Life 1984

Li Yunhai and Lin Zhi took their children and stayed at home for two days. Seeing that their father was in good health, they returned to the provincial capital.

Brother and sister Liang Wei and Liang Shuang actually stopped working without pay and went into business.

They came to the company to find Li Yunhai.

In accordance with his previous promise, Li Yunhai handed over the agency of Beijin Branch to them.

The Beijin Branch does not only do business in Beijin. Surrounding provinces and cities are under the management of the branch.

Agents and dealers are two different concepts.

The dealer only sells in the small area where his shop is located.

Agents handle related business on behalf of the brand, including sales and other business matters, and have far greater authority than dealers.

Li Yunhai said to Liang Wei: "After you arrive in Beijin, find Yue Hua, and he will provide you with help. The supply of goods will also be provided to you by the branch company."

Liang Wei and his sister went to Beijin Bu Meng.

As soon as Li Yunhai took a rest, Jiang Zhijun came over to report on his work.

"Hello, Mr. Li." Jiang Zhijun said, "How is everyone at home?"

"Everything is fine. Mr. Jiang, please sit down and talk." Li Yunhai handed over a cigarette.

Jiang Zhijun leaned over, stretched out his hands to take the cigarette, and said, "Shi's company has become our largest OEM. Will our mobile phones be handed over to them in the future?"

Li Yunhai pondered: "What's your opinion?"

The mobile phone business was previously separated. Li Yunhai cooperated with the Shi family. Previously, they only signed OEM agreements related to office equipment.

Now the mobile phone business has been managed by the group headquarters, so Jiang Zhijun asked this question.

Jiang Zhijun said: "Shi's OEM is pretty good. Their management methods and concepts are more advanced and strict than domestic small factories. For the same office equipment, the quality of their OEM is more guaranteed."

Li Yunhai said: "Then let them make the mobile phones as well."

Jiang Zhijun said: "Mr. Li, actually I have another suggestion. We should not find OEMs that are too scattered, but should find a few larger OEMs to cooperate. This way the quality is more guaranteed."

"Well, that makes sense!" Li Yunhai said, "But the foundry is slowly getting bigger and stronger. Even Shi's Company, their current production capacity is limited."

Jiang Zhijun said: "Then we will consciously cultivate several powerful foundries, sign long-term cooperation agreements, and help them become bigger and stronger. In this way, the quality of our products will be more guaranteed."

Li Yunhai said: "You are the vice president of production, you can make the decision on this matter. How many OEMs do we have now?"

"There are six of them," Jiang Zhijun said, "but the scale is not large."

Li Yunhai said: "That's the reason. If they can't make big money, they can't expand the scale. But we have to produce, so we can only find a few more foundries. Otherwise, you and the existing foundries will Let’s talk carefully. If our sales expand in the future, their production capacity must also be expanded. Otherwise, we will still have to find a new foundry.”

Jiang Zhijun said: "Okay, I'll talk to them."

Li Yunhai said: "You can talk to Shi Wenyin first. If Shi can take all the orders, then we will designate them as our OEM."

Jiang Zhijun said: "Designate their family? What about the other five families?"

Li Yunhai smiled and said: "The merger can be carried out by Shi's company."

Jiang Zhijun suddenly understood and said, "I understand."

Zhao Jinping came. There must be something urgent. He knocked on the door and barged in directly.

"Mr. Li, our supply of raw materials for mobile phones has been cut off!"

Li Yunhai asked in confusion: "What do you mean?"

Zhao Jinping said anxiously: "The suppliers of the mobile phone spare parts we imported suddenly stopped supply collectively!"

Jiang Zhijun was horrified and said: "Is there such a thing? What should we do? Where can we find raw materials?"

Li Yunhai was much calmer and asked: "Why did they cut off the supply? Is it because of the price? Or because of something else? Our purchase price is not lower than others. Are they not making money even though they have money?"

Zhao Jinping said: "They said there is insufficient production capacity and they cannot supply."

Jiang Zhijun said: "Have we signed a purchase and supply contract with them? We can sue them!"

