China Entertainment’s rescue plan is hard to come by

Chapter 399 Commercial Value and Top Endorsements [[-]-in-[-]]

The visitor is Guo Ming.

He did not attend today's meeting because Sun Yi also knew that he was receiving representatives from the brand.

The movie "Shelter" made Liu Yifei famous in Hollywood, and the TV series "Star You" also made Sun Yi and Liu Yifei's popularity surge in China.

Although the popularity of TV series is not as good as that of movies, this is also a matter of scoring.For a phenomenal TV series like "Star You", the influence it brings to the male protagonist is immeasurable. As an artist, with core influence, commercial value will follow.

In addition to COACH, Tissot and Audi, the three original brand sponsors of "Star You", many other well-known brands have also come.

"Come, sit down." Sun Yi pointed to the sofa opposite Guo Ming, and then asked with a smile: "How did the discussion go?"

Guo Ming sat down carefully, with his butt only sticking to half of the sofa, and his upper body still maintaining a sitting posture.

He can be regarded as a veteran figure in Starry Sky, and his abilities are even more outstanding. He assists Yang Fan in managing the company's artist management and business promotion in an orderly manner. However, he can't let go of Sun Yi, and he has always maintained a superior-subordinate relationship. He is restrained and rarely jokes, but he is loyal to the company.

Sun Yi asked himself, he was not a very serious person in private, he could chat with anyone, and he never acted like a boss in the company, and he also liked to brag and beat up, but Guo Ming was just like that, maybe it was because of him Maybe it has something to do with his strict personality.

Liu Yifei also knew that Guo Ming, the operations director, was mainly busy with her business promotion, so she felt grateful at this time and stood up to pour a cup of tea for Guo Ming.

Unexpectedly, Guo Ming was really frightened. Before his butt was even hot, he stood up and thanked her repeatedly, which made Liu Yifei feel embarrassed.

"Okay, okay, Lao Guo, I have to talk about you. We are all our own. Don't be so polite. Speaking of which, Sissi is still under the management of your artist department."

"Yes, yes, Mr. Sun, I understand."

Sun Yi smashed his mouth and sighed softly.

Well, it's useless.

But there was nothing he could do. He couldn't be angry just because Guo Ming valued the relationship between superiors and subordinates, so he could only let it go.

Guo Ming took out a handy notepad, glanced at it briefly, and said:
"At present, after the two projects of "Shelter" and "Star You", the entire film and television circle has greatly increased its recognition of Miss Yifei. At the same time, according to information from Director Liu of the Public Relations Department, during this period, the evaluation of Miss Yifei by online public opinion has also increased. Basically everything is positive. The previous wave of slander caused by Huayi has not completely dissipated, but it is no longer a mainstream voice and cannot cause any trouble. At the same time, the commercial value of Miss Yifei has also been fully demonstrated."

Hearing this, Sun Yi nodded in agreement. He didn't think much about "Shelter" at the time. Huayi had not launched it at that time, and the domestic smear campaign against his girlfriend was far from becoming widespread. After all, she is famous. There are many right and wrongs, and there must be people who don't like you for various reasons.

But "Star You" was specially shot by him in order to reverse the unfounded scandal about his girlfriend. Now the effect is overwhelming. Not only has his girlfriend's fan base soared again, but the commercial value has also increased significantly.

After hearing Guo Ming's words, Liu Yifei on the side also thought of the black materials that were flooding the Internet a few months ago. She thought of how sad and depressed she was when she was alone in the hotel after Sun Yi rushed to the country after learning the news. Mood.

Fortunately, Sun Yi came forward later and not only directly and boldly made the official announcement, but also took her to film "Star You", which completely turned her around.

Thinking of this, his eyes couldn't help but glance at Sun Yi with a touch of tenderness.

I also felt a little regretful.

Didn't what I did in the afternoon go too far? My brother must be feeling very uncomfortable.

Big deal. Big deal, compensate him for a while.

Well, just one click.

Guo Ming paused and continued: "As for Miss Yifei's endorsement, the most sincere one is Tissot. The price they gave is 1200 million a year, and they also invited Miss Yifei to become the spokesperson for the Greater China region."

"In contrast, COACH is not stingy on price, but they only want to invite Miss Yifei to be their brand ambassador, also from Greater China."

"At the same time, Chanel also has ideas for Ms. Yifei, but this time they are more like asking for advice. They just invited Yifei to be a branch spokesperson for their perfume series. However, they made a promise that after one year of endorsement, they will consider The situation considers Miss Yifei’s status as global spokesperson.”

