People in Hong Kong create super chaebols

20863 Stevens Boulevard, Cupertino, California.

This is a small building with an area of ​​1858 square meters. It has open offices and closed offices inside, and has its own kitchen.

This is today's Apple headquarters.

Since 1976, Jobs and Wozniak founded Apple in a garage, but the garage was never a long-term solution. In 1977, Jobs and others moved into a small building at 20863 Stevens Avenue in Cupertino. It is Apple’s first true office.

To this day, Jobs and others still work in this small building.

It was also here that the famous Apple II was born, and Apple II became the first personal computer in human history.

The Apple II also had a structure for outputting monophonic sound for the first time, making personal computers no longer dumb.

Before the emergence of Oracle computers, the Apple II computer was the most popular computer in Silicon Valley and even in the United States. It was precisely through this year from 1977 to 1978 that Apple broke out into its own world and spread throughout the beautiful country. Famous.

However, with the emergence of Oracle computers, the sales of Apple II dropped rapidly. Today, only with the advantage of low price, it can still sell some sales every month.

But compared to the year it was first born, its popularity has waned.

Before Oracle computers came along, Apple was able to stand out from the crowd of technology companies because of its innovation.

Nowadays, many of the innovations they can come up with have been used by Oracle computers first. Coupled with the backward technology, if Apple does not change the status quo, then it may quickly disappear into history like many Silicon Valley startups. .

There are countless start-ups like Apple in Silicon Valley, but there are very few companies that can successfully break through and make profits, and even fewer that can develop and stabilize.

This is a rough world. If you fall behind a little, you will be eliminated soon.

At this time, in the small building at 20863 Stevens Avenue in Cupertino, Steve Jobs, Steve Gary Wozniak and Mike Markkula were sitting In the small conference room, the future of Apple was discussed.

Jobs has been back from Xiangjiang for some time. After returning from Xiangjiang, he got the technology and chip product purchase rights. He did not rush to recruit people to develop a new generation of computer products. Instead, he took the company's marketing department employees to A survey lasting more than ten days was conducted in San Francisco, Los Angeles and other places.

If you want to stand out again, you must understand what kind of products customers want, rather than blindly do research and development.

Innovate and develop new products that are not on the market. This is the path Apple wants to take!
After more than ten days of research, Jobs returned to the company with his team.

"Wozniak and Mr. Markkula, these are the results of my research over the past ten days. After this research, I have found many new directions for research and development. Compared with technology, we may not have an advantage. But now we are not much different in terms of technology, so if we want to achieve last year's results, we must develop new products of our own, just like the Apple II, which gave us the first personal computer in human history. "Computer name, next, I hope we can create more firsts, Wozniak, it's up to you to lead the team to do this," Jobs said in a profound voice after distributing some research materials.

During his stay in Hong Kong, he visited Oracle Computer Corporation, Skydome Semiconductor Corporation and other companies, and truly realized the gap between Apple and them. Of course, Apple is currently just a small company and cannot be compared with such a large company.

But others have only developed in a short period of time. Since others can do it, Jobs thinks that they can do it as a matter of course.

Neither Steve Gary Wozniak nor Mike Markkula made a sound, but quietly looked at the information in front of them.

Whether it is Steve Wozniak or Mike Markkula, they naturally hope that Apple can develop.

Mike Markkula, in particular, has invested hundreds of thousands of dollars in Apple. If Apple cannot develop, his investments will be frozen.

When Markkula first invested, Jobs joked that the money was probably gone.

Unexpectedly, the Apple II became extremely popular after its release.

This also gave all three people hope.

Steve Jobs and Steve Gary Wozniak are still young, but Mike Markkula is no longer young. He has invested all his money in Apple because he is optimistic about the success of Jobs and Wozniak. Zniak, if Apple fails, Mike Markkula will have almost nothing.

Because of this, Markkula was the one present who wanted to stand up the most.

As for Jobs and Wozniak, at their age, even if they fail, they still have a chance to make a comeback.

Despite this, all three still hope that Apple can develop.

"I will lead the team to develop Apple III and do my best to develop a unique and popular product. However, Steve Jobs, you need to contact Oracle Computer engineers as soon as possible and ask them to come and help us. Just rely on Even if we are creative, we can't develop new products in a short time. We don't have much money in our account and can't survive for too long." Steve Gary Wozniak stood up and said solemnly. said.

In the contract signed by Jobs and Oracle Computer, there was another condition that was beneficial to them, that is, Oracle Computer Company must unconditionally send a top engineer to guide them for six months, which was specially approved by Sioux City.

With Apple's current strength, it is simply impossible to poach a top engineer.

Therefore, although Oracle Computer took 30% of Apple's shares, it actually paid a lot.

"I will take care of this matter and try to get them to send someone to help us within a week. As long as our product is developed and approved by Mr. Su Cheng, then our product can be put on the shelves of Oracle Brand Experience Store, Oracle Everyone knows the sales capabilities of brand experience stores. As long as they are put on the shelves, our sales will at least be guaranteed to a certain extent. So, everything depends on you, Wozniak." Jobs patted his friend's shoulder and said emphatically. Said deeply.

"Jobs, when you say that, I'm under a lot of pressure!" Wozniak said helplessly. (End of chapter)