China Entertainment’s rescue plan is hard to come by
Chapter 358: Word of Mouth [Please subscribe]
Chapter 358: Word of Mouth [Please subscribe]
Later that same day, at an AMC theater on the other side of downtown Los Angeles.
In the smallest screening room, the subtitles of the film slowly fell, and there was also a burst of applause. However, due to the small number of people watching the movie, the applause was slightly sparse, but it was still warm.
"Honey, what's the name of this director? His name is so weird."
a female audience member asked her boyfriend.
"I think it's a foreigner, maybe from China."
"He made this movie simply."
It seems that I can't find the right words to praise for a while, so I can only say to my boyfriend: "If he has another work, I will definitely buy a ticket to watch it."
"Okay, honey, we'll come together when the time comes."
"Darling, you are so kind."
The female audience member generously kissed her boyfriend, and suddenly remembered the video questionnaire that the staff had distributed before, and quickly asked her boyfriend: "Dear, have you brought your pen?"
"Baby, who would bring a pen when they go out to watch a movie? However, I think the staff will have it."
"That's right, you are so smart."
The two walked to the sidelines and borrowed a pen from the staff.
"Honey, what rating are you going to give?"
The male companion raised the questionnaire in his hand, and under the not-so-bright light, he made a heavy mark on the "A+" position at the end of the questionnaire.
"Of course it's an A+, and you, honey."
"Also A+."
"Who still has a pen?"
The sound of borrowing pens came from behind the two of them, and many fans were borrowing pens from the staff.
Maybe the staff did not expect this situation in advance. He is not from the survey company, but the theater cooperates with the survey company. He is responsible for sending and receiving questionnaires today, so he only brought two pens with him, and I borrowed them now. out.
Questionnaires are all voluntary. In the past, when there were movie screenings, it would be good to collect ten questionnaires after one show. Unexpectedly, today's movie fans were unexpectedly enthusiastic, and almost all of them came over after watching.
"Uh, I'm very sorry. Please wait a moment. There are only two pens. Please take turns using them."
"Really, I didn't even prepare a pen."
Several audience members were obviously not happy when they heard that they had to queue up to submit the questionnaire. However, when they thought that the movie was so exciting, they had to do something for the movie, so they simply didn’t need a pen and put the other rating options directly at the end of the questionnaire. I tore off the part and threw it away, leaving only an "A+" option on the questionnaire. Then I patted the staff's hand and left gracefully.
"Oh, that's so cool."
When the people around saw it, they all exclaimed, and then they followed suit and tore up questionnaires in the same way.
Finally, the staff took back a pile of uneven questionnaires. The only thing that was the same was that they all retained a small tail with an "A+" score printed on the bottom.
The next day, Weinstein Pictures.
"Benedict" "Benedict" "Benedict"
Kent held a document in his hand and knocked on the door of the president's office.
After waiting for a while, Scarlett, the president's secretary, opened the door, glanced at Kent sadly, and then turned away.
Kent is not surprised by this. In his heart, his boss is a legend, but he can't control it only when it comes to women.
However, this is not something that one of his subordinates can evaluate.
He has always been a responsible person and only does things related to himself.
"boss."
Harvey sat behind the large desk and waved to him with a smile.
"Sit down, have a cup of coffee first, and let me guess whether it is our magical oriental director who has released the movie screening results."
"Well, yes, boss." "Come on, let me see if he is really that magical."
"Okay, boss."
Kent opened the document in his hand and introduced to Harvey:
"For "Shelter" directed by Sun Yi, Weinstein Films and Touchstone Films have selected 6 theater chains in the United States, with a total of 30 theaters and 30 screens in Los Angeles, New York, Washington, Seattle, and Chicago. Waiting for the top ten ticket warehouse cities to start the screening mode."
"As of early this morning, the average attendance per show was 36, and the average box office per show was US$234. Some of the viewers were package tickets. The average number of shows on the first day of a single theater was 6, and the total box office on the first day was US$42120...for a single theater The average box office was $1404."
At this point, Kent paused.
The box office of this single theater is not very good. Compared with those super blockbusters that can easily reach US$15000 at the box office of a single theater, this result is really disastrous, not even one tenth of it.
Yesterday he went to Los Angeles to attend a screening, and there were indeed a lot of people. But this is Los Angeles, the seat of Hollywood, the most prosperous place in the film industry. The audience here loves movies very much and doesn't care too much about the actors or directors. Not American.
But in other areas, this is not possible.
