China Entertainment’s rescue plan is hard to come by

Chapter 361 First Week Box Office [Please subscribe]

In the screening hall of Universal Studios, Liu Yifei held Sun Yi's hand and was sitting in the audience watching her movie.

Different from the past, this movie means a lot to her. Not only is it the first time she has starred in a movie as a heroine, it is also a movie in which she truly shows herself in her most perfect state. The most crucial point is that , this is her first feature-length theatrical film directed by Sun Yi and starring her.

At this moment, looking at herself on the big screen, she once again felt the charm of the movie, just like a different and exciting life.

"Oh, God."

"God."

The fans behind him were completely immersed in the tense atmosphere created by the movie, and they did not dare to let out the atmosphere. Following the perspective of the heroine Liu Yifei, the secrets were constantly revealed, and then the plot reversed at a rapid speed, making the fans exclaim.

Lu Ming, who was sitting in the media gallery, had forgotten his own job at this moment and was actually focused on watching the movie.

The plot has turned around.
Damn it, it’s turned again
Damn, I can still turn it
Until the end of the movie and the scrolling subtitles appeared on the big screen, Lu Ming still didn't come back to his senses.

This... was this taken by Sun Yi?

Is he the little prince of spin?

There is no peeing throughout the whole movie, it is really full of ups and downs, making people dare not lose focus at all, for fear of missing every detail.

What's more, what shocked him even more was Liu Yifei's acting skills in the film. There was no sense of incompatibility when paired with the well-known Hollywood veteran actor Goodman.

The heroine was hesitant at first, then doubted in her heart, she began to take action, and finally bravely escaped and ascended to heaven.

Liu Yifei's acting was on point throughout the whole process, and there was no sense that he was out of the drama.

For a movie lover like Lu Ming, this is simply an incredible existence.

You know, a few months ago, he also participated in the North American premiere of "The King of Kung Fu". In that film, Liu Yifei's acting skills can't be said to be bad, but it just felt dispensable and had no highlights.

And this one really combines sexiness, tenacity, intelligence, and courage, and he couldn't help but admire it.

The feedback from the fans at the scene was also the same, with endless applause and continuous applause.

After Sun Yi and the main creative staff thanked the audience, even Quentin came to him.

He came up with a warm hug and kept shouting:

"Badass, badass."

When Sun Yi heard it, he felt that he was swearing, but looking at Quentin's enthusiastic expression, he felt that it was not the case. However, he really didn't know what the word meant, and looked at his girlfriend beside him with some confusion.

Liu Yifei came over and whispered to him:
"This is American colloquialism, a bit vulgar, and it probably means very powerful, cool, and cool."

"Oh, praise me for being awesome."

At that moment, Sun Yi also gave Quentin a thumbs up.

"Badass, awesome."

Quentin was stunned for a moment, and then imitated Sun Yi.

"Twist."

"Haha, yeah, awesome."

"Twist."

The two of them put their arms around each other's shoulders, grinned, and gave each other a thumbs up.

A man's happiness comes so simply.

Liu Yifei on the side looked at the two of them, especially Sun Yi's silly look, and laughed non-stop, unable to straighten her waist.

The feedback from the premiere was very good. That night, Sun Yi, Harvey and John met again and started to increase the promotion of the film as planned.

When Sun Yi first arrived in the United States a few days ago, he discussed it with the two of them. Relying on the good reputation and box office data of the show, and facing the U.S. dollars that were about to be obtained, the three parties for the first time no longer had their own agendas and made a very candid decision. Developed the film’s promotion plan.

Based on the distribution channels of Touchstone Pictures, John contacted 2 theater chains and provided 800 theaters with a total of more than 2000 screens in the first wave.

Harvey used his own network resources and distribution channels to contact 4 theater chains and provide 1500 theaters with a total of more than 4000 screens.

At the same time, according to their respective proportions, the three companies once again spent US$200 million to increase the promotion of the film through offline and online methods.

The next day, reports of the successful premiere of "Shelter" appeared in major American media.

"Hollywood Reporter", "Los Angeles Times" and the entertainment section of "USA Today", one of the three major newspapers in the United States, all made corresponding reports.

“‘Shelter’ movie premiere, Hollywood celebrities gathered.”

