China Entertainment’s rescue plan is hard to come by

Chapter 375 Wanting Benefits [Please subscribe]

Han Sanping's eyes lit up when he heard Sun Yi talking about film industrialization. This was also the development direction he had set for the future of Chinese films, but Sun Yi's next words made him fall into deep thought.

Needless to say, "Red Cliff" has just been released. This film is directed by the famous director Wu Yusen, and has brought together many celebrities from across the Taiwan Strait and three places to join the film. It has two parts, one and two, with an investment of more than 6 million.

Has it made money since the first part was released? It has indeed made money, with a box office of 3.1 million.But the reputation collapsed immediately.

Movie fans were simply scorched on the outside and tender on the inside.

Zhuge Liang, with his handsome and melancholy eyes, studies the field of delivering mare babies. Cao Cao, who hangs a portrait of Xiao Qiao on his bedside to express obscenity, marched south to Soochow with an army of 80 people, mainly to grab a woman. Even if he likes wives, he would not go to this extent. Bar.

And "Mengmeng, stand up."

There are really a lot of negative comments about this movie online.

Sun Yi has always felt that as the founder of violent aesthetics, Wu Yusen, or most Hong Kong directors, are not very good at films with grand narratives.

This is not about ability level, but is determined by the film market. What did Hong Kong films rely on during its glorious years, such as zombie films, police and gangster films, gambling films, etc.There are no movies with a grand narrative at all. In those years, they just followed the trend and shot one movie a month or even a week. There was no room for the survival of grand type movies.

Today's Chinese film market is very different from the Xiangjiang market back then. It has sufficient depth and breadth, and is developing rapidly. There is no need to cling to Xiangjiang directors. Directors should be selected based on the subject matter and type of the film, rather than by reputation. .

Another thing is that this type of large investment and large production will indeed greatly promote the commercialization process of Chinese films, but it will not have much effect on the realization of film industrialization.

Such a film could be made ten years ago and will be made ten years later, as long as there are people and money. It will not be helpful in improving film technology and setting standards.

He feels that as the anchor of China's film industry, China Film should play the mainstay role of state-owned enterprises, gnaw the hardest bones and defend the most dangerous positions.

The more Han Sanping listened, the deeper his frown deepened, and the cigarette in his hand was basically not broken.

Since the new century, the Chinese film market has embarked on a vast commercialization process. After so many years of development, it has been fruitful, but the deeper goal than commercialization is actually to achieve film industrialization.

One is the market, the other is the manufacturing capacity, they are complementary to each other.

However, he has not yet formed an effective plan on how to find an industrialization path suitable for Chinese films, and how to proceed. Currently, he is still crossing the river by feeling the stones.

By strengthening the infrastructure of theaters, increasing film investment, and using the size of China Film to produce high-cost and large-scale movies that private film and television companies easily avoid, we hope to drive the development of the Chinese film market.
At present, the effect is still very significant. In recent years, the entire Chinese film market has developed rapidly.

So far in 2008, the box office of domestic films has exceeded 25 billion yuan, accounting for more than 60% of the total box office revenue. The number of moviegoers in urban cinemas across the country is 1.7 million, an increase of 2007% from 1.3 million in 30.76.

而总电影票房收入也达到了43.41亿元，比2007年的33.27亿元相比增长30.5%，连续三年保持25%以上的票房增长率。

This achievement is justified everywhere.

However, since Han Sanpingping officially became the chairman of China Film Group, the entire Chinese film market has begun to develop rapidly.

But judging from what Sun Yi just said, it seems that the path is not quite right, or to be more precise, just focusing on the box office results achieved by the film market cannot represent the industrialization level of the film.

This achievement is only possible because the country's overall economic situation is improving these days, everyone has some money in their hands, and watching movies has gradually become a more fashionable form of entertainment.

To put it bluntly, the audience has not seen the world and is easily deceived.

This was something he hadn't considered before, but if this had come from someone else's mouth, or if Sun Yi had said it a few months ago, Han Sanping wouldn't have taken it to heart.But now, Sun Yi is already one of the most successful commercial film directors in China. If you count his achievements in Hollywood, he is even more outstanding.

Sun Yi took the opportunity today to speak out his thoughts in one breath, because he found that if he wants to industrialize the film industry in China, he absolutely cannot do without the support of China Film.

The three words of industrialization require close cooperation among the entire industry chain. Starry Sky Image cannot conquer the world alone.

For example, film and television cities, corresponding digital studios and special effects studios, various digital shooting technologies, and even theater licenses, etc., all need the support of China Film Group.

Rather than fighting alone, it is better to master the core skills first, and then lean against a big tree to enjoy the shade.

The core technology is from Hollywood. At present, Sun Yi has taken the first step, and the big tree is obviously China Film Group.

Han Sanping pondered for a long time, stretched out his hand to wave the smoke in front of his eyes, and then frowned and asked Sun Yi: "Tell me what you think."

"I have formulated a series of science fiction film plans for Starry Sky, which are basically large investments and large productions, with costs calculated in hundreds of millions. First, we need to co-produce with Hollywood, learn Hollywood's technology, then develop ourselves, and finally go abroad."

After hearing this, Han Sanping sighed. It's easier said than done. It's not that he hasn't examined the Hollywood model, but now there are gaps in all aspects domestically. And because of the nature of China Film Group, there are certain restrictions on foreign cooperation and investment. Investment and co-production can be discussed, but the core technology will not be sold to you so easily.

However, these private film and television companies in China are not living up to expectations. They only want to make money comfortably, and no one will invest heavily to introduce that illusory industrialization.

Just like heavy industry and light industry in reality.

Capital has always favored light industry with small investment and quick return, but will not easily get involved in heavy industry with large investment and slow return.

Now it is good that Sun Yi has this idea, but the probability of success in actual implementation is too low.After all, Starry Sky has just been established for a year, and both its capital volume and depth of foundation are very limited. If it develops normally, it will definitely be fine. But when it comes to carrying the banner of film industrialization at the moment, Han Sanping is not particularly optimistic.

"Xiao Yi, I know what you are thinking, but you must understand that once this industrialization route is started, there is no way back. Although the movies you have made so far are all successful, movies are so mysterious that no one can guarantee that they will be certain. If you succeed, if you make one wrong move, you will lose everything. Otherwise, all your previous efforts will be in vain."

Sun Yi picked up the tea cup and took a sip, feeling reassured. In fact, what he just said was a bit impulsive and arrogant, but as a reborn person, why not fuck him vigorously.

After once again confirming his heart, Sun Yi grinned and pretended to be relaxed and said: "Leader, I am still young and I can afford to lose. Besides, someone has to give it a try."

"Bang!" Han Sanping slapped the table hard, stood up from the chair, walked out of the desk slowly, turned around and stood in front of the window, holding a cigarette in his hand without moving, leaving Sun Yi with a majestic back view. .

The cigarette was burning slowly, and the office was a little quiet.

"Tell me, what do you need?" Han Sanping turned around and looked at Sun Yi's face.

Sun Yi showed a calm face and said: "Boss, I want a theater license. I have to ask the leader to arrange someone from the theater chain to give guidance."

Han Sanping only lowered his head and thought for a moment, then nodded and said, "Okay."

Sun Yi smiled brilliantly and continued with a grin: "Well, leader, I heard that the Huairou Film and Television Base has only completed the first phase of the project, and there is still a large area that has not been developed in the future. Give me a piece of it."

"."

　The information on the previous chapter was wrong. Painted Skin was also released in September and has been changed.

　　
　
(End of this chapter)