Although Sun Yi's "Shelter" used the pre-screening advertising model of "Batman Begins: The Dark Knight" to gain a lot of attention, this only left a rough impression in the hearts of American movie fans.
Oh, there's a sci-fi suspense movie starring an Asian actress coming out.
But that's about it.
As for whether movie fans will pay for tickets and go to the cinema, it depends on how the subsequent publicity and reputation will be.
However, this impression alone has surpassed that of most movies. As long as the reputation of "Shelter" does not collapse in the follow-up, plus some publicity, it will definitely get twice the result with half the effort.
As a senior producer in Hollywood, Harvey must also understand this truth. Besides, he didn't have high expectations for Sun Yi's performance. He was more of a gamble on this cooperation. Sun Yi No matter how great he is, he is still a foreign Chinese director. American movie fans are very picky because of the existence of Hollywood.
The average box office of a single theater exceeded US$1000, which was beyond his expectation.
According to this trend, when the movie is released, he will simply operate it and expand it to 1000 theaters. Counting the number of screens in the theater, it will basically not be a problem to collect a box office of 3000 to 3000 million US dollars, and there will be another [-] to [-] million US dollars in the future. He made a lot of money from DVD, TV and other channels.
This is already awesome, after all, the cost is only 500 million US dollars.
Harvey was in a good mood, leaned back on the sofa behind him, and quietly lit a cigar.
"Yes, Sun is considered a new director in North America. The results of his first film are still very good."
"Boss, I have a question."
"what happened?"
"This movie directed by Sun Yi received very high feedback from fans."
"Oh, how high can it be, A-, no, does B have it?"
Harvey blew out a smoke ring gently, with a bit of interest on his face.
Kent picked up the document, checked it again, and then replied:
"Uh, boss, it's A+."
"what!"
Harvey's eyes widened in disbelief, and he immediately sat up. Using a speed that was completely inconsistent with his ball-like figure, he grabbed the investigation document in Kent's hand and looked at it carefully.
"'Shelter' screening survey analysis results.
A total of 6480 people in the United States watched the on-demand movie "Shelter" on a single day. Our survey company collected a total of 4020 valid questionnaires. Among them, 2215 people gave the film an A+ rating, 1456 people gave it an A rating, and below C The rating is less than 100 people.
The A+ rating rate reached over 50.00%. "
There will be more later. During the recommendation period, I would like to ask everyone to subscribe.
Thank you!
(End of this chapter)
Later that same day, at an AMC theater on the other side of downtown Los Angeles.
In the smallest screening room, the subtitles of the film slowly fell, and there was also a burst of applause. However, due to the small number of people watching the movie, the applause was slightly sparse, but it was still warm.
"Honey, what's the name of this director? His name is so weird."
a female audience member asked her boyfriend.
"I think it's a foreigner, maybe from China."
"He made this movie simply."
It seems that I can't find the right words to praise for a while, so I can only say to my boyfriend: "If he has another work, I will definitely buy a ticket to watch it."
"Okay, honey, we'll come together when the time comes."
"Darling, you are so kind."
The female audience member generously kissed her boyfriend, and suddenly remembered the video questionnaire that the staff had distributed before, and quickly asked her boyfriend: "Dear, have you brought your pen?"
"Baby, who would bring a pen when they go out to watch a movie? However, I think the staff will have it."
"That's right, you are so smart."
The two walked to the sidelines and borrowed a pen from the staff.
"Honey, what rating are you going to give?"
The male companion raised the questionnaire in his hand, and under the not-so-bright light, he made a heavy mark on the "A+" position at the end of the questionnaire.
"Of course it's an A+, and you, honey."
"Also A+."
"Who still has a pen?"
The sound of borrowing pens came from behind the two of them, and many fans were borrowing pens from the staff.
Maybe the staff did not expect this situation in advance. He is not from the survey company, but the theater cooperates with the survey company. He is responsible for sending and receiving questionnaires today, so he only brought two pens with him, and I borrowed them now. out.
Questionnaires are all voluntary. In the past, when there were movie screenings, it would be good to collect ten questionnaires after one show. Unexpectedly, today's movie fans were unexpectedly enthusiastic, and almost all of them came over after watching.
"Uh, I'm very sorry. Please wait a moment. There are only two pens. Please take turns using them."
"Really, I didn't even prepare a pen."
Several audience members were obviously not happy when they heard that they had to queue up to submit the questionnaire. However, when they thought that the movie was so exciting, they had to do something for the movie, so they simply didn’t need a pen and put the other rating options directly at the end of the questionnaire. I tore off the part and threw it away, leaving only an "A+" option on the questionnaire. Then I patted the staff's hand and left gracefully.
