People in Hong Kong create super chaebols

Chapter 1052: Selling 35 Buildings for 2 Billion

In the spacious office of Tianqi Property Company, Su Cheng called Yang Chaoye and Liang Shuyi and explained to them an important decision - the plan to sell the Su Group Building and Jiayi Film and Television Group Building.

Given that the ownership of these two iconic buildings belongs to Tianqi Properties, and given that the headquarters of the two major groups will be moved to the Tseung Kwan O New District in half a month, this proposal did not encounter any resistance on either end of the phone call.

Yang Chaoye not only did not object, but expressed his full support: "Boss, your insight is very sharp. My experience in the United States has made me well aware of the cyclical fluctuations in the real estate market.

Before a crisis comes, the real estate market often experiences a surge. Today, the current real estate situation in Hong Kong is highly similar to the signs before the real estate crisis in the United States. The gap between high housing prices and people's income is widening, which undoubtedly indicates possible risks in the future. Therefore, your decision is timely and wise. "

After hearing the news, Liang Shuyi did not hesitate at all.

Although A-Arts Film and Television Group currently has its headquarters on Broadcast Avenue, with the rapid expansion of its business, the original space can no longer meet its daily operational needs, which has led to the move to the International Building.

Now, with the completion and relocation of the new headquarters in Tseung Kwan O imminent, the idleness of the original International Building will become a natural result.

Therefore, the sale of this building will not only have no impact on the group's operations, but will instead be able to recover funds and provide stronger support for future development.

On the same day, Zhong Xun, general manager of Tianqi Property Company, took quick action and announced the plan to sell the Su Group Building and Jiayi Film and Television Group Building to the public.

In order to expand his influence, he even published detailed sales advertisements in mainstream media such as Oriental Daily and Xiayi News.

On the morning of September 9, this news spread quickly across the streets and alleys of Hong Kong like a spring breeze, attracting widespread attention and discussion.

In order to dispel public doubts, the advertisement not only clearly pointed out the intention to sell, but also elaborated on the reasons behind it - the two major groups are about to move to the highly anticipated Tseung Kwan O headquarters base.

The Tseung Kwan O Headquarters Base, this grand blueprint has long been the focus of attention from all walks of life in Hong Kong, and its construction progress has frequently appeared in newspapers and on television screens.

As the project gradually took shape, the media rushed to report on it, praising it as a rising business giant.

Therefore, when the public learned that the Su Group and Jiayi Film and Television Group were about to bid farewell to their old headquarters and planned to sell the two buildings, many people did not doubt it too much.

As soon as this news came out, it immediately caused an uproar in the real estate industry and attracted the eager attention of many real estate giants.

Many real estate giants have begun to evaluate the potential value of these two prime locations, preparing to show their prowess in this business feast.

In the past, Suzhou City spent HK$16 billion to acquire the Federal Building and the International Building.

In the blink of an eye, two years have passed. Hong Kong's real estate market has gone through tremendous changes and prices have soared significantly.

Take the Golden Gate Building as an example. This landmark building has changed hands three times in less than two years. Its selling price has skyrocketed from HK$7.15 million to HK$16.8 billion in September last year. The increase is so huge that it is staggering, more than doubling.

Early 1981 was considered the heyday of Hong Kong's real estate market, with high prices and great prosperity.

Today, although it is September and the market has slightly corrected, compared with the frenzy at the beginning of the year, the difference is actually not much, and the trading volume still remains at a high level.

In view of this, the value of the Federal Building and the International Building held by Suzhou City is no longer what it used to be. With the continued prosperity of the market, the valuations of these two buildings have climbed to unprecedented heights.

Especially the Su Group Building, whose predecessor was the Federal Building, once served as the pinnacle of Hong Kong's skyline and was famous all over the world. Owning it was undoubtedly a dual symbol of wealth and status.

At present, emerging real estate forces such as Hang Lung and Great Eagle are investing in the market with unprecedented enthusiasm. Together with long-established real estate giants such as Hong Kong Land, they are still maintaining an aggressive investment pace even when the market is a little volatile.

Therefore, the decision of Tianqi Property Company to sell the two buildings quickly aroused enthusiastic response in the market, and buyers flocked in without any worries.

In just two days, Tianqi Real Estate received numerous inquiry calls and consultations, showing the market's strong interest in these two high-quality assets.

