1928: The Rise of Giants

Chapter 697: Commercialization of Sports

"President Wang has said everything that needs to be said, so I won't go into details." Ye Luo stood up, raised his glass, and smiled at everyone, "I just hope that you will train hard and win glory for our country in the future, so that foreigners can see the strength of our Chinese athletes! Cheers!"

"cheers!"

Everyone followed suit and shouted excitedly.

"The Berlin Olympics will be held in less than three years. At the end of next year, I will hire some sports coaches from the United States to coach you in your training. I believe that after a year of intensive training, our athletes will not lose to the foreigners and will definitely win medals!"

Ye Luo drank the wine in the glass and said to them with a smile.

"Clap clap-"

The audience burst into applause, and these National Games champions were eager to fly to Berlin immediately to participate in the competition and win glory for their country.

Sports are actually very important for a country to enhance its national self-confidence.

For example, at the next Berlin Olympics, since Germany rose to first place in the gold medal list, it immediately increased the public support for a certain art student who failed to be selected.

After the game, he vigorously promoted the theory of Aryan race superiority, and all German people cheered like crazy.

Sports development around the world is not perfect now. As long as China arranges training and competitions seriously, it has a good chance of winning a prize at the Berlin Olympics.

For example, athletes from Ethiopia won gold medals in both freestyle and classical wrestling, and CX athlete Son Kee-chung even won a gold medal in the marathon, becoming the first North Korean to win an Olympic gold medal.

If CX, which became a colony of the Japanese invaders, could win a gold medal at the Berlin Olympics, why can't the Chinese?

After the speech, the celebration banquet officially began and the athletes ate the fatty meat with relish.

Ye Luo went to toast with Chu Minyi and Wang Zhengting.

The group first came to the two tables of the Shanghai team, which won the most gold medals, and then went to the Northern Delegation. Ye Luo held a glass of wine and said to Liu Changchun: "Mr. Liu, I admire your speech at the National Games very much. I toast to you!"

"No, no, my Lord, you are too polite." Liu Changchun quickly responded with water instead of wine.

What did Liu Changchun say at the just-concluded National Games?
It was not just the opening speech, but also the closing speech, in which he said: "You can go home after the game, but we northern players can't go home. I hope that the next National Games of the Republic of China can be held at the Beiling Stadium in Fengtian. The grand championship of the next National Games will be to restore the color of the northern rivers and mountains."

This statement is a double entendre, "The grand prize of the next National Games will be to restore the color of the northern rivers and mountains" can be understood as the color of the competition flag (the trophy is equivalent to a medal), and it can also be understood as whoever recovers the northern territory will be the champion.

At that time, the audience at the closing ceremony shed tears and shouted slogans such as "Resist Japan and save the nation, and return our land to us."

The incident later caused strong protests from the Japanese ambassador to China, who demanded severe punishment for Liu Changchun and cancellation of his competition results.

The National Games Preparatory Committee was criticized by the Executive Yuan for this, and Liu Changchun himself was severely warned and ordered not to openly shout slogans that would undermine diplomatic relations.

This is ridiculous, but it really happened. The Japanese are so petty.

Even more disgusting was the North China Games next year, when 500 students from the Nankai cheerleading team held high the flag and formed the four characters "Never Forget National Humiliation".

Such an action actually caused protests from the commander of the Japanese Tianjin Garrison, Umezu Yoshijiro, who then sent a diplomatic note to the Tianjin City Government's Negotiation Department.

Who is the victim? Who is the aggressor?
Mr. Zhang Boling, the president of Nankai University, was very interesting. He called the student leaders and criticized them harshly: "You are annoying! You are annoying in a good way! Be annoying again next time! But be more clever in being annoying!"

In this way, the students deeply realized their mistakes, accepted the principal's criticism sincerely, and then went back to seriously study "cleverer" techniques.

On the Guangdong team's side, the female swimmers alone occupied half of the table.

Although sisters Yang Xiuzhen and Yang Xiuqiong live in Hong Kong, they participated in the competition as Guangdong athletes.

