China Entertainment’s rescue plan is hard to come by

Chapter 541 Online Public Opinion and Ticket Purchase System [-in-]

Qian Youyu is 24 years old this year, and this calendar year is about to pass.

As a young man who is in the second grade of middle school and even a bit of a literary youth, he is very dissatisfied with the name his parents gave him.

Without him.

Too vulgar.

When he was in school, whenever he mustered up the courage to show off in front of the class beauty, or even send a little love letter.

The goddess's words, "If you have enough money, come to me." can always make him break his defense silently.

However, when he entered the society, he realized that the name his parents gave him was quite well founded. At least that half of the building really made his life full of surplus wealth.

Mmm, it smells so good.

So, while most of his peers were still looking for internships in companies, or immersed themselves in postgraduate entrance examinations, Qian Youyu began his second-generation life based solely on his preferences.

Of course, after all, he was born under a red flag and grew up in the spring breeze. His preferences are still full of positive energy.

For example, watch a movie.

In fact, as a person of this age group, his preference should be various Hollywood blockbusters or Asian specialties.

Just like what Sun Yi said very much:

"There are two kinds of good movies. One kind can fill you up after watching it, and the other kind can make you empty out."

Qian Youyu watches both, but what he loves more is Chinese-language movies. It’s that feeling of “I’ll let you torture me a million times, but I’ll still treat you like my first love.”

He himself couldn't explain why, and friends around him who also liked movies couldn't understand his preference. After all, the Chinese-language movies in recent years were generally not very good, and those who wanted to watch were put on his block, and those who didn't wanted to watch were blocked by him. But he kept jumping out.

But it doesn't matter. He has found a group of like-minded friends on the Internet. Every time a Chinese-language movie is released, he will watch it immediately and then comment with everyone. He is not up to the level of a professional film critic, but he is indeed quite good. opinion.

Today's film market has been described by the media as a battle for the revival of domestic films. The wave of Hollywood blockbusters has passed. Although the annual box office number one is still "Transformers 2" with a box office of 4.6 million, there is also the second-ranked film "The Founding of the People's Republic of China". "'s box office of 4.5 million.

It’s just 1 million short.

It has been ten years since the commercialization of Chinese films and the introduction of Hollywood blockbusters. There has never been a domestic film whose box office has been so different from that of Hollywood blockbusters.

I think back then, when the final box office of "The Founding of the People's Republic of China" was announced and confirmed to be 4.5 million, I don't know how many domestic filmmakers sighed.

But it doesn’t matter, we still have a Lunar New Year stall.

Everyone, including movie fans, media people, and filmmakers, have focused their attention on the last few blockbusters, hoping earnestly to create a turnaround for domestic films.

Qian Youyu is also one of these people.

On December 12, he booked movie tickets in advance on the first day of the release of "The Tomb".

Before the screening, he couldn't help but feel excited.

Starting today, the counterattack of domestic films has officially begun.

Although director Zhu Yanping is not well-known, he has been in the industry for decades and has classic films such as "New Oolong Yuan", so he is considered to have rich experience, so the director's aspect should not be a shortcoming.

As for the actors, although Zhou Dong and Sister Zhiling are not as good at acting, they have many fans. Besides, there are also Eight Wise Kings to help in this aspect, so they should be passable.

At least it's not too bad, it can be considered a good start anyway.

Qian Youyu hasn't lost his mind yet. From the bottom of his heart, he really didn't expect "The Tomb" to break the box office record of "Transformers 2", but at least it can warm up the scene for the next few blockbusters.

An hour and a half later.

Qian Youyu walked out of the theater, but his back looked a little rickety.

After returning home, Qian Youyu logged into the movie forum as usual and posted his comments.

"I have read "Ci Ling", but the mountains and rivers are broken, and there is no way to recover."

A group of gay friends were waiting for his mine-detecting trip, and there was a reply immediately.

"Thanks to the emperor for not killing me, this hurdle has been avoided."

"Six, six, six screenwriters, how could they write it like this? Let Chinese movies go."

"Your Majesty, if you are serious about this, you will lose."

