Life 1984

Li Juan walked in, sat down opposite Li Yunhai, and said, "Mr. Li, I forgot to tell you something. Our sales have been blocked, and even the company's mobile phone business will grow."

"Huh? That's not necessarily the case! There are so many mobile phone brands in the world, and we are not the only two. Dealers and consumers have too many choices, and it's not an either/or choice."

Li Yunhai knew what Li Juan wanted to say, but he didn't think Lianxiang Company was that capable.

And he already knew that it was Farok who caused this farce.

Seeing that Li Yunhai was indifferent, Li Juan said, "You really don't doubt them?"

"No doubt!" Li Yunhai smiled slightly, "Because they don't have such great abilities. Thank you very much for your contribution to the company in this matter."

Li Juan flashed her big eyes and asked curiously: "Why do I think you are not anxious at all? This is so urgent! Are you really so calm and calm?"

Li Yunhai crossed his hands and placed them naturally on the table. He looked at her and said with a smile, "What else? You make me grimace every day and cry and shout that I am going to die! What should I do!"

Think about that scene, it’s very interesting!

Li Juan couldn't help but laugh: "Then it's not you Li Yunhai!"

"Isn't this right? Life is about encountering one hurdle after another. There are no hurdles that cannot be overcome, only endless hurdles until the end of life."

"Are you able to overcome every obstacle?"

"As long as you are willing to give up, there is no obstacle in life that you cannot overcome!"

"Ah? Aren't you teaching me to look at difficulties pessimistically?"

"To be honest, because each of us has limited abilities! There are some difficulties that we can't solve. What should we do? Fight to death? Or continue on a different track? Sometimes, giving up is the right choice. Just follow us It's like falling in love. You like someone very much and would give everything for him. But he doesn't want you. You kneel down and lick the soles of his shoes, but he dislikes you. Isn't the best thing for you to continue? Give up and then? Continue to the next one?”

This metaphor was very vulgar, but it was enlightening and opened up Li Juan's new horizons and structure.

Life is about choices.

To choose is to give up.

Give up what I don’t want, give up what I don’t want, choose what suits me, choose what suits me.

When persistence becomes a disease, then giving up the persistence is the beginning of success.
That’s why it is said that failure is the mother of success, right?

Failure actually means that you can only give up passively!
Li Juan held her forehead with her right hand and fell into deep thought.

Her life was smoother than Lin Zhi's.

Lin Zhenbang and Tang Yuxia worked their way up from the bottom. Lin Zhi's life since childhood was higher than that of ordinary people, but it was not much higher.

It wasn't until she was a teenager that she lived a superior life with her parents.

But Li Juan is completely different.

In ancient times, Li Juan would have been at least a princess!
Such girls have never had the concept of "giving up" since they were young.

In her life dictionary, there is no failure, giving up, and even few choices.

Because if she wants it, she can get it.

From kindergarten, she attended the best schools, until college, she also attended Peking University!
In terms of life, she would be more carefree.

She knew nothing about poverty, hunger, and debt that were common to ordinary people.

In her mind, there is no thing she cannot afford, no school or work that she cannot enter.

In a word, she doesn't need to give up anything!
She learned a lot from Li Yunhai, and today Li Yunhai gave her the most vivid lesson.

"Mr. Li, thank you for teaching me a lot." Li Juan said sincerely, "This is something I could never learn in Lianxiang Company. Everyone in the past taught me how to get it and strive for it! You taught me to give up.”

"Don't you think this is more decadent?"

"No, this way my life will not be so tiring! You are right, everyone has the limit of his or her own ability. Only by learning to give up can we live an easy life. In fact, if we change the track, maybe we will be closer to success?"

Li Yunhai said: "There is a family in my hometown. I want to call him uncle, not a relative. This uncle is not in good health. Others go out to work and earn money, but he does not go out. Others go out to do business, and he does not go out. Not envious. He is self-sufficient and lives a life of poverty, but he is very happy every day because he gives up all enjoyment, just to have enough to eat. Of course, those who work hard outside may not live as freely and happily as him. No, I don’t encourage everyone to follow him. It’s just that everyone has the right to choose their own way of life.”

