People in Hong Kong create super chaebols

"It seems that everything is developing in a good direction. It's very good. Thank you for your hard work." Su Cheng said with a smile.

With the help of so many capable assistants, he only needs to lie down and make money. How comfortable his life is.

He is not willing to do everything by himself like the boat charter king.

With so much energy, it is better to find some professional management with good talents and good character.

"Yeah, everything is pretty good. The only drawback is that our mobile phones have dropped significantly in Hong Kong. It seems that it will be a little difficult for the sales of Yunsheng S1 mobile phones to exceed [-] units." Wei Li said helplessly .

"Didn't you investigate before? How different is the current sales volume from the survey estimate?" Su Cheng asked curiously.

"According to the consumption level in Xiangjiang we investigated, there are at least 10+ potential customers with the ability to purchase mobile phones. The best estimate may even exceed 15 units, because Xiangjiang not only has many top-tier wealthy people, but also more middle-class people. However, our mobile phones may not be a necessity for many middle-class families. After all, not everyone is in business, and not everyone has to negotiate business, such as those engineers, university teachers, office white-collar workers and other high-level people. This means that although they have the purchasing power, they have no desire to buy.

Now, our sales data is neither far nor close to 10 units. Judging from the current decline, it is unlikely that we will exceed [-] units in the past two or three months. This will happen before we have developed other markets. , our turnover suddenly dropped. "Weili said with some pity.

No one is satisfied. The early sales of Yunsheng S1 mobile phone are really good, which makes the company’s daily turnover data very good. As the president of Hutchison Whampoa Group and the top leader of Hutchison Telecom, Wei Li naturally I hope that the Yunsheng S1 mobile phone can continue to sell well, but the market is so big. When it encounters a bottleneck, even Weili can only make a breakthrough by opening up overseas markets.

After Su Cheng listened, he nodded. He could understand this problem.

It is indeed very easy for the middle class, with assets ranging from hundreds of thousands to one million, to buy a mobile phone. The problem is that a one-time payment of more than HK$100 is not a small amount of money for these people.

In particular, assets do not represent cash flow. Many people's assets are fixed assets, such as a house.

These people may only have tens of thousands or 10,000+ Hong Kong dollars in stored cash on hand.

They have a house worth hundreds of thousands in Xiangjiang, and they really don't have any pressure in life.

But it doesn't mean they will spend money randomly.

Spending more than 2 yuan to buy a mobile phone is very impractical in the eyes of many people.

They don't make frequent calls. Even if they do, they have landline phones and don't need mobile phones. They don't make money by doing business. If the call isn't received in time, it won't have much impact on them.

Because of this, this group of potential customers, the people who ultimately buy mobile phones, are not very large.

Just because these people don't buy much, this also shows that the market in Xiangjiang can actually continue to be explored, and the Yunsheng S1 mobile phone has a chance to continue to sell well.

The premise is how to make them willing to spend this money to buy this electronic product that is not very useful to them.

Mobile phones are considered a very practical product among the top wealthy circles. Before the Yunsheng S1 mobile phone came out, if such a product was released, not to mention more than 2 yuan, even if it was [-] yuan, someone would buy it. , because its value is worth it in the eyes of these big bosses.However, in the eyes of the middle class, this thing is not of that great value.

"Actually, I have a way, which may allow more people to buy our mobile phones. Whether it will succeed or not depends on the results. I can't guarantee it." Su Cheng said with a smile.

"Oh? Boss, please tell me." Wei Li's eyes lit up.

He has already obtained many strategic ideas for business management from Su City. Basically, every idea has been very successful.

Therefore, Su Cheng said that he had a way, and Wei Li was naturally happy because he believed in Su Cheng.

"It's very simple. Improve the status and reputation of our mobile phones." Su Cheng said with a smile.

"Boss, our mobile phone is already famous enough. In Xiangjiang, everyone from a three-year-old child to a centenarian doesn't know about our Yunsheng S1 mobile phone!" Wei Li felt a little baffled by Su Cheng's words. .

"I'm not trying to improve the reputation of mobile phones. It's true that almost everyone in Hong Kong knows about it, but it's not powerful enough and the middle class has no desire to buy it. If you want to solve this situation, you need to improve it." It's so cool, and people always have a comparison mentality. When everyone thinks that owning a Yunsheng S1 mobile phone can greatly improve their face, many people will buy it even if they don't use it for the sake of this so-called face. Will willingly spend money to buy it." Su Cheng explained.

After Wei Li listened, he lowered his head and thought. What the boss said seemed to make sense. Yunsheng S1 mobile phone may only have one or two labels in the eyes of many people, and it is either expensive or impractical.

In the eyes of those engaged in business or bosses, the Yunsheng S1 mobile phone is indeed very practical.

But in the eyes of others, it is not practical.

There may not be a caller every day, so what's the use of this thing?

This is also the reason why some people don’t buy it even though they have money.

"Then boss, how do you think we should improve its style? When we held a press conference, we invited more than 100 billionaires to go, and all of these rich people bought it. The whole process was broadcast live on Jiayi TV. This style should be That’s classy enough!” Wei Li seemed to understand, but he didn’t seem to understand.

"Billionaires are aloof and far from the middle class. They are basically not in the same circle. Although their style is indeed enough, in the eyes of these middle class, it will have the opposite effect. There is an old saying in China: Pheasant Flying on a branch will not turn you into a phoenix. You must have heard it since you were a child, so everyone knows the meaning of this sentence very well. If they really buy it, they will only feel that they are not worthy of this thing, and buying it will make them look more cowardly. "Su Cheng tried hard to explain to Wei Li.

"I seem to understand, boss, what you said seems to make sense." Weili listened and thought.

He has lived in Xiangjiang for more than ten years and can be considered a foreigner who understands Chinese culture relatively well. So after thinking about it carefully, Wei Li knew what Su Cheng wanted to express.

"Then, boss, what should we do so that the middle class can accept it and make our mobile phones look good?" Wei Li, like a studious student, humbly asked Su Cheng for advice. (End of chapter)