China Entertainment’s rescue plan is hard to come by

Chapter 491 "Untouchable" Premiere [Requesting Monthly Ticket]

On July 7, Sun Yi's Cannes Palme d'Or-winning film "The Intouchables" held a grand premiere at Star International Cinemas.

Nowadays, many of Star Sky’s large-scale events are held at its own theater flagship store, Star Sky International Cinemas.

After more than a year of construction and continuous capital investment, Star International Cinema has become a large cinema chain covering six first-tier cities from south to north, including Beijing, Shanghai, Nanjing, Jiangcheng, Yangcheng, Shengjing, etc. There are 8 standard theaters with more than 50 screens.

The turnover in the first half of 09 was 1.1 million, and it has already entered the top ten of the national cinema rankings.

It has become the most powerful competitor of the six traditional cinema chains including Wanda Cinemas, China Film and Television, Shanghai United, Southern Shinkansen, Beijing New Cinemas, and Guangzhou Jinyi.

Looking back at the beginning of 2009, despite the haze of the international financial crisis, the Chinese film market was still booming. As of July, the total national film box office revenue had exceeded 7 billion yuan, an increase of 30% year-on-year. Statistics The number of moviegoers also exceeded 2 million, an increase of %.

Now, the summer season has officially started, followed by the National Day marking the 60th anniversary of the founding of the People's Republic of China, and the traditional Lunar New Year season at the end of the year. It can be expected that this year's domestic film market will usher in a big explosion, with a growth rate of 50%. Even sixty is not impossible.

Taking this opportunity is also the time for Star International Cinemas to compete. Especially in the first half of the year, Star Cinemas were gradually completed and started operating, so the total turnover does not reflect the full strength of Star Cinemas.

I believe there will definitely be an increase in the second half of the year.

Yang Fan now greatly admires Sun Yi's decision to tighten his belt and start building theater chains. This approach of doing both upstream and downstream, and taking advantage of both upstream and downstream, is really cool.

Nowadays, excluding the initial total investment of nearly 2 million, Star Cinema Line can add a new standard cinema with an average revenue of half a year.

Moreover, with its own theater chain system, Star Video’s movies already have considerable negotiating power in terms of specific filming. At the same time, they no longer have to worry about a single point or half a point of box office share like other producers. .

It's all your own money when you switch from left pocket to right pocket.

However, Sun Yi still feels that the construction speed of this new theater is not fast enough. Now that more than half a year has passed in 09, the international financial crisis has also come to an end smoothly. The next step is when capital from all walks of life pours into the film market. Next year, after In , the entire domestic movie box office will usher in a blowout.

This once-in-a-lifetime opportunity is still too slow to rely solely on Star Cinema's own hematopoietic ability.

However, at the moment, he has no choice but to rely on Boss Xiong's listing plan.

Fortunately, Boss Xiong sent him a letter a few days ago. Everything is almost ready. Now he is just waiting for an opportunity. It can be said that everything is ready and all he needs is the east wind.

And this trend is the upcoming "Untouchable".

China Film Group also attaches great importance to this film. Han Sanping attended the press conference in person, not only because this film is Sun Yi's Palme d'Or award-winning film, but he also hopes that "The Intouchables" will make a good start for domestic films in the second half of the year.

Although the domestic film market's total box office revenue increased significantly in the first half of the year, upon careful calculation, Hollywood blockbusters accounted for the majority.

Especially "Transformers 2", although the schedule was adjusted by China Film Group and released 4 days in advance, it still achieved a box office revenue of 1 million, firmly occupying the No. domestic box office rankings, ranking second in the lead "Under the Red Cliff" exactly doubled.

Therefore, "The Intouchables" can also be said to have launched a counterattack for domestic films.

On the day of the premiere, there were many stars.

Regardless of whether they were familiar with Sun Yi or not, they were all trying to find connections and get invitations to attend.

Sun Yi is also welcome to come. Although many people are suspected of riding on the popularity, it has to be said that this star cast is also a huge promotional selling point for the movie.

It's mutual benefit.

Sun Yi, Liu Yifei, Zhang Guoli and other creative staff were the first to walk across the red carpet, and then started reception work in the theater.

Everyone who comes here is a guest, so at least you have to say a few words. "Hey, brother Honglei, you are hurting to show your support. Oh, how can this be so embarrassing?"

Seeing Sun Honglei walking into the venue with a bandage and a folded splint on his wrist, Sun Yi teased.

Sun Honglei squinted his signature small eyes and smiled coquettishly at Sun Yi, with a look of helplessness on his face.

"Don't mention it, I'm already unlucky enough."

Sun Yi leaned over and asked in a low voice.

"What, is there really a fight?"

Sun Honglei shook his head and sighed softly: "It would be better if we really beat him. It wouldn't be shameful to tell him. I slapped the table on my own and broke the bones."

Sun Yi patted Big Brother on the shoulder and smiled helplessly.

Speaking of which, Sun Honglei's incident has caused a lot of publicity recently.

He was injured on the set of Lao Mouzi's "Three Guns" and his hand was fractured. At first everyone thought it was a filming accident, but the next day the media broke the news that he was dissatisfied with Xiao Shenyang's acting skills on the set. , the two fought fiercely.

At first, I thought it was just hype, but then various media outlets continued to break the news, and people had no choice but to start believing it.

Sun Yi is also a good believer.

It turns out that this is really the case.

Lao Mouzi's "Three Guns" was originally a product under capital control. It was forced by New Picture Zhang Weiping because Lao Mouzi was busy with the Olympics last year and didn't make a few movies, so the company had no income.

Therefore, the entire crew's preparations, including the selection of actors and scripts, are all like a farce.

This year's Xiao Shenyang is as popular in China as the later Xiao Xianrou. As long as it can be released, it can make money. Therefore, regardless of whether it is suitable for the movie, Zhang Weiping finalized the cooperation with Zhao Jiaban for Lao Mouzi.

Although Xiao Shenyang is also an actor, he is neither bragging nor slanderous. His kind of performance requires specific films and a director who is familiar with comedies. Under the control of Lao Mouzi, and people like Sun Honglei who are serious actors, in the performance It's definitely the wrong path.

Both of them are from the Northeast, so it was a good time to drink some wine. When the crew was taking a break from filming, they got together and thought about keeping in touch and getting to know each other better.

But I didn't expect that this meal of wine was not enough for the relationship, but they almost got into a fight.

Xiao Shenyang, because of this Spring Festival Gala, a duet actor who had never been able to get on the stage suddenly became popular all over the country, and the whole person was inevitably a little confused.

After a few cups of horse piss, he started bragging intentionally or unintentionally.

Sun Honglei was also drinking vigorously, but he couldn't stand it, and he said a few words casually.

The general meaning is, why don't you just pretend to be a sissy and rely on the master's support? Don't think you have much ability.

When little Shenyang was enjoying the spring breeze, how could she bear it and immediately retaliate, saying that you, Sun Honglei, were also dancing for your elder brother on the stage of Harbin nightclub and explaining your origin to your elder brother.

As the saying goes, when you expose someone, don't expose your shortcomings; when you hit someone, don't slap someone in the face.

Sun Honglei was exposed.

Because of this, he slammed the table angrily.

Gah, my hand is broken

(End of this chapter)