Zhao Jinping smiled bitterly and said: "It's useless! This kind of cross-border lawsuit will last forever, and there may not be a result. We can't afford it, we are just waiting for the rice to be cooked!"

Li Yunhai asked: "Should one family cut off the confession, or should everyone cut off the confession?"

"All confessions have been cut off!" Zhao Jinping said, "They have discussed this and are deliberately making things difficult for us!"

Li Yunhai said: "Well, Mr. Zhao, you are right. They saw that our mobile phones were selling well, so they cut off the supply. I think there are two reasons why they cut off the supply. One is to raise the price. Knowing that we are out of stock, we raise the price by cutting off supply.”

Zhao Jinping said: "Then it won't mean that all confessions are cut off, right?"

Li Yunhai said: "So it's possible that the second one is that they took someone's benefit and deliberately blocked us. The third one is that someone has a monopoly on these products!"

Zhao Jinping said: "Mr. Li, I prefer the second option. Someone is definitely trying to mess with us! And Ken is our competitor! It's either Nokia or Motorola! Our mobile phones sell better than theirs, and they are anxious. ! Just use such despicable methods.”

Li Yunhai said: "It doesn't matter who is causing trouble behind the scenes. We are facing the global market, and all our peers are our competitors, and anyone can harm us. Our top priority is to solve this problem difficulty."

He thought for a while and called Professor Ni.

When cooperating with foreign manufacturers, Li Yunhai knew that this kind of business that relied on imports would not last long.

Therefore, he has long asked the scientific research institute to develop alternative products as soon as possible.

Professor Ni told Li Yunhai that relevant alternative products have not yet been developed, at least until the second half of this year.

Li Yunhai said: "Professor Ni, foreign manufacturers have cut off supply, and the company is at a critical moment. You must find a way to successfully develop it as soon as possible!"

Professor Ni was quite surprised and said: "Foreign manufacturers are too full to support themselves? Are they leaving a lot of money and not making any money?"

Li Yunhai said: "Their reason is insufficient production capacity."

Professor Ni said: "Insufficient production capacity? Then they can expand production capacity! This is not a problem if they can make money. And I heard from people at Lianxiang Company that they have ordered spare parts for five million mobile phones! Since the production capacity is insufficient, why can Lianxiang Company get so many goods? "

Li Yunhai's eyes flashed and he said: "Lianxiang Company? They are preparing spare parts for five million mobile phones? What are they trying to do?"

Professor Ni said: "Mr. Li, don't you understand? They are going to hit the sales of five million mobile phones!"

Li Yunhai said: "Did they take the wrong medicine? Do they think that just producing a mobile phone can sell millions of them?"

"Haha! Then I don't know. Mr. Li, isn't it Lianxiang Company that stole our suppliers?"

"It's hard to say. Okay, Professor Ni, you can step up the research and I'll think of a solution."

"Mr. Li, if it really doesn't work, let's just use domestically produced ones. We have to stop producing them, right?"

"I understand. This is a last resort."

The domestic products Professor Ni mentioned are actually imitations of Huaqiangbei.

No intellectual property rights are needed. Just take someone else's product, disassemble it, and then produce it accordingly.

These products are still usable, but the quality is a little lower. If they are willing to spend money, they can produce products with better quality.

It is possible as a substitute.

However, there is also a hidden concern, that is, companies with patent rights may sue you.

The lawsuit will drag on for several months, and Sihai Group may have developed its own products by then.

No one can guarantee victory in this kind of cross-border lawsuit.

Even if you lose the fight, you will be fined.

Fines can be delayed, sometimes for several years.

Anyway, in the end it was a confusing account.

But Li Yunhai didn't want to take this path.

He attaches great importance to Sihai Group's reputation and will not destroy it if he can.

However, it is impossible for a company to avoid lawsuits during its development process.

Even large companies like Microsoft often fight intellectual property lawsuits and often lose and are fined.

This is the case for any company. If you are really pushed into a hurry, and you really have no choice, you will dare to take any wild road!
Of course Li Yunhai is no exception. But before that, he still wanted to save something.

After hanging up the phone, Li Yunhai said to Zhao Jinping: "Mr. Zhao, please contact the suppliers and ask them to supply them on time. We will increase the price by 20% for the same products!"

