People in Hong Kong create super chaebols

Su Cheng stayed in Japan and was not in a hurry to return to Hong Kong.

Here, he also enjoyed the company of beautiful women and indulged in the novelty. It was not easy for him to come to Japan, so naturally he had no plans to go back so soon.

Japanese women seem to have unique insights into the way of serving, and the experience they bring to Su Cheng is completely different from that of Guan Jiahui and others.

Therefore, during his time in Japan, Su Cheng inspected his own industries while carefully planning a deeper layout.

This layout mainly focuses on how to smoothly withdraw most of the funds from the Japanese market in the next few years.

Of course, the sales market must be retained, as it is the foundation for his continued development in Japan.

Even if a real estate crisis occurs here and the consumer market shrinks, it will not shrink too much. After all, it is one of the most important markets, and Sucheng will not give up so easily.

At that time, find any reason to gradually sell the properties you hold.

Those wealthy Japanese tycoons would certainly be very happy to purchase his prime properties.

On this day, Su Cheng came to Osaka.

This prosperous metropolis is second only to Dongjing. Both the Su Group and the Hutchison Whampoa Group own many industries here.

When Su Cheng came here, he was naturally given a grand reception by the local government.

In the evening, Su Cheng, who had just returned to the hotel from a branch office, unexpectedly received a call from the United States.

The call came from Steve Jobs of Apple.

"Mr. Su, I need your help!" Jobs said solemnly on the other end of the phone.

"Oh? Mr. Jobs, can you tell me what the situation is in detail?" Su Cheng asked with a puzzled look on his face.

He has always held a 30% stake in Apple. Although Apple has gone through multiple rounds of financing since its listing, Su Cheng has increased his capital with each round of financing to continue to maintain his 30% stake.

At the same time, although he has always been the largest shareholder of Apple, he never cares about Apple's affairs.

The Apple company in this world has undergone tremendous changes due to the emergence of Su City.

Moreover, the changes are for the better.

For example, Apple’s current market value has reached US$83 billion. If converted into Hong Kong dollars, it would be a behemoth worth more than billion Hong Kong dollars.

Of course, compared with the companies under Sucheng, it is still far behind.

After all, Apple today actually has a certain degree of dependence on Skydome Semiconductor in terms of hardware.

In terms of technology, there is also a certain dependence on Oracle computers.

Apple's advantage lies in innovation.

For example, they pioneered the first laptop computer, which made Apple famous again.

Ever since Apple created its first laptop computer, its main research and development focus has shifted to the notebook market.

As for desktop computers, although Apple has not given up, their share in the company's market is less than 30%.

To date, Apple's laptop computers have gone through three generations.

Every generation is very popular.

Apple has become the number one brand in laptops.

Each generation is lighter, smaller and more convenient to carry than the previous one!

On the other end of the phone, Jobs was silent for a while before continuing, "Mr. Su, I was united and dismissed from my position in the product department. Now I am just a chairman without any power, which means I only hold a nominal position!"

After hearing what Jobs said, Su Cheng suddenly understood.

Unexpectedly, even though he had completely changed Apple, he still couldn't change the fate of Jobs being kicked out.

In Su Cheng's previous world, Jobs was also kicked out and eventually had no choice but to leave Apple and start his own business.

More than a decade later, Apple once again invited Jobs to return to the company, which led to the establishment of the famous Apple company.

"Mr. Jobs, please tell me in detail!" Su Cheng said.

"Mr. Su, it's like this..." Jobs then began to tell Su Cheng everything that had happened to him, and from his tone, it could be heard that Jobs felt very wronged.

It turned out that since becoming the chairman of Apple, Jobs realized that neither he nor the people in the company were capable of running such a large enterprise and did not have the management experience.

So, after discussion, they invited John Sculley, the president of PepsiCo, to join Apple two years ago in 1983 and he became the CEO of Apple.

After President John Sculley joined Apple, he did play a certain role in the company.

However, just as Apple was developing better and better, it encountered difficulties.

Their research and development of laptops was indeed going smoothly, but they encountered difficulties with desktop computers.

A year ago, their latest desktop model, Apple 4, was released. At the beginning, it was packed with features and indeed attracted many Apple fans to buy it.

But soon, problems arose.

In April 1984, the first batch of Apple 4 products were shipped, and it was obvious that the cancellation of the clock chip would cause the Apple 4 to fail.

About 20 percent of the iPhone 4s arrived broken because the chips fell out of their loose sockets during shipping.

These computers began to malfunction soon after they were put into use, all because of Jobs' insistence that the Apple 4 should not have a fan.

He argues that in addition to reducing radio frequency radiation, which was a serious problem with the Apple 3, the internal aluminum chassis also conducts heat and keeps delicate components cool.

But he was wrong.

This problem was caused by Jobs' instructions for the size and shape of the chassis without considering the requirements of the electrical engineers.

This forces electrical engineers to place various circuit boards into small spaces with little or no ventilation.

When you use the computer, the chip gets hot, expands slightly, and slowly falls out of the socket, causing the computer to freeze.

Apple's solution is to recommend raising the front of the computer six inches off the desk, then lowering it, and the chip will reset itself.

The loose chip problem was exacerbated by short cables between internal components, non-gold connectors and changes in the solder washing process by board manufacturers that led to potential corrosion.

Out of concern for its reputation, Apple did not hide the problem.

On June 1984, 6, President and CEO John Sculley admitted to The Wall Street Journal: “I would be dishonest to say it was perfect.”

Apple has a generous repair policy that will replace a broken computer with a new Apple 4S on the spot, no questions asked.

What’s frustrating is that it usually can’t be replaced.

