Chapter 315 Auction

Liao Yingzhong didn't give a shit, and said directly: "The name of this new type of baijiu is appointed by the current emperor, and it is called 'Zhonghua Yuye',"

"Chinese Imperial Liquid,"

"Zhonghua, Yuye, is still appointed by the emperor,"

"Such fine wine is indeed worthy of the word "Yuye,"

"Just hearing the name, I want to drink two sips,"

After a while of whispering, everyone quickly accepted the name.

The name of China comes from the fact that the ancient Chinese nation originated from the Yellow River Basin, and lived in the Quartet, with a developed culture and a long history. Therefore, it was called China or Zhonghua. , are called Zhonghua, also known as China.

The word "Zhonghua" was compounded from the two names "China" and "Huaxia" by philosophers who believed in the concept of "the unity of man and nature" in the Wei and Jin Dynasties in 300 AD. "Zhong" focuses on nature. (Heaven), implying the world; "Hua" focuses on the nation (people), implying the Huaxia ethnic group (the predecessor of the Han nationality).

I named this liquor "Zhonghua Yuye" in order to instill in the public the idea of ​​"Zhonghua". For thousands of years, dynasties have changed frequently, but the name of Zhonghua has never changed.

"In Fujian Province, the reserve price for the auction of the agency right of 'Zhonghua Yuye' liquor is [-] Huaxia coins, and the term is one year. The amount of each increase is not less than [-] Guan Huaxia coins. During the discussion, the voice of Liao Yingzhong, the Shangshu of the Ministry of Commerce who personally acted as the host, sounded again.

It's not that the Ministry of Commerce has no other officials who can act as hosts, but Liao Yingzhong believes that, as a minister of the Ministry of Commerce, one should personally practice various commercial behaviors in order to better manage the world's commerce.

As soon as Liao Yingzhong's words fell, someone held up a sign and said: "[-] Huaxia coins,"

"One thousand three hundred strings,"

Fujian Province is in the southern part of An’an, basically unaffected by the wars between Song, Mongolia and Song and Jin. It is also adjacent to Zhejiang and Zhejiang provinces. It has a rapid economic development and a strong sense of business. It has always been at the forefront of the wealthy areas in the Southern Song Dynasty. few.

"One thousand five hundred strings,"

"One thousand six hundred strings,"

Lin Zhixiong raised the sign for the first time and shouted: "Two thousand Huaxia coins,"

After a moment of silence in the venue, someone said again: "Two thousand and two hundred pennies,"

After the auction price exceeded [-] Huaxia Coins, the speed of the auction slowed down significantly. Most of the previous bidders began to hesitate. Although most of them were optimistic about the market and prospects of Zhonghua Yuye, it would cost [-] yuan just for the agency right. Moreover, these people all know that Lin Zhixiong has a good influence in Fujian's business circle, and it is not easy to compete with him, so the number of placards raised is less and less.

When someone called [-] guan, Lin Zhixiong and Zheng Huchen beside him discussed for a while, then raised the sign again and said: "[-] guan,"

"My lord, it seems that Boss Lin is bound to win the power to represent Fujian Province,"

"Well, Fujian is its headquarters, and judging from the sales of MSG, Lin Zhixiong should have tasted the sweetness. Xiao Tian, ​​why is Zheng Huchen here?"

Xiao Tiandao: "Yes, young master, they came to me this morning, hoping to cooperate with us on the OEM of farm tools, and asked if I was free, young master, and said they wanted to see you,"

"I thought he changed to trade," I laughed, "Okay, let's ask them out tomorrow night."

The production of farm tools is not complicated. Zheng Huchen owns the largest ironware workshop on Jiangnan East Road. Even in the whole country, it is one of the best. In some respects, the craftsmanship of Suzhou ironware even surpassed the imperial weapon workshop. Song Wuxin's big ship The design draft has been completed, and I am looking for a partner for the production of iron parts. I think Zheng Huchen's workshop may have the ability.

After careful consideration, other merchants who bid for the agency right on Fujian Road finally gave up raising their placards. Lin Zhixiong won the exclusive agency right of "Zhonghua Yuye" in Fujian Province for a period of one year at a high price of [-] guan.

Liao Yingzhong continued after announcing the success of Lin Zhixiong's auction: "The following is the agency auction for Liangzhe West Road. The base price is [-] Huaxia coins."

The seat of Liangzhe West Road is in Lin'an, which was the most affluent road in the Southern Song Dynasty. According to the terminology of later generations, the GDP of Liangzhe West Road accounted for more than [-]% of the country's GDP. In terms of the base price, the starting price of Liangzhe West Road is also the highest, three times that of Fujian Province, and the area under its jurisdiction is far smaller than that of Fujian Province.

The fierce bidding on Liangzhe West Road can be said to be the most fierce in this auction, and it is not an exaggeration to describe it as tragic. Starting from the low price of [-] Huaxia coins, it was called [-] by many merchants almost without a pause. through.

Compared with the merchants in Fujian Province, there are two obvious differences between the merchants in Lin'an City. First, they know more about this liquor than other merchants. Before the auction, everyone in Lin'an City's business community They have all tasted Zhonghua Yuye in the Tongle Building. Although the price is very high, the scene of waiting in a long line in the Tongle Building has continued for more than a month. This alone makes these businessmen jealous; One difference is that most of the merchants in Lin'an are inextricably linked with officials. Although the court did not expressly stipulate whether officials can do business, the emperors of the Song Dynasty did not ask about this, and followed it arbitrarily. The merchants and officials in Lin'an City have long been closely integrated, with merchants at the forefront and officials at the back. Therefore, the strength of these merchants is quite strong, far beyond the comparison of merchants from other provinces.