Li Juan smiled and said, "I understand."

Li Yunhai said: "You have to understand, it's not that I haven't worked hard, it's just that if I still can't win after trying my best, then we will have to give up the US market. Do you understand what I mean?"

Li Juan said: "Understood."

Zhao Jinping came in with the materials and saw Li Juan there, so he said, "I'll come back later."

Li Juan stood up and said, "Mr. Zhao, sit down, I'm going back to work."

Zhao Jinping smiled apologetically, handed the materials to Li Yunhai, and said: "Mr. Li, this is the dealer data I collected in the US market. Our worst plan is to lose these customers. This means completely Losing the US market.”

Li Yunhai browsed through it briefly and said: "If we want to shift the focus of the market to Europe, what do you think? Do you think we in Europe can absorb these extra orders?"

Zhao Jinping said: "Mr. Li, we have been working on the African market, but there has been no big improvement. You know the Asian market. Countries such as Japan and South Korea have their own brand products, and they are very rich. They have many choices. We It’s difficult to break into their market! The European market situation is relatively more complicated, and each country’s policies are different.”

Li Yunhai pondered: "You are right. So, what measures can you take to help us turn around?"

Zhao Jinping was silent for a while, held his breath, and said: "Mr. Li, let's focus our energy on the country! There are not so many pressing matters!"

After Li Yunhai was stunned, he couldn't help but smile: "So you think it will be difficult for us to have another chance in the overseas market, right?"

Zhao Jinping said depressedly: "If we can't win this international lawsuit, we really don't have much chance."

Li Yunhai said: "What are your thoughts on the domestic market?"

Zhao Jinping said: "Mr. Li, just like when we launched Blue Ocean Computer, can we also launch a new mobile phone that is cheap, easy to use, and has simple functions! Stimulate domestic demand!"

Li Yunhai's eyes lit up.

He has always taken the high-quality route, just like Apple in later generations. Because his thinking has always been occupied by the experience of later generations.

Li Yunhai believes that if Apple can succeed, then he can definitely follow the path of others ahead of time.

In fact, he is also on the road to success.

But he forgot the limitations of the times!
In this era, you have to sell products that fit this era.

Zhao Jinping has been living in this era and has been doing marketing.

So his thinking is more relevant to the present.

"It makes sense!" Li Yunhai was reminded by the other party's words and said, "Then, we will launch a cheap mobile phone at the press conference next spring! We have only one goal for this mobile phone, and that is to do everything possible. The method is to keep the cost to a minimum and reduce the complicated functions to only the most basic function of making phone calls, just like the old Big Brother! "

Zhao Jinping said: "Yes, in fact, what most people need now is a mobile phone that can make calls, and BB phones are very popular and cheap now. Most people with mobile phones have pagers. So we just need to do everything possible , if the price is lowered, I believe many low- and middle-income people will also consider buying mobile phones.”

Li Yunhai is a person with strong execution ability.

He thinks this idea is feasible and will do it immediately.

"Mr. Zhao, if our cheap mobile phone can be made domestically, it will most likely become popular around the world! In the global market, middle- and low-income earners still account for the majority."

"Yes, Mr. Li, I think so too. My suggestion is that this phone should be priced between 3,000 and 5,000 yuan at most. A pager now costs one or two thousand yuan, and there are so many People buy it. If our mobile phone only costs 3,000 yuan, it will definitely sell out! Even if the profit decreases, as long as the sales volume is considerable, the most important thing is to capture the market!”

"Yes! Market share is the most important thing. Many people are accustomed to our brand and will consider our high-end products when they change their mobile phones next time."

"Mr. Li, let's just do it!"

Li Yunhai called Professor Ni and said, "Professor Ni, you and Ji Wenshu come to my office. Come now."

He called Jiang Zhijun again and asked him to come over to discuss the matter.

Professor Ni, Ji Wenshu, and Jiang Zhijun quickly arrived at Li Yunhai's office.

Li Yunhai expressed Zhao Jinping's idea and then asked: "We want to reduce the price of a mobile phone to about 3,000. Is there any way you can achieve it?"

