China Entertainment’s rescue plan is hard to come by

Chapter 241 Publicity and First Day Box Office [Please subscribe]

Monday, January [-]th.

This is the first working day since the movie "Fake Marriage" was released on Saturday.

In the morning, Sun Yi, Yang Fan, Gao Xilan, and Guo Ming gathered in the company to drink tea.

We say we're drinking tea, but we're actually waiting for the movie's first-day box office results to be released.

"Xiao Yi, how much can we get at the box office? We've invested another 1000 million. If we don't make it at the box office, the losses will be huge."

When studying the issue of additional publicity funds, Yang Fan was the first to agree. But when the box office results came out, he was a little worried about gains and losses.

Sun Yi was actually not very sure, but as the backbone of the entire company, he certainly couldn't mess up the situation first.

"Brother Fan, it's only 1000 million. This is not a lot of promotional funds. Don't worry. I'm telling you this, this movie will definitely not lose money. It just depends on how much money it can make."

Guo Ming also nodded and comforted:

"Mr. Yang, Mr. Sun is right. In Hollywood, the promotion funds for a movie usually account for 30.00% to 1000% of the total cost of the movie, which can easily cost tens of millions of dollars. Our promotion this time Although the financing accounts for 200% of the total cost of the film, the cost of the film is also low, only [-] million, which only amounts to [-] million US dollars."

"That's all? That's the Hollywood market, can it be the same as our Chinese market?"

Yang Fan obviously disagrees with the example given by Guo Ming. He feels that the two markets are completely incomparable.

Sun Yi somewhat agreed with what Guo Ming said.

"Brother Fan, take a long-term view. Although there is still a gap between our market and the United States, you can see how we can surpass him in a short time. Promotion of a movie is very important. Now It’s because of the aroma of wine but also because of the deep alley.”

"At this point, our company, Starry Sky, should learn from Hollywood and formulate this pattern in advance. The promotional funds for a movie must reach at least 30.00%."

"I don't particularly feel bad about the money. The main thing is that I don't want Huayi's grandsons to laugh at it."

The issues discussed by the three people obviously went astray. Gao Xilan looked at the time and added with a smile:
"Is it almost there? The results should be out." At this time, assistant Xiaoting just knocked on the door and came in with a fax in her hand. She opened her lips lightly and just wanted to say hello to the people present. Interrupted by Yang Fan:
"Xiaoting, it's now a critical moment. Stop making useless nonsense. If the box office is out on the first day, tell us the result quickly."

Xiaoting's face was flushed and she was stuttering with excitement.

"Yes, yes, the opening box office was 910 million."

"Let me see."

Hearing Xiaoting say this number, Yang Fan couldn't believe it. He took the first step and grabbed the fax from her hand and read it himself.

"One, ten, one hundred thousand, one million, 910 million, hahaha, it's done."

Yang Fan thrust the fax into Sun Yi's hand and danced happily.

It's no wonder that Yang Fan values ​​this movie so much. It used to be a film and television studio, but now it's a regular film and television company like Star Video.

It would be unlucky if the first film produced by the company failed.

Fortunately, the movie's box office on the first day was 910 million. It was definitely a sure bet that it would make money, and it could be considered a good start.

Sun Yi looked at the numbers on the fax, smiled, lit up a cigarette, took a long drag, and blew out a smoke ring as if to vent his anger. It turned out that his heart was not as calm as he appeared on the surface.

910 million. This first-day box office result is definitely not bad. You must know that the first-day box office of "The Unknown", which previously took 1.7 million, only had a box office of just over 930 million. There is not much difference between the two. It is estimated that breaking [-] million is not a big problem.

At this moment, his cell phone rang.

"Sister."

"Has it come out? How much?"

"910."

".Phew, congratulations, congratulations."

When Yu Feihong on the other end of the phone heard this number, he obviously paused for two seconds before reacting and saying congratulations.

"Senior sister, get ready. Tomorrow we will start a publicity road show."

