China Entertainment’s rescue plan is hard to come by

Chapter 494 The First Day in North America and Unintentional Intention [Happy New Year’s Day -in-]

Just when Sun Yi finally returned to his old place after three days, he was studying the origin of mankind in a place as big as a palm.

At 11 a.m. U.S. time, the first batch of 880 copies of the movie "The Untouchables" distributed by Harvey Weinstein Pictures was finally delivered to more than 700 theaters across the United States.

Just waiting for the official release at midnight that night.

Why the first batch?

Because Harvey is also a little unsure about this movie. Unlike European movie fans, American movie fans are not very interested in the three major international film festivals such as Cannes, Berlin, and Venice. They have the best Oscar in the world, so even if It is a top three award-winning film in Europe. It is not a big hit in North America and can only be limited to some movie fans who like art films.

Therefore, when Harvey bought the overseas distribution rights of the film, his main focus was on Europe, not North America. There was no premiere nor any publicity road show. It’s just the simplest movie poster and release trailer on related film and television websites.

His strategy is to use the minimum cost to hit a pole with or without dates.

If we go by his previous life, his strategy is undoubtedly correct.

This movie in the previous life earned 4.3 million globally, but a detailed analysis of the box office revenue shows that the North American box office did not occupy a large share of the 4.3 million.

The largest box office revenue of "The Intouchables" in its previous life was France, with 1.8 million U.S. dollars, followed by Germany with 8000 million U.S. dollars, then Italy and Spain, with 2000 million U.S. dollars each, and the remaining EU countries were hundreds It ranges from US$3.5 million to US$ million. According to statistics, the entire European film market contributed US$ million to this film.

Then there is the Asian region. Japan and South Korea together contributed 3000 million U.S. dollars in box office. It was not released in China. Excluding some small ticket silos in other regions, the box office in North America was less than 4000 million U.S. dollars at its peak.

It's incredible.

But that's the truth.

At that time, "authoritative" people in the United States commented that the film's role allocation in the narrative contained serious racial discrimination. The reason was that the relationship between whites and blacks was in a state of employment and "slavery."

How ridiculous!

It doesn't matter whether you say that the black guys in the United States have a glass heart or they make a fuss out of a molehill.

But that’s the rule of the game in Hollywood, political correctness.

This is one of the reasons why Sun Yi chose to remake it in China. But similarly, although he no longer has the dispute between black and white skin color, American movie fans are naturally not interested in movies from other countries, but he is unable to change the situation.

The American film market is very "exclusive" and audiences don't like to read subtitles. Even among the top ten foreign-language films, they may not be as high as the domestic blockbusters in one weekend. Any non-English-speaking film and television that wants to break into this market will have to contend with the accumulated viewing habits of American audiences.

Even if Sun Yi already had a successful movie "Shelter" in the United States, it wouldn't work.

You know, the reason why last year's "Shelter" was able to achieve such high box office results, in addition to the actual quality of the movie, is that the movie was shot in the United States, with all English dialogue, but the heroine is Liu Yifei, and other Hollywood movies are no different, so American moviegoers are very receptive.

This is obviously not the case with "The Intouchables" this time.

As expected, the movie did not cause much commotion on the first day of its release. It was sold in more than 700 theaters and achieved a box office of 300 million US dollars. It was quite satisfactory, neither high nor low. It is foreseeable that the final box office result of the movie was probably between 2 and 3. Between US$ million.

I thought that would be it, but two days after the movie was released, the box office suddenly experienced a wave of changes. Starting from the third day, it actually increased instead of falling, and it continued to rise on the fourth day.

Harvey quickly sent someone to find the cause. After several investigations, he learned that the cause was actually an advertisement.

Speaking of which, it seems a bit unintentional.

Abraham is 26 years old and is a programmer in Silicon Valley. Due to work reasons, his usual hobbies are watching movies and playing games, but recently he has had something bothering him.

The reason is that his car is not running well. It has broken down three times on the way to work in the past two months, and the condition has not improved after repairs. Speaking of which, this car was the first car in his life that his father bought as a gift to him when he was in college. Car, now it seems that this car has indeed reached the time of honorable retirement.