Zhao Jinping was stunned: "A 20% increase in price? Isn't this too high?"

Li Yunhai said: "You communicate as I said. If the price increase by 20% fails, increase the price by 50%!"

Zhao Jinping was stunned again: "Isn't this giving them money?"

Li Yunhai said: "Yes, I just want to give them money! Businessmen value profits, and I don't believe they would ignore these benefits. The proportion of these small things in the cost of mobile phones is not too high, even if Even if the price doubles, it won’t have much impact on us.”

Zhao Jinping said: "Okay, let me give it a try."

After they left, Li Yunhai called Li Juan in.

"Mr. Li, please tell me if you have anything to do!" Li Juan smiled sweetly.

"Li Juan." Li Yunhai looked at him and asked calmly, "Lianxiang company wants to produce millions of mobile phones? Do you know about this?"

"I know!" Li Juan said with a smile, "In the last meeting, Mr. Li, you said that you would sell 500 million Meihua mobile phones and the target was million units. I told my family exactly what I said. As a result, they When I heard this, I became uneasy and said that I want to bring the sales of Lianxiang mobile phones to a higher level and sell at least million units!”

Li Yunhai said: "Then how many units of Lianxiang mobile phone do you think you can eventually sell?"

Li Juan shook her head and said: "It's hard to say! But I persuaded them that the Lianxiang mobile phone is not a Meihua mobile phone. The two mobile phones are not comparable. The Lianxiang mobile phone to be compared should be the Panda mobile phone, with annual sales of only a dozen , about 200,000 units.”

Li Yunhai thought to himself, you are really sober in the world, and asked: "Why do you think so?"

Li Juan said: "Because Meihua mobile phone is a brand of Sihai Group and has a good foundation. You have global sales channels. You have hired big stars like Gong Li and MJ as spokespersons. Your advertisements are available all over the world. You sell 500 million units. Maybe two million units of profit were spent on the promotion, and Lianxiang Company is nothing, so they can't spend much money on promotion, so I thought that Lianxiang Company's mobile phones would definitely not be sold. 50 million units, if you can sell units, it will be amazing.”

"In that case, why don't you persuade them?"

"I have advised you, but if you don't listen, I am a person who speaks lightly."

"Haha! Aren't you afraid that your family will be angry when you tell me this?"

"Don't be afraid! I'm telling the truth! Besides, you don't look like someone who will tell the truth, do you?"

"Haha, okay! You go out and do things!"

"Okay, Mr. Li. Hey, I heard that our company's supply of mobile phone accessories has been cut off?"

"How did you know?"

"When Mr. Zhao and Mr. Jiang went out just now, the two of them were discussing."

Li Yunhai thought to himself, this is why the walls have ears!

Fortunately, this Li Juan is not an undercover agent or a spy.

"Not bad, do you have any good suggestions?" Li Yunhai asked with interest.

"Purchasing at a higher price! Suppliers must be trying to make more money. Either someone bids higher than us, or they take advantage of others. As long as we bid higher, they will rebel."

“What if increasing the price doesn’t work?”

"Then don't worry about them. We've already lost our skin anyway, so let's just copy it! Even if we file a lawsuit, it's not that easy to lose. If the lawsuit lasts for a year or two, by then we might be able to sell all the Meihua fourth-generation mobile phones and spare parts. We have also achieved localization. Even if we lose the lawsuit, the worst we can do is make some money."

"Hey!" Li Yunhai couldn't help but look at this little girl with admiration.

Few people who have just left school can see business wars so thoroughly.

For normal people, the things they fear most are lawyer’s letters, prosecutions, lawsuits, court summonses, enforcement, etc.

But litigation is also divided into civil and criminal.

Ordinary civil litigation will never lead to jail time, and it is even difficult to even hold a court hearing. Most of the time, mediation is required. If mediation cannot be achieved, formal litigation will be initiated.

Such a process will take at least a few months, and at most a year or two.

For some small companies, the lawsuit has not been completed yet. The company collapsed first, and there will be no follow-up.

Li Juan is so young, but she treats litigation as a business method, which is really amazing!
Is this the innate advantage of children from aristocratic families?