"Oh, that's so cool."
When the people around saw it, they all exclaimed, and then they followed suit and tore up questionnaires in the same way.
Finally, the staff took back a pile of uneven questionnaires. The only thing that was the same was that they all retained a small tail with an "A+" score printed on the bottom.
The next day, Weinstein Pictures.
"Benedict" "Benedict" "Benedict"
Kent held a document in his hand and knocked on the door of the president's office.
After waiting for a while, Scarlett, the president's secretary, opened the door, glanced at Kent sadly, and then turned away.
Kent is not surprised by this. In his heart, his boss is a legend, but he can't control it only when it comes to women.
However, this is not something that one of his subordinates can evaluate.
He has always been a responsible person and only does things related to himself.
"boss."
Harvey sat behind the large desk and waved to him with a smile.
"Sit down, have a cup of coffee first, and let me guess whether it is our magical oriental director who has released the movie screening results."
"Well, yes, boss." "Come on, let me see if he is really that magical."
"Okay, boss."
Kent opened the document in his hand and introduced to Harvey:
"For "Shelter" directed by Sun Yi, Weinstein Films and Touchstone Films have selected 6 theater chains in the United States, with a total of 30 theaters and 30 screens in Los Angeles, New York, Washington, Seattle, and Chicago. Waiting for the top ten ticket warehouse cities to start the screening mode."
"As of early this morning, the average attendance per show was 36, and the average box office per show was US$234. Some of the viewers were package tickets. The average number of shows on the first day of a single theater was 6, and the total box office on the first day was US$42120...for a single theater The average box office was $1404."
At this point, Kent paused.
The box office of this single theater is not very good. Compared with those super blockbusters that can easily reach US$15000 at the box office of a single theater, this result is really disastrous, not even one tenth of it.
Yesterday he went to Los Angeles to attend a screening, and there were indeed a lot of people. But this is Los Angeles, the seat of Hollywood, the most prosperous place in the film industry. The audience here loves movies very much and doesn't care too much about the actors or directors. Not American.
But in other areas, this is not possible.
Although Sun Yi's "Shelter" used the pre-screening advertising model of "Batman Begins: The Dark Knight" to gain a lot of attention, this only left a rough impression in the hearts of American movie fans.
Oh, there's a sci-fi suspense movie starring an Asian actress coming out.
But that's about it.
As for whether movie fans will pay for tickets and go to the cinema, it depends on how the subsequent publicity and reputation will be.
However, this impression alone has surpassed that of most movies. As long as the reputation of "Shelter" does not collapse in the follow-up, plus some publicity, it will definitely get twice the result with half the effort.
As a senior producer in Hollywood, Harvey must also understand this truth. Besides, he didn't have high expectations for Sun Yi's performance. He was more of a gamble on this cooperation. Sun Yi No matter how great he is, he is still a foreign Chinese director. American movie fans are very picky because of the existence of Hollywood.
The average box office of a single theater exceeded US$1000, which was beyond his expectation.
According to this trend, when the movie is released, he will simply operate it and expand it to 1000 theaters. Counting the number of screens in the theater, it will basically not be a problem to collect a box office of 3000 to 3000 million US dollars, and there will be another [-] to [-] million US dollars in the future. He made a lot of money from DVD, TV and other channels.
This is already awesome, after all, the cost is only 500 million US dollars.
Harvey was in a good mood, leaned back on the sofa behind him, and quietly lit a cigar.
"Yes, Sun is considered a new director in North America. The results of his first film are still very good."
"Boss, I have a question."
"what happened?"
"This movie directed by Sun Yi received very high feedback from fans."
"Oh, how high can it be, A-, no, does B have it?"
Harvey blew out a smoke ring gently, with a bit of interest on his face.
Kent picked up the document, checked it again, and then replied:
"Uh, boss, it's A+."
"what!"
Harvey's eyes widened in disbelief, and he immediately sat up. Using a speed that was completely inconsistent with his ball-like figure, he grabbed the investigation document in Kent's hand and looked at it carefully.
"'Shelter' screening survey analysis results.
A total of 6480 people in the United States watched the on-demand movie "Shelter" on a single day. Our survey company collected a total of 4020 valid questionnaires. Among them, 2215 people gave the film an A+ rating, 1456 people gave it an A rating, and below C The rating is less than 100 people.
The A+ rating rate reached over 50.00%. "
There will be more later. During the recommendation period, I would like to ask everyone to subscribe.
Thank you!
(End of this chapter)
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