1928: The Rise of Giants

Chapter 57 We must do things sincerely and never be opportunistic.

5 month 29 day.

The large-scale massacre in the capital of Shandong Province was not covered up by the brutal Japanese invaders. After Zhang Hanru narrated the barbaric acts of the Japanese invaders who massacred Chinese soldiers, civilians and diplomats through Asia-American Radio, the whole country was in an uproar, and international public opinion exploded instantly.

Even Britain, the former ally of the Japanese invaders, spoke out through consulates in various places to jointly condemn this inhumane behavior!

It is simply unimaginable and shocking that such behavior of torturing and killing diplomats still exists in modern civilized society!

As soon as the special interview program came out, major newspapers spontaneously reported the matter in detail. It was like a fuse, thought-provoking, and aroused the people's will to awaken and boycott foreigners and goods, especially Japanese goods by the Japanese invaders.

Non-governmental groups and official institutions across the country immediately launched activities to commemorate Director Cai Gongshi. Progressive students took to the streets to march and hold banners. Many merchants and foreign companies were forced to remove various Japanese goods from their shelves in response to the trend.

In an instant, anti-Japanese sentiment reached its highest point, and patriotic sentiment was also ignited by this fire, igniting a spark!

These are all historical events that have already happened.

In the original history, Zhou Xiangsheng also relied on the slogan "Forty million compatriots, dial the phone number 4 and take the bus number [-]." He successfully defeated the Yunfei Company that was pressing on Chinese businessmen and dominated Shanghai. Beach car rental business.

In fact, the movement to boycott foreign goods has made progress many times in the past few years. However, after Jinling issued the domestic goods order late last month, the business of Chinese businessmen has become a lot easier.

These days, with warlords and foreigners at the top and gangs and traitors at the bottom, businessmen basically have no way to survive. Those who have made it this far either have been passed down from generation to generation and have a close relationship with the top power holders in society, or They make money without conscience and desperately exploit the ordinary workers below. The largest group are people like Lin Zhenbin, Zhou Xiangsheng, and Su Guoguo. Even if they are squeezed out and have no living space, they still want to make a living. He is a patriotic businessman who starts business from the cracks and upholds the concept of "saving the country through industry".

As soon as the slogan of Ye Luo's Ye's Motor Company came out, there was immediate applause. Coupled with his many previous good deeds, the order volume and rental volume of Chevrolet 490 skyrocketed.

At this moment, Ye Luo held a press conference again and announced in public that he would also donate 20% of the proceeds from car rentals to the Ye's Charitable Foundation to be used by all parties to help alleviate the disaster.

With the strong rise of Ye's Automobile Company, there were countless doubts and slanderous remarks that day.

How could the Automobile Business Association just sit back and watch the situation change? Galt went around to make connections, mobilized all the power of his connections, and vowed to suppress Ye's Automobile Company to death!

Before he started, he swore that he was not optimistic about Ye Luo's ability to do business, nor did he think that Chinese businessmen could be compared with foreign companies. Therefore, he hypocritically invited Ye Luo to join the Automobile Trade Association and help him do many things to show that he was a member of the Automobile Trade Association. Long spirit and courage.

However, once the situation changes and Yunfei Company shows signs of failure, Galt's ugly face will be revealed!

In their hearts, foreigners only regard Shanghai Beach as a gold-selling den, a good place to make money, a paradise for adventurers, and a black-hearted factory they use to exploit various interests. They have no regard for those who have lived on this land for generations. people's life and death.

In order to bring down Ye's Automobile Company, Galt was so determined that he even said, "From now on, Yunfei Company's car rental will be reduced to half of Ye's Company's car rental. Old customers will be on call at any time without paying cash. At the end of the month Check out." Such words!
In just one day, the battle between Ye and Yunfei reached a fever pitch.

That evening, No. 32 Xiafei Road, office area on the second floor.

Zhou Xiangsheng and Wu Liande are already familiar with this place, but this is their first time here for Lin Zhenbin and Lu Meiseng. They are still looking around and marveling that only the second young master can have such financial resources to rent such a bungalow as an office space.

The rent for this bungalow is higher than the rent for their factory in the suburbs!
After the advertising boom in the four major parks, Huashang Advertising Company turned a profit, not only building its own reputation, but also making a small profit and clearing out a large amount of debt.