On this day, Abel finished his day's work and returned to his bachelor apartment.

Oh, by the way, he is still single, and has been for a while. Even though he often feels lonely, there is nothing he can do about it. He is too busy with work and really has no time to make friends.

After eating something simple, he turned on the computer as usual, and the first thing he browsed was the movie section on Facebook.

"Have seen "Transformers 2""

"What kind of film is "The Intouchables"? Cannes Palme d'Or, the director of "Shelter", oh, I have an impression of this film. What, a Chinese film, forget it, I hate reading subtitles."

"Citizen Enemy, Johnny Depp, Christian Bale, Marion Cotillard, gangster story, looks good, go watch this this weekend."

Abel chose his weekend movie-watching plan, then logged on to YouTube and started browsing car bloggers’ annual car model recommendations.

As an IT practitioner, he still believes more in the actual car recommendations of online bloggers rather than the rhetoric of salespeople in 4S stores.

"Well, I should choose a bigger one. I can take my girlfriend and a dog with me on trips in the future. Pickups are a bit old-fashioned. SUVs are the best. Take a look at what models are available."

Although Abel is still single, he thinks about his own love all the time.

After several selections based on his budget, he chose a Chevrolet SUV. Just when he was about to make up his mind, he suddenly found a video with more than 100,000 likes.

"I must choose this car, it is my love."

Abel was a little confused, which car it was, was it this Chevrolet?

He clicked in curiously.

Not Chevy.

what is this?

Is it a movie clip?

Click play.

It was drizzling in the sky, and the wheels were spinning rapidly, blowing up strings of water droplets. The camera showed the car. It had leather seats and a car display screen. It looked very high-end. A handsome Asian man was driving the car.

At this time, a tall girl dressed very delicately on the roadside waved for a taxi. The male protagonist's car stopped immediately, obviously preparing to give the beautiful woman a ride.

At the same time, the background music in the video sounded. It was a very brisk guitar sound, which was very comfortable to listen to, as if it heralded a wonderful encounter.

“Oh Oh Oh Oh Oh Oh

I'm laying here dreaming Staring at the ceiling

I lay there staring at the ceiling and daydreaming

Wasting the day away

Wasted a whole day

The world's flying by our window outside

The world flies by our windows.”

The music is good, very light female voice.

Abel looked at the girl in the video. She looked familiar, but he couldn't remember where he had seen her before.

Keep reading.

When the heroine saw the car stop, she was not overjoyed like a normal person. Instead, she looked at the car with a look of shock and looked around outside the passenger seat several times. Until I sat in, I was still looking here and there in confusion.

It's a bit like someone who has never seen the world before, but it doesn't make anyone feel disgusted. With the sweet background music, on the contrary, I think the heroine is cute.

Sure enough, looking beautiful can make people feel happy no matter what they do.

In the video, the girl looked around and finally praised: "Your car is so beautiful."

The male protagonist responded politely: "Thank you."

The girl couldn't help but ask again: "What kind of car is this?"

"Audi Q5."

The girl nodded in understanding, then smiled and said to the hero, "By the way, I'm Crystal."

Crystal, Crystal, oh god, I remember.

Abel recited it silently several times, and finally remembered why he was so familiar with the girl. Isn't this the heroine in the movie "Shelter" he watched last year? A very beautiful and brave oriental girl, who made a very good impression on people. profound.

So, so this is a movie clip?

In the video, the two became familiar with each other, chatting and laughing along the way, and seemed to be in perfect harmony.

Arriving in front of the girl's high-end apartment, the male protagonist mustered up the courage to call her and wanted to leave the girl's contact information and prepare to go on a date with her.

The girl hesitated for a moment, then moved her lips slightly, smiled playfully, and nodded in agreement.

"Cause if you wanna go Baby let's go

'Cause if you want to go, baby, let's go

If you wanna rock on ready to roll

If you want to rock, I’m ready.”

