China Entertainment’s rescue plan is hard to come by

Chapter 622 "Pacific Rim" Premiere Day and Far Ahead [-in-]

At three o'clock in the afternoon on July 2010, 7, traffic control was once again implemented in the block where the Star Image headquarters in CY District of Beijing, which is also the Star International Cinema Beijing flagship store, is located.

The outermost part near the sidewalk was blocked for nearly 200 meters.

At this moment, the place is full of people queuing up.

Citizens who happened to pass by were a little surprised. Many people stood on the outer circle and watched the excitement.

What kind of day is this? Why are there so many people and the police are there to maintain order?

One of them couldn't hold it any longer and asked directly to the old man who was sitting in the shade of a tree and fanning himself leisurely.

"Uncle, what kind of activity is this? Are you handing out eggs?"

The old man gave the visitor a sidelong look, as if he had never seen the world.

"Why are you throwing eggs? It's a meeting of celebrities. Just those people on TV are having a meeting inside, and the people queuing up outside are all here to see the celebrities."

As an old resident nearby, the uncle is already used to such grand events.

It was quite novel at first, but later I realized that people their age really couldn't get along, and they didn't give out eggs, so there was nothing to improve on.

He didn't know any of those star actors. In his eyes, only great people were considered stars. Others
Humph, you all have to step aside.

"Celebrities? Who are they? Uncle."

"Liu, Sun, fairies, dogs, etc. Hey, I heard what others said. I'm already this old, so I don't know. Don't ask me."

The uncle waved his fan impatiently, obviously not wanting to be disturbed in his leisurely afternoon.

"What's Liu? Fairy, it can't be the fairy sister Liu Yifei, right? That grandson, Sun Gou, Sun Yi."

"Ha, are there any activities today?"

"Oh, by the way, that movie that has been very popular during this period is called The Pacific. It seems to be released at this time. I guess it just happens to have its premiere there."

After hearing the uncle's answer, the passers-by who were watching the excitement really analyzed the real situation.

It stands to reason that people who don't even know about such a big event as a movie premiere are definitely not loyal fans and fans, and generally speaking, they are not the target group for movie promotion.

But with a little hint, these people can tell the story completely. It can be seen that the promotion of "Pacific Rim" during this period was so extensive that even non-target people knew about it.

There is a term on the battlefield called saturation strike, so this time Starry Sky can also be called saturation propaganda.

No matter online or offline, whether you like it or not, I will get it for you first.

In fact, this kind of publicity is not very appropriate, and it is also a waste of resources.

As the saying goes, everything must be reversed. If you make it too big, the audience will have a rebellious mentality. Besides, this is the entertainment industry after all, so it shouldn't be too high-profile.

Sun Yi knew this truth very well, but he still approved the company to do it.

There is no way, this movie is too important.

The total cost is more than 5000 million U.S. dollars, more than 3 million RMB. This amount of money is second to none. It can only be said that Xingkong can afford to lose money with its current size. The most important thing is morale and the industrialization of Chinese films promoted by Xingkong. The question of success.

It is now the second half of 10, and China's film market is becoming more and more prosperous. It can be seen with the naked eye that all kinds of capital are rushing into the film and television industry.

At the beginning of the year, Wanda, a theater chain, established Wanda Pictures and announced its involvement in film and television production.

For Sun Yi right now, time waits for no one.

He worked hard and exhausted, working hard for almost two years to establish the advantage, but he didn't want to go back to before liberation.

Besides, many ordinary movie fans these days have innate prejudices against domestic movies.

No matter if you are Zhang Guoshi, Director Chen, or Sun Yi, once the movie is released, you will never watch it for the first time. You must read the movie reviews and word-of-mouth, and almost say goodbye to you.

Unlike Hollywood blockbusters, when I heard it was a James Cameron film about Truck Driver, I wanted to stay up all night and queue up to buy tickets. How could I have time to wait for the release to read the movie reviews and word-of-mouth? I already ran out of tickets.

Therefore, in the face of these objective conditions, we must take drastic measures in publicity.

Once this film has established a reputation, a seed will be planted in the minds of ordinary movie fans.

That is, the movies produced by Starry Sky can be as good as Hollywood blockbusters.

It is more down-to-earth and in line with the aesthetics of the Chinese people. When Starry Sky has another movie released, there will be no need to promote it like this. On the contrary, movie fans will take the initiative to pay attention to Starry Sky and Sun Yi.

What he wants is to create a brand effect for Xingkong.

It is true that the attitude of ordinary domestic movie fans towards Chinese-language films cannot be blamed on the fans. Who makes these directors fail to live up to their expectations?

And Sun Yi wanted to compete this time to see how far the Chinese-language movies he made could go.

The small square in front of Starry Sky Imaging Company has almost become an industry conference.

The entire red carpet waiting area was crowded, and suits and gowns abounded. Actors, directors, film and television company bosses, everyone who had time came.

Yang Fan and Sun Yi, a company general manager and a movie director, shuttled back and forth between different groups of people from time to time, saying hello to each one.

Everyone who could come today, no matter what they thought in their hearts, treated Sun Yi as a distinguished guest, and everyone was received personally.

