China Entertainment’s rescue plan is hard to come by

Chapter 497 "Love has an afterlife" [Please subscribe]

It's the end of July, and various high-definition versions have appeared online. The box office of "The Intouchables" has inevitably declined, but fortunately the trend is relatively gentle, not a big straight line, um, it is slowly declining.

Yang Fan estimates that the domestic box office of this film should reach 4 million yuan. There is little hope of surpassing the new domestic box office record of 2 million yuan set by "Transformers 4.5".

Even relatively slim.

Sun Yi also agreed with this view.

The proliferation of pirated resources online is just one of them.

The most important thing is that some audiences during this period had certain cognitive biases against domestic movies. Many people felt that spending money to watch a domestic movie in the cinema was a shameful act.

It is far less enjoyable than watching Hollywood blockbusters, such as gun battles with mechas, handsome guys and beauties, racing magic, etc.

The reason.

The main reason is that the current overall domestic environment is not good enough. Whether it is film and television works, cars, clothing, or electronic products, the moon abroad is rounder than the moon in China. This concept is deeply ingrained in the minds of the current generation, and it will not be a short time. With one or two movies, one or two national enterprises can change.

It still takes time.

But someone has to do it. This is also one of the fundamental purposes of Sun Yi's efforts to promote the industrialization of movies. As long as we keep our feet on the ground and work little by little, we will one day break the cognitive prejudices of domestic audiences.

As the release date of "The Intouchables" is coming to an end, Sister Yu's "Love Has Afterlife" has also begun to promote simultaneously. Compared with the previous life, the difference is that this time Sister Yu has handed over the publicity and distribution of the movie to The publishing arm of Starry Sky.

But the same thing is that Sister Yu is still not that concerned about publicity work.

"I've already handed over all the distribution tasks to you, Xingkong, isn't that okay?"

In the office, Yu Feihong crossed his legs and held a teacup comfortably.

Sun Yi chewed a handful of toothbrush seeds and said with a somewhat helpless expression: "Senior sister, yes, you handed over the distribution work to Xingkong, but Director Guo just came to me to complain, saying that you, the director, did not participate in any promotional activities, then How can this be done?"

"Now is no longer the era when the smell of wine is not afraid of the dark alleys. You have to publicize and spread the word. Breaking news and scandals are all one of the methods."

Yu Feihong seemed not to have listened, blowing the tea gently, then turned to look at Sun Yi, raised his eyebrows and said: "Why, you still dare to speculate on scandals with me?"

Sun Yi's expression became serious and he said solemnly: "Sister, our relationship is a pure relationship between men and women, right? There's nothing else going on, right?"

Yu Feihong raised the corners of her mouth slightly, looked at Sun Yi teasingly, slightly opened her red lips, shook her head and said, "No."

"Then it's over, no. How can we stir up scandals? We still have to seek truth from facts."

"Haha, that's all you have."

"I'm talking about the various publicity methods currently available, but that doesn't mean we have to use them. At least normal publicity roadshows should still be done."

Sun Yi was really helpless. This sister was good at everything, but sometimes she got too excited. For this film, "Love Has an Afterlife", she decided that it was for her to watch. It didn't matter if the box office was more or less.

But Sun Yi can't do it. It's not that he's afraid of losing money. He didn't invest much in this film at all, and he couldn't make a lot of money.

However, he has lost his reputation. He is a Cannes Palme d'Or director. He is the number one commercial director in China under the age of 40. He plays the male lead in one movie after another. After the movie was released, it failed miserably at the box office and his reputation collapsed. It hurt his popularity.

Another thing, even though Sister Yu says she doesn't care on the surface, she actually doesn't know what she is thinking in her heart. You can see it from looking at her past life, when her movie failed at the box office and she directly announced that she would never be a director again.

This sister is so proud.

Therefore, in order not to discourage this sister's enthusiasm, but also to tie her firmly to the starry sky chariot, Sun Yi was very sincere.

If he didn't really have time, he would have wanted to take the lead and follow the promotion.