Listening to the music, Abel in front of the computer could not help but curl up his lips and began to look forward to a wonderful love story that was about to happen.

But when the scene changed, they actually came to a repair shop. The male protagonist, who was well-dressed just now, was holding a wrench and wearing greasy work clothes, repairing the car.

Abel was almost dumbfounded.

The male protagonist turned out to be a repairman.

The Audi Q5 he drove out yesterday was only left by the customer at a repair shop for repairs.

Abel frowned slightly. From the way the girl in the story was dressed and the high-end apartment she lived in, she was obviously a rich girl. If the male protagonist was just a repairman, he had obviously deceived the girl.

Abel was a little worried about the male protagonist and didn't know how their relationship would end. In the video, the male protagonist finished his day's work and thought about inviting a girl to dinner in the evening. He touched his wallet and found that his meager salary was not enough to invite the girl to a high-end place for dinner.

Abel could see the frustration of the male protagonist, and he felt the same way. He couldn't help but think of the same experience he had when he was in college. He wanted to ask out his favorite goddess, but he was short of money and could only worry about himself. Friends, brothers borrow money.

Sure enough, the male protagonist in the video did the same. He borrowed money from his colleagues and finally succeeded in dating the girl.

The date was at a high-end restaurant with a magnificent decoration. There were dedicated waiters who poured wine and served dishes to the two of them. The male protagonist was in a suit and leather shoes. No one would have imagined that he was just a repairman. The girl was wearing an elegant dress with a bright diamond necklace, the two of them look very matched.

At the dinner table, the two chatted happily, and the inadvertent collision of their eyes could spark the spark of love, and a breath of ambiguity arose spontaneously.

Next, the two began to date frequently and often drove the Audi Q5 out for drives.

Visible to the naked eye, the relationship between the two is getting better and better.

They would sing loudly together in the car, play and fight from time to time, hold hands and walk together on a small bridge, and suddenly become interested and dance together leaning against each other under the dim street lights.

The two hearts finally came together, and their eyes were filled with the sight of each other.

The last time, the male protagonist sent the girl home. The girl fell asleep peacefully in the passenger seat, but the male protagonist looked at her with a somewhat complicated look.

There is nostalgia, reluctance, and a hint of anxiety about the future.

Abel also realized at this time that all the good things between the two of them just now were just castles in the air. They were not true. The male protagonist could not keep pretending forever.

After realizing this, Abel couldn't help but feel a little worried about the future of the two of them.

Sure enough, what is supposed to come will always come.

The car was repaired, and the boss informed that the customer would come to pick up the car.

The male protagonist was sitting alone in the car, recalling all the past experiences with the girl.

The fate of the two people, who met because of this car, is about to disappear because of this car.

No matter how beautiful the relationship is, it cannot match the reality.

But what could he do? He had no choice but to drive the car out and return it to the customer.

Abel also sighed.

Sure enough, the story of the poor boy and the rich girl will not end well in the end.

The boss took the maintenance order and reported to the customer one by one.

The male protagonist drove the car over and held the car keys with his head down in despair. After handing them over, no one picked up. When he looked up, he was stunned.

The car owner standing in front of him was a girl.

This was such a huge reversal that Abel was dumbfounded.

"Oh, God, the girl is the owner of the car. It turns out that she has known it for a long time. No wonder she looked like that when she got into the car for the first time. I thought she really didn't know the car. Oh my god, it's amazing."

After Abel was shocked, his heart became entangled again.

What would the girl do if this was the case, she knew early on, would the two of them be together?

In the video, the girl's eyes looked angry and uneasy, with deep love in her eyes, but there was no regret or blame.

Finally, she couldn't help but raise her chin and smiled playfully, as if to say.

"I caught you!"

The picture freezes.

At the same time, the background music also came to an end.

"Let's just lay here forever

Let's just lie here forever

stay here forever

stay here forever

Oh Oh Oh Oh Oh”

Seeing this, Abel felt a sense of relief, and his heart that had just been hanging was finally relieved.

A poor boy and a rich girl can still be together.

