China Entertainment’s rescue plan is hard to come by

Chapter 607: Choice is greater than effort and giving Hua Yi a hard blow [two-in-one]

Starry sky image, film and television creation center.

"Director Yu" "Director Yu is good"

"Hmm~"

Yu Feihong came to the company to work for the first time today. Every employee passing by had a surprised expression, but they greeted her knowingly.

Needless to say, I am definitely here to wait for the box office premiere.

You know, Director Yu is the most mysterious person in the company. Even the big boss Sun Yi may not be able to move her sometimes. He has to check her mood first for everything. How can she come to the company this morning? The opening box office of "Beijing Meets Seattle" is probably nothing else.

Sun Yi happened to be in the company today. After hearing the report from his subordinates, he also made a special trip downstairs to take a look.

Sure enough, it's really there.

"Senior sister, where are you waiting for the premiere data? It won't come out this morning. In fact, you don't have to go through all the trouble. When the data comes out, I will call you as soon as possible."

Seeing Sun Yi coming over, Yu Feihong didn't know whether it was intentional or intentional, gently brushed the hair on his forehead, then raised the corners of his mouth slightly, smiled faintly, and replied to Sun Yi pretending to be nonchalant:
"Well, no, I happened to be visiting a friend today, who is nearby. She was temporarily busy, and I thought I hadn't been to the company for a long time, so I just dropped by to have a look."

"Oh, that's right." Sun Yi nodded clearly.

tsk tsk~
Let's see, she has indeed experienced ups and downs, and even when she lies, her face does not turn red, and her heart does not beat. If it were not for that stupid girl of mine, she would probably have boiled eggs on her face by now.

"Hey, I misunderstood. I thought you, senior sister, were anxious to see the premiere data. Now the premiere data is generally delayed by one day, and it won't be available until the afternoon at the earliest."

"No."

Yu Feihong pursed her lips and shook her head slightly. She looked very calm. She picked up the cup of scented tea she had just brewed and took a sip. Then she asked Sun Yi seemingly casually:
"I remember at the beginning of the year, didn't Director Han say that he was going to implement something, a digital projection system?"

"Oh, senior sister, you are telling me this, it has indeed been implemented. All theaters under our Star Sky have already used it. However, we are the first batch. If it is popularized nationwide, it will most likely have to wait until the end of the year."

"That's it, ah, I just asked casually, nothing else."

"Okay, senior sister, you stay here, feel free to do it. I have something else to do and I have to go out today. If the premiere data comes out, I will come back to you."

"No need to go to so much trouble, just find someone to send it to me when the time comes."

"."

I’m just waiting for the box office data!

Seeing the playful smile on Sun Yi's face, Yu Feihong was so embarrassed that he quickly picked up the teacup and took a sip just to cover it up.

Sun Yi was thinking, what would happen if he said, "Senior sister, drink slowly, don't be in a hurry."
He has never seen Sister Yu become angry from shame.

However, I just thought about it in my heart and didn't really say it out loud. Who makes this sister be too aloof and detached on weekdays?

After Sun Yi left, Yu Feihong stamped his heels in annoyance, still trying to convince himself.

Just look at the premiere data. Why can't you show it to people? You are the director, so it's not right to care about box office results. Why are you so shy?

After a battle between heaven and man, Yu Feihong successfully convinced himself and stopped pretending. He opened the computer at his desk and browsed movie reviews.

Because of her family environment, she subconsciously clicked on mainstream media websites first.

"China Film Report": Director Yu Feihong's new movie "Beijing Meets Seattle" is now in theaters. It is a seemingly relaxed and warm story that makes people feel the true meaning of love amidst laughter. At the same time, it also contains very serious themes. It does not directly criticize the "mistress" Wen Jiajia, but it criticizes the social trend of worshiping money. The director used a good movie to trigger everyone's thinking.
After reading this, I clicked on a professional website.

"Film Art": "Beijing Meets Seattle" is an excellent love movie. The growth of director Yu Feihong is clearly visible. Compared with her first film "Love After Life", Yu Feihong has matured a lot this time. No longer needlessly stacking a large number of beautiful shots, causing the plot to drag and the pace to be slow.

In the new movie "Beijing Meets Seattle", the beauty of the shots and the tension of the plot are perfectly integrated, giving the movie a unique temperament. We are very happy to see that another outstanding female director has been born in the Chinese film industry.

Yu Feihong pursed her lips as she watched, proudly showing the look of a little daughter.