"Don't worry, I know. Okay, I won't say anything anymore. I just want to ask about the box office results on the first day."

"Yeah." Putting down the phone, Yu Feihong's eyebrows stretched and a smile appeared on his face.

In terms of attention to this movie, she is no worse than Sun Yi and Yang Fan, but she is usually calm-tempered, which most people can't tell.

This is different from "Love Is After Life". It is her own movie. If she loses her own money, she will lose it. This "Fake Marriage" was made by Sun Yi to help her relieve the pressure. If it fails at the box office, it may She won't say anything on the surface, but she will definitely feel a great sense of guilt in her heart.

Fortunately, now it is a happy outcome.

The next day, the Beijing Satellite TV program was recorded live.

"Welcome to watch today's interview with Yang Lan."

"Film is the art of directors. In everyone's past perception, the profession of director requires life experience, so successful directors are not too young."

"But last year, in the Chinese film industry, a young director suddenly appeared. At the age of 20, he entered the [-] million yuan box office club. In the same year, he also won the Palme d'Or for the best short film at the Cannes Film Festival. Everyone knows this Who is the young director?"

"Okay, let's invite today's interview guest, Sun Yi."

The camera switched to face Sun Yi's sunny and handsome face.

"Hello Sister Lan, hello friends from the audience."

"Sun Yi, before starting today's formal interview topic, I am very curious about how you feel at this moment."

"Of course it's exciting."

"Are you excited because you succeeded?"

"That's right. You can even appear on Sister Lan's show. It must be considered a success no matter what."

"Haha, I didn't realize that you are very good at talking."

"I'm generally a more affordable person, so I can tell the truth."

"Okay, let's officially start our interview topic today. The recently released "Fake Marriage" is your second personal movie that you wrote, directed and starred in."

"Well, yes that's right."

"I'm very curious, why do you write, direct and act yourself? Are you worried about handing over your work to others?"

"Well, how should I put it? First of all, I wrote the script myself. No one should know the whole story better than me as the author. At the same time, I am also very interested in the director, so I simply directed it myself. As for the acting, the fundamental reason is that I My debut was too short, and I didn’t know any famous actors, so I had to do it myself.”

"So it's like this. I heard that the reputation of your recently released movie is somewhat polarized. Many well-known film critics said that your movie has no originality, and the idea of ​​fake marriage is suspected of plagiarism from the previously released "Contract Lover" ", saying that you have exhausted your talents, what do you think of this?"

"I usually sit and watch."

"You are very humorous, aren't you going to take this opportunity to say something for yourself?"

"I don't think it's necessary. My movies are for fans and friends, not for critics, so I'll let time and box office prove it."

"I heard that the birth of your movie was quite complicated?"

"That's true. I was filming "Love Is Afterlife" directed by Senior Sister Yu at the time. The original plan was for a three-month filming cycle. I didn't expect that this year would be weird. The rainy season came nearly two months early, and the entire crew began to shut down. , everyone is working hard, spending 10,000+ funds every day, but no results can be seen at all.”

"Under this situation, I discussed with Senior Sister Yu, and finally decided to use the remaining schedule of the crew to shoot another film to more or less recover some losses, so this "Fake Marriage" was born ."

With the implementation of Starry Sky Image promotion funds, in addition to offline and online advertising promotions in various places, Sun Yi and Yu Feihong also began to frequently appear on various programs to participate in promotions.

Under the dual influence of financial ability and favor, Beijing Satellite TV, which had a good cooperative relationship with Sun Yi's studio before, came up with its trump card program, Yang Lan's interview, and specially adjusted the schedule for him and temporarily arranged a show.

With the launch of publicity, the box office of the entire movie also began to show a strange curve.

　Some readers said that the 08 million publicity fund in 2000 was too much, so it was changed to 1000 million.

　　There will be another chapter later.

　　Please give me a monthly ticket. My goal is very small. I just need to get over 1000 this month.

　　Thanks everyone!

　　
　
(End of this chapter)