"Okay, I'll run for half a month." Sister Yu finally nodded.

Sun Yi was overjoyed and clapped his hands and said: "Hey, that's enough, that's enough." In fact, the publicity routines are all ready-made. With his current topicality and the previous work "Fake Marriage" that can be related to it, The publicity and distribution of "Love Has an Afterlife" was actually very easy to do.

But you, the director, have to show up, especially if it’s your first time as a director. You have to at least express your respect for the film as a creator, otherwise the fans will not play with you.

"Wait, don't be happy yet, I have one more condition." Yu Feihong interrupted Sun Yi.

Sun Yi took a deep breath and said helplessly: "Okay, you say it."

"I'm not afraid to tell you about my new movie heroine. I've already talked to Sissi and she also likes this role very much."

Sun Yi's face fell and he asked tentatively: "She agreed?"

Yu Feihong glanced at Sun Yi coldly, snorted, and said: "I can see that she likes it very much and wants to challenge it, but in the end she still said she would listen to you. If you ask her to act, she will act, hum. I don’t know how much ecstasy soup you usually pour into her.”

After hearing this, Sun Yi grinned, as if he had suddenly taken a sip of iced drink under the scorching sun. He felt so happy in his heart. He shook his head and said seriously: "Senior sister, you don't understand, this is love."

"roll."

"Haha, senior sister, please listen to me explain to you. It's not that this role must be played by Sissi, and it's not that I won't let her go. It's mainly because it's different from the position I gave her. She likes this role because she wants to play different characters to hone her skills. I have actually arranged it for her to practice her acting skills, but I haven’t told her yet.”

Sun Yi put away his playful smile and explained to Sister Yu seriously.

Obviously, Yu Feihong also understands that the positioning of an actor is also very important, and the heroine does not have to be Liu Yifei, but under various conditions, Xiao Nizi is the most suitable.

"Then you will choose someone?"

"Senior sister, what do you think of Yang Mi?"

When Sun Yi moved a few days ago, Yu Feihong happened to meet Yang Mi. He also knew her when they were filming a movie at school. It's not that they are familiar, but they are not unfamiliar either.

After thinking about her acting skills and fame, she is indeed suitable, but she is not from Starry Sky.

Yu Feihong raised her eyebrows and asked Sun Yi:

"She is not part of the company now, right? Are you willing to give this project to an outsider?"

"It's definitely not okay to give it to outsiders, but it all depends on the person. You are not in a hurry anyway. Just wait for my news." Sun Yi laughed and decided to stabilize this sister first.

In fact, he felt a little unsure in his heart.

Yang Mi is a stubborn person sometimes, and her ideas are ruthless. He is not sure that he can bring her into the company at the moment, and he is busy with his own affairs one after another. He really doesn't have the time. I can watch it later.

Yu Feihong's eyes moved slightly, and after thinking for a moment, he nodded and agreed: "That's okay."

"it is good."

When Sun Yi saw that Yu Feihong had promised well, he felt satisfied, and he was able to persuade this sister.

As everyone knows, this artistic young woman is also a master with ideas.

Next, "Love Has an Afterlife" started full promotion.

As a new director, Yu Feihong used his connections with Xingkong to frequently promote the program. It was the flagship talk show on major TV stations, and even one episode was on CCTV.

The Internet also began to use Sun Yi and Yu Feihong's previous collaboration "Fake Marriage" to promote "Love Is Afterlife" as its sister chapter in the Republic of China.

One is a love movie directed by a male director and shot from the perspective of the male protagonist, and the other is a love movie shot by a female director and shot from the perspective of the heroine. The big gimmicks aroused the curiosity of movie fans, and they immediately began to pay attention to the movie.

During this period, Sun Yi also took a day to participate in a local road show in Beijing with Sister Yu. The effect was very good, and the film's fan expectations on professional forums increased.

Sun Yi believes that this time the film will not be like "Westward Journey", which suffered huge losses during its release. It was not until five or six years later that it was picked up and regarded as a classic.

(End of this chapter)