Thanks to no one being seen.

Otherwise, who would dare to believe that the calm and generous Fairy Jinghong actually has such an expression.

As soon as she saw it, she became fascinated, looking at them one by one, and even forgot about lunch.

Fairies, maybe they don't need these human fireworks.

Sun Yi had a lot of things going on today. The next stage of promotion for "Pacific Rim" had to start. He had already whetted the appetite of movie fans before. Now was the time. However, there was one more thing. He had not forgotten what Hua Yi had done before. small movements.

"Xiaowei, what's the news about Hua Yi's "Tangshan Earthquake" now?"

At the lunch meeting, Sun Yi was the first to ask Liu Xiaowei.

As a summary of the Star Public Relations Department, he is responsible for all first-hand information in the entertainment industry.

"Brother Yi, before you set off for Hong Kong Island, our public relations department has already focused the next stage of work on Huayi, especially their movie "Tangshan Earthquake"."

"According to clear information, this movie will be released on July 7. After our "Pacific Rim" was announced to be scheduled for July 22, there was no announcement to change the schedule. It can be seen that both Hua Yi and Feng Xiaogang have It’s a matter of face.”

"But apparently they also underestimated the power of our film."

Liu Xiaowei said while opening a PPT, "This is how our public relations department used a month to collect 8 valid investigation reports from 16 first-tier cities and 6 second-tier cities across the country through various means."

"Among them, fans who are interested in our "Pacific Rim" account for more than 60%, far exceeding the 40% of "Tangshan Earthquake". This is because our publicity has not been fully effective. "

"Huayi's publicity plan for "Tangshan Earthquake" has already begun. The first step is to announce its investment in the TV series "Tangshan Earthquake" and is conducting a vigorous casting process, which has attracted public attention."

"The second step is to propose a core promotional slogan of '23 seconds, 32 years', just to arouse the curiosity of the majority of movie fans."

“The third step has not been implemented yet, but we combined some of their internal information and relevant intelligence and came to the conclusion that it is nothing more than online publicity and promotion, including prizes for viewing feedback, and sponsoring and organizing major earthquake commemorative activities in various places. etc."

Liu Xiaowei finished his speech and answered the questions in a clear and logical manner, with data and reports. Everyone in the meeting couldn't help but nod after hearing this.

Huayi's entire movements were analyzed by the 25-year-old young man in front of him.

Liu Xiaowei and Sun Yi were classmates. They were only one year older than Sun Yi, but they were still in the same age group. Generally speaking, young people like him who are 25 or 6 years old, who have just graduated from college and have been internships for one or two years, still have a touch of the youthfulness of their student days.

But Liu Xiaowei obviously didn't. He started following Sun Yi before graduating from university. After joining Xingkong, he put all his focus on the company. For more than two years, he has been in a high position and has been tempered for a long time, and he has developed a lot of skills. He has a capable temperament, and he speaks and acts in a mature manner, completely unlike young people of this age.

At the same time, at the beginning of the year, he paid himself a down payment for a three-bedroom apartment in the 5th ring road of Beijing. This was because he was unwilling to cash out the company's shares. Otherwise, let alone the down payment, it would be more than enough to buy two more apartments.

Vividly explains what "choice is greater than effort."

Just follow the right person.

Back at the meeting, Sun Yi was also very satisfied with Liu Xiaowei's investigation. He nodded and looked at Yang Fan again.

The latter understood and immediately took out a report.

"The first phase of publicity for "The Ring" has been completed, and China Film Group's 100 million yuan publicity fund has been fully allocated, including special publicity funds and China Film's Xingmei Cinema advertising space and related movie titles, posters and other means. Just wait until we officially announce the start of the promotion plan.”

At this point, Yang Fan paused for a moment, as if he wanted to explain specifically the promotional funds provided by China Film.

Sun Yi waved his hand, indicating that there was no need for him.

China Film Group initially promised to provide 100 million in publicity funds, but Sun Yi had never thought that the money would be all cash, and it would definitely be provided at a discount using various internal publicity resources.

It's not bad now. At least there is a special publicity fund, which is enough for me to have some fun.

With this money and the various promotional resources provided by China Film, even if Xingkong spent his own money to do it, it would cost at least tens of millions, so he should be content.

Seeing that Sun Yi understood, Yang Fan didn't say much and continued his report.

