China Entertainment’s rescue plan is hard to come by

Chapter 393: The skyrocketing increase raises the national goddess [two-in-one]

"Yesterday, the modern urban love-themed TV series "My Love from the Star" starring Sun Yi and Liu Yifei came to its finale. The show repeatedly broke records during the broadcast, with an average ratings of 15.00% and a maximum ratings of 17.00%. The super high data of % point [-] ended perfectly.”
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"China Film and Television News"

"Looking back at 2008, the TV drama industry ushered in a big explosion, with classic dramas appearing frequently. During the National Day, "My Love from the Star" came out, breaking all records related to Chinese TV dramas in the ten years of the new century and setting countless records. "The famous scene, the male and female protagonists, Sun Yi and Liu Yifei, also became popular again because of this drama, and they were dubbed the national couple by netizens."
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"Nandu Entertainment News"

"Sichuan-Sichuan TV, Jiangsu-Zhejiang TV, and Dragon TV jointly announced that starting from tomorrow, they will start the second round of broadcasting of the TV series "My Love from the Star" during their respective prime time periods. It will also be released at the same time in Hong Kong Island, Bay Area and other regions."
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"Entertainment Daily"

On the second day after the finale of "Star You", media reports came one after another. Major newspapers, entertainment news, websites, etc. were overwhelming. For a time, the entire Chinese film and television industry seemed to have no one except Sun Yi and Liu Yifei. There is no one else.

It’s not that there is nothing else going on in the entertainment industry during this period, but the show “Star You” is really invincible.

The ratings have broken records, the comments have broken records, the online click-through rate has broken records, countless netizens have become fans, and many viewers who have never paid attention to TV series have developed a strong interest in TV series because of this series.

It can even be said that it has raised the Chinese urban love-themed TV series to a new level, and at the same time created a ceiling for this theme.

Among them, the whole drama is not only top-notch in terms of the leading actors and actresses, but also well-produced overall. There are also guest appearances by various film and television stars, which is amazing.

Especially the film festival scene at the end of the finale was so generous that the audience was shocked. It was not a TV series at all, and the standards were higher than those of ordinary movies.

Sun Honglei, Zhang Guoli, Zhou Xun, Chen Kun, and finally Brother Cheng Long all appeared, all big stars.

The whole drama was a joy for the audience to watch. While it won unprecedented ratings, the comments from netizens also flooded the entire Internet.

"After watching "Star You", I have the urge to fall in love, even if he is an alien."

"It's over, it's over, I feel like my boyfriend is unnecessary now."

"The beauty played by Liu Yifei is so beautiful. I like it very much. I have never been star-chasing, but from now on, I am her fan."

"The number one urban love-themed drama in China."

"The music in the play is very good. I didn't expect Liu Yifei to sing so beautifully. The part of "Heart Wall" made me cry."

"Professor Du came down from the sky. He is so handsome. I agree to like it."

Netizens commented wildly, and in the end even many well-known film critics couldn't sit still. For the first time, they put aside the so-called hierarchy between movies and TV series, and began to write drama reviews for this TV series.

Sina Film and Television Blogger: The biggest breakthrough of "My Love from the Star" is not to create a kind of man, but to re-invent a kind of man, and that is Du Chengyu, Professor Du, played by Sun Yi.

There is an eternal dilemma for all women.

If a man has 1000 million, he only gives you 100 million; and another man has 10, but gives you 10.Which one do you choose?
The correct answer is, I choose the one who has 1000 billion, gives me 1000 billion, is handsome, has a high IQ, and is ready to die for me at any time.

This is why "My Love from the Star" is so popular.Sun Yi's drama is about what kind of man do women want nowadays?
Very simple.He needs to have the looks and body of a 20-year-old and the emotional intelligence of a 40-year-old.

He needs to have a height of 180, an IQ of 180, and a house of 180.

By the way, he better be a virgin.

Du Yan, whose courtesy name is Chengyu, is a literary and artistic name that often refers to classical Chinese, talking about the Three Cardinal Guidelines and Five Constant Rules, and reading about the Four Books and Five Classics.

He is proficient in astronomy, medicine, history, geography, literature, philosophy, and sociology, and his knowledge structure is comprehensive and has no blind spots.

He also has fancy stunts such as teleportation, flashing eyes, and stopping time.

He would read books at all times, talk all day long and quote scriptures, and even kiss with emotion and politeness.He is definitely the most cultured male protagonist in idol dramas in history. He upholds the values ​​of the Confucian era and has a cute look that doesn't look at anything inappropriate - he has a lot of money, he has a lot of culture, he has a lot of Lots of cuteness.

What really impressed the female audience may not be that condition, but that all his special functions are only used to protect and please the people he loves.

What did he use his superpowers for?When you were bullied by snobs, he helped you punish them; when you wanted to eat seafood, he teleported to the seafood market to buy it for you; when you questioned love and denied yourself, he made you float, and then Forcefully kiss you...