"Oh, Mr. Sun, you are so easy to find. It's really hard to meet you. If it hadn't been for the premiere of the movie today, I'm afraid I wouldn't have been able to see you."

Sun Yi had just sent Director Han and several leaders of Optoelectronics into the movie theater, and was grabbed as soon as they came back.

Hearing these slightly complaining words, he was stunned for a moment. When he turned around and saw the person coming, he immediately held his hand and said apologetically:

"Mr. Li, it's nothing. How can I put on airs with you? I'm really busy with my feet on the ground. I just flew back from the United States yesterday, and I haven't even gotten over the jet lag yet."

The person who came was none other than Li Ming, a galloping pony, known as Big Dog Brother in the world.

Sun Yi had met him before, and because of Ning Hao's relationship, they even had dinner together, so they were familiar with him.

I had heard before that he had made several appointments with me recently, but he really didn't have time.

Li Ming also borrowed a greaser, and he was not an ignorant person. Knowing that Sun Yi was the boss of the company and also a film director, he would definitely be in trouble if he was busy.

What he said just now was just a joke to bring the relationship closer, how could he really complain about Sun Yi.

He held Sun Yi's shoulders and said with an indifferent smile:

"Hey, Mr. Sun's career is so big that it's all headed by Americans. I still want to be as busy as you, but I don't have the conditions."

"Brother Big Dog, you are really giving me chills."

"Haha, no, no, brother, I definitely didn't mean that." When Li Ming heard Sun Yi's change of address, the smile on his face became a little brighter.

Although everyone can see that he is a person who wants to ask for others, no one is willing to have a warm face and a cold butt.

Sun Yi was able to give him face like this, which also made him feel very happy.

"Brother Sun, I came here specifically to learn from you about the film industry today. If there is anything I need help with, you have to help me."

"It's easy to talk, it's easy to talk. When the time comes, as long as your big dog brother opens his mouth, I will definitely have nothing to say."

"Be particular about it."

The two of them put their arms around each other, and their hearty laughter spread far away, and many people turned their attention to them.

"That's the galloping pony, Mr. Li, tsk tsk tsk, he's talking and laughing with you."

"What, are you envious?"

Liu Yifei's eyes were watery, and she glanced at the situation at Sun Yi's side from afar. She turned her head, smiled brightly, and asked her best friend with a hint of provocation.

Today is not only a big day for the starry sky, but also a big day for Liu Yifei, the heroine. As a good best friend, Shu Chang still has to find time to attend no matter how busy she is. At this moment, the two of them are staying in a corner of the red carpet waiting area, whispering. .

Seeing the proud look on his best friend's face, Shu Chang curled his lips in disgust, then frowned exaggeratedly, and said with a sigh:

"It's not envy. I'm not only envious, I'm jealous, and I hate it. Two years ago I was still a small director, and now I'm in Cannes, and now I'm in Hollywood, and I'm still the big boss of a listed company. Oh, by the way, I can also give Someone writes a song and someone becomes a new little queen in North America.”

"Oh, my heart aches~"

It was such a weird moment, as if she had missed dozens of 500 million yuan, which made Liu Yifei giggle.

To be honest, although Shu Chang was relatively optimistic about the affairs between his best friend and Sun Yi at the beginning, he did not expect that Sun Yi would develop to this extent in just two years.

Not only was he surrounded by big bosses from various film and television companies, but he also took his best friends out of the country and went global.

As an actress herself, she is all too aware of the difficulty of the road ahead. Really not everyone can do it.

"Hey, why don't you find one quickly?" Liu Yifei pursed her lips in amusement, and then gave her best friend a piece of advice that she thought was very pertinent.

She didn't even think about it. This thing was just found at random. How many people could achieve Sun Yi's achievements at such an age.

When Shu Chang heard this, he raised his eyebrows and asked knowingly, "Why, you want to give it to me?"

As a result, before she finished speaking, Liu Yifei pouted her lips and refused continuously.

"No, we can't give this up, and we won't give it to anyone."

"Hey, look at how rare you are, so you just have to take it as a treasure."

"Yes, that's my baby."

Liu Yifei's pretty face lit up, she was very proud.

Then he stretched out his small fist and grabbed it hard in the air, and said happily: "I took the initiative and caught it in my hand."

Oops, this is not the time you asked me what to do the first time~

Shu Chang rolled his eyes and sighed again.

"Yeah, yeah, that's it. I said you're fat and you're really out of breath. Do you have to call him your child's father in the future?"

I thought it was just a joke, but Liu Yifei actually thought about it seriously, then grinned and answered.

"Hey, wait until I give birth."

Shu Chang's eyes were full of shock, then he put his forehead with one hand and shook his head, with a look of helplessness on his face.

"Liu Qianqian~Liu Qianqian, you are finished. I declare that you are completely hopeless now."

"I'm happy~"

"."

At 16 p.m., the red carpet ceremony officially began.

A number of celebrities took to the red carpet one after another.

Fans on both sides who had been waiting for a long time burst into cheers.