The two survivors, Lin Zhenbin, were very grateful to Ye Luo and insisted on giving half of the company's shares to Ye Luo, but he severely refused.

After that, Ye Luo didn't mention acquisitions or anything like that anymore, but whenever there was advertising business, he would immediately approach the two of them for cooperation and transactions.

Over the course of a month, Lin Zhenbin and Lu Meiseng gradually saw the vague outline of Ye Luo's body, and they felt more and more admiration and respect. Shortly after he broke up with the General Chamber of Commerce, Lin Zhenbin personally visited him and wanted to do business with Ye Luo. .

At this point, Ye Luo brought the Huashang Advertising Company under the Ye's Investment Company system at a price of 3 yuan. The operating model was the same as that of the car dealership and Liangyou Pictorial, based on their respective business habits. Ye Luo took control of the overall situation. It only focuses on financial rights and personnel rights, and does not interfere with internal business strategies.

This wave of advertising is again the work of Huashang Advertising Company.

Lin Zhenbin and his two majored in advertising overseas, and when they started working in advertising peripherals, they were no worse than those of foreign companies. With the unique aura of Chinese businessmen and the bonus of the historical background, they were finally on the right track.

Seeing that the car rental business was improving and everyone was excited, they were suddenly called here for a meeting by Ye Luo.

Now the main four people have arrived.

Also arriving later was Ye Luo's eldest brother, Ye Hao, the owner of Ye's Security Company. After a while, even Tan Si, the king of Shanghai Beach Pier, walked in wearing a cloth shirt.

A Qiao, the eldest lady of Fengming House, acted as the maid serving tea and water, which shocked Lin Zhenbin and others again.

Fengming House is now the most famous restaurant in the public concession and one of Ye Luo's most famous properties.

The eldest sister Shu Qiao and the female owner of New World Amusement Park Lin Ruxian are both known as the two beauties of Shanghai. They are known as "the little Aqiao in the west of Shanghai and Lin Ruxian in the east of Shanghai".

Such a strange woman is actually serving tea and water here?

The two sat down nervously, looking at each other with several others.

Tan Si had the highest status and the most special status. He glanced at Ye Hao with doubts in his eyes.

Ye Hao smiled bitterly and shook his head: "Fourth Master, please stop looking at me. I don't know why A Luo called us here."

"Does the eldest young master not know about it?" Zhou Xiangsheng exclaimed.

He had just been busy working in several stores of Ye's Automobile Company when Xiao Aqing called him urgently and called him here, saying that the second young master had something important to explain.

But now it's good. I've been here to drink tea for half an hour, but the most important thing, Ye Luo, hasn't arrived yet.

"Bosses, don't be impatient, the second young master should be here soon." Little A Qiao helped them get another round of tea.

At this moment, there was a rush of footsteps on the stairs, and there seemed to be quite a few people coming.

Everyone looked back and saw that Ye Luo and Ma Yongzhen, who were protecting him personally, were pushing the door open, followed closely by two tall and powerful young men.

"President Huo, Vice President Chen?" Ye Hao quickly stood up and saluted with clasped fists.After his brief introduction, Tan Si and others knew that they were Huo Ting'en and Chen Zhen from the famous Jingwu Sports Association.

"Ting En, brother Zhen, you can just find a place to sit down. I'm sorry for getting you involved in this nonsense."

After Ye Luo sat down, Xiao Aqiao quickly poured him a glass of water. He drank it all in one gulp, then stood up and greeted everyone.

This was the first time for everyone to see the second young master so busy, and they all looked at him curiously.

"The Second Young Master is serious in his words. Being able to help defeat the foreigners' Automobile Dealers Association will be a great benefit to our Chinese auto dealers. It will also allow our Chinese businessmen to regain their confidence and not regard foreigners as invincible enemies."

Huo Tingen returned the favor with a fist.

He is more familiar with this set.

In the early years, Huo Yuanjia's ring battles with foreigners were to promote the spirit of Chinese martial arts and awaken the blood and fighting spirit in the Chinese hearts. Even if he lost after being assassinated, it was still an honor to lose.

Why are foreigners so obsessed with suppressing Chinese industries?

They just want to enslave the Chinese people from their roots and make them lose their blood and energy.

Business represents the country's economy. Once it is destroyed, it is doomed.

"I'll make a long story short. President Galt announced this morning that no matter how much we charge, they only want half of our car rental, which is bound to have a devastating blow to the business."