With the rapid development of domestic film and television entertainment, after a movie is released, it will no longer be the same as before. No matter good or bad, all news needs to be slowly fermented. Now the Internet is highly activated, and basically the specific news and comments of the day are Out.

On the first day "The Tomb" was released, after the first batch of media reviews and audience comments appeared, the distribution company gave up resistance.

There is no way, I can't pull it back.

The movie Douban score is ~~~4 points.

Damn it, even if you shoot a movie with a score of 4, you may not be able to get such a low score.

The Eight Wise Kings disappeared from the world, and they didn't say a word about this movie, which was regarded as a stain on their lives.

Except for some die-hard fans of Little King who are still reluctantly resisting, even lsp has given up. After all, there is nothing wrong with it.

The counterattack of domestic films can be said to be one of death before they start.

At this time, Zhang Weiping appeared at the right time.

"The banner of domestic films must be Yi Mou~~~~"

After he exploded like this, the direction of the media has indeed changed, and they began to place their hopes on the "Three Guns" in which the national master came out again.

There is no way. Although some of Guoshi's films have occasionally failed, at least the lower limit is still guaranteed. No matter how hard it is, it can't get a 4 points. Besides, this movie also has the most popular movie this year, Zhao Jia Ban, which can be said to be Joined forces.

It seems that the banner of the domestic film counterattack still has to be the national teacher.

Qian Youyu thought so too.

On December 12, he once again rushed to the cinema on the first day of the release of "Three Guns".

Well~~~The director is a good director and the actors are also good actors, so there is no problem. Witness the rise of domestic films!
A long hour and a half.

Qian Youyu went home with tears in his eyes.

Is it touching?
No, it should be spicy.

What did I watch?
Same time, same website, same people.

"After watching "Three Guns", my Qing Dynasty is dead!"

"."

"."

On the first day of its release, "Three Guns" was a success in terms of box office. CCTV's "News Network" reported that the box office of "Three Guns" on its first day of release had reached 3100 million.

This box office figure exceeded Sun Yi's "The Untouchables" in the first half of the year, which shows how high the fans' expectations for this movie are.

But that’s probably how the saying “the greater the expectations, the greater the disappointment” comes to be.

The online comments about this movie can no longer be described as verbal abuse, they are full of abuse.

"I felt like I was being screwed. It was an insult to my intelligence."

"This is Zhang Guoshi's movie, right? If he has been abducted by aliens, tell him and I will call the police for him."

Unlike the complaints from movie fans, most of the reviews for this movie come from professional movie fans. It is rare to see this group of critics criticizing a movie with the same views.

Director XX: "Three Guns" is a group of "movie speculators" who have no creative sincerity, no professional ethics, and no minimum respect for movies and movie audiences. They are extremely blasphemous to the audience and the movie itself. Those who are capable of insulting and humiliating people conduct extremely cheap and arrogant, blatant and high-profile fraud on kind-hearted audiences!"

A certain film critic: "He is overdrawing his film credit and letting down the people of the country."

A certain young writer: "It's trendy to the extreme, Director Zhang is really trendy! (The movie can only be rated 1 point, which is an encouragement to some of the dedicated actors in the film)" The movie has only been released for one day, and the evaluation of it seems to have become a This kind of political correctness is simply overwhelming.

Even the fairy sister who had previously criticized Zhang Weiping on Weibo was alarmed.

This is Director Zhang, Director Zhang who has produced "Alive" and "Red Sorghum". Once upon a time, "a certain girl" was Director Zhang who was synonymous with success in the eyes of actresses.

Liu Yifei was very curious, why is this happening? What kind of movie should it be made to be criticized by so many people?
She dragged her good brother, and after dressing up, she came to the Star International Cinema.

Not only was it empty, but it was also sparsely populated. "Three Guns" was only released for one day, and the attendance rate of major theaters was almost halved.

The remaining people were whispering to each other, laughing and cursing, as if they were not here to watch a movie, but to see a joke.

Next, Liu Yifei spent the most confused hour and a half in her life.

"Brother, this, this, what is Director Zhang shooting?"

Liu Yifei really doesn’t know what words to use to describe this movie.

Sun Yi also sighed helplessly.