Sun Yi didn't know much about commercial endorsements. He only knew about some world-renowned brands. As for the level of endorsements, Liu Yifei had taught him about them before.

Generally speaking, the brand spokesperson is the highest level, followed by the brand ambassador, then the brand friend, and finally the brand experience officer.

The higher the level, the higher the brand's requirements for the star's data, image, influence, etc., and the greater the responsibilities and obligations that the star needs to bear.

Brand ambassadors are at the highest level and represent the corporate image, often establishing long-term relationships.

Generally speaking, they are divided according to regions and products. For example, Tissot's spokespersons in Greater China are divided according to regions, while Dior's beauty series spokespersons are divided according to products.

"Old Guo, what do you think?"

Guo Minglue pondered for a while and replied to Sun Yi: "Mr. Sun, I think Miss Yifei can choose Chanel and Tissot. Chanel is an internationally renowned luxury product. Although it is only a branch spokesperson, perfume is one of its main products, and it is not It’s an insult to Miss Yifei.

Although Tissot's brand power is not top-notch, it is still a well-known brand, not to mention their sincerity.

As for COACH, I think their sincerity is slightly lacking. "

Speaking of this, Guo Ming smiled and then continued:

"During the previous negotiations, Tissot also had great ideas for you, Mr. Sun, and wanted to invite you to be the spokesperson together with Miss Yifei, but I did not agree. After all, you did not arrange your business plan. Although they were very sorry after hearing this, they were very interested in Yifei. Miss Fei's pursuit has become even more determined, and she has the intention of binding Miss Yifei to you sooner or later."

Sun Yi smiled brightly after hearing this.

He is not very interested in commercial endorsements. He is not an actor and needs the influence of the brand. On the contrary, he wants to keep a low profile. If it were not for the fact that he is one of the shareholders of Xiaonei.com, he would not have endorsed it. .

Moreover, as long as you take a few photos a year, attend a few events, and shoot a few advertisements at most, you can earn tens of millions. Sun Yi feels that this money is a bit hot.

It’s common for future stars to have their reputations collapsed because of brands, and he didn’t want to step on this.

It doesn't matter to his girlfriend, firstly, because she is a female star, and secondly, because of his existence, he can help control his girlfriend. Besides, even if any unexpected situation occurs, Sun Yi is confident that he can bring his girlfriend back again. Pull up.

So for this commercial promotion, he had agreed with Guo Ming in advance that he would only talk about Liu Yifei, not himself.

"Sissi, what do you think?"

Regarding these endorsements, Sun Yi must first seek Xiao Nizi's own opinion. He respects his girlfriend's choice very much. According to his ideas, even if he doesn't like commercial endorsements, he can accept none of them, but when he communicated with her before , it can be seen that she is still very pursuing endorsements, and it has nothing to do with money, but this is also a sign of the success of an actress.

Liu Yifei glanced at Sun Yi and did not answer immediately. Instead, she asked Guo Ming enthusiastically.

"Director Guo, I would like to ask how much Tissot offers for my brother's endorsement?"

After asking this question, Guo Ming hesitated for a while before replying: "Miss Yifei, their offer to Mr. Sun is 2000 million a year. If you two endorse at the same time as a couple, it will be 3500 million a year." ."

Liu Yifei covered her mouth in surprise and couldn't believe it.

"He is so much more expensive than me!"

"What do you mean it's so much more expensive than you? Why are you buying and selling people?" Sun Yi couldn't help laughing.

"Why?"

Xiao Nizi was a little unhappy and actually acted coquettishly.

Sun Yi laughed, and he found Xiao Nizi's jealous look very interesting.

"Lao Guo, explain to him quickly."

Guo Ming was a little embarrassed.

Why do you, as a couple, have anything to do with me? Why don't you just ignore me?

After coughing lightly, he slowly explained to Liu Yifei: "Well, Mr. Sun's main identity is still a director. There is a big difference between directors and actors in terms of commercial endorsements."

"General star actors, as long as they reach the third tier and have a little bit of fame, they can receive various advertising endorsements. But if they are not directors, they can only be top directors with great influence. Just like Zhang Guoshi, with his Olympic Games President As a director, a well-known domestic wine merchant offered him 1 million yuan in endorsement fees this year, but he didn't accept it."