Sure enough, love is still so beautiful.

A short video of just a few minutes actually made Abel's heart rise and fall along with the story. After watching it, he still felt like he still had something to say.

He couldn't wait to browse the comments under the video.

what?

This is not a movie, just a commercial.

Advertisement for Audi Q5.

Abel didn't know what words to use to describe the shock at this moment. It was the first time he saw such an advertisement. There was no introduction to the product in the entire article, and he was completely attracted by the previous relationship story between the two.

But when you think about it carefully, the Audi Q5 is like a token of love between two people throughout, which is impressive.

At this moment, he had an inexplicable desire to buy one and pursue his own beautiful encounter.

It's so arrogant!

Who is the director? With this level, he can definitely make movies. Isn’t this much better than those directors in the world who just pretend to be good at making movies?

Abel couldn't help but wanted to leave a comment, but then he saw that the great netizens had completely stripped this commercial.

"The director is Chinese, his name is Sun Yi. The male protagonist in the film is him, and the female protagonist is Crystal. She has been the number one heroine in "The King of Kung Fu" and "Shelter" released in North America. In addition, Sun Yi is also the leading actress in "Shelter". "The director, who also just won the Cannes Palme d'Or this year, is the recently released movie "The Intouchables", starring the two of them."

"Oh, by the way, the background music is "stay here forever" sung by Crystal. It sounds nice, but it's not on the market yet and there are no official channels. That's all. Take it away without any thanks."

Abel was immediately shocked. After thinking for a long time, he was a film director and a Palme d'Or winner at Cannes. Audi was really rich.

But then he thought of the recent movie release information he had just seen, which was the movie "The Untouchables". His mind moved, and suddenly he felt that other movies were not interesting, and he wanted to watch this one.

After making the decision, Abel began to look forward to the weekend. At the same time, he began to log on to the website to check the screening information of the theaters he often went to, and was ready to choose a good time. It didn't matter, movie tickets were actually very tight, and all the tickets at the good time were sold out. , I can only buy some bad games.

Abel hesitated again and again, so he simply went out to book tickets first.

What he didn't know was that after watching this video, countless people across the United States chose to go to the cinema to watch Sun Yi and Liu Yifei's movie "The Intouchables."

In fact, this short video is a commercial shot by Sun Yi for Audi. It is just an overseas version and is exclusive to North America.

At that time in China, when the commercial was finished, Audi was very satisfied with the commercial and was interested in applying it overseas, so after paying an extra fee, it added this US-only version.

It’s not complicated, just change the model to shoot. Audi specified the Q5 because it is their best-selling model in North America.

The only difficult thing is the choice of songs. For the domestic version, I used "Give You a Magic Potion" and the response was very good. As for the overseas version, Sun Yi was very difficult to choose.

Originally, he had not listened to many European and American songs. The popular songs that he was familiar with were either by Sister Fruit, Beyoncé, or Adele. It would be difficult for Xiao Nizi to sing their songs. If you can sing Ga, you can pass by.

She still has a wife, but she can't just disappear.

So, in the end, he racked his brains and chose the classic "stay here forever" for Liu Yifei.

This song is full of casual and straightforward emotions, with a relaxed and cheerful rhythm, and no iron lung high notes, which my wife can completely grasp with her current ability.

In fact, this is indeed the case.

This commercial was launched by Audi in North America in early July.

The United States is described as a country on wheels. Audi has a lot of money and launched large-scale advertising. Therefore, once the advertisement was released, it received a great response. However, the first fermentation was in the automobile circle, and no one had yet released the advertisement. Contact Sun Yi and Liu Yifei.

After the video was uploaded to YouTube by netizens, it quickly began to spread. The number of people who liked the video content and the song "stay here forever" sung by Liu Yifei began to increase exponentially. Coupled with the release of "The Intouchables", at this time , netizens began to dig out Sun Yi and Liu Yifei, and at the same time linked them to "The Intouchables".

In this way, on the third day of its release in North America, "The Intouchables" became popular in a way that Sun Yi had never imagined.

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(End of this chapter)