In the afternoon, Zhao Jinping came to report to Li Yunhai.

"Mr. Li, we have contacted several suppliers, and three of them are willing to increase the price by 20% to supply us. There is still one who refuses to agree. Even if we increase the price by 50%, it will not work."

Li Yunhai muttered: "Then don't worry about him. If he is willing to increase the price by 20%, we will continue to purchase. For those who are unwilling to cooperate, we will look for other substitutes. Have you contacted other manufacturers? Just increase the price. , there is always someone willing to cooperate!”

Zhao Jinping said: "Mr. Li, we have been looking for more manufacturers and it will take some time. Someone must be plotting against us behind the scenes. It will cost us a lot for nothing."

Li Yunhai said: "There is a saying that goes well, even if the agency is too smart, it will end up killing you! I don't need to know who is plotting against us, we can counterattack equally. Of these three manufacturers, you can find one of them Let’s negotiate and we’ll get all their production capacity for the whole year.”

"All the production capacity for the whole year?" Zhao Jinping was stunned, "How is this possible? They can expand the production scale! What are we buying so much for?"

"If you don't use it for any purpose, the excess will be scrapped! We can afford to lose something like this that costs tens of cents!"

"Mr. Li, I don't understand, why are we doing this?"

"Monopoly! We only need to monopolize one spare part in the mobile phone production chain at a high price, and our competitors will stop selling!"

"There is not only one company in the world that can produce this kind of accessories. Competitors can find other manufacturers to buy them."

"So, you have to choose one of the products and find a regular manufacturer owned by FamilyMart. We want to have a monopoly!"

"Is this possible? Some manufacturers will definitely not agree."

"It's okay. If we can monopolize more than 70%, we will win."

"Okay, Mr. Li, I'll try. We may not be able to negotiate."

"Sihai Group has plenty of money to play with them!"

"Yes, Mr. Li!" Zhao Jinping saw murderous intent in Li Yunhai's eyes!
This monopoly war on spare parts was initiated by the opponent.

Sihai Group only responded passively.

If they hadn't gone too far to bully others, Li Yunhai wouldn't have played this trick.

Since you want to fight, then fight to the end!

Li Yunhai estimated that the manufacturer that refused to cooperate even to the death was bought out of its production capacity at a high price!
Capitalists can sell their conscience and everything in order to double their profits.

Li Yunhai used his own way to return the favor.

It depends on who can have the last laugh.

The next day, Sihai Group negotiated the exclusive purchasing rights for one of the spare parts. For this product, Sihai Group monopolized 75% of the world's production capacity!
Even if they produce 50 million products per year, at cents each, it’s still $ million!
Li Yunhai spent tens of millions of dollars to play a big game with the global mobile phone giant!
Even if you just hear a sound, it's worth smashing it down!
The seemingly calm global mobile phone market will once again set off a battle between dragons and tigers.

While they were discussing, Li Juan happened to come in with tea.

Li Yunhai did not hide it from her, but continued to give instructions and deliberately told Li Juan his plan.

He was not afraid that Li Juan would send this information to Lianxiang Company.

After Li Juan heard this, she was really shocked and showed a horrified expression in front of Li Yunhai.

But she didn't say anything, put down the tea cup and left.

Zhao Jinping asked Li Yunhai: "Mr. Li, she heard it, will she be okay?"

Li Yunhai smiled and said: "There must be something going on. She will definitely tell the Li family, and the Li family will tell Lianxiang Company."

Zhao Jinping said: "Then our monopoly on accessories, won't they know about it?"

"This is not a trade secret. They will know it one day." Li Yunhai said, "We have a monopoly today, and they will know it tomorrow."

"Aren't you afraid that they will find ways to cause damage?"

"How to cause destruction? Unless they can come up with more money to buy out, but I believe they can't come up with so much money. If they really dare to take a gamble, then I have to admire them as men. !”

"Mr. Li Yingming, if there is such a commotion, the global mobile phone brands will undergo a major reshuffle, and the real giants will be the ones who survive in the end!"

Li Yunhai said solemnly: "Yes! It's just a big reshuffle!" (End of Chapter)