People in Hong Kong create super chaebols

Chapter 125 Investigation Report
At the same time, Xiangjiang started to become busy in the morning.

Xu Xu is an employee of a survey company in Xiangjiang. His job is to investigate the ratings of various TV stations in Xiangjiang every day.

Because there were no measuring instruments in this era, their survey methods were very primitive, but also very practical.

The survey method used by their company is the diary card method.

The so-called diary card method refers to a method in which all family members aged 4 and above in a sample household record the channels and time periods they watch every day on diary cards at any time to obtain TV audience viewing information.

Xu Xu is responsible for collecting data in the Tsim Sha Tsui area every day, and needs to collect data from about 50 households.

After working for several years, he was already very good at it, so he had collected the diary cards before noon.

Back at work, he began recording the diary card data on a summary form.

Soon, a data table that was clear at a glance came out.

The table records the ratings of three TV stations in Hong Kong from 12 am to 58 am. Among them, TVB accounted for 48% of the ratings in the morning. At noon, Li TV took the lead, reaching 62% of the ratings. By [-] pm After [-]:[-], Jiayi TV began to take the lead, reaching the peak of [-]% at [-]:[-].

"Eh? Why are there so many people watching Jiayi TV in the evening time? Is something wrong? Shouldn't we be watching more TVB at this time? "Boys and Girls Go Forward"? Is this program so good?" Xu Xu finished copying the form Afterwards, he looked at the form with a shocked expression.

He naturally knew the program "Boys and Girls Go Forward". After all, how could he not notice the overwhelming advertisements in Hong Kong a few days ago? But he didn't watch TV last night. Instead, he went to the bar to drink with his brother. When I got home, it was already late at night.

According to his understanding, Jiashi's performance in July was not good. At the beginning of the month, it was pretty good due to good publicity. However, after the middle of the month, the ratings began to gradually decline. By the end of the month, the proportion of ratings was no longer large. .

After July 7, because Jiashi changed its boss, there were no changes in the program, so the ratings have always been at the bottom among the three TV stations.

Unexpectedly, a new program launched this month would have such an effect?
Xu Xu was surprised.

"Is it a coincidence? No, I'm going to look at other forms." Xu Xu stood up and decided to find other colleagues to ask about their situation.

After all, the data he had only included the TV viewing situation of fifty households. The base number was too small and could not represent the TV ratings of the entire Xiangjiang.

Their company needs to aggregate all the data collected to ultimately represent the ratings of the entire Xiangjiang TV station.

Other investigators in the company returned to the company one after another, so he approached a colleague who was very close to him and asked him about the specific situation there.

The colleague handed his form to Xu Xu. Xu Xu took it and read it immediately. What surprised him was that the colleague’s data was not much different from his. The overall data difference was only single digits, 100%. That’s all.

At this time, some colleagues were already talking about it.

"This "Boys and Girls Go Forward" is really a dark horse. It seems that Jiashi is getting old. It is indeed a TV station backed by a rich man like Su Cheng. TVB and Li's TV station are under pressure." A colleague laughed. said.

"I watched this variety show, and it was indeed very interesting. Although the program is not difficult to describe, the creativity is very good. Based on my understanding of so many TV station variety shows in the world, it can be said that this is the first time that a national fitness campaign like this has appeared. I have to say, the people who planned this show are really awesome." Another colleague said.

"Let me analyze the reasons why it is popular:

First of all, the setting of this program is very interesting. It is a level-breaking program, especially in the hot summer season. The water park they set up is very interesting;

Secondly, this program attracted a lot of attention by allowing contestants to participate in different levels to get the final gift, a color TV set;
And judging from the contestant selection rules, the program team does not have high requirements for contestant selection. As long as everyone can pass the interview, they can participate in this program, so it is very close to the people and has an amateur feel;
This show is also very interesting to watch. The difficulty of boys and girls rushing forward is not very difficult, but it also requires high physical fitness. When watching, everyone will be immersed in the scene and feel the same as the contestants, so it is loved by the audience. Also a lot. "A middle-aged employee made a succinct analysis, which was also agreed by many people.

"I love this show so much. Let me tell you, there were 4 beauties and 2 handsome guys on the show last night. Those beauties were dressed so coolly that it made my blood rush. Moreover, the photographers were also very skilled in taking pictures. If I knew anyone from Jiayi TV, I would have to suggest that the TV station should increase the salary of the photographer."

"Indeed, the second beauty, that 36D, from the time she came on stage to the time she fell into the water, my eyes never left her."

"The third beauty is my favorite. Look at her slender thighs, sexy short skirt, cute low-cut dress, and the looming feeling when she was washed into the red cabin by the water when passing the fifth level. , I didn’t feel this way when I saw the swimsuits of TVB’s Hong Kong sisters.”

……

As everyone was chatting, the style of painting suddenly began to change.

At this time, Xu Xu suddenly understood why "Boys and Girls Rush Forward" became popular overnight. In fact, although this program is simple, it is so creative and so close to the people.

Soon, the colleague responsible for summarizing all the data also calculated the ratings of the previous day.

From 68pm to 56pm, the ratings champion is Jiayi TV, with the highest ratings reaching [-]% and the average ratings reaching [-]%, making it the best performing TV station at night.

Xu Xu's company is a survey company approved by the Xiangjiang government and jointly recognized by the three TV stations. Their company's data is very authoritative in Xiangjiang.

Everyone in the investigation company feels that Jiashi can turn around with this program.

Because anyone with a discerning eye will know that this program has very good sustainability. As long as this program exists, Jiayi TV's ratings will not be much worse.

Soon, the survey company's data was sent to major media outlets by dedicated personnel. After receiving the data forms, newspapers and periodicals immediately found hot news topics.

Broadcasting Avenue, Jiayi TV Building, General Manager's Office.

At this time, the six gentlemen of Jiashi were all in the office. Liang Shuyi looked at the form, and everyone smiled.

Sure enough, the show was a success.

Because by looking at the data, you can tell whether the show is popular or not.

"Boys and Girls Go Forward" is broadcast at eight o'clock in the evening. If it is really unpopular, the ratings between nine and ten o'clock will not continue to rise, but will only fall.

But judging from the data table, the ratings between nine and ten o'clock reached the peak of all the programs of the three TV stations that day.

It can be seen that the program was very successful.

"Mr. Liang, let's call Director Yang and boss to report the good news." Liu Tianci, one of the senior executives, said to Liang Shuyi with a smile.

"Well, fight, report to them immediately, the boss is the biggest contributor to this show!" Liang Shuyi smiled happily.

(End of this chapter)