"A magical director from China, his Hollywood debut was a complete success!"

"A surprising work that will surprise you, "Shelter."" Well-known TV stations have also broadcast live interview footage.

"The 'Audrey Hepburn' from the East."

"Chinese director and his lover heroine make a surprise appearance in Hollywood."

With this overwhelming report, the movie was officially released in the United States.

After the first day, "Shelter" relied on good word-of-mouth screenings and the exposure of the premiere to achieve box office results of US$2300 million in more than 500 theaters across the United States.

Don't think that this result is average. North American movie fans are inherently biased against movies starring non-white people.

They won't easily pay for a ticket for this kind of movie.

Unless they are actors who have been famous for a long time, like Brother Cheng Long and Brother Lianjie.

And even though the two of them have been working hard in Hollywood for many years, now, with the decline of kung fu movies, their box office appeal in North America is not what it used to be.

The previous "Kung Fu King" is an example.

Therefore, greater publicity is needed at this time to impress the hearts of North American movie fans and make them willingly enter the cinema.

Under such circumstances, Sun Yi took Liu Yifei and the main creative staff of the crew to directly launch a North American promotional road show.

The day after the film was released.

The crew held a meeting with the media and fans at the South Coast Commerce Plaza in Los Angeles. When Sun Yi and Liu Yifei walked onto the red carpet with their fingers intertwined, they immediately aroused the emotions of the media and fans at the scene.

Especially the young fans who had watched "Shelter" and the Chinese students who came specially to participate in the event, their screams almost reached the Pacific Ocean.

Fans, reporters, paparazzi and all camera lenses were always surrounding the 'couple', and the entire meeting reached a climax.

"Sun from China is sunny and handsome, and Ms. Crystal Liu is equally beautiful and charming. They play a director and a heroine in "Shelter". They are a perfect combination of talent and beauty. They are also such a perfect match in reality."

Movie fans all over the world are the same. They have always loved the old-fashioned but still classic combination of talent and beauty.

Especially when talent and beauty come together, there is a direct chain reaction.

The two's generous publicity of their relationship also aroused the favor of American movie fans who advocate all kinds of freedoms.

Sun Yi didn't care about this. The two of them had already been officially announced in China. There was no need to be secretive anymore. It was good to treat them as a publicity hot spot.

With the two people's promotion route, the film's box office is slowly improving.

The next day, it grossed $600 million at the box office.

On the third day, the box office revenue was $700 million.

On the fourth day, the movie entered its first weekend, with media promotion from all parties continuing to deepen.

Moreover, it is now during the Chinese Olympic Games, and people all over the world have developed a Chinese fever because of the Olympics.

The American people are no exception.

Sun Yi and Liu Yifei's frequent appearances in the media happened to coincide with this, which directly satisfied the American people's curiosity about China.

In addition, since the general release of "Shelter", although the reputation has declined slightly, the audience rating is still firmly above the A level.

This aroused the curiosity of the majority of movie fans.

The combination of various reasons directly fed into the movie's box office, finally triggering a chain reaction.

On the first weekend of the film's release, with the fermentation of publicity and word-of-mouth, the box office exploded. On Friday, Saturday and Sunday, the box office directly exceeded the 3000 million US dollars mark, reaching 3500 million US dollars.

The box office in the first week directly exceeded US$6000 million, ranking behind "Batman Begins 200: The Dark Knight" with a mere US$2 million gap, becoming the runner-up at the North American weekly box office.

This result is already comparable to the entire box office revenue of the original film in North America.

After the first week's box office results came out, Sun Yi, who was in New York for promotions, contacted Harvey and John urgently. The results far exceeded his expectations.

The same is true for Harvey and John. The figure of 6000 million US dollars was already their highest estimate of the overall box office when the movie was released. Unexpectedly, it was broken in the first week.

Faced with this situation, any fool knows what to do next.

Harvey used his best connections and contacted a theater chain again.

John also directly applied to use Disney’s distribution channels.

The two once again added 700 theaters and nearly 2000 screens for the movie.

In this way, "Shelter" expanded to 3000 theaters in the second week, and opened again with almost the same treatment as local Hollywood blockbusters.

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(End of this chapter)