People in Hong Kong create super chaebols

The next morning, Su Cheng set the alarm clock and got up to watch the new product launch conference hosted by Steve Jobs.

By broadcasting pay channels, Su Cheng successfully watched the American commercial TV station, which he rarely watched normally.

Jobs was indeed a man of destiny, and the entire product launch was a great success.

The entire press conference lasted less than two hours, and the product introduction took no more than half an hour, but the audience burst into warm applause many times.

Judging from the scene, Jobs invited as many as one or two hundred media reporters this time.

The original Apple company might not have had the ability to invite so many media, so even Su Cheng didn't know how Jobs and others did it.

From the live broadcast on TV to the presence of so many media on site at the press conference, Su Cheng could also feel that Apple's top management was very confident about this new product.

Two years ago, Apple jumped from a small company to a well-known computer company in the technology industry. Although its rise was short-lived, it left a deep impression on everyone.

Before the release of Oracle's first computer product, the Apple II product could be said to be a huge success, and its sales were very good within one year of its release. This was also the key to Apple's rise.

However, with the emergence of Oracle computers, the products of computer research and development companies including Apple, IBM, and HP seemed so backward in front of Oracle computers.

IBM, HP and other American computer giants had strong foundations and were only briefly behind. They then acquired many advanced technologies from Oracle and quickly caught up.

But Apple is different from other giants. It is just a new company that has just started to show its potential. Both its products and company are as new as can be.

So, there was no news about Apple for a whole year.

Just when everyone thought that Apple, like many Silicon Valley startups, would soon disappear from everyone's sight, unexpectedly, Apple came back with a new product.

And this time, like the Apple II, it was also innovative.

This new product, named laptop by Apple, did not continue the model name of Apple, but was named Itote I, which means a portable computer.

This was also a name that Su Cheng did not expect.

According to what he knew about Apple products in his previous life, Apple’s notebooks should be two series: iBook and MacBook.

Now, because of the influence brought by Suzhou, the iBook did not appear, but instead a never-before-seen model, the itote I, appeared.

Moreover, this product also uses many Oracle computer technologies, so that even though this product is innovative, its technology is not behind the world level.

From being a little nervous when he first came on stage to being calm and composed at the end, it seemed that Jobs had undergone a transformation and was sublimated through this product launch.

Even Su Cheng, who was sitting in front of the TV, couldn't help but applaud when Jobs mentioned something exciting.

The more successful Apple's new products are, the better it will be for Su Cheng. Although he will not participate in any decision-making of Apple, don't forget that he is the largest shareholder of Apple, with more shares than founders such as Steve Jobs.

If we were to ask who benefited the most from Apple's success, it would undoubtedly be Suzhou.

Therefore, he was also looking forward to the development of Apple. Although, because of his appearance, the history of computers has undergone serious changes, resulting in Apple not developing as smoothly as in the original history.

But through this product launch conference, Su Cheng has felt that Apple has returned to the right path of development.

As expected, Apple’s new product launch was a huge success in the United States.

The press conference itself was broadcast live by several TV stations, which was also achieved by Apple using money and connections to directly increase its reputation.

So, that night, many viewers across the United States watched the entire press conference and learned about this new product.

Especially in the past two or three years, Apple has already had its own fans.

Although Apple is no longer an outstanding computer company due to the emergence of Oracle computers in the past year, many of its original fans still like this brand very much.

Today, how can these fans not be happy to see their favorite brand release epoch-making products again? They are even proud that Apple has not fallen into despair because of this.

The next morning, almost all the general newspapers, technology and business newspapers in the United States reported on the new product released by Apple. This new product was reported in detail by the media.

With almost no advertising expenses, Apple's itote I suddenly became a new product that many American people were looking forward to.

The New York Times conducted street interviews to investigate the most anticipated products, and itote I ranked first.

Especially business people and those who travel frequently are looking forward to this product.

Although the weight of more than seven kilograms is a big disadvantage, it can be carried in the hand like a handbag, so for many people, this weight is not unacceptable.

After the launch, the reputation of itote I became more and more famous. Many computer exhibitions took the initiative to invite Apple to participate. Some exhibitions even gave Apple free booths in order to attract more visitors.

Naturally, Apple was happy to accept this, and soon, Apple participated in computer shows on the West Coast, computer shows in the Midwest, computer shows on the East Coast, and so on.

This also gives many people who are looking forward to observing this product up close an opportunity to use it on site.

After experiencing it, this itote I has been included in the purchasing list of many large companies.

As long as they buy this product, their company's employees will be able to handle work matters conveniently while on business trips without wasting time.

As a result, as soon as itote I started mass production, many dealers and large companies went to Apple’s headquarters, hoping to cooperate with Apple.

At the beginning, Su Cheng had promised Apple that if Apple could develop a product that satisfied Su Cheng, then Su Cheng would allow Apple's new product to be sold in the Oracle brand experience store.

Therefore, Apple does not have much demand for ordinary dealers. Therefore, when signing a cooperation agreement, its attitude is very tough and Apple must obtain sufficient benefits.

Because Jobs and other senior executives knew very well that in the short term, their sales would definitely be very good due to their monopoly on the market. If they did not strive for more profits at this time and wait for competitors' products to come out, they would lose the opportunity.

What's more, they also have an important sales channel such as Oracle brand experience store. (End of this chapter)