Although it can't be compared with Quanzhou Pujia, Lin Zhixiong is a tycoon in the business field in Fujian Province. Even so, Lin'an can only be regarded as the upper middle reaches in Lin'an, where merchants gather. All along, Lin Zhixiong wanted to transfer the key business of his firm to Lin'an, but he still couldn't find a suitable entry point.

"Eight thousand Huaxia coins," Lin Zhixiong's voice was not loud, but he did not hesitate.

All the bidders were dumbfounded at this moment, and their eyes focused on Lin Zhixiong. After a long time, another voice rang out: "Eight thousand one hundred," and then someone shouted: "Eight thousand two hundred," just The voices of these two people already made people feel a little trembling, obviously lacking confidence.

With a smile on his face, Lin Zhixiong held up a placard and said, "Nine Thousand Guans,"

"Nine thousand strings,"

"It's really nine thousand,"

"Is Lao Lin sure?"

This time the silence was longer, Liao Yingzhong saw that no one was raising a placard for a while, so she said loudly: "It's the first time for nine thousand Huaxia coins."

"Nine thousand Huaxia coins for the second time,"

The venue was silent, tense, and excited. Whether it was a participant, a bystander, or a staff member, there were only these two feelings. Everyone held their breath and thought to themselves, "Is the hole card revealed like this?"

Liao Yingzhong's heart was also extremely excited, but she was always calm, her face remained the same, and she couldn't see the slightest clue. Just when Liao Yingzhong was about to shout nine thousand guan for the third time, a hoarse voice came from the corner: "Nine thousand five hundred guan, "

Following the eyes of everyone, I also looked at the person who made the sound.

"This is the first time this person bids," Yuan Ji whispered next to my ear with amazing hearing. Before he had time to see the person's appearance clearly, Lin Zhixiong said quickly: "[-] Huaxia coins,"

"Wow, I have broken through the [-] guan mark," everyone thought in unison.

The person in the corner seemed to think about it, and the hoarse voice sounded again after a while: "One thousand five hundred,"

Lin Zhixiong didn't seem to give that person any room to think, and immediately responded: "Twelve thousand Huaxia coins,"

The time from [-] guan to [-] guan was very short, and the atmosphere was very lively. The onlookers felt it was very enjoyable. Since Lin Zhixiong called out the high price of [-] guan, the time seemed to pass very slowly.

Will that person continue to raise the placard? Will the price be [-] guan?

Just as everyone was guessing, Liao Yingzhong's voice sounded: "It's the first time for [-] Huaxia coins." Then everyone realized that when the critical point was reached, that person did not continue to follow up.

"Twelve thousand Huaxia coins for the second time,"

"The third time for 16 Guan Huaxia Coins has been sold. Congratulations to the NO.[-] bidder for obtaining the exclusive agency right of Zhonghua Yuye on Liangzhe West Road for a period of one year,"

When the merchants participating in the auction enter the venue, each person will get a wooden sign with a number on it. This number is also the participant's code. Lin Zhixiong's wooden sign is 16. Those who know him know that he is Lin Zhixiong, and those who don't know him , such as Liao Yingzhong, will identify bidders by number.

"Ah, it's over,"

"Is this old Lin crazy?"

"I think it's worth it. If I have so much money, I'll fight for it,"

With the help of Zheng Huchen, a rich man in Suzhou, Lin Zhixiong successfully obtained the sales rights of Liangzhe West Road, Jiangnan East Road and Fujian Province's Zhonghua Yuye at a price several times higher than the auction reserve price. .

In his earliest plan, there was also the matter of agency rights for Liangzhe East Road and Huainan East Road. After careful discussion with Zheng Huchen, he felt that he might not be able to chew through too much greed, so he didn't try his best to fight for the agency rights of these two places. Other merchants got it at the bidding price of [-] guan and [-] guan Huaxia coins respectively. Among them, the one who got the agency right on Huainan East Road was the person sitting in the corner. From the information I got after the meeting, this firm was called bud.

Liquor agency rights from other channels were also quickly divided up by many commercial firms at different prices. As for the export business of liquor, it was obtained by Quanzhou Pushi Trading Company without any suspense. [-] times, and the auction price has also been rising all the way, but Pu Shousheng, the representative of Pu's Trading Company, did not hesitate to take it down again and again. In the export trade business, the Pu's family is the only one, and there is indeed no one comparable to it. Competitors, from the performance of Pu's firm at this auction, it can be seen that its power is great. No wonder it once accounted for as much as one-tenth of the tax revenue of the entire Song Dynasty.

As the meeting progressed, Liao Yingzhong, who was the protagonist of this auction, had more and more smiles on her face. The agency fee alone was an extremely huge income, not to mention the fact that Zhonghua Yuye itself brought a lot of money when it was sold. high profits and normal taxes on sales.

Regardless of Liao Yingzhong's political orientation, as the Minister of Commerce, she will naturally be happy with her own performance improvement.

"Let's go, it's time to go back to Shifeng, there is still a lot of fun waiting there,"

"It's lively, brother, what's the excitement, why don't I know,"

"Ling'er, I only found out about this in the morning. Someone will challenge Wen Zhang in Shifeng's backyard at night,"

"Little Wenzhang," Fang Ling said with a smile, "With Wenzhang's martial arts, there are still people who will challenge him, brother, how old is that person?"

"About one or two years older than Wenzhang,"

"Ah, so small, I thought it was an adult master,"

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