People in Hong Kong create super chaebols

Hutchison Construction & Design Company, this subsidiary is not a very strong subsidiary in the Hutchison Whampoa Group.

Therefore, Hutchison Whampoa is very cooperative in separating Hutchison Design Company from the Hutchison Whampoa Group.

"Boss, this office is a bit small. I think it would be more appropriate to change to another office."

Since the company is no longer affiliated with Hutchison Whampoa Group, Mr. Pei is thinking about moving the company's office to the Hutchison Whampoa Group Building.

"Don't worry, I have prepared for this. I have already set up a new office for you in the new Su Group Building. The office area is three times larger than this one, which is enough for you to use. Although the building is named after the Su Group, the property rights do not belong to the Su Group, but to my wholly-owned Tianqi Property Company. There are many offices there that are also rented out, so you don't have to worry about any problems." Su Cheng said with a smile.

Su Cheng understood Mr. Bei's concerns, which was that he hoped the new company would be separated from the Hutchison Whampoa Group. Otherwise, if it stayed here, others would still think that the company was just a subsidiary of the Hutchison Whampoa Group.

"Okay, then let's move to the new Su Group Building." The matter was settled.

Relocating a company is not difficult.

In itself, Hutchison Construction Design Company is not very large, with only a few dozen employees in the entire company.

However, after Mr. Bei takes over, he will definitely expand the scale.

What's more, he also brought more than a dozen industry elites with him.

Each of these industry elites can support a team on their own.

Therefore, it is inevitable that Hutchison Construction Design Company will expand its recruitment.

Once the company becomes famous, the business will continue to expand. By that time, we may not be able to handle all the business. Relying only on the current staff will definitely not be enough.

"By the way, Mr. Bei, since we have established a new company, do you think we need to change our current name to a new one?" Su Cheng suddenly remembered something and asked.

Today's Hutchison Construction & Design Co., Ltd. was previously established by Hutchison Whampoa. Although its performance is mediocre, it is already a company with a long history.

“Boss, I think it’s better not to change it. If we change it, then the company will completely become a new company without any history, and others will think it has no foundation.

Nowadays, many listed companies will not change their names after separating from their original parent companies and going public independently, so the company name will not have much impact.

Besides, Hutchison Whampoa Group is also your sole proprietorship, and you can use the Hutchison brand if you agree." Mr. Bei thought about it and replied.

Su Cheng nodded in agreement, his eyes flashing with deep thought, "Establishing a new company, the name as our first business card does need to be carefully considered. However, after listening to your analysis, I think it makes sense."

He continued, "Although Hutchison Construction & Design Co., Ltd.'s previous performance was mediocre, as you said, it carries a history. This history is a valuable intangible asset for a company. It is not just a name, but also a heritage and a cultural accumulation. If we change it easily, it may indeed make people feel that this company lacks foundation and heritage."

"Furthermore, as you mentioned, many listed companies retain their original names after becoming independent. This is not only because of the value of the name itself, but also because of the brand recognition and market influence it represents. For newly established architectural design companies, relying on the well-known brand of 'Hutchison' will undoubtedly help them gain market recognition and trust more quickly."

"As for Hutchison Whampoa Group, as it is my sole proprietorship, I naturally have the right to decide how to utilize its brand resources. Mr. Pei, your suggestion is very pertinent. I think we should retain the existing company name and, on this basis, give it new life and vitality through our joint efforts."

After Su Cheng finished speaking, the two smiled at each other. They knew that the name was just the beginning. What really determined the fate of the company was the team's wisdom, sweat, and unremitting pursuit of excellence. Throughout the day, Su Cheng and Mr. Bei made suggestions for the new company, and at the same time, they asked Mr. Bei to get familiar with the team he was going to take over.

In the blink of an eye, another day has passed.

Since the decision had been made to move the company, Su Cheng did not waste any time and directly ordered people to move the entire Hutchison Construction Design Co., Ltd. from the Hutchison Whampoa Group to the new Su Group Building.

Through this, Su Cheng also learned about the qualifications of Mr. Bei's dozen or so disciples and roughly knew each of their representative works.

After watching these representative works, Su Cheng gained a full understanding of their abilities.

Although these people's design level is not as strong as Mr. Bei's.

However, it is not an exaggeration to say that they are all world-class architectural design masters.

After moving to the Su Group Building, the new Hutchison Architectural Design Company also officially announced a reshuffle.

As a leader in Hong Kong, Suzhou City will certainly not miss any opportunity to enhance its brand awareness.

He skillfully worked with authoritative media such as ATV, Oriental Daily and Xiayi News to tailor a series of eye-catching advertising campaigns for the newly launched Hutchison Architectural Design Company.

These measures not only deepened the local market's understanding of the company, but also laid a solid public opinion foundation for its future development.

However, Su Cheng is well aware of the truth that "Rome was not built in a day". He understands that true international reputation requires time and the accumulation of countless successful cases.

Therefore, the most important thing for Hutchison Construction & Design Company at present is to lead the team to create more landmark architectural works. We believe that with the coming out of each building, the name of Hutchison Construction & Design Company will become more and more famous around the world.

By then, there will be no need for too much publicity, as design invitations will come in droves.

Faced with such long-term planning, Mr. Bei demonstrated a positive and steady attitude.

He knows very well that although the process of expanding influence is long and difficult, every step is crucial and cannot be rushed or impatient.

Even when Hutchison Construction & Design Co., Ltd.'s reputation had not yet spread far and wide, the company had been able to ensure a stable business volume thanks to the strong resources behind it - the internal needs of major groups and companies in Suzhou.

This advantage of "being close to the water and getting the moon first" allows the company to move forward steadily while enjoying firm support from within the enterprise.

In addition, as a leader in the industry, Mr. Bei's international influence is self-evident and he naturally has a group of loyal customer resources.

Together with the extensive network of contacts brought by the dozen or so outstanding students he carefully nurtured, all of these have become a rare and valuable asset for Hutchison Architects.

Even in a low-key state, the company is fully capable of quietly accumulating strength in the industry and ultimately realizing the vision of "making a fortune in silence". (End of this chapter)