"The online ticket purchasing website of Star International Cinemas has developed rapidly. Nowadays, about 40% of movie fans purchase tickets online, which is the largest profit growth point for international cinemas this year. Currently, there are six major cinemas in the country. On the line, China Film Star, Southern Shinkansen, and Guangdong Jinyi have all adopted our ticket purchasing platform, and Shanghai Film and Television United has also completed negotiations. However, their person in charge has been reluctant to sign the contract, but they have asked to meet you. "

"Meet me? What do you mean?" Sun Yi was a little surprised. Generally, he does not participate in the specific business activities of the company, but only controls the general direction.

"That's the literal meaning. The relationship between Shanghai Film United Cinemas and China Film Group is like the relationship between Star America and China Film Group. I guess this matter has nothing to do with Shanghai Film United. It should be that Shanghai Film Group behind them wants to see you."

"Why would you go around in such a big circle to see me?" Sun Yi was a little confused.

Everyone in the conference room looked at each other and laughed.

Yang Fan took a breath, smiled and said to Sun Yi: "Do you think you are still an ordinary character now, and you can see him whenever you want?"

"Isn't it?"

Sun Yi frowned. He didn't think there was anything special about him.

Gao Xilan pointed at Sun Yi and said with a smile: "Mr. Sun, from a national perspective, you are indeed special, but in the domestic film and television industry, our company, Xingkong, is not only the largest, but it is also second to none. Are you always in the film and television industry?" If the group is not owned by a Hollywood company, would it be normal? "

"Mr. Li, galloping horse, I have wanted to date you several times, but Mr. Yang declined because you were filming a movie. Shanghai Film is just a state-owned enterprise, so it is more reserved and did not say hello openly."

After hearing this, Sun Yi was really shocked. He really didn't know that he already had such a status in the circle.

It is indeed true. This change in Sun Yi has just happened because of the "Into the Dust" incident some time ago. At that time, everyone unanimously believed that Sun Yi was definitely going to be trapped and finished. Even Optoelectronics sent an interview announcement of.

But no one expected that a speech at Peking University would completely turn the situation around for him. Not only that, even the "Daily News" would be alarmed, and they even intended to set him up as a role model for contemporary youth.

At the same time, in the film and television circles, with the confirmation of the schedule of "Pacific Rim", it is time for the film industrialization promoted by Star Sky to reveal the true face of Lushan, and various film and television companies have responded accordingly.

There is no way, no one has played this before, and I don’t know whether Sun Yi will succeed or fail.

There are generally three views on him now.

The first type is those who believe that he will succeed and want to get on the bus before he achieves a great victory, such as the big dog brother with the galloping pony.

The second type thinks that it doesn't matter whether he succeeds or not, as long as he doesn't provoke others, such as Bona's Fatty Yu.

The third type is Hua Yi, who feels that he can't achieve anything at all and will definitely face failure, but in fact he feels guilty and can only keep doing small tricks that are disgusting.

With "Pacific Rim" less than a month away from being released, companies are starting to take action.

Xiao Ma has begun to frequently seek opportunities to cooperate with Xingkong. This can be seen from Big Dog's several appointments with Sun Yi.

Shangying probably means the same thing here, but it's not so explicit.

On the contrary, Huayi feels that their shadow is behind everything, whether it is the previous Hong Kong film incident or this time's "Hiding in the Dust and Smoke".

It’s true that Xingkong didn’t catch any real evidence, but in the entertainment industry, if you want some evidence, I’ll just chase you.

Back in the meeting, Sun Yi thought about what Sister Lan said and smiled self-deprecatingly.

It seems that I should learn to slowly adapt to being a "big shot" in the future.

However, the most important thing right now is the movie "Huan Tai".

This time, in addition to regular online and offline promotions, Sun Yi is also planning to start with additional marketing.

In this area, there is a great need for online ticket purchasing platforms. As one of the six major theater chains in China, Shanghai Film and Television United Cinemas is definitely worth fighting for in person.

Thinking of this, Sun Yi turned to look at Yang Fan and said to him:

"Brother Fan, make an appointment with the person in charge of the film association. I'll treat him to dinner. It's best to arrange it within these two days. I have to go to the United States in early July and do some promotional work there."

"Ok."

After Yang Fan nodded, Sun Yi looked around and glanced at everyone's faces, "Everyone knows that the next movie is the company's top priority. While we are doing our best, we must also put Huayi's "Tangshan Earthquake" is suppressed. Wherever they promote it, we will cover it. This time I will give Huayi a hard blow to make them remember it. "

　Thanks to the nonsensical book friend for the tip.

　　
　
(End of this chapter)