China Entertainment’s rescue plan is hard to come by

Chapter 601 Dilemma and social impact [two-in-one]

When Sun Yi finished filming "Into the Dust", he did not immediately submit it to participate in foreign awards. This was what he considered.

What he is afraid of is that those "proud" Chinese people think that he is worshiping foreign countries and licking the West.

Later, Gong Li came to persuade him, and he thought about it too.

It is still 2010, far from the time 10 years later when everyone will have a smartphone, Weibo will be fully popularized, self-media such as certain music and mobile phones will be highly developed, and everyone will actively express their opinions on the Internet and seek a sense of presence.

So I agreed to participate in the Cannes Awards.

But he never expected it.

During this period, personal self-media was indeed not developed enough, but it was an era when all kinds of "experts", "professors" and "public knowledge" were most prevalent.

They acquired a large amount of knowledge in advance, and then took advantage of the lag in the spread of knowledge to create a time lag before ordinary people and package themselves as so-called experts.

Then, by using clever words and some simple news and propaganda skills, you can easily create a wave of rhythm and even become a public opinion leader in propaganda.

This is something that cannot be distinguished between right and wrong.

If the grain has a little extra water, they will argue with the grain collector, instead of simply listening to someone saying "remove the water" and then go their own way.

He didn't argue, he just looked back at the food he and Guiying had sown together, and then walked away silently, no longer caring about it. At the same time, the villagers around him were looking at him meaningfully.

At least not in the rural areas of the northwest.

Sun Yi's treatment was completely different. It not only highlighted the huge change in Ma Youtie's heart at this moment, but also foreshadowed the final plot in disguise.

And Sun Yi's method of handling this grain collection scene was...
The question about "moisture" was removed, and only at the end of the harvest did the person treacherously propose "wiping out the fractions", which was in line with his unkind nature of being rich and exploiting farmers to no limit.

Not to mention that as early as 2000, detection machines that can quickly check moisture have been popularized in large areas of rural areas across the country, and every grain collector will carry several of them with him in his vehicle.

Therefore, this matter is very difficult.

Sun Yi believes that the original movie should have wanted to portray an image of an ungrateful businessman who values ​​profits rather than emotions, which can be seen from the previous plots of blood donation and gift giving.

This group of people just wants to attract people's attention. As long as the public likes it, they have to raise objections in order to show their "advancedness".

He said that this was not his original intention, and he did not mean to cater to the West or dwarf the Chinese people.

But you did win an award at Cannes, and you also photographed the most backward areas in China.

Therefore, the horses in the film have iron, and it is impossible for the villagers to sell food containing moisture.

As for the male protagonist Ma Youtie, he didn't react at all.

Just like before Sun Yi was reborn, a famous economist said in a CCTV program that Chinese people are very rich now, and no one has a savings of 50.

Do you want Sun Yi to stand up and solemnly declare that his daughter-in-law is original, not fake at all, and has been tested by herself?
It can't be.

Selling grain is almost the most important source of income for most farmers throughout the year, and it may not even be one of them.

No farmer would be willing to be slaughtered like this, no matter whether he was introverted or extroverted, articulate or clumsy and stuttering.

It's not that he doesn't care about the fruits of his labor, but after Guiying's death, he became disheartened and gave up those meaningless worldly arguments, just like he let go of the donkey he once depended on. At the same time, it also foreshadowed that he was about to Leave this world and go looking for Guiying.

In fact, this problem does exist in the original work, and it can be regarded as a slight flaw, namely the scene where iron "sells food".

After Sun Yi made such a change, in this wave of criticism of the movie, it is true that no one used the plot of selling grains to speak of. However, this group of people took a different approach and went directly to the outline. They started from the core of the movie and let Sun Yi could not argue.

I really don’t know how hard it is to farm.

In the northwest, there is abundant sunshine and relatively little rainfall. The cost for farmers to dry their own grains is almost nothing. At most, it takes some time. For farmers who have been unable to leave a circle for most of their lives, time is of little significance to them.

Grain collectors have to handle grains containing moisture. Because the volume is too large, they require a large area of ​​​​site and special drying machinery and equipment. These include labor, transportation, and electricity costs. The grain collectors will definitely not bear it themselves. Then it must be done in grain, that is, in farmers.

Some people may say that horses will suffer from being mute because of their forbearance and dullness.