The company continued to claim that the initial problems were related to flaws in manufacturing and quality-control procedures and had nothing to do with the basic design.

To a certain extent, this has caused Apple's reputation to be questioned, and the person who is most responsible for all this is Steve Jobs.

As a result, another company founder, Markkula, began to be very dissatisfied with Jobs.

The dispute between the two began.

Apple's new president, John Sculley, also tends to support Markkula.

So, after a contest, Jobs lost.

Markkula had the support of most people, and Jobs' shares made it impossible for him to win this competition.

Although Su Cheng holds 30% of Apple's shares, he has never been involved in Apple's internal decisions. He only holds a nominal director position and has announced that he will not interfere in any decisions.

It was obvious that the reason why Jobs called Sioux City was because he hoped to get Sioux City's support.

If Suzhou City supports Jobs, then Jobs can still regain power.

If he didn't support it, then Jobs would just be a chairman in name only. With his self-esteem, he would naturally be unwilling to let it go like this.

If Su Cheng didn't support him, then he would have only one outcome: resign and leave Apple.

This company was founded by him, and Jobs was obviously unwilling to give up like this.

I hope to find support from Suzhou.

However, Su Cheng had no intention of interfering in Apple's affairs, nor did he plan to support Jobs.

Because he knew that Jobs, who was so young but had achieved so much, was, to put it bluntly, inflated.

In this situation, he, who has a bad mentality, needs experience!
Leaving Apple temporarily is good for both him and Apple.

Otherwise, his continued leadership of Apple would not help the company at all.

Su Cheng knew that Jobs had a talent for business and that he had to go out and gain some experience. He would not be able to learn that kind of calm and composed mentality if he stayed in Apple all the time.

Everything he does is too radical, and it is obvious that this is the case with Steve Jobs today.

In another world, Jobs, who was expelled from Apple, was full of resentment. He never expected that the company he had personally nurtured would kick him out so decisively.

Filled with resentment, pain and frustration, he became disheartened and sold almost all of his Apple shares, leaving only one share as a symbol so that he could still receive the company's financial reports.

This move implicitly revealed Jobs' deep and lasting affection for Apple.

After leaving Apple, Jobs quickly founded NeXT, which focused on designing and manufacturing workstations, although it did not go well in the early days.

But he soon discovered the extraordinary potential of NeXT's graphics capabilities and decided to expand his business into animation production.

By chance, Jobs spent $500 million to acquire the animation studio owned by "Star Wars" director Lucas.

Although this animation studio was founded by a famous Hollywood director, it had always been unknown. However, under Jobs' transformation, it was transformed into Pixar, an animation studio with graphics workstations as its core competitiveness.

Since its establishment, Pixar, under the leadership of Jobs, has launched many globally popular animated films, such as "Toy Story", "A Bug's Life", "Finding Nemo", etc.

Jobs even told the outside world that his income from Pixar was even greater than that from Apple.

After leaving Apple, Steve Jobs’ career reached its peak again, but what would happen to Apple without Steve Jobs?

After Jobs left, Sculley devoted himself to developing new products, trying to find new growth points for Apple in order to prove his ability and that Apple could survive without Jobs.

However, he was wrong. Apple is not Pepsi, and it is indeed difficult for it to leave Jobs.

Sculley launched thousands of projects during his time at Apple, but Apple was like a withered apple, losing ground in the market.

Macintosh's market share was gradually eroded by Microsoft, and Apple fell into losses due to its excessive expansion.

Ultimately, Sculley was fired by Apple's board of directors, and his reputation was damaged.

After Sculley, two successors came to power, but they also failed to find a clear strategic direction for Apple, and their endings were the same as Sculley's.

In 1996, the troubled Apple board had to invite Jobs back. After 11 years, Jobs returned to Apple.

After returning to Apple, Jobs seemed to have found his soul again. He agreed to the board of directors to serve as president for one year with an annual salary of only one dollar.

If the company still doesn't improve, he will resign unconditionally.

For Apple, Jobs was willing to accept any conditions.

After Jobs took office, he launched computers with artistic designs.

At this time, Apple computers were no longer the choice of ordinary consumers, but had become synonymous with high-end and fashion, attracting many artists, fashion-conscious college students and professionals.

Jobs keenly grasped this point and positioned Apple products as fashionable and high-end products.

From then on, Apple products became works of art in the hands of Jobs, with the concept of perfectionism running through them.

Therefore, during the Jobs era, Apple products were highly sought after once they were launched and became the favorite of perfectionists.

In addition, by focusing on performance, taste and fashion, Apple has successfully avoided direct competition with Microsoft, Dell and HP.

Thanks to his outstanding market performance, Jobs was officially appointed as Apple's CEO by the board of directors one year after taking office, once again leading Apple to glory.

These were the things Su Cheng had known about Steve Jobs in his previous life.

While talking to Jobs on the phone, he once again used Xiao Ai to inquire about Jobs' development history.

But I definitely have to answer Jobs, but I don’t know how to answer him.

Su Cheng began to think.

Jobs is just 30 years old this year and is indeed still very young.

It is understandable that such young people act impulsively. After all, they are young and promising, so they must have an arrogant mentality.

He must learn a lesson with this kind of mentality, and his path cannot be too smooth.

Therefore, it is necessary for him to leave Apple, all for a better Apple in the future.

Only after going out and gaining experience could Jobs become more mature and stable, and lead Apple to a more glorious history.

Otherwise, Apple will never become a great technology company.

Like Apple today, although its market value is as high as more than 8 billion US dollars, in fact a big reason for this is the support of Suzhou.

Otherwise, Apple’s value would at least depreciate several times!
Soon, he made a decision.

It is impossible to support Jobs, but we can guide him to start a business. (End of this chapter)