Because there were so many people here today, and the space at Starry Sky was limited, the red carpet didn’t focus on individuals walking alone. They all walked in spontaneous groups, with three or five friends or as a crew walking together.

They didn't move too far apart from each other. Basically, they walked up every two or three minutes.

Including "Western Wind" represented by Wu Jing and Xia Yu.

"Laughing in the Rivers and Lakes" represented by Zhao Benshan and Xiao Shenyang.

There is also Jiang Wen, represented by Zhou Xun in "Let the Bullets Fly".

At the same time, there is also the "New World" crew represented by Ding Yongdai, Wang Jinsong, Zhang Songwen, Zhang Yi and others who made their first media appearance.

In the end, even Director Chen condescended to come, bringing Huang Xiaoming, Fan Bingbing and his "The Orphan of Zhao" with him.

He told himself that today he would take a critical look at what Sun Yi's so-called industrialization of films was really about.

It is a tacit understanding to use premieres to promote each other. As long as you do not specifically use the banner of the crew, generally speaking, the organizers will not particularly mind.

At least Sun Yi didn't mind.

Besides, except for Director Chen Da, the others who came today were either working on his own projects or on projects involving company artists, and no matter how bad they were, they were all well-connected with him in the circle, so there was nothing to mind.

Let reporters make up their own minds when reporting.

As Sun Yi, Liu Yifei and other creative staff of the film walked down the red carpet, the red carpet ceremony of today's premiere was officially over.

Media reporters and movie fans who had received premiere tickets began to enter the venue in an orderly manner.

At 17:30, the premiere ceremony officially began.

It was still the same old routine, with all kinds of speeches, but at the end, when the behind-the-scenes introduction to the film was introduced, it became a little more interesting.

A film fan who looked like a college student asked Sun Yi why he chose this subject. You know, there is no market for science fiction films in China, and there are almost no successful cases. With such a large investment in the film, are you not afraid of failure?
It's really inappropriate to ask this at a premiere, but it's basically the truth.

Since the beginning of the new century, there has been no film in the Chinese film market, not even one that is excellent, not even qualified.

Sun Yi briefly organized his words, picked up the microphone and replied:

"Classmate, first of all, I want to correct your point of view."

"In China, it's not that there is no market for science fiction films. On the contrary, the market is quite large."

"Has everyone seen Avatar?"

“I’ve seen it~~”

"Do you like watching it?"

"."

"There's no need for restraint with me, just tell the truth."

"Like~~"

"Look, "Avatar" is a science fiction film. Many people here like it. How can you say that there is no market for science fiction films in China?"

Sun Yi held up the microphone and took two steps forward, getting closer to the fans in the audience and the leaders in the front row.

He suddenly realized that this was a very good opportunity to promote the industrialization of films, so he simply opened up and said more.

“It’s been more than a hundred years since movies were created.”

"The art of film has gone through several innovations. From the silent film era to the sound film era, from the black and white era to the color era, there is no doubt that technological progress has occurred."

"Now, film technology is about to usher in a new era again."

Having said this, he turned back and took a pair of 3D eyes from the host's hand, then raised his voice, pointed at the screen behind him that was much larger than the average theater and said:
"The mature IMAX technology and 3D visual images will bring comprehensive innovation to the current film industry!"

"In the future, movies will enter the IMAX 3D era!"

"This time doesn't take ten years, nor does it take five years, it only takes two or three years."

Seeing Sun Yi's raised finger, the fans in the audience exclaimed, while the leaders sitting in the front row all had thoughtful expressions on their faces.

"Of course, 3D movies do not mean that they will completely replace 2D movies."

"The emergence of IMAX 3D technology will have minimal impact on other types of movies such as romance films, war films, comedies, reality films, literary films, etc. It may even attract more attention from movie fans due to the emergence of differentiation. .

"But there is one exception."

"That's the science fiction genre."

"Everyone will know it after watching "Avatar". Facts have proved that the success of this movie proves the audience's desire for visual experience, and they are also willing to pay higher ticket prices for advanced film technology and high-level sensory enjoyment."

"Only sci-fi-themed movies can make the most of these new technologies! Bringing high-level sensory enjoyment and exciting movie-watching experience to the audience!"

"IMAX plus 3D technology has given science fiction movies a new lease of life. The future will be the most romantic era for science fiction movies!"

"And Starry Sky's "Pacific Rim" is the code to open a new era!"

Sun Yi talked a lot about it, and in the end, the boast came back to him.

But the movie fans at the scene just didn't like him. Before they even watched the movie, they screamed with excitement and wanted to lift the roof of the scene.

At the same time, Liu Yifei was also fascinated by his confident look. Her beautiful eyes were firmly locked on Sun Yi's back, and her eyes were so bright that she was about to shed tears at the sight.

With the corner of his mouth in his mouth, his whole body felt numb.

She now finds that she likes watching Sun Yi's speeches more and more.

I just feel so handsome and stylish! ~
In other words, Sun Yi didn't have the ability to read minds, otherwise he would have told Xiao Nizi.

This is called
"Far ahead!"

　Thanks to the big book friend 20230209221054727 for the reward, thank you~
　　
　
(End of this chapter)