"Although this price is more due to his status as the chief director of the Olympic Games, and the endorsement also requires him to appear as the chief director of the Olympic Games, it is also a big reference in the directing industry."

"As the youngest director in the domestic billion-dollar box office club, Mr. Sun has also achieved good results in Hollywood. Counting "Shelter", as well as the previous "The Unknown" and "Fake Marriage", Mr. Sun's box office The total result has reached US$2.5 million.”

"Among Chinese directors, this box office performance is already considered top-notch. According to the market value, the starting price of Mr. Sun's endorsement is more than 2000 million, not to mention Mr. Sun and the charming character of Professor Du. become."

"For merchants, they choose spokespersons mainly to use the influence of spokespersons to compete for more market share. Mr. Sun has no other endorsements except Xiaonei.com, Internet product endorsements and popular offline product endorsements. And they are not on the same line at all. Therefore, the current situation can be said to be Mr. Sun's first endorsement, and the price will inevitably be much higher."

After Liu Yifei heard this, although she understood in her heart, she still looked unconvinced on the surface, pouting her lips towards Sun Yi and making "snap" and "snap" sounds.

Sun Yi laughed, then leaned back generously, put his hands on the back of his neck, and at the same time changed his crossed legs to the other side, and deliberately raised his toes, which looked very irritating.

This time, the two of them fulfilled Guo Ming's wish, completely treating him as a transparent person and "flirting" here unscrupulously.Liu Yifei and Sun Yi went back and forth for a while before returning to the topic.

"Then just listen to Director Guo, I'll take care of Chanel and Tissot."

"Okay, Miss Yifei, I will prepare a contract right away. The term is one year. In addition to shooting advertising covers for the brand, it also includes online promotion and offline business activities no less than twice a year. If the merchant has If a launch ceremony is held for a new product launch, your attendance will also be required.”

Liu Yifei nodded. Unlike Sun Yi, as a female star, she is very familiar with commercial endorsements.

"Yes, I understand, Director Guo."

"Okay, then I will reply to both of them tomorrow."

"Hey, by the way, Director Guo, didn't Audi come for this endorsement?"

To be honest, Liu Yifei likes cars very much, especially the R8 that Sun Yi gave her as a birthday gift. At this time, she had not yet driven a Ferrari. It took 4.2 seconds to reach [-] kilometers, and her appearance was unparalleled among sports cars of the same level. Red was already enough to satisfy the wild release in her heart.

Therefore, when she heard that Audi might come to her for endorsement, she was a little happy.

This has nothing to do with business, it’s purely about getting a feel for the brand’s products, and it’s a bit like running in both directions.

Celebrities are also human beings and have their own preferences. However, Liu Yifei's preference for Audi should have been cultivated by Sun Yi.

Sun Yi doesn't have any special feelings for Audi. Whether it's the previous A6 or this time's R8, everything happened at the right time and just caught up.

"Miss Yifei, it's not that Audi didn't come, they came too."

"What's the situation?"

Guo Ming glanced at Sun Yi, and seeing that the latter had no reaction, he replied to Liu Yifei: "Audi is also very sincere, and even offered the highest price, 5000 million, but they are urging you and Sun Yi to We always speak for each other as a couple.”

Liu Yifei's eyes widened, looking completely shocked.

5000 million, half a hundred million!

Even though she had seen the arrogance of many international brands, she never expected Audi to offer such a price.

In fact, although Liu Yifei is very proficient in commercial endorsements, she has never had any contact with car companies.

Audi is the main mid- to high-end brand of Volkswagen in Germany. It can be said to be one of Volkswagen's core brands. As a large multinational group ranked first in the automotive industry and ranked 500th in the Fortune 8, its strength is unquestionable.

08 is another year for Audi to upgrade its entire line of products. For the booming Chinese market, Audi's publicity and promotion budget this year is more than one billion. For them, 5000 is a big deal.

Sun Yi looked calm on the surface, but he was also a little uneasy in his heart. He looked at Guo Ming and thought to himself.

Lao Guo, why are you so affordable? Even if I told you before that I would not accept endorsements, you should tell me the number of 5000 million. The principles should be adhered to, but since the other party is so sincere, it is not non-negotiable. Well.

I even defrauded a young girl out of millions when I bought a house.

At this time, Liu Yifei suddenly turned her head and looked at Sun Yi.

Sun Yi glanced at Xiao Nizi and pretended not to notice.

Guo Ming looked at the postures of these two people from the opposite side and knew that something was going to happen again. This light bulb meant that he could no longer act as a light bulb.