He has the energy to save the earth, but he only uses it to save you.This is probably the most shameless and touching thing a woman can think of.

In this article, a Sina film and television blogger looks like she is a woman. She commented directly on Professor Du played by Sun Yi from the perspective of a female audience.

This film review received the highest number of likes on the Internet. Even Liu Yifei was so convinced that she went to see it. After reading it, she was still a little bit disgusted and couldn't help but think about it.

Could it be that I am also a nympho? Is this why I like my brother so much?

Then she picked up her fingers and began to analyze them one by one.

In terms of height, Sun Yi is 183cm tall, handsome in appearance and handsome in appearance.As for my IQ, I don’t know, but seeing that my brother can create so many excellent scripts, his IQ must be quite high.There are currently two houses, but my brother founded Xingkong Impact at a young age, so he obviously has a lot of money in his future.

The most important thing is that my brother is still a virgin.

shy~
Oh, it fits so well, everything she said is true! ! !
After the analysis, Liu Yifei's cheeks felt hot and she felt embarrassed.

Sun Yi didn't pay much attention to this type of online film reviews. He probably had to browse through them. What he paid attention to were more professional film reviews, such as the professional film critic Zhang of Huaxia Film Report who had reviewed his films many times before. profit.

He also gave his own evaluation of this drama, and he made it from various film and television professional perspectives.

Posted on his personal blog homepage, he conducted a comprehensive analysis of the success of the drama "Star You" from multiple angles.

The article reads:
First of all, from the screenwriter's point of view, we can see that Sun Yi's skills have become more mature. In the first episode alone, in less than an hour, he combined characters, dramatic conflicts, relationships and emotions between people. All explained.

Through an "elevator encounter", Liu Yiren's narcissism as a big star and Do Chengyu's disdain formed a strong contrast, highlighting the characters' distinctive personalities, and then arranged several chance encounters between the male and female protagonists, and the story of love. The sense of "curiosity" is officially established.

Moreover, if you carefully examine its details, you will find that it is very accurate and it is absolutely impossible to do without solid editing skills.Zooming in to the entire drama, it goes without saying that its results speak for themselves.

It can be seen from this that Sun Yi's screenwriting level has not only improved by a little bit, but has become a master.

Let’s talk about acting skills. Let’s talk about Sun Yi first. As one of my country’s outstanding young directors, his latest work "Shelter" is still being released in China. It has already exceeded 2 million box office. At the same time, he has also achieved extraordinary results in Hollywood. Let us Sometimes it is overlooked that he is also an actor.

In the drama "My Star", the character Do Seung-woo, aside from his handsome and abstinent appearance, has a paralyzed face most of the time. However, if you look closely, you will find that different scenes have different emotions. , Sun Yi used many micro-expressions, including eyes full of emotion and subtle movements, disdain when meeting Liu Yiren for the first time, helplessness and restraint during the contact between the two, and the explosion of emotional expression at the end, etc., etc., all are perfect. Professor Du perfectly interprets this profound role.

When it comes to Liu Yifei, here, I have to give this 21-year-old actress a thumbs up.

For a long time, the majority of movie fans, including me, have always had the impression of her as fairy-like, innocent and cute, and her roles have always been shaped around these two points.

But this year, I have to admit that she has matured a lot in her acting skills.

Whether it's her brave and tenacious interpretation of the heroine in the just-released "Shelter" or her perfect control of the role of Liu Yiren in "Star You", her acting skills are simply different from before.

In this drama, the role of the national goddess Liu Yiren is simply tailor-made for her. She is filming a TV drama again after three years. She has experienced the experience of the movie big screen. She has a compelling temperament and full firepower. She has a Such an aura and a feeling that even the "small screen" of TV series can't support is the most valuable thing.

And the character design of Yi Ren is so classic.She has a beautiful appearance, the generosity and domineering of a woman, and the fun of a crazy woman. She is often stupid, but she is still cute. She is very kind and principled at heart, and she is competitive and enterprising and refuses to admit defeat.

Liu Yifei controls this role very well, achieving perfect and smooth switching between goddess and female nerve. Her exaggerated expressions can keep the audience from being distracted. From this point of view alone, she is already a mature actor.

At the same time, the other supporting actors in the play are also remarkable. Zhang Songwen, who was originally unknown, played the sinister pervert of the biggest villain in the play vividly, which made me have a strong interest in this actor. At the same time, as a Newcomer Ms. Liu Xiaoli's role as a mother is also remarkable, making people both love and hate her.

I have to say that this drama allows us to see that Sun Yi, as a director, has taken the training and use of actors to a higher level.

Finally, let me look at the details of the whole play.

It's so sincere.

The homes of the male and female protagonists in the play are all decorated in real scenes. According to my understanding, the cost alone is more than 200 million yuan. Professor Du’s room is even more insane, and many of the decorations are real antiques.