Perhaps many people today are accustomed to the sense of distance caused by "social fear" and will avoid interacting with others by giving up a few interests, but that is because they are not hungry. For farmers, there is not much to fight for themselves. The due benefits are the bottom line that cannot be retreated, and this is the case with selling grain.

Of course, the prices of grains containing moisture and grains that meet drying standards are different.

And a large number of people who are critical of movies are the so-called elites who are floating in the sky all day long and have no sense of grounding.

These people don't touch the Yangchun water with their fingers. Maybe for them, they have experienced the sufferings of the lower-class farmers after going to the farmhouse several times to pick vegetables and feed the chickens.

But in order to highlight this point, it is really not worth sacrificing the authenticity of the entire movie and causing distortion of the characters.

If you are really serious, how can you prove your innocence in this matter?

There is a lot of quarrel online about the movie "Into the Dust".

This is absolutely impossible in the actual process of harvesting grain in rural areas.

After the grain collector weighed Ma Youtie's grain, he directly subtracted more than 100 kilograms of "moisture weight" from him. There was no action to check the grain, and there was no room for negotiation. Ma Youtie did not struggle or refute. He agreed with the "10% discount" he gave himself, and other villagers also accepted this approach.

Just like when someone on the Internet smeared Xiao Nizi by saying that she was a transgender, and also said that she was a keeper.

Even if the grain collectors use this excuse to deliberately lower prices, it is unlikely.

Even if it has not yet become popular in the northwest rural areas in the movie, farmers will not acquiesce that the price of their own grain is lowered just because the grain collector said "the water content is too high".

As for what these people call the movie itself, which is exaggerated, deliberate or even slanderous, Sun Yi tried his best to avoid artistic exaggeration and amplification when filming.

Farmers have been cultivating the land for most of their lives. You can basically estimate the moisture content of the grain and whether it meets the drying requirements by taking a closer look and taking a bite.

How do you say this?
There's no explanation.

Grain, whether it is sold for money or subjected to secondary processing, requires some time to be stored, and the moisture must be removed during storage.

People who are optimistic about this movie, including many fans of Liu Yifei and Sun Yi, have unanimously defended it. Although these people currently have an advantage in numbers, they still have a low voice in the face of those "experts" and "professors" Some.

One person can support thousands or hundreds.

Of course, there are good things about Sun Yi and Xingkong.

What is frustrating is that due to the public turmoil in the past few days, the popularity of "Into the Dust" has reached a higher level, attracting many people who had no interest in the movie beforehand to watch it.

The result is that the box office has increased again.

In the third week of the movie's release, the box office curve actually bucked the market trend and rose.

But the polarization in word-of-mouth is getting more and more serious.

The movie's score has dropped from 8.8 in its first week to 8.0.

It's normal for the rating to drop, but it's unreasonable for it to drop so much before it's even halfway through the release.

If the movie is about to be released, Sun Yi will rub his nose and recognize it.

In the face of this public turmoil, he really has no good solution, unless he plays a big crisis public relations game and breaks a big bombshell to divert the public's attention.

For example, a certain yin and yang contract, tax evasion or so and so sucking that, gathering a large number of men and women together to make action movies and so on.

It's not that this thing is impossible, it's just that he has some bad connections. Anyone who makes a snitch is not welcome at any time, not to mention that Sun Yi's position in the circle is not that unbreakable now. This kind of method of killing a thousand enemies and damaging hundreds of himself is not a last resort for him. I don't want to adopt it.

But there was no room for him to sit still and wait for death.

On the twelfth day after the movie was released, Director Han called him specifically and reminded him in a very subtle way that there would be a meeting soon to discuss the issue of "Into the Dust".

Sun Yi thought to himself, can this movie of mine alarm the General Administration?
It really shocked me.

It's just that there was an uproar in public opinion during this period. The key is that the local government sued.

Regarding this, Sun Yi was helpless. Only then did he know that this matter actually existed.

You leaders, how glass-hearted you are.

Finally, Director Han told him that the above solutions include but are not limited to shortening the screening period, emergency offline or even direct ban.

Sun Yi never thought that one day, the claws of this big river crab would be able to bite on his head.

He thanked Director Han, but did not ask Director Han for help.

Because he knew that Director Han would be the greatest help by revealing the information to him in advance at this time. Strictly speaking, this was against discipline.

Moreover, as the chairman of China Film Group, his position does not allow him to interfere with the relevant regulations of the General Administration. At most, he only has the right to make suggestions for reference, which is of little use.

