red banners and march forward to parade and make speeches in the busiest area of ​​the concession.

"Foot binding, chest binding, and long hair are all restraints and persecutions of women caused by feudal ideas. They are shackles and shackles locked on women. We should resolutely break them, and long live our breasts!"

"it is good!"

"well said!"

The onlookers couldn't help but applaud.

In fact, not many men care about the so-called women's liberation. They gather here more because they want to feast their eyes on it. After all, women after liberation do not wear breastbands and have beautiful scenery, especially some radical gray workers. They will parade half-naked or even completely naked.

Who doesn't like to watch?

As for why the Women’s Liberation and Natural Breast Movements were mentioned again in Shanghai after two years away, we have to mention the recent series of women’s underwear produced by Yip’s Yongxing Company.

Half a month ago, Ye Luo had announced that he was going to do this business.

If business goes smoothly, it will be difficult to make explosive profits.

Therefore, operators like to build momentum and stimulate public opinion. The extreme ones are like now, hiring a group of people to stand on the opposite side and criticize, and then detonating conflicts to maximize the popularity.

This is also the core of various commercial operations in later generations.

Before any product is released, first hire a group of black fans to hype up the popularity, and then harvest it in a wave to make both traffic and money.

If a new product does not have fans to build momentum, it is often not as popular as those highly controversial products, which means that capital forces are not optimistic about it.

Originally, Ye Luo spent a lot of money to hire a group of literati to "criticize" his Victoria brand underwear. Unexpectedly, before these literati could exert their strength, Jin Bihui, who could not hold back his tone, jumped out to refute.

She was not opposed to breast expansion and liberation, but she scorned Ye Luo's underwear business, saying that he was consuming women and making money that was unconscionable. Moreover, for a grown man to do this, it would inevitably make people embarrassed and fanciful.

With the support of the Japanese Consulate General behind him, it would be easy for Jin Bihui to create some obstacles for Ye Yongxing.

Her original intention was to prevent Ye Luo from doing business so smoothly. It was better to disrupt the business to make it easier for her.

Even if the business starts, she doesn't care.

Anyway, Jin Bihui holds 25% of the shares, which can not only distribute dividends, but also spy on Ye Luo's business methods.

However, she didn't expect that this would play into Ye Luo's hands.

The society's strong resistance to new women's underwear and the discussion of the underwear business have become more and more intense, which has completely fried the group of women who stay at home and think about resistance and revolution all day long.

They felt that you were not boycotting women's underwear, but trying to block their minds and bodies, so they all spontaneously came out to speak for Ye Yongxing. Ye Luo did not send anyone to the Women's Federation to say that hundreds of young women came to the two major universities every day. Demonstration in the concession to resist the opposition!
"It's so spectacular." Kong Lingjun lay in front of the car window and looked out, shocked by the demonstration team.

In Peiping and Jinling, where a large number of important military and political officials of the Nationalist Government lived, parades of this magnitude were explicitly prohibited to prevent some lawless elements from getting mixed in and posing a threat to the personal safety of the important officials.

So she had never seen anything like this.

After the parade, these people will flock to the first Victoria lingerie store that just opened today, bucking the trend and buying the new products prepared by the Second Young Master, striving to be the first liberated woman! "This is the case in the Republic of China. Many ideas are deeply ingrained and it is extremely difficult to change. You see, I was looking for a tailor a few days ago. When a big tailor from the Red Gang heard that he wanted to make bellyband-type clothes, he refused no matter how high the price I offered and even criticized him. I am immoral, but once this perception is broken, it develops at a terrifyingly fast speed."

Ye Luo touched Kong Lingjun's little head.

Kong Lingjun knew that he had been doing this new business. He tilted his head and asked curiously: "I saw that kind of clothes in Sister Aqiao's room. They are so beautiful. Can I buy one to wear too?"

"You can wear it until you grow up." Ye Luo poked her little head and swiped it downwards. In ten years it will probably be about the same.

"Why! The teacher always bullies me, I don't care, I just..."

"jump jump jump--"

After the third loud brain collapse, Kong Lingjun covered his head and became angry, but he did not dare to disobey this cruel teacher again.

Shi Jianqiao in the front row pursed his lips and chuckled, then glanced at his chest, his face turned red.

The second young master also gave himself a set, but giving such intimate clothing always makes people feel shy.

Not long after, Rolls-Royce arrived at its first lingerie store in the downtown area of ​​the French Concession.

Ye Luo also planned to attract foreign women by locating his shop here.

His Victoria underwear is no worse than those popular overseas brands. If it can be spread overseas through these foreigners, it might really make a big difference.

In addition to the clerks, there are also several tall and beautiful Belarusian women in the store.

The manager of this store is Yelo's old acquaintance, the Belarusian noblewoman Nia Ivanova and her daughter Anna.

Both mother and daughter have been baptized by Ye Luo for a long time, and Anna is often taught by each other. Sometimes the three of them even play stacks of games together.

They are more open-minded than Chinese women and have a wider social circle, making them the most suitable to help Ye Luo do this business.

After the dance company became more and more prosperous, Nia and her daughter were no longer short of money, but then they discovered that this was an industry controlled by Xiao Aqiao after all, and foreigners would never be allowed to get involved in the top management, so they wisely quit and only took the dividends. Not about management.

After the mechanism matures, they will no longer need to help train dancers.

This new business has allowed Nia and her daughter to find a sense of belonging again.

The other Belarusian women were the lingerie models they invited.

When the store opens, these women will walk around the store wearing several styles of Victoria's lingerie to give customers a reference.

This is much more shocking than a dead model.

In order to cope with the popularity after the store opened, Nia and her daughter made number plates in advance and bundled them with Liangyou Pictorial for sale, making underwear less accessible on the first day and doing some marketing.

Walking into the store, Ye Luo immediately saw the Belarusian women wearing only underwear. Shi Jianqiao spat, his face turned red, and he reached out to cover Kong Lingjun's eyes.

Ye Luo admired it generously.

Seeing that Ye Luo seemed to be quite interested in these, Anna came up to him, pulled down his collar, and signaled him to wear one too!
"Ye, you haven't come to play with me for a long time." Anna smiled sweetly, shaking her butt like a puppy that only saw its owner.

(End of this chapter)