The pricing strategy proposed by Su Cheng was also quite wise. The two buildings were sold as a package at a price of HK$35 billion. This price not only reflected the actual value of the assets, but also retained a certain room for negotiation, which seemed quite generous.

As soon as this price was announced, it immediately attracted the attention of many real estate companies. However, for most companies, HK$35 billion is still a considerable amount of money, and it is indeed difficult to bear it alone.

However, the wisdom of the business world often lies in cooperation and win-win.

Faced with this challenge, many companies began to consider joining forces to share the financial pressure through joint bidding and strive to acquire these two gems of Hong Kong's real estate industry.

At Hong Kong's land auctions, a common strategy is for real estate developers to first work together to jointly bid for the desired plots of land. As for whether to work together or each take what they need and divide and conquer, it is left to subsequent planning.

This strategy of "acquire the land first and then plan" can not only effectively reduce the financial pressure of a single enterprise, but also gather the strengths of various parties to jointly promote the successful implementation of the project.

There is no shortage of such successful cases in the Hong Kong real estate industry. For example, a few years ago, a luxurious joint venture led by Henderson Land Development, together with four major Chinese real estate giants including New World Development, Sun Hung Kai Properties and Cheung Kong Holdings, successfully won a large piece of land in the Sha Tin area.

They then adopted a joint development model, each leveraging their strengths to jointly turn this piece of land into a benchmark project that attracted attention in the industry.

Such a cooperation model undoubtedly provides broad space for resource sharing and complementary advantages among enterprises, and also opens up a practical path for the rapid growth of enterprises.

In the increasingly competitive real estate market, such smart cooperation is undoubtedly worthy of reference and exploration by more companies.

In the spacious and bright chairman's office at the headquarters of Cheung Kong Holdings Group in the bustling China Bank, Mr. Li Jiacheng was reading the latest news in the newspaper with his head down, a hint of surprise inadvertently revealed on his face.

He whispered to himself, “Did Mr. Su also foresee the undercurrents in Hong Kong Real Estate? If not, how could he have decided to sell these two iconic buildings?

But what puzzles me is why he only chose the property rights of these two buildings for trading. You know, the total market value of properties under Tianqi Real Estate is as high as tens of billions, and these two buildings are just the tip of the iceberg.

Could it be that he is paving the way for a bigger move later, planning to dispose of assets in batches?"

As a leading figure in Hong Kong's real estate industry, Li Jiacheng is far more sensitive to market dynamics than ordinary people.

As early as last year, he keenly captured the potential risk signals in the real estate industry, so he did not follow the trend and expand blindly, but adopted a steady development strategy.

In his opinion, such a layout is enough to enable Cheung Kong Industries to stand firm in the coming storm and become a safe haven for the industry.

This move by Tianqi Property undoubtedly provided strong evidence for Li Jiacheng's judgment. He was more convinced that his prudence and foresight were the best weapons to deal with future uncertainties.

Looking back at the past few years, the failures in the acquisition battles of Wharf Holdings and Hutchison Whampoa did not weaken Li Ka-shing's respect for Su Cheng, but instead made him admire his opponent more. Since entering the business world, Su Cheng has been undefeated and almost every prediction he made can accurately hit the pulse of the market.

Therefore, Li Jiacheng firmly believes that there must be a deeper meaning behind the decision to sell the two buildings, and it is by no means as simple as the superficial relocation of the headquarters and idle properties.

The newspaper's explanation of the reason for the sale - the property value decreased due to the relocation of the headquarters - was obviously untenable in Li Jiacheng's view.

He is well aware of the business model of Tianqi Properties, and rent collection is one of its important sources of profit.

These two buildings are high-quality assets in terms of both geographical location and market value. Suzhou City will never give up easily due to temporary relocation needs.

Li Jiacheng believes that there must be deeper strategic considerations behind Su Cheng's move.

Perhaps, he is making advance preparations for the upcoming market changes, or perhaps, he is quietly adjusting his asset structure in a unique way.

Regardless of the reason, Li Jiacheng knows very well that every move made by Su Cheng is worth his careful appreciation and deep thought.

Although the relocation of Su Group and Jiayi Film and Television Group does not mean that the two buildings have lost their commercial value and the rental income is still considerable, Tianqi Property Company resolutely chose to sell them, especially when Su City's financial situation is stable and there is no urgent need for funds. In Li Jiacheng's view, this move obviously contains deeper strategic considerations.

