People in Hong Kong create super chaebols

Chapter 435 Extremely unexpected news

The total number of senior executives and heads of subsidiaries under Sioux City in Xiangjiang is several hundred.

Among them, Hutchison Whampoa Group currently has more than 100 subsidiaries; and Su Group has dozens of subsidiaries.

"When do you plan to officially launch it commercially?" Su Cheng asked.

"Boss, we have held a meeting before to discuss this issue and came up with multiple plans. Now that we have the support of Mr. Governor, our signal tower layout can be accelerated. Therefore, we plan to hold a meeting next week. Product launch conference, and pre-sales have officially started, with shipments scheduled for next month.

This month, while counting the number of pre-sales, we can speed up the construction of signal towers in the center of Xiangjiang to make the cellular mobile communication system cover a wider area. At the same time, the production line will start mass production as soon as possible, which will be available next month. Delivered in batches. "Weili replied.

"Have you decided what the price will be?" Su Cheng continued to ask.

"After comprehensive consideration, we feel that HK$19999 per unit is the most appropriate price. In addition, the first purchase requires a network access fee of HK$5000. This network access fee is mainly to recover the construction cost of the signal tower. When the signal tower is installed in the future, After the cost investment is recovered, we can reduce the network access fee as appropriate. As for the monthly rent, we are still negotiating for the time being!" Wei Li continued to answer.

Influenced by Sioux City, when they release products now, they also like to use 9 in the digit of the price.

This can be regarded as a pricing philosophy. Su Cheng has mentioned the benefits of such pricing to them before.

There are two main advantages to pricing this way:

First, prices ending in 9 will produce a "downshifting effect."

For example, a product priced at 19.99 yuan will be classified into the "less than 20 yuan" category.
However, if the price is increased by one penny, it will be classified into the "20 yuan and above" bracket.

This creates a subtle, but important contrast.

Second, people will pay attention to the first number first.
In addition to the "downshift effect", the price difference of one cent or one yuan also means another important issue: the first number of the price is different.

If it is 20 yuan, the leftmost digit is "2", if it is 19.99, the leftmost digit is "1"

This "left-digit effect" is quite important, because people usually notice it first.

So at first glance, 19.99 seems to be 20 yuan cheaper than 1 yuan. Even at the 0.01 second, it may feel that it is 10 yuan cheaper.

Therefore, sometimes there is a lot of knowledge involved in pricing products.

Su Cheng nodded. Let them decide this. Su Cheng did not intend to participate in the decision.

Calculated in this way, the cost of the first purchase, plus the monthly communication rent, will exceed the principal of HK$25000.

At such a price, the Yunsheng S1 mobile phone will definitely not be sold in Hong Kong. After all, in this era, the salary of Hong Kong citizens is generally only one to two thousand Hong Kong dollars, and some people's monthly salary is only a few hundred Hong Kong dollars.

Twenty -five thousand Hong Kong dollars are equivalent to saving for one or two years without eating or drinking, and the monthly rent is required every month.

However, there are many wealthy people in Xiangjiang, so it shouldn’t be difficult to sell tens of thousands of units.

After all, the entire population of Xiangjiang has now reached about 490 million, nearly 500 million.

If 100 out of 1 people can buy a Yunsheng S1 mobile phone, then 5 units can be sold.

And if 50 out of 1 people buys a Yunsheng S1 mobile phone, it can sell 10 units.

Nowadays, there are no competitors, so it is the best time to make money.

Moreover, this is also a good time for Hutchison Telecommunications to start international development.

The world is the biggest market. After all, Xiangjiang is just a small place with limited development potential and can easily encounter bottlenecks.In the blink of an eye, two more days passed, and it came to January 1979, 1. Su Cheng received an extremely unexpected news from Brother Wu.

Ma Chengkun, the current helmsman of Oriental Newspaper Company, was ambushed by a group of masked criminals on his way home from the company. However, he was not injured and returned home smoothly.

However, his bodyguard hung one and hurt three.

After hearing the news, Su Cheng knew that the opportunity had come.

"Oriental Daily" has been stared at by him, so No.1 in this Xiangjiang Newspaper must not escape the palm of Su Cheng.

However, he had not been in a hurry before, but was waiting for a good opportunity.

Su Cheng really didn't expect to be attacked, but this was indeed good news for him.

The intelligence information given by Brother Wu showed that the person behind the ambush was one of the former enemies of the two Ma brothers.

The two Ma brothers used to be one of the underground emperors of Xiangjiang, and they were very powerful in the Xiangjiang community.

As the power grows, there are naturally many enemies who compete for territory, business, etc. However, in the past, the Ma family was strong and their enemies could do nothing to them.

However, things are different now. Both Ma brothers have fled to Wanwan, and one of them is still imprisoned in a prison there.

The Ma family's shady business in Xiangjiang has been completely wiped out, leaving only serious businesses like Oriental Daily.

It can be said that the Ma family has completely declined in Xiangjiang.

At this time, it is normal for former enemies to seek opportunities to retaliate.

The two Ma brothers have run away and cannot take revenge, so they can only take revenge on their descendants.

However, as the saying goes, a skinny camel is bigger than a horse. Although the Ma family's power in Xiangjiang has greatly shrunk, the two Ma brothers must have considered the safety of their descendants when they ran away.

Therefore, the opponent did not succeed in this ambush, and Ma Chengkun escaped smoothly.

After getting the news, Su Cheng planned to contact the Ma family.

He wants to persuade the Ma family to sell Oriental Newspaper Company to him.

Originally, if Ma Chengkun had not been ambushed, although Su Cheng would have been confident in convincing the Ma family, it would have been much more difficult and the price would have been much higher.

The unexpected incident that happened today provided more beneficial help to Su City and gave Su City more confidence to persuade the Ma family to sell Oriental Newspaper Company to him.

Su Cheng pulled out a piece of information from the drawer. This information was the information on the current situation of the Ma family that Brother Wu sent to him through the fax machine last time.

There were several contact numbers on it, and Su Cheng finally focused on one of them.

What Su Cheng is looking for is naturally not Ma Chengkun and Ma Yanqiang, the descendants of the Ma family who stayed in Xiangjiang.

His target is Ma Xiru, who is now in Wanwan and the current head of the Ma family.

As for Ma Xizhen, she is still squatting in jail.

(End of this chapter)