After all, the separation of government and enterprise has been mentioned for many years, and China Film is a state-owned enterprise in the propaganda language, so it must lead by example.

Sun Yi immediately called Director Tong and invited him out for tea again.

Unexpectedly, Director Tong declined this time.

"Oh, Director Xiao Sun, it's not that I'm being pretentious, but it's not right at this time. There is overwhelming public opinion about the movie You on the Internet."

"Director Tong, it's normal to have disagreements about movies. Everyone expresses their opinions on the Internet. Why did it alert the General Administration?"

Sun Yi asked tentatively, wanting to confirm again.

"Tsk, according to common sense, this is indeed the case. Even for outstanding young directors like you, the General Administration has always been caring, but not this time. Let me tell you the truth."

"The local government is very dissatisfied and has put a lot of pressure on the General Administration. Some expert consultants are also critical of your film. They feel that it does not truly reflect the current situation of society and that it is exaggerated and exaggerated to a certain extent about the phenomenon of social disuse. Artificial amplification.”

Damn, sure enough.

Sun Yi felt a secret hatred in his heart.

"The statements of these people are very unfavorable to you. The leader also asked me for my opinion. There is indeed a certain degree of dramatic exaggeration in film art. This is unavoidable. The leader also understands, but the fault lies in the film. The social impact is too great, and the leaders are afraid that if it continues, it will not end well.”

"Overall, I have spoken well for you. The leader has still made up his mind, but I guess it will be soon. In two days, this matter will be held at a meeting, and a final decision will be made by then. "

"Bureau Tong, how do you think this matter will be handled in the end?"

"I estimate that a complete ban won't be enough, but it won't be possible if it's temporarily released."

I rub!

Sun Yi adapted and changed people again and again, just because he was afraid that this movie would suffer the same unfair treatment as in his previous life, but he never expected that it would reach this point in the end.

It's not that he's afraid of losing money. The movie's current box office has reached 2.5 million. Judging from the cost of more than 3000 million, it has completely made a profit, not to mention that in Cannes, the overseas copyrights alone sold more than 1000 million. Dollar.

I've already made a lot of money.

But he couldn't be more angry with his own reputation.

I have made so many movies, whether they are adapted from past life memories or completely original by myself, there has never been a movie whose reputation has declined so much that it has been temporarily shut down by the superiors.

Buddha competes for a stick of incense, and people compete for a breath.

He said nothing and couldn't just let it go.

But in the current situation, where can we break the situation?
It is definitely meaningless to use conventional propaganda channels to fight back, or it will have little effect.

And the price of finding another way was a bit too much for him to bear.

Sun Yi was in a dilemma.

"I love you, fearless of the crowds, and spend the rest of my life with courage."

The cell phone rings suddenly.

It's Liu Yifei. She probably saw the unfavorable public opinion on the Internet during this period.

"Brother, I see why many people on the Internet are criticizing "Into the Dust" recently. I have been following Leon and his friends for promotions for the past two days, but I haven't paid much attention to it. Today, a reporter asked me, and I just found out. Yeah, what’s going on?”

Sure enough, this is what happened.

But Sun Yi didn't want Liu Yifei to worry about him, so he was very calm and even joked on the phone.

"Hey, it's nothing serious. You don't know that your husband and I are already so good that people can't stand it. They are all jealous people. If they don't find some reason to criticize me, they will feel uncomfortable."

"Is it true?" Liu Yifei was a little unconvinced.

"I see there are a lot of negative opinions on the Internet?"

"Don't just look at the negative ones. What about the good reviews? Are they many?" Sun Yi asked.

"Oh hey, that's quite a lot."

"Yeah, so don't worry."

"alright, I got it."

"By the way, when will you come back?"

"It's over in two days. I've booked a flight early in the morning, just in time to come back to attend your lecture at Peking University. Hehe, I haven't even been to Peking University!"

Liu Yifei said as if she was asking for credit, without even noticing that Sun Yi's thoughts had completely disappeared.

Hiss. Peking University, Peking University, how could I forget about this?

Maybe, this is an opportunity?

Recently, Sun Yi was so worried about the movie that he really forgot about his speech at Peking University.

Those people are talking about social impact, so I will give them social impact.

"Hey! Brother, brother? Why don't you speak?"

"Ah, Sissi, my wife, my dear, you are really my lucky star."

"You, what are you doing??"

It's so sudden, so weird~
Hehe
(End of this chapter)