"Mr. Sun, Miss Yifei, Audi also said that if Sun Yi can personally shoot a commercial for them, an additional 1000 million can be added, for a total of 6000 million in endorsement fees."

"Well, I have to go back and prepare the contract between Chanel and Tissot right away. I'll take my leave now. Mr. Sun, please discuss it with Miss Yifei and then just let me know."

After saying that, Guo Ming grabbed his little notebook and fled the office without looking back.

Liu Yifei's eyes lit up when she heard Guo Ming's words. It wasn't the extra 1000 million that moved her, but Audi's talk about filming a commercial with Sun Yi, which aroused her interest. She had previously worked with Sun Yi on the school network. The commercial she shot left her unsatisfied.

Just thinking about it, after seeing that Guo Ming left, he no longer had any burdens, so he suddenly became bold in his actions, and with a charming look, he moved towards Sun Yi, and at the same time, he sent out the coquettish technique.

As for Sun Yi.

Not to mention that Audi could add another 1000 million, even if it was only 5000 million, he had already compromised in his heart.

He said this and that, but in fact he felt that the money was not enough for him to commit the crime.

"Brother~"

Hearing Liu Yifei's words, Sun Yi softened half of his body and glanced at his girlfriend. At this moment, Liu Yifei smiled like a flower, her face seemed to be smeared with a layer of rouge, her beautiful eyes were as clear and moving as water, and she was looking at him with a pleading look. Looking at him.

It greatly satisfies the desire for conquest in men's minds.

At that moment, my heart was in a state of confusion, and I decided to continue teasing, deliberately pretending not to be moved, and said to Liu Yifei seriously:

"Tsk, Sissy, you know, I'm usually averse to things like advertising endorsements."

His girlfriend is usually very sensible and never forces herself on him. Sun Yi is still afraid that Xiao Nizi will give up if he refuses. In order to enjoy the charm of the fairy sister, he deliberately leaves a gap in his words, saying it normally situation.

On the other hand, Liu Yifei, although she is usually very smart, but when it comes to Taoism, she is still a bit worse than Sun Yi. When she heard this, she immediately fell into the trap, thinking that there was a way to do this, and took a bite. Yingchun's heart suddenly changed, and she crawled along the sofa and sat on Sun Yi's lap.

She hooked her hands around his neck and said in a coquettish voice, "Brother, I want to take pictures."

Feeling the round and neat buttocks, Sun Yi put his arm around Xiao Nizi's waist, placed his other hand on her thigh, and began to rub it gently.At this moment, he was even more happy.

It's just a gift.

That's cool!

However, there was still a troubled look on his face.

"Sissi, you still have to be cautious about commercial endorsements."

Seeing that Sun Yi was unmoved, Liu Yifei suddenly kissed him on the face, and then twisted her body specially. With just these two moves, Sun Yi almost broke his guard, but she still didn't let go.

"Well, Sissi, you have to be principled in life."

Liu Yifei felt secretly resentful in her heart. She bit her silver teeth and rubbed Sun Yi's neck with her pretty face that could be broken by bullets. Then she called softly into his ear.

"Honey, are you okay?"

Sun Yi's heart skipped a beat, and he felt as if his whole body had been struck by electricity, numbing and numbing, not to mention how sour and refreshing it was.

But he still wanted to go further.

"This is not easy to do. I will be very busy next time."

My eyes were so comfortable that I could hardly open them, and I was still making excuses.

Seeing her boyfriend like this, Liu Yifei, no matter how slow her reaction was, finally came back to her senses. This was obviously teasing her. She narrowed her eyes and asked softly:

"Then this counts as my second condition, okay?"

Sun Yi was enjoying it with his eyes slightly closed, and didn't leave any comment. The expression on Liu Yifei's face at the moment. Upon hearing this condition, she thought it was okay, and then reluctantly agreed: "Hey, if you say so, then that's okay."

"Well, thank you brother."

Liu Yifei bit her silver teeth secretly and was so angry that she didn't stop moving her hands. She touched Sun Yi's chest with a pair of bare hands, drew circles with her fingertips with one hand, and slowly untied Sun Yi with the other hand. The button on Yi's chest.

"hiss"

Just when Sun Yi hummed comfortably, Liu Yifei felt so hateful that she glared, showed a row of cute little teeth, and bit down directly.

"Ay Ya I gi."

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(End of this chapter)