At the same time, the electric toothbrushes and password locks used by the male and female protagonists all illustrate the exquisiteness of their lives.

As for the various brands of clothing, cars, etc. used in the article, involving advertising issues, I won’t go into details here. Friends of the drama can summarize by themselves.
In the end, the two of them are officially a couple in reality, but they can also produce such a charming chemical reaction in the drama. It makes me, a veteran in my late 40s, obsessed with watching the drama every day. Being immersed in beautiful love and unable to extricate yourself is simply unreasonable.

Looking forward to the two of them collaborating again.

Zhang Li's review of this film was very sharp and attracted many people in the industry to praise it.

As for the commercial sponsorship, there is no need to analyze it at all. Just take a look at the various brand stores involved.

In "Star You", Sun Yi and Liu Yifei are like a pair of happy enemies. As long as they are together, they will inevitably find something ridiculous. Liu Yifei's real and cute appearance of being a goddess and a goddess at times has also attracted a large number of passersby fans. .

As a female star, she can still be satisfied with an ordinary bowl of instant noodles.

The first snowy weather was supposed to be a romantic time, but she actually wanted to eat fried chicken and beer.

But I never expected that fried chicken and beer would actually lead a trend. During this period, KFC and McDonald's obviously felt that their sales had increased a lot. Snow Beer was laughing crazy. At that time, they caught up with this trend. Although the Last Train sponsored by the drama cost a lot, the effect was really amazing, and the overall sales increased significantly.

In the drama, the most eye-catching thing is Liu Yifei’s outfits. Someone has specially counted that there are 45 outfits in total, an average of 2 outfits per episode.

All kinds of clothing are rotated by famous brands, which is dazzling.She often walks around in outfits worth tens of thousands of dollars, and often wears clothes from top brands as pajamas. Take the pink outfit in the fifth episode as an example. The whole set is COACH's new autumn style, and she wears it all over her body. It's almost [-] to [-] yuan. If you include the various jewelry she wears, the value is comparable to a domestic car.

The merchants did not engage in loss-making business. This set of clothes was launched on the National Day. Sales volume was initially mediocre. However, after "Star You" was broadcast, all 68 stores across the country were sold out in just two days, causing the headquarters to temporarily purchase goods from overseas. Adjust goods.

Tissot has also benefited from this. As a watch brand, in addition to the pieces worn by Liu Yifei and Sun Yi at the beginning, the sales of the Le Locle couple's watches worn by the two after they formally established their relationship have soared.

Apart from the above sponsors, the one who laughed the most was Audi.

It was originally an unintentional sponsorship promotion, but unexpectedly it turned out to be a treasure.

In the play, Liu Yifei’s exclusive bright red Audi A4L is affectionately called Little Didi by her. It’s because she hilariously hung her bag on the rearview mirror and sang to herself while driving, that this Audi car debuted this year. It became an instant hit and has become the first choice for car buying among young white-collar elites.

At the same time, in real life, Liu Yifei's birthday gift, a red Audi R8 supercar, was exposed by the media and frequently appeared on camera.

All models of the A4L were out of stock during the National Day holiday. All car buyers had to endure a two-month waiting period. Even so, orders continued to surge, making the entire FAW Audi Changchun factory unavailable during the National Day holiday. Instead of working overtime across the board, three shifts were implemented. There was a long queue of transport trailers outside the factory, and the phones from dealers everywhere were ringing 24 hours a day.

Several brands just woke up from their dreams. Not only did they quickly pay the advertising fees, which was 2000 million per family, they also had the idea of ​​​​Sun Yi and Liu Yifei, and started negotiating with Starry Sky for advertising endorsements. It's like competing with Sichuan Satellite TV. The conditions are very generous and everything can be discussed.

Liu Yifei's fan base skyrocketed with the movie "Star You", and she once again gained widespread popularity among passers-by. All the negative information that had been smeared on the Internet had basically dissipated.

At the same time, her commercial value has also been greatly increased, and her advertising endorsement contract has jumped to the level of tens of millions, and not only these brands, but also some well-known international brands such as Chanel, Louis Vuitton, Dior, Armani, and Bvlgari Li and others all focused their attention on Liu Yifei and began to explore the possibility of cooperation.

At the same time, due to the popularity of the song "Chengdu", Yulin Road and the tavern in the song, including the street scenes where Sun Yi and Liu Yifei shopped in the play, have become a holy place for couples to check in, adding to the city's popularity throughout the decade. It attracted a large number of tourists during this period.

The number of tourists has tripled compared to previous years, and the CD city government has begun to consider inviting Liu Yifei to become the city's tourism spokesperson.

Guo Ming, the operations director of Xingkong, has been very busy recently, but he has no complaints. After all, he is busy for the boss lady.

And with the end of the drama "Star You", Sun Yi and Liu Yifei's leisurely life in the small courtyard had to come to an end, and they started running around again.

　Will update as usual in the evening, please vote for me
　　
　
(End of this chapter)