In addition, Liu Guizhen, Chen Huanqiong and Liang Yongxian, who are as famous as Yang Xiuqiong, are all from Guangdong. They performed amazingly in this National Games and were collectively known as the "Four Female Swimming Heroes."

Yang Xiuqiong suddenly put down her chopsticks and whispered, "Sister, the second young master is here."

Yang Xiuzhen quickly wiped the oil stains from the corners of her mouth, tidied her hair, and sat upright. The other female athletes at the same table did the same. After all, they were still young girls and paid great attention to their image. They all dressed up beautifully to attend the banquet tonight.

"The second young master is much more handsome than the photo in the newspaper." Liang Yongxian said in a low voice.

Chen Huanqiong immediately teased, "Ah Xian, you are not interested in the Second Young Master, are you? I can help you."

"Go away, you just talk nonsense." Liang Yongxian blushed. She knew that Ye Luo already had a family and his wife was Bai Xiuzhu, a famous woman in Shanghai. How could she dare to have any improper thoughts?

"Ahem," Liu Guizhen coughed, "Stop talking, the Second Young Master is here!"

Ye Luo came over with a glass of wine and said with a smile: "Sisters, what are you talking about? You seem so happy."

Yang Xiuqiong suddenly said, "We're talking about you, Second Young Master."

Ye Luo laughed and said, "So you were saying bad things about me in secret."

"No, no," Yang Xiuzhen said quickly, "We are praising the Second Young Master for donating to sports."

Ye Luo smiled and waved his hand. This little money was nothing to him.

After toasting everyone, Ye Luo realized that all the female swimmers present were very tall and had long legs.

Even the youngest, Yang Xiuqiong, is nearly 1 meters tall, and the tallest, Liu Guizhen, is over 7 meters tall.

This height would not be considered a big deal in later generations, but it is very rare now. After all, most Chinese people cannot get enough nutrition.

Not only that, they also have very good figures, both strong and slim.

Slender refers to the overall feel, while athletic means they are strong and powerful.

Ye Luo chatted with them for a while, took a walk around, and then returned to the main seat and sat down.

The celebration banquet was a great success for both the host and the guests, and also successfully spread the reputation of Ye Sports among the athlete circle.

……

The next day, morning.

Ye Luo visited Wang Zhengting at his home and began to discuss ways to commercialize sports.

At that time, sports had nothing to do with business. It would take at least two or three years before businessmen thought of advertising and putting their trademarks on famous athletes.

Ye Luo shared his idea with Wang Zhengting, hoping that he could encourage people from the Sports Association of the Republic of China to work together to attract investment and sponsorship for the athletes.

This set of business operations can be seen everywhere in later generations, but the sports industry is not so developed today.

"This is our Ye Sports family. No matter how much money we have, it will only be a drop in the bucket." Ye Luo added, "We must get all the businessmen from the Republic of China involved so that the sports industry can really take off."

Wang Zhengting was confused: "Will this work?"

"Why not?" Ye Luo smiled, "A large-scale sports event will have tens of thousands of spectators, and many newspapers will report on it. Once advertising is placed on site, the effect will be very obvious for businesses. Especially advertising on athletes. If the athlete wins an award, reporters will definitely take photos of him receiving the award. If a certain trademark is printed on the clothing, then this trademark will be reported along with the award-winning photos by all newspapers. How cost-effective!"

"It seems feasible," Wang Zhengting was somewhat interested and said quickly, "Second Young Master, please explain it in more detail."

Ye Luo sat down and continued, "You can also ask businesses to find sports stars to endorse their products. For example, if there is a beverage, you can ask Liu Changchun and Yang Xiuqiong to be the spokespersons, and tell everyone that the reason these two athletes won the gold medal is because they drank their beverages. These are all business opportunities, and they are also long-term strategies to promote the development of sports. They must not be wasted!"

Wang Zhengting suddenly burst into laughter: "Haha, you are worthy of being the second young master. No wonder you can make so much money!" (End of this chapter)

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