He speculated secretly in his mind, but did not make these speculations public.

When most people are still immersed in the superficial prosperity of the real estate market and turn a blind eye to potential crises, Li Jiacheng's vigilance is particularly valuable.

He understood that the prosperity of the market often concealed unknown undercurrents, and this move by Apocalypse Real Estate was undoubtedly reminding him that it was time to re-examine and adjust his asset layout.

"Perhaps it's time for me to consider selling some properties to cope with possible market changes." Li Jiacheng frowned, having made up his mind.

He realized that it would be wise to recover funds in advance and enhance the company's ability to resist risks before the crisis actually breaks out.

However, what Li Jiacheng had never expected was that his decision was like throwing a stone into a calm lake. Although his original intention was to protect himself, it inadvertently caused ripples in the Hong Kong real estate industry.

As more and more companies began to follow suit, the supply and demand relationship in the market quietly changed, which ultimately accelerated the arrival of the real estate crisis to a certain extent.

But even so, Li Jiacheng firmly believes that his decision is based on a deep understanding of the current situation and long-term considerations for the future of the company.

……

July 9th, Saturday.

At this moment, Su Cheng appeared in the Deep Water Bay villa. In his arms was Guan Jiahui, who was growing more mature and attractive.

Today happened to be the weekend and Guan Jiahui didn't have to go to school, so she couldn't help but miss Su Cheng.

And Su Cheng naturally satisfied her.

In the over 30 square meter extra large bedroom, the two lingered for a long time, until two hours later, they rested against the head of the bed.

"Brother Su Cheng, my dad contacted me again yesterday. I didn't tell him that I had helped him pay off his debts. I also said that people often inquire about me and I can only hide from place to place. Humph, I will hate him for the rest of my life for treating me like this. He asked me to secretly leave Hong Kong and go to Taiwan to find him, but I won't go!" When Guan Jiahui said this, her eyes were about to turn red again, and it was obvious that she remembered those sad days again.

"Well, no matter what, Brother Su Cheng will always be your support." Su Cheng touched Guan Jiahui's head and said with a smile.

Obviously, Guan Shan ran away alone, leaving Guan Jiahui alone to deal with the debt collectors, which caused great harm to Guan Jiahui.

Guan Jiahui, who is already a sophomore, now lives a very fulfilling life. In addition to going to school and painting, she occasionally dates Su Cheng.

Moreover, gradually, she has realized that there must be more than one woman in Su Cheng.

After all, how could such an outstanding man like Su Cheng have only one woman?
Despite this, she did not leave Sioux City because of her doubts.

Because it was Su Cheng who helped her when she was in the most difficult time, and she has such a life now, all thanks to Su Cheng.

Otherwise, she couldn't imagine what it would be like if she faced the debt collectors alone.

Therefore, Guan Jiahui treats Su Cheng not only with love, but also with gratitude. The combination of the two makes her unwilling to leave Su Cheng.

After chatting for a long time, they both got dressed and got up.

It's still daytime, I can't stay in the bedroom all the time.

It is still hot in Hong Kong in September.

It is such a pleasure to come to the terrace and look at the blue sea and sky.

Sitting on a beach chair with a parasol providing shade, and feeling the cool sea breeze, it is indescribably comfortable.

Satisfied, Guan Jiahui walked behind Su Cheng and massaged his shoulders.

Just when Su Cheng was so comfortable that he almost fell asleep, the mobile phone next to him rang, and he suddenly lost all his sleepiness.

"Brother Su Cheng, it's a phone call." Guan Jiahui took the mobile phone to Su Cheng's hand.

"Hello, this is Su Cheng." Su Cheng said directly after pressing the answer button.

"Boss, I'm Zhong Xun. We have received multiple offers for the Su Group Building and Jiayi Film and Television Group Building. Several parties want to buy them for HK$30 billion, but I rejected them all. Now there is one offer that is very sincere.

The three companies, Great Eagle Group, Regal Hotels and Babao, have joined forces to acquire our two buildings, and they have no intention of negotiating the price, which means they are willing to pay HK$35 billion to acquire our two buildings! " Zhong Xun excitedly reported on the phone. (End of this chapter)

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