"To be honest, all of us current film practitioners should be grateful to Director Zhang. Without him, there would be no concept of 'Chinese cinema' in the world, just like without Bruce Lee, there would be no word gongfu in English."

"But, if we continue like this, I'm afraid it will really be the end of the road."

Liu Yifei stared at the movie screen dimly, and the words "Director Zhang Yimou" that appeared at the end of the credits suddenly stung her a little.

Two of the three blockbusters that opened in the Lunar New Year season have already been dropped. It stands to reason that the audience should put their last hope in Sun Yi's "Wings of the Sky", but in fact they don't.

Only a small number of people have done this, such as those who deeply love domestic movies, but many other movie fans are completely despairing of domestic movies and have given up.

Just like the national football fans crying for refunds.

Director Zhang's "Three Guns" is tantamount to the fact that the national football team has lost to Myanmar and there is no hope.

The trend on the Internet has also begun to change. There is no expectation, only ridicule.

"Destroy domestic movies as soon as possible. Stop making them. If you have the time, why not go see the animal world and return to nature."

"If I watch a domestic movie again, I'll just take off my eyeballs."

Faced with such ridicule, Qian Youyu bravely stood up and expressed his opinion. After all, there was still Sun Yi, and there was still a glimmer of hope.

"I think we can't be so absolute. Isn't it also directed by Sun Yi? Not only has he made earth-shattering films since his debut, but he has also produced many masterpieces."

"Forget it, I don't believe it anymore, Director Zhang is still the number one director in history in my mind, and he's not like this grandma."

"Didn't you all watch the trailer for "Wings in the Sky" before? The pictures and special effects are so good. I think there is hope."

"Come on, these people are all the same. What is a trailer? It just edits out the most essential scenes of the film for you to attract you to watch it. Only when you buy the ticket and enter the theater do you realize, ha, They are all liars.”

Qian Youyu couldn't quarrel with them anymore. In fact, he didn't feel confident now.

Director Zhang's "Three Guns" was such a huge blow that it fell down like a flag.

Just when Qian Youyu was entangled in his heart, a pop-up window popped up on the web page.

He opened it subconsciously.

Quickly switch web pages.

The background is a mysterious and quiet starry sky. Sun Yi wears a headset and holds a camera to Liu Yifei, who is twirling in a hand-held skirt.

"E-PiaoPiao is very happy to inform you that in this member lottery, you have been selected as a spectator at the premiere of the movie "Wings in the Sky". We are now sending you an electronic movie ticket. Please come on December 12 At 12 o'clock in the evening on the same day, in Hall 6 of the Great Hall of the People in Beijing, you can enter with your ticket. The redemption methods for electronic movie tickets are as follows."

Qian Youyu frowned and looked at the web page, unable to react for a while.

"This, is this the online ticket purchase website I used to recharge my money two days ago?"

"Oh no, the Great Hall of the People!?"

Time goes back to the morning of the 11th, Star International.

"Xiao Yi, look at this, this is an online public opinion report urgently analyzed by Liu Xiaowei and his public relations department. I think Director Zhang's "Three Guns" is very likely to offend us."

Sun Yi took the report handed over by Yang Fan and read it with a frown.

Indeed, as he said, Liu Xiaowei's public relations department gave relevant early warnings in response to the current public opinion about the release of "Three Guns".

Although this movie has only been fully released for one day, the attention has been so great because of the presence of Director Zhang, so the first phase of online comments has already exploded. Fans are venting their emotions unscrupulously on the Internet, and there are already signs of this. It started to point to all domestic movies.

And it can be seen from the stock market that in the face of this wave of public opinion, domestic film and television industry stocks have suffered a comprehensive setback. Although Star International, the leader, can barely hold the top position, it has also started a downward trend. Huayi, which was listed later, , Needless to say, I almost fell flat that day.

There is no way, for this year's Lunar New Year movie, various media promoted it too much, such as counterattack, revival, milestones, etc., etc., which aroused the hearts of all movie fans, and then they took off their pants. Yes, just show me this.

Therefore, public opinion is a double-edged sword. If it reaches a certain height, if it does not satisfy movie fans, there will inevitably be backlash.

