People in Hong Kong create super chaebols
Chapter 966: The Difficulties Faced by Jiayi Film and Television Group
"Boss, you actually took the time to visit Jiayi Group today. It's really rare and surprising!" Liang Shuyi couldn't help but raise the corners of her mouth and said with a smile.
"Seeing that you have managed the company in an orderly manner and its performance is booming, I can naturally feel at ease to focus more of my energy on other areas." Su Cheng responded with a smile, his eyes revealing his affirmation and satisfaction with Liang Shuyi's work.
"Boss, please sit for a moment. I'll go get you a glass of water." Liang Shuyi said as she gently put down the pen in her hand, stood up gracefully, and led Su Cheng to his seat.
Su Cheng smiled and nodded in thanks, then he gently pulled the chair next to him a distance away and sat down casually.
Soon, Liang Shuyi took a disposable cup and poured a glass of drinking water for Su Cheng and placed it in front of him.
"Has the group encountered any difficulties recently?" Su Cheng asked.
"Boss, I have some reports on the recent operations of the group."
Liang Shuyi answered seriously, "In Hong Kong, our business is going well. The TV business continues to be strong, and the ratings are firmly at the top of the industry. In terms of movies, although our output is not as good as Shaw Brothers and Golden Harvest, our total box office performance has surpassed them due to our high-quality productions. Therefore, in the Hong Kong film industry, we can confidently say that we are temporarily in a leading position.
We have also made remarkable achievements in the field of music. We have successfully trained dozens of singers, and with the help of the excellent song resources you provided, we have formed a strong competitive situation with PolyGram Records in the Hong Kong market. In time, it is just a matter of time before we surpass the other party.
However, we did encounter considerable challenges in expanding overseas markets. In terms of movies, although we have a certain market share in the Chinese community and some international markets, it is particularly difficult to make a breakthrough in Europe and the United States.
Although the cooperation with Nami Entertainment has brought positive changes, the overall progress is still slow. The situation in the music field is similar. Although we have achieved good results in many Asian countries including Japan and South Korea, cultural differences have become an insurmountable obstacle for us in the European and American markets, making market expansion difficult. "
After listening to Liang Shuyi's report, Su Cheng nodded slightly, his eyes revealing deep thought.
He has his own understanding of the difficulty of expanding overseas markets, but he also finds it quite tricky.
The integration between Chinese culture and Western culture in areas such as music and film is indeed a gap that is difficult to cross easily.
He thought back to the past and realized that it was rare for Chinese films to cause a sensation in the Western world.
The market barriers brought about by this cultural difference made him sigh that if he wanted to achieve breakthrough progress in Europe and the United States, he would need to put in more effort and wisdom.
Su Cheng fell into deep thought, but he had already connected with Xiao Ai in his mind. After a long time, Su Cheng said: "To solve the problem of the difficulty of integrating Chinese culture and Western culture in the fields of music and film, we need to start from multiple aspects. I will give you some suggestions:
1. In-depth understanding of the target market: First, we need to conduct in-depth research on the cultural background, audience preferences, consumption habits, etc. of the European and American markets in order to better grasp market demand and create works that are more in line with the tastes of local people.
2. Cultural innovation and integration: On the basis of maintaining the characteristics of Chinese culture, we should try to carry out cultural innovation, combine Chinese elements with modern international trends, and create works that have both national characteristics and international appeal. At the same time, we should also respect and learn from Western culture and promote cultural integration through two-way exchanges.
3. Strengthen international cooperation: Establish cooperative relations with European and American film companies, music production companies, etc., and jointly invest, produce and promote projects. This will not only reduce the difficulty of entering the market, but also help promote Chinese culture better with the resources and channels of partners. At present, we have a good cooperation with Namei Entertainment, which is worth taking advantage of.
4. Improve the quality of your work: Whether it is a movie or music, you need to focus on the quality and innovation of your work. I can provide you with scripts or even songs for a short period of time, but resources will eventually run out, and creation still needs to rely on your own cultivation. Only high-quality works can win the recognition of the audience and occupy a place in the market.
5. Organize cultural exchange activities: Organize various forms of cultural exchange activities in Europe and the United States, such as film festivals, concerts, exhibitions, etc., so that local residents can experience the charm of Chinese culture firsthand. This can not only enhance the popularity and influence of Chinese culture, but also promote friendly exchanges between the people of the two countries.
6. Cultivate international talents: Strengthen the cultivation and introduction of international talents, including directors, actors, musicians, etc. They should not only have solid professional skills, but also have the ability to communicate and exchange across cultures, and be able to create works with global vision and influence.
To sum up, solving the problem of the difficulties in integrating Chinese culture with Western culture in areas such as music and film requires multi-faceted efforts and long-term persistence.
Through a comprehensive application of measures such as in-depth understanding of the market, cultural innovation, international cooperation, improving the quality of works, using new media, holding cultural exchange activities and cultivating international talents, there is still hope to gradually break down cultural barriers and promote the Chinese culture to shine on the international stage. "
After a long talk, Su Cheng felt his throat a little dry. He naturally picked up the disposable cup at hand and drank the clear water in it. His action revealed a casualness and joy.
Liang Shuyi, on the other hand, remained highly focused throughout the entire process. Her eyes followed Su Cheng's every word, and the pen in her hand never stopped, quickly and accurately recording the key words and ideas that were crucial to her.
She knew that what Su Cheng shared was not just his immediate insights, but also his valuable experience and wisdom as the world's richest man.
In her heart, Su Cheng is not only a leader who leads the company forward, but also a wise man with real talents and foresight.
She understands that the road to business development is never smooth. Perhaps in the short term, it is possible to achieve rapid growth by relying on certain advantageous resources or lucky opportunities. However, if it wants to remain invincible in the fierce market competition and maintain steady development for a long time, it must have a solid foundation and far-sighted vision that can stand the test of time.
"Boss, I will carefully consider your valuable suggestions and gradually make groundbreaking reform attempts in the company." Liang Shuyi responded solemnly.
Su Cheng nodded, his tone revealing a bit of seriousness and admonition: "Well, reform is necessary, but we must proceed with caution. In particular, we must not touch or damage our existing interest base in Hong Kong or even the entire Chinese market while pursuing innovation and breakthroughs. After all, we have been steadily advancing this position and have achieved remarkable results. There is no need to blindly pursue higher standards, but we should continue to consolidate and optimize to ensure that we seek more long-term development in stability." (End of this chapter)
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