People in Hong Kong create super chaebols

"Boss, the site is not finished yet and is quite messy. Please proceed with caution." The person in charge of the construction site warned carefully because he was afraid that the big boss from Su Cheng would trip over the construction materials on the ground.

"Don't worry, I know, I won't blame you if you fall." Su Cheng said with a smile.

"Mr. Wu, although we pursue speed, safety and quality must also be guaranteed." Weili said to the person in charge of the construction site.

"Don't worry, Mr. President, we will strengthen safety training. As for quality, our team from Hutchison Real Estate Company will work hard, so you can rest assured." The person in charge of the construction site replied seriously.

"Mr. Wei Li, Hutchison Plaza hasn't recruited a suitable person in charge to manage it yet? Do you want you to take charge of it yourself?" Su Cheng asked curiously.

It stands to reason that a project like Hutchison Plaza will definitely become an independent subsidiary next.

But at present, it seems that they are all directly under the jurisdiction of Wei Li, and there is no other person in charge.

"Boss, I have asked Sanyo Headhunting Company to help pay attention to talents related to urban complex management. However, such talents are only found in Europe and the United States, and there are relatively few. During this time, I have also checked many urban complexes in Europe and the United States. After reading the information, I found that the design of their urban complex is still very primitive, and it is not as complete as the urban complex we are building now. Even if we recruit people from their side, it seems to be of no use, so I just started. Manage it yourself, and this is a new model after all. It might be more reliable for me to keep an eye on it. Once the project starts attracting investment, if it doesn't work, I will transfer a person in charge from the group to specifically manage this project." Wei Li was standing aside. He replied helplessly.

Su Cheng nodded, understanding what Wei Li was thinking.

The three of them were walking and chatting. The construction site was busy and all the workers were busy.

Su Cheng and others did not disturb any of the workers, and quickly walked past these people, passed through the side of the main business, and soon arrived at a temporary office.

This is the second floor of a double-story iron room. The three of them walked in. Su Cheng took a look and saw that it was an extremely ordinary office.

It is summer now, so the tin room is naturally very stuffy. However, the iron room is equipped with an air conditioner. After the air conditioner is turned on, the office gradually becomes cooler.

"What you say is yours, I'll just watch from the sidelines, don't worry about me." Seeing that the person in charge of the construction site seemed a little uncomfortable with the big boss in Su Cheng, he said.

The person in charge of the construction site nodded, breathed a sigh of relief, and began to report to Weili some things that had happened on the construction site during this period.

As the president of a large group, Wei Li has too many subsidiaries to be responsible for. Although he has been working on the investment promotion planning of Hutchison Plaza these days, he has not come here in person after all, and it is impossible to spare too much time. I came here just because it was almost finished, so I put more energy here.

Su Cheng listened quietly to their discussion about engineering issues and did not interrupt because these were not what he was good at.

After the discussion was completed, Su Cheng asked: "Mr. Wu, has the completion time of the project here been determined?"

"Boss, it's confirmed. We are currently in the final stage. Since the apartments and office buildings only need to renovate the corridors, we don't need too much time to decorate. According to the determined time, we will be on the 20th of this month. Once it is officially completed, as long as it passes the acceptance inspection, we can withdraw from the project and hand it over to the group for operation," the person in charge of the construction site hurriedly reported to Su Chenghui. Normally, middle and low-level leaders in a group like the construction site leader don't have much opportunity to talk directly with big bosses like Su Cheng, so the construction site leader was a little excited to be able to report work to the boss.

"Okay, thank you for your hard work." Su Cheng smiled and nodded.

"Boss, Mr. President, I have finished reporting on my work. I will go and do my work first without disturbing you." The person in charge of the construction site looked at Wei Li.

"Okay, go ahead and do your work and supervise the safety and quality." Weili waved his hand and said.

Sitting by the window, Su Cheng looked out at the construction site where employees were constantly moving things and felt a little emotional.

Unknowingly, his subsidiaries also began to invest in Lao Wang's path.

On this path, at least in the next forty years, we don’t have to worry about any glitches, just take it boldly.

"Boss, do you think Hutchison Plaza can really succeed? I'm still a little worried. After all, this model is not very successful in Europe and the United States. It's our first time in Asia to try it. Kowloon Tong is a place with a small population and a low population. The dense living environment has schools nearby, but they don't come out at all on weekdays. They can only be attracted on weekends. Although the investment in this project is not too large, it has also cost the group a lot of manpower and material resources. I don't want to fail." Wei Li. Said with some concern.

After all, it was a new attempt, and Wei Li didn't really have any confidence.

"Although I can't guarantee that it will definitely succeed, the probability of success will definitely be high. Kowloon Tong is indeed relatively remote, but after the subway is opened, it will be more convenient for everyone to come here. Moreover, we must attract enough people The entry of big brands requires you to discuss this.

Of course, we have many big brands ourselves. In addition, Hutchison Plaza is a new model that has just emerged. Everyone must be very curious about it. As long as the promotion is done well and the popularity is established, the initial flow of people will not be at all what is the problem.

What you have to think about is how to maintain the flow of people. If it is only popular in the first few days after the opening, it will be deserted after two or three days. This will easily cause a chain reaction and lead to the failure of this project. These are your direction to be researched.

Of course, I can also give an example, such as reaching a cooperation with Jiayi Film and Television Group, allowing them to send one or two artists to participate in activities every weekend to attract fans of these artists, or here Conducting singer screening activities and so on.

You must formulate a complete and sustainable marketing strategy, cooperate with main stores and different merchants, and regularly carry out some consumer-participating and interesting marketing activities, which can be art exhibitions or parent-child study tours to create an impact on a regular basis. force.

In addition, we can also dig deeper into the theme of this urban complex to create an artistic scene that matches the project characteristics and customer groups, and create a prosperous commercial atmosphere in the future. When designing the commercial street atmosphere scene, designers can use a variety of artistic expressions. , such as lighting interactive devices, sculptures and other different forms of display, to enhance the experience of the scene. The scene must arouse the resonance and memory of young consumers, making this a must-visit check-in point. "

Su Cheng gave some of his own insights based on his understanding of urban complexes in his previous life. (End of chapter)