1928: The Rise of Giants

Chapter 460 yellow bank
The financial industry is also an industry that Ye Luo attaches great importance to.

There is no other reason.

When you reach the size of a consortium, it is impossible not to have your own financial institution as a backbone.

South Korea's chaebol model is based on the American system - comprehensive trading company + bank, which focuses on business with one hand and finance with the other. Money flows back and forth from both sides without flowing into other people's pockets.

Domestic banks have nothing to say.

It's okay to run a bank now, but if a war breaks out, it will be a sinkhole. After the war, the country will be unified and reorganized, and you will have nothing. When large commercial banks appear again, regardless of the time, they will be filled with red second-generation and red-third generations. You have no chance of squeezing in.

Ye's joint venture bank was Ye Luo's temporary base in the Republic of China, but after all, it was a joint venture with the Verdi couple, and it would definitely be finished after the war.

So he needs a bank that can support him for a long time.

The wave of bank failures in the United States gave him a perfect opportunity.

Today's banks are afraid of bank runs, afraid of customers not being able to repay their loans, and afraid that business cannot flow. There are too many things to fear.

Ye Luo's approach was simple and crude.

Their work has a slightly erotic undertone.

This kind of novel was called "yellowback" at the time, which was the kind of book with erotic connotations.

After taking over the bank, he frantically reorganized the internal affairs, cleared the accounts, merged them together, and slowly integrated them into a large medium-sized bank based in New York, which he was most familiar with.

The cause is that in 1894, a magazine was founded in the United Kingdom called "Yellow Magazine". A group of novelists, poets, essayists, painters, etc. with fin-de-siècle literary tendencies formed a group called "Decadence" around the magazine. Literary Group.

Who asked him to help solve these financial industry problems?

The next day, some people demonstrated in front of the publisher of "Yellow Magazine" and smashed the window glass with rocks.

Ye Luo acquired many small and medium-sized banks at very low prices, and the White House will not stop him from this behavior at this time——

However, this term can easily cause ambiguity.

In fact, on the day Wilde was arrested, the book under his waist was the novel "Love" by French writer Bill Louis. It happened that this novel, like many cheap novels in France at that time, also had a yellow cover.

As a new bank rebuilt from many bankrupt small and medium-sized banks, with a Chinese boss, it is highly topical. With this name, Ye Luo can save a lot of publicity expenses.

At that time, Wilde had a pornographic magazine tucked under his side when he was arrested, so people took it for granted that the magazine was as "shady" as Wilde.

An incident during his arrest greatly damaged the magazine's reputation.

Whether it is "Yellow Magazine" or "Yellowback", "yellow" is connected with concepts such as sex, pornography, vulgarity and so on.

On April 4 of the following year, Wilde, the then famous British playwright, was arrested on charges of homosexuality.

Livermore and others naturally did not recommend Ye Luo to choose such a name, but Ye Luo did the opposite and deliberately decided on this name.

Run over and go directly to the chairman of the bank and specify the price. If you don't sell it, you will go bankrupt. I will collect the junk and collect it. If you sell it to me, I will lower the price, but I will give you a way to survive.

In order to make the name more local and easy to remember, Ye Luo did not hesitate to name it after the English homophony of his own name - yellow bank.

This is not the 21st century, and people’s ability to associate is not yet so outstanding.

Ye Luo only needs them to walk in curiously after seeing the name of the bank, and that's it.

The only question is how to do the follow-up business well. With such rich experience and abundant funds, is he still afraid that he won't be able to handle it?
At this time, a children's song satirizing Hoover and his cabinet had begun to become popular on the streets of New York: Mellon blew the whistle, and Hoover sounded the death knell. Wall Street sends a signal, America is headed for hell! The Wall Street Journal is still stubborn, saying that the impact of the stock market crash is temporary, that the U.S. economy will recover soon, and that the Great Depression is a pure rumor.

The New York Times immediately spoke out to build momentum for its new boss.

Ye Luo accurately predicted the rise of the U.S. stock market and also accurately predicted the bursting of the U.S. stock market bubble. Compared with him, the Wall Street giants look like a joke.

If Mei Lanfang was the most popular Chinese among Americans before the U.S. stock market disaster, now when they mention Chinese, the first thing they think of is Ye Luo.

Several years after leaving Harvard University, Ye Luo actually received an invitation letter from the president personally, hoping that he could return to school as a visiting professor of economics.

Ye Luo accepted all those with connections in the academic world. They were all trying to gild themselves anyway, so there was nothing to be ashamed of.

A 23-year-old Chinese has become a professor at the world's number one university. This is also explosive news.

Everything is done.

Ye Luo returned to New York's Chinatown in a Rolls-Royce.

The headquarters of yellow bank is located here, using the former headquarters building of Hongxing United Group, facing the Empire State Building in the distance.

Not long after Bank of New York acquired Hongxing, it encountered backlash, and the land was taken back by Ye Luo.

This is where his American dream began. Here, in a small room, he told a few ignorant Chinese people his amazing plan, and then implemented it step by step.

Hongxing United Group has become history, but Yellow Bank has risen again.

Looking at the towering building, Situ Meitang felt extremely complicated.

He returned to Shanghai to witness the birth of the so-called No. 1 tycoon. Because of Ye Luo's youth and courage, he took a high look at him and took the first step.

Unexpectedly, this step would actually bring his family and Hongmen to a new height.

Situ Meitang became even more emotional when he recalled what he had said when he looked at Mr. Sun's portrait in the room not long ago.

I am indeed old, and the future belongs to young people.

At this time, more than 3000 Chinese stood on both sides of the street, just to see the true face of Ye Luo, who turned the United States upside down.

Huixin couldn't accompany him, so she sat alone in the car silently, looking at the new bank building and thinking about many things that had happened. It had only been half a year.

Why does it feel like a century has passed?

Today is the opening day of Yellow Bank. The lanterns, dragon and lion dances, and the Chinese-style scene attracted many white people to watch.

Under the impact of many novel elements such as yellow, yellow and Chinese style, countless people came to make deposits on the opening day of the bank.

This scene was hailed by later generations as "the starting point of the dream" and the first step for the Yip Group to enter the world.

Ye Luo and Franklin cut the ribbon and delivered speeches in front of the crowd. Using Ye Luo's name was very effective in calming the people's uneasiness. They were more willing to believe in this conscientious entrepreneur than those banks who didn't know when they would collapse. .

It was also on this day that the war between Jiang and Feng reached a new node.

"Second Young Master, a call from the Republic of China!" Xu Wenqiang ran over.

(End of this chapter)