Ye Luo never thought that Galt would be so cruel.

He suddenly thought of the famous "Didi Taxi" battle in later generations. Unscrupulous merchants like to use cheap and loss-making methods to occupy the market first, and then start to exploit customers and workers after monopolizing it.

This is purely capitalist thinking.

Galt spent all his money to bring down the Ye's Automobile Company. Once the Ye's Automobile Company fell, the Chinese Automobile Company would be leaderless and would never be able to turn around again.

At that time, it wasn’t like he could do whatever he wanted?
Ye Luo said these speculations, and everyone looked solemn and nodded in agreement.

It can be understood, but there is no way to break the situation.

They can rely on their financial resources and connections to cut prices and occupy the market, but Ye's side can't afford it.

The liquid cash in Ye Luo's hand is less than 200 million oceans. If he really wants to fight with a bayonet and smash it all, even if he wins, Ye's investment company will be almost destroyed.

Foreigners only need to take advantage of the concessions to make a comeback.

"How about we intensify our propaganda efforts? The patriotic sentiment is so high." Ma Yongzhen just opened her mouth, but Ye Luo glared hard and shut up.

He doesn't understand business and is also a rough guy, so the method he came up with is very direct and easy to work.

But this went against Ye Luo's original idea.

"Yongzhen, you don't understand business, and you don't understand my Ye family. You won't be an exception again." Ye Luo said lightly.

The calmer his tone, the worse his mood.

Ma Yongzhen shrank her head and stopped talking.

"In fact, I called everyone here today just to explain the situation, and it is also my own statement. No matter what disgusting methods the foreigners use, I will not back down from this step." Ye Luo picked up the pen and gently put it on the table. Knocked, "We can't withdraw. If we withdraw, not only will the car rental business be withdrawn, but also all the efforts I have made before!"

"I'm not in the car dealer business just to make money. I'm not doing it to make money like the three tycoons, build my own territory, and earn the hard-earned money of ordinary people. On the day Qingqing got married, I said that I want to be a giant businessman. , the number one businessman in the world who can despise all foreigners and so-called tycoons!"

Ye Luo said, looked at everyone, and suddenly smiled,
"Many people don't understand, ridicule, and are sarcastic. They think I did something wrong, thought wrong, or was crazy. However, what I want to say is that nowadays, foreign companies are everywhere, ranging from ships and railway transportation to soy sauce condiments. They are all People, their companies, their industries! Is this because we Chinese businessmen are incompetent? No, no. It is they who have repeatedly used this rule-breaking method to bully us."

"Someone has to stand up and defeat them once. Others dare not stand up, dare not fight, cannot defeat them, and cannot win! Then let me do it!"

"The car rental industry is just the beginning for me. It is a line of defense for foreign companies that I think is easier to break. Rather than renting and selling cars, I would rather make my own domestically produced cars and sell my own cars. It's difficult now, but that's not to say There is no such possibility!"

"Yes, Yongzhen is right. Increasing publicity may be the best solution at present, but Yongzhen, there are some things that can be done, some things that cannot be done, and some things that cannot be done, but it must be done Someone step up and do it!”

Ye Luo's eyes were as bright as lightning as he glanced around the crowd and said word by word: "We must do things sincerely and must not be opportunistic!"

After what he said, Ma Yongzhen lowered her head in shame.

Everyone was also infected and began to ponder thoughtfully.

Ye Luo rejected the simplest and possibly most effective method.

"Then Second Young Master, how should we deal with it now?" Zhou Xiangsheng couldn't help but ask.

"Price reductions are temporary. If the experience is not good, it will not last long. Do you still remember what I told you at the beginning, 'Customers are the parents of food and clothing'. If we strive to provide the best service, so what if the price is relatively expensive?"

Ye Luo pushed the pile of white paper he had written on to the middle.
"Don't be dazzled by Yunfei's half-price strategy. They are half-price, which is very cheap, but our pricing is not expensive in the first place. It is based on market conditions. When you buy things, you will encounter half-price bad goods and cheap good goods. , which one will you buy?”

"After buying bad stuff a few times, I will only buy good stuff." Tan Si smiled, "Second Young Master, is this the 'good stuff' you want to create? If you don't mind, I can take a look, too. What?"

"Of course, the implementation of these policies and strategies will depend on the assistance of the Jingwu Sports Association and the Pier Gang." Ye Luo nodded.

(End of this chapter)