China Entertainment’s rescue plan is hard to come by

Chapter 355 Movie Screening [Please subscribe]

2008 7 Month 12 Day.

美国最大汽车厂商通用汽车股价在收盘时跌破10美元关口，收于9.98美元，创1954年9月2日以来50年最低价，通用公司隐现破产危机。

Followed by.

Lehman Brothers, the fourth largest investment bank in the United States, fell into a serious financial crisis and announced that it had filed for bankruptcy protection, marking that the subprime mortgage crisis that began in August 2007 had reached its highest point.

From 2007 to 2008, for a whole year, the United States fell into the Great Depression again, with continued sluggish economic activity, high unemployment, and successive declines in production and consumption levels.

However, during an economic downturn, not all industries will be hit equally, and not all businesses will be in trouble.

In fact, during the economic downturn, some industries were able to buck the trend and maintain or increase their profits and market share.

For example, movies.

The film industry is a typical industry that can make money in an economic depression.As a form of mass entertainment, movies can bring visual and auditory stimulation and enjoyment to people, allowing them to temporarily forget their troubles and difficulties in reality and look for dreams and hopes.

Economically poor ordinary people still need cheap and affordable consumption in their daily lives, and cheap consumption activities suitable for national entertainment include the film industry.

Movie ticket prices are relatively low and suitable for most people's consumption levels. Therefore, during the Great Depression, people in the United States began to bring their families with them and spend a little money to spend some time in movie theaters.

This consumption method not only allows people to get a certain degree of spiritual satisfaction, but also allows them to survive the long and difficult time of poverty. It is a life acceptable to the public.

Therefore, during economic depression, people's demand for movies will not decrease, but will even increase.

The major film companies in Hollywood are seizing this opportunity in the hope of maximizing profits.

On July 7, a very ordinary weekend, an Imperial Cinema in downtown Los Angeles welcomed more movie fans than on weekdays, either a couple, or groups of good friends, or a whole family. of.

The entire small square in front of the theater was filled with people.

The promotional posters in the cinema corridors are filled with films that are currently being released or are about to be released.

The entire month of July can be said to be dominated by science fiction films, including "Public Enemy Hancock," "The Dark Knight," "Hellboy 7," and the soon-to-be-released "Public Enemy Hancock" starring kung fu superstar Jet Li. The Mummy 2.

At the end of the corridor, in a not-so-good location, there is also a poster hanging.

In the dark sky, a huge figure was faintly revealed. On a dry grassland, a beautiful woman was running as hard as she could, as if she was being chased by an extremely terrifying existence.

If any Chinese movie fans pass by here, they may find that the beauty on the poster is none other than the fairy sister Liu Yifei.

However, the release date is not marked on the poster. Instead, a guidance sign is erected below.

""Shelter" screening room, Auditorium 9."

Producer Kent, in the smoking room, finished smoking a cigarette, looked at his watch, and saw that the screening time was almost up, so he got up and walked towards the theater, checked the ticket, took the next questionnaire, and scanned it twice He put it in his pocket.

He was not surprised by the questionnaire that appeared, because this was the film satisfaction survey contract he signed with a third-party survey company on behalf of Weinstein Films.

This kind of survey is common in Hollywood, because distribution companies need real-time feedback from movie fans to make final decisions about the distribution efforts they will invest.

Especially under the premise that his boss, Weinstein Pictures, represented by Harvey, and Touchstone Pictures, represented by John, still have a competition contract.There is a greater need for this kind of satisfaction survey.

Today is the first day of screenings. The entire theater is not big, but so far, nearly one-third of the seats are filled.

This was something Kent had not thought of beforehand.

Because Weinstein Pictures, like Touchstone Pictures, has not invested much distribution efforts in this film, although he is personally very optimistic about this film, his personal opinion is not important.

After walking to his seat, Kent inevitably started to pay attention to the chatter of the movie fans around him, because only by getting actual feedback from movie fans can we know the quality of the movie and the specific effects of publicity and promotion.

"Hey man, how did you find out about this video?"

"When I was watching "Batman Begins 2: The Dark Knight," I saw this clip of "Shelter" in the pre-show commercial. Wow, this oriental woman is so beautiful. I wonder what happened to her?"

"Really, I was also attracted by the advertisement of "Batman Begins 2: The Dark Knight". I admit that the heroine is very beautiful, but I am a science fiction fan, and I just want to see what story this movie tells. I saw aliens and monsters in the clip, and I didn’t know if it was a movie like King Kong.”

"There are monsters, oh, my God. I only pay attention to oriental beauties, but I didn't realize there are monsters. This is great, I'm looking forward to it even more."

Kent listened to the chatter of the people around him and finally understood the reason why so many people came to the screening on the first day.

It’s the pre-screening advertisement for “Batman Begins: The Dark Knight.”

He had to admit at this moment that Sun Yi was a lucky boy who had been kissed by God.

After the film was finished, as a producer, he provided Sun Yi with several ways to promote the film. First, media promotion, including online and offline. Second, recommendations from film critics and relevant people's columns. The third is the pre-screening advertisement for the upcoming movie.

At that time, Sun Yi's publicity budget was only 200 million U.S. dollars. This amount of money may be a lot in China, as much as 1400 million RMB, but in Hollywood, this amount of money cannot even create a splash for the promotion of a movie. .

Especially the first and second publicity methods require a large amount of investment and saturated publicity to achieve the desired results.

The third type, although the investment is small, the gambling component is huge. Regardless of big productions or classic IPs, Hollywood movies of this type are not limited to one or two movies. Therefore, before the movie is released, no one We can predict whether it will become a hit.

But Sun Yi did not hesitate at all and directly chose the pre-screening advertisement for "Batman Begins 2: The Dark Knight".

He is very familiar with this film. It is not an exaggeration to say that it is the best comic book movie in the history of film. It has become the first superhero film in the history of film to enter the "billion dollar club".

The Joker played by Heath Ledger with his whole life outshone the protagonist Bruce Wayne. When he watched this movie, he was really shocked.

This time, he put "Shelter" on the film without hesitation, and it was all-in for $200 million.That is to say, almost every fan in the United States who came to watch "Batman Begins 2: The Dark Knight" was waiting for time to see his "Shelter" in advance.

This is why the movie "Shelter" was able to achieve an attendance rate of [-]% on the first day of screening without any media promotion, offline promotion or celebrity recommendations.

　There will be more later. I will start recommending it tonight. I would like to ask everyone to follow up and subscribe.

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(End of this chapter)