China Entertainment’s rescue plan is hard to come by

Chapter 380: Phased counterattack against Huayi [Please subscribe]

During the National Day holiday, Sun Yi did not take a holiday, but sat under the stars and paid attention to online public opinion.

Now that the company has a public relations department, it can immediately collect all kinds of information from major media and the Internet for his reference in making decisions.

"Brother, Huayi seems to have stopped its efforts recently. Since the release of "Shelter", we have not found any organized trolls trying to smear the film's reputation."

Liu Xiaowei handed Sun Yi a report, which was a summary of today's external evaluation information of "Shelter".

Sun Yi is working overtime in the company, and as the head of the public relations department, Liu Xiaowei must also follow him. He has a very heavy task now. He not only has to pay attention to "Shelter", but also the upcoming "Star You".

Sun Yi took the report and flipped through it. The report was very professional. Which media and what comments were made about the movie were all marked. They also divided the evaluation orientation into good, bad and neutral.

The vast majority of the media spoke highly of "Shelter", and at the end of the day they gave neutral reviews, with almost no bad reviews.

Sun Yi closed the report and nodded with satisfaction, thinking to himself, it seems that everyone is not a fool. If Yang Ma has praised the work, no one will jump out to speak against it. Of course, this movie is good enough.

Currently, apart from "Shelter", the only movie currently playing in theaters is "Painted Skin".

Originally, "Painted Skin" was also planned to be released during the National Day, but Sun Yi suddenly interfered, forcing Shanghai Film to temporarily change the schedule and postpone it for half a month, just to stagger it with "Shelter".

Sun Yi had no choice. Although there was an investment of 1000 million from Xingkong in "Painted Skin", it was too simple to choose between a biological son and a godson. First of all, he made friends, and secondly, Zhou Xun was suitable for that role. As for how much money he could make, he didn't think much about it.

But "Painted Skin" is also very impressive. It achieved a box office of 1.5 million within half a month of its release, becoming a dark horse at the end of the summer season. However, after the release of "Shelter", the box office was cut in half. Sun Yi felt that this film It cannot reach the 2.3 million of the original time and space. It is estimated that it will be good to have more than 2 million.

However, this box office is barely acceptable for Shanghai Film Group. The total investment in this movie is nearly 9000 million. It is a trial run by Shanghai Film Group for large-scale investment and large-production movies. At present, including overseas income and copyright income, In addition to getting your money back, you can also make a small profit.

"Shelter" basically has no problems, just pay attention to the box office trend.

As for Huayi?
Sun Yi leaned back on the sofa, crossed his legs, and tapped his fingers on the sofa with a thoughtful look on his face. At the same time, he asked Liu Xiaowei: "Xiaowei, do you think Huayi really accepts it?" It’s over, is there something fishy, ​​and is it planning other ways to target us?”

Liu Xiaowei looked proud, "Brother Yi, they can't do the Navy's way, and they are no match at all. As for the rest, I don't think Huayi will let go easily. They must be brewing other bad moves. After all, they are still the boss. We have suffered such a big loss, how can we let it go so easily?"

Sun Yi nodded in agreement.

Liu Xiaowei is right. Some time ago, his navy team used soft articles to promote the company, but they exposed a lot of dirty information about Huayi, causing Huayi to lose all face.

What is it about looking at human relations from the perspective of wine table culture? The first half of the book is still introducing the wine table etiquette of modern society, but after reading it, it turns to Huayi’s culture of accompanying wine.

There is also how to deal with the relationship with the boss. The first half talks about workplace communication, and then directly transfers to Huayi's actress and Wang Zhonglei talking to Wang Zhonglei late at night in the hotel.

Waiting and so on, the two kings of Huayi vomited blood and were helpless to resist.

This kind of way of breaking news through soft articles is very impressive in this day and age. It has great credibility, with 9% true and [-]% false, or even [-]% true and [-]% false.Netizens had never seen this before. After reading it, they believed it unknowingly. They all exclaimed, "Holy shit, Huayi is so fucking stupid."

Huayi's reputation has been ruined by Xingkong, and many of them are hidden rules. Xingkong directly exploded them without giving any face, causing their reputation in the eyes of ordinary viewers to plummet. Now Huayi is on the Internet It already has a nickname, "The biggest brothel in the entertainment industry".Huayi has no choice now. Things like word of mouth can be defeated in an instant, but if you want to restore it, it is not that simple.

Looking at it now, Huayi's navy is not doing anything, and he is not afraid of the way to block it. The remaining cards are nothing more than playing capital.

Capital operation: I want to go public next year and want to be the number one film and television stock in China.

Thinking of this, Sun Yi narrowed his eyes and slowed down the tapping movements on his fingers. After a long time, he chuckled.

Hehe, what a beautiful idea!

Sun Yi already has a plan in mind on how to attack Huayi. However, there is still a year left before Huayi goes public. There is still enough time, so he still has to focus on his own development.

Blacksmith need its own hardware.

Sun Yi sat up and suddenly thought of something, and then asked Liu Xiaowei again: "Xiaowei, is there any smear campaign against Sissi on the Internet?"

Sun Yi wanted to know whether the negative impact caused by Huayi's smear campaign against his girlfriend some time ago could be smoothed out after his official announcement of his relationship and the release of the highly acclaimed movie "Shelter."

After hearing this, Liu Xiaowei frowned slightly, making it look like the news was not good. He worded it carefully, and then slowly replied:

"Brother, after the warning we issued through legal weapons at the last press conference, most of the media deleted the bad comments afterwards. The remaining media and those Internet celebrity bloggers who used my sister-in-law to gain attention are also among us. After issuing the lawyer’s letter, Dagong Hepei Law Firm issued an apology statement.”

"but"

Having said this, Liu Xiaowei paused and paid attention to Sun Yi's expression. After seeing Sun Yi waving his hands, he continued:
"Brother, you also know that black materials are something that ordinary people like to see. Last time, Huayi's wave of rhythm has already been brought up. Many Internet trolls are still voluntarily smearing this thing. There is no good way to do this."

Sun Yi took out his cigarette case, first handed one to Liu Xiaowei, and then took out one himself. He took out the lighter and lit it with a click. He sipped softly and said: "Xiaowei, it's okay, your public relations department It has been done very well, and I also understand public opinion. It is always easier to destroy than to build."

Liu Xiaowei nodded and sighed softly.

Sun Yi didn't mean to blame him, just like no one is RMB, everyone can't like it, everyone has the right to express their own opinions.

However, Chairman Mao once said that we must unite the majority.

As for the small handful, it doesn’t matter.

At the moment, he told Liu Xiaowei: "The current "Star You" is the most critical step. The audience and influence of TV series are much wider than those of movies, especially its status in the hearts of ordinary viewers. The focus of the public relations department in the next stage is Go to Star You and turn up the heat by whatever means you can."

"Okay, Brother Yi, I understand."

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(End of this chapter)