This is why Sun Yi planned Star Sky's unique film industrialization route, just to separate himself from the "pig teammates" of domestic movies and make everyone realize that Star Sky represents domestic movies, but Star Sky is different from ordinary domestic movies. Otherwise, who can bear to eat melons all day long?

The report concluded that in the face of such overall negative public opinion, from the perspective of promoting a single movie, there is no way out. Even increasing publicity is too late, and it is half the result with twice the effort. All that can be done is to find another way or wait for the movie The quality ferments slowly.

But slowly fermenting means wasting the golden period of the film's early release, and it can't be said that it will earn tens of millions more at the box office.

Then we have to start from a marketing perspective.

"Brother Fan, is our online ticket purchasing system complete?"

"Well, the software is perfect, but the hardware system you requested last time has not been developed yet."

The online ticket purchasing system, as the name suggests, is a ticket purchasing website such as Maoyan and Taopiaopiao in later generations, where you can purchase movie tickets through the Internet without leaving home.

When Star International was listed and reorganized, Sun Yi packed up and left the original company's software research and development team. Since it was developing big data, this kind of ticket purchase system with frequent transactions could be considered a professional counterpart.

In fact, this is exactly the case. Star International's online ticket purchasing system basically encountered no technical problems in its research and development after Sun Yi put forward specific requirements based on various ticket purchasing websites in later generations.

Combined with the cinema's internal screening management system, relying on the current technical level, it can realize real-time updates (2 minutes) online query of the cinema's relevant screening plans, ticket purchase, refund, related movie review scores, and film screenings used by the theater's internal staff. A comprehensive ticketing system with functions such as management, theater setting, and box office statistics has emerged.

In addition, the internal testing only took less than 2 months. As for why it was not launched in advance, the reason is that Sun Yi wanted to get it right in one step and develop a terminal hardware system such as a self-service ticket machine and provide unified support.

However, the development speed of hardware is much slower than that of software and cannot keep up. Sun Yi originally planned to launch this ticket purchasing platform when "Huan Tai" is released next year.

However, judging from the current situation, the only option is to abandon the terminal hardware and go online in advance.

"Brother Fan, please go online in advance. I happened to have said hello to Renren before, and there is a reserved port, which can be used to divert traffic directly. As for ticket collection, let the theater open a window and collect tickets manually."

"It's a little rushed now. The movie will be fully released the day after tomorrow. Isn't it too late to promote the system?"

"No, the online ticket purchasing system is mainly based on the Internet. It pays advertising fees to Renren to promote it, and then provides membership and package services, packages them with snacks and drinks in the theater, and gives an overall discount, which will attract a lot of people to go and watch. Shadow."

"Okay, I'll do it right away."

Sun Yi thought that although this could not change the current negative public opinion, it could at least stimulate the desire of some movie fans to buy tickets. At the same time, it would seize the prime time of the movie's early release and let the quality of the movie be fermented.

In this way, in order to cope with the negative public opinion on the movie, Star International Cinema officially launched the YiPiaoPiao online ticket purchasing platform that afternoon. At the same time, it was widely publicized through Renren.com and Renren Weibo, and began to provide services from a marketing perspective. "Wings in the Sky" builds momentum.

Of course, the person who worked the hardest on this matter was Director Liu Yifei. Before the box office system was online, she started to promote it on her Renren Weibo. At the end of the day, she posted 6 Weibo posts in a row without leaving. Easy ticket.

Liu Tianxian worked hard for his family's business.

As an actress, Xiao Tianxian's current number of fans in the country has not been statistically calculated, but it is definitely one of the best. Her publicity has immediately attracted a large number of fans to experience it.

The YiPiaoPiao online platform directly ushered in a surge. The result is that although public opinion is still negative and not very optimistic about "Wings of the Sky", at least the pre-sale data of movie tickets is still very gratifying.

Qian Youyu learned about this system through the promotion of Renren.com. He happened to be a loyal user of Starry Sky International Cinema, and he didn't have any money in his pocket, so he simply recharged 100 yuan to experience the membership service in advance.

Unexpectedly, he was selected to attend the movie premiere, which was a huge surprise to him.

After watching movies for so many years, this was his first time attending a movie premiere.

(End of this chapter)