The production cost of mobile phones is actually not too high, but in the early 1990s, why did the price remain high? A mobile phone can be sold for tens of thousands of dollars?
Mainly because the pricing power is not in our hands.

The main components of mobile phones are all imported, and all major brands are foreign products.

So it is obvious that foreigners can sell it as much as they want.

Just like computers in the 1980s, that's a huge profit!
By the 1990s, the price of computers had plummeted. Computers that once cost tens of thousands of dollars could be bought for just a few thousand dollars.

The same is true for the development of mobile phones.

In the early 1990s, mobile phones sold for tens of thousands.

By the mid-to-late 1990s, machines costing one to two thousand yuan were everywhere.

It's 1994 soon, and Li Yunhai believes that even if he doesn't make cheap models, other manufacturers will.

And the first ones to do it must be domestic manufacturers!

How powerful is Huaqiangbei?
No matter how advanced the product is, if they want to make it, they can make it for you immediately after the official launch.

The most awesome thing about technological leadership is the patent barrier, not that I am the only one who can do it.

Sihai Group has the technology and can produce all spare parts itself, which is equivalent to Huaqiangbei's regular army!

Li Yunhai took advantage of the regular army to produce cheap machines. It was actually very simple!
Professor Ni said: "This is too easy! If we only consider cost control, we can do it down to less than 3,000! All spare parts can be the cheapest! When we inspected Huaqiangbei before, not Have you seen many parts factories like this? Their parts are still usable, but they are ten times cheaper than genuine ones!”

When we talk about this, everyone has endless things to say.

Jiang Zhijun smiled and said: "If we do not consider high and new technologies, then our production costs can also be reduced. The mobile phone is ultimately assembled. Because the functions are simple and the parts are reduced, the costs of shell molds and production and assembly can also be controlled."

Li Yunhai said: "Then let's get started! We produce the motherboards and chips of mobile phones ourselves, and we must ensure the quality. We purchase other accessories from Beiqiangbei. Although the price has dropped, our quality cannot. , otherwise you will destroy your own brand! Mr. Jiang, you have to keep a close eye on the production."

Jiang Zhijun said: "No problem! The foundries we cooperate with are all trustworthy."

Li Yunhai said: "Let's make a few budget plans first. Contact each supplier and calculate the final cost, plus the losses and profit margins in each link. As long as we can make a net profit of 100 yuan per mobile phone, it will be enough !”

Zhao Jinping and everyone were stunned: "Mr. Li, we only earn a hundred yuan from a mobile phone?"

Li Yunhai said calmly: "Yes, on this basis, we will try to keep the price as low as possible! If we can get it within a thousand yuan, that will be even better!"

Everyone is silent!

The boss is working hard!
A mobile phone only earns 100!
You must know that for such a huge company, the operating expenses alone are an astronomical figure every day!
What Li Yunhai wants is to make it as cheap as possible and sell as much as possible!

One million units can earn 100 million!

Isn’t one hundred million money?

It’s just that the Sihai Group is really getting bigger now!
Many vice presidents look down upon the profit of 100 yuan!

But Li Yunhai started out as a street vendor, so he understands the principles of making small money better.

Isn't it true that the entire Sihai Group has accumulated a small amount and slowly accumulated it?

Li Yunhai smiled and said: "What's wrong? Don't you look down on this small amount of money? Don't forget, what is the salary level in our country? We can make a hundred yuan by selling a mobile phone, which is amazing! Of course, Now if you ask me to repair a TV set and earn me a hundred yuan, I may not like it, and I will not repair it. However, if you ask me to repair ten million TV sets, then I will. I will definitely organize manpower immediately to help you get it done as quickly as possible! ”

After hearing this, everyone cheered up.

"General Manager Li makes sense!" Zhao Jinping said with a smile, "Then we will do it for sales of tens of millions of units!"

Li Yunhai said to Professor Ni: "I only give you one month to prepare, redesign the circuit board, and make samples! It will be put into production before the end of the